FENIX AWARDS KNOW THE WINNERS, ANNOUNCED FIVE AGENCIES OF THE YEAR
7. 10. 2024 Fenix Awards have handed out prizes for the eleventh time, with shortlisted and winning entries going forward to the international edition of the competition. The Fenix Awards industry competition knows its winners. They were announced at the gala, where 50 statuettes were handed out in more than 40 categories by Mate Otto Hajek, co-owner of… Continue reading FENIX AWARDS KNOW THE WINNERS, ANNOUNCED FIVE AGENCIES OF THE YEAR
CZECH TV STATIONS THE BEST IN VIEWERSHIP IN SEPTEMBER
7. 10. 2024 Czech Television stations achieved the highest share of the television market in September and also improved the most compared to last September. The cumulative share of Czech Television (CT) stations reached 29.23% in the over-15 age group in all-day broadcasting this September, up 2.74 percentage points year-on-year. This was also the best result in terms… Continue reading CZECH TV STATIONS THE BEST IN VIEWERSHIP IN SEPTEMBER
FREE BROADCASTING BECOMES A GATEWAY TO PAID CONTENT
3. 10. 2024 Satellite television broadcasting has long been one of the most popular in the Czech Republic and its programmes are completely free to receive. So what about using this platform as a gateway to premium content? The popularity of terrestrial TV in the Czech Republic is unquestionable. Over fifty percent of households have been using it… Continue reading FREE BROADCASTING BECOMES A GATEWAY TO PAID CONTENT
PRIMA+ BOOSTS CHILDREN’S CONTENT, GOES TO MORE TVS
2. 10. 2024 Video platform prima+ has announced several new features, including the expansion of children’s content and the possibility of viewing on Philips and Hisence TVs. Streaming platform prima+ is revamping the look of its TV app, aiming to make it easier for users to browse titles. The new app will also be available for Philips and… Continue reading PRIMA+ BOOSTS CHILDREN’S CONTENT, GOES TO MORE TVS
NEW TV PRIMA SERIES: KAMARÁDI INSTEAD OF ZOO, HRDINA AND NÁHRADNÍCI WILL START
2. 10. 2024 Prima will launch a new series, Kamarádi, from 22 October and a day later a new detective series, Hero. The prima+ platform will also premiere a miniseries called Náhradníci. TV Prima will launch new series Kamarádi and Hrdina later this autumn. The prima+ video platform will also feature a sequel to the No Regrets series… Continue reading NEW TV PRIMA SERIES: KAMARÁDI INSTEAD OF ZOO, HRDINA AND NÁHRADNÍCI WILL START
ULICE IS AN EMPATHETIC SERIES. IT TELLS THE STORIES OF ALL OF US, SAYS BERGROVÁ
2. 10. 2024 Everyday life and a form of empathy. This is the TV series Ulice, which has been on the Nova TV screens for 20 years. The success of the format is also due to great writers and dramaturgs. Iva Bergrová is the long-time head dramaturg of the series, who has accepted an invitation to the next… Continue reading ULICE IS AN EMPATHETIC SERIES. IT TELLS THE STORIES OF ALL OF US, SAYS BERGROVÁ
TV ÓČKO CELEBRATES 22 YEARS WITH THE BEST CLIPS OF THE LAST 10 YEARS
1. 10. 2024 OČKO Television began broadcasting on 1 October 2002 under the name Stanice O as the first Czech music television. It happened symbolically on the day when the International Music Day is celebrated. On both of these occasions, ÓČKO broadcast exactly 22 years later a total of 220 of the most successful music videos of the… Continue reading TV ÓČKO CELEBRATES 22 YEARS WITH THE BEST CLIPS OF THE LAST 10 YEARS
OMG COMES WITH A BRAND NEWS VIDEO AD SCHEDULER
30. 9. 2024 Omnicom Media Group introduces a new way of measuring video advertising and translates it into an approach to planning. Measurement based on attention prediction, visual exposure of the brand in the spot, along with the involvement of local data from the entire Czech video inventory (including YouTube, Meta, etc.) is at the heart of the… Continue reading OMG COMES WITH A BRAND NEWS VIDEO AD SCHEDULER
PRIMA WILL OFFER VIDEOS AND ADVERTISING REVENUE TO THE WHOLE MARKET, LAUNCHES PRIMA PLAY
30. 9. 2024 Prima Group is launching a library of videos that its partners can use for their own media. Prima will pay them 30% for embedding the video and the ad on their site. Prima describes the new product for selling video advertising as revolutionary. The Prima group has come up with a new product in the… Continue reading PRIMA WILL OFFER VIDEOS AND ADVERTISING REVENUE TO THE WHOLE MARKET, LAUNCHES PRIMA PLAY
APA, FAMU, NOVA, ČT, PRIMA AND ARAS ESTABLISH A PLATFORM FOR SUSTAINABILITY
27. 9. 2024 Six players in the domestic audiovisual industry have signed a Memorandum on the establishment of the Czech Platform for Sustainable Audiovisual. Six players of the domestic audiovisual industry signed a Memorandum on the establishment of the Czech Platform for Sustainable Audiovisual. The platform, initially an informal discussion forum, will serve as the main centre for… Continue reading APA, FAMU, NOVA, ČT, PRIMA AND ARAS ESTABLISH A PLATFORM FOR SUSTAINABILITY
TV PRIMA HAS LICENSED THE NEW CHANNEL PRIMA CASE
26. 9. 2024 The Radio and Television Broadcasting Council has granted the application of FTV Prima and granted it a license for another terrestrial and IPTV channel. Television group Prima has been granted a licence to broadcast a new channel Prima Case. It will focus on drama productions of non-European origin. The Radio and Television Broadcasting Council, which… Continue reading TV PRIMA HAS LICENSED THE NEW CHANNEL PRIMA CASE
RADIOHOUSE AND NOVA WILL SUPPORT REGIONAL COMPANIES AGAINST GLOBAL COMPETITION
25. 9. 2024 Radiohouse in cooperation with TV Nova will support local regional entrepreneurs in the fight against global competition. Together, they will make nearly 80 million crowns worth of advertising space available to them. Radiohouse will support entrepreneurs in the regions in cooperation with TV Nova. It will release advertising space worth 79 million. CZK. This is… Continue reading RADIOHOUSE AND NOVA WILL SUPPORT REGIONAL COMPANIES AGAINST GLOBAL COMPETITION
THE SECOND WAVE OF AUTUMN NEWS IS COMING
23. 9. 2024 The tactical game Zrádci has arrived on our TV screens. Kamarádi, Taneční, Hrdina, Záhadné případy and StarDance will also be fighting for viewers. On Sunday 22 September, Prima Television launched the first episode of the licensed tactical game Zrádci. Originally a Dutch format, it has an enthusiastic fan base abroad. Prima has been heavily promoting… Continue reading THE SECOND WAVE OF AUTUMN NEWS IS COMING
THE COMEDY SERIES NÁRODNÍ HÁZENÁ AND NEW SERIES TANEČNÍ ARE COMING TO TV NOVA FROM VOYA
23. 9. 2024 Two more premiere titles will appear on TV Nova’s autumn schedule from the first third of October. Two more premiere titles will be added to TV Nova‘s main channel’s autumn schedule during October. The Národní házená and Taneční series will be shown in prime time. The comedy series Národní házená will begin airing on TV Nova on… Continue reading THE COMEDY SERIES NÁRODNÍ HÁZENÁ AND NEW SERIES TANEČNÍ ARE COMING TO TV NOVA FROM VOYA
PRIMA WILL LAUNCH THE CHANNEL PRIMA LOVE SK ON NOVEMBER 1
20. 9. 2024 Another of the thematic channels that the Prima Group is preparing for the Slovak market will start broadcasting on 1 November. Following the launch of the Slovak version of Prima Cool SK in May, the Prima Group will expand its offer of Prima stations for Slovak viewers with the addition of the female channel Prima… Continue reading PRIMA WILL LAUNCH THE CHANNEL PRIMA LOVE SK ON NOVEMBER 1
OVERVIEW: WHAT DID THE QUARTER BRING IN TERMS OF SUSTAINABILITY?
18. 9. 2024 Here is another overview of selected sustainability-related news from the last quarter. We bring you another overview of the latest news in the field of ESG, CSR, sustainability and responsibility. The selection of news is prepared for MediaGuru.cz by Markéta Pavlíková, Head of Sustainable Solutions Fuse/OMG. Selected information from the Czech Republic Our standard of… Continue reading OVERVIEW: WHAT DID THE QUARTER BRING IN TERMS OF SUSTAINABILITY?
THE ASSOCIATION OF COMMERCIAL TELEVISION ESTABLISHED COOPERATION WITH GROUPM AND ITS RESEARCH PROJECT MPANEL
18. 9. 2024 Since this August, the Association of Commercial Television (AKTV) has partnered with GroupM Czech Republic from the WPP group. Thanks to the exclusive cooperation with the mPanel data source, AKTV’s website ScreenVoice.cz will publish monthly interesting articles exploring television as an advertising medium and the viewing behaviour of Czech audiences. The Association of Commercial Television,… Continue reading THE ASSOCIATION OF COMMERCIAL TELEVISION ESTABLISHED COOPERATION WITH GROUPM AND ITS RESEARCH PROJECT MPANEL
WHY IS TV NOVA CHANGING ITS LOGO? WANTS TO REFLECT ITS VIEWERS AND ITS FACES AGAIN, EXPLAIN MARKETERS
17. 9. 2024 Nova’s marketing director Jakub Strýček and head of brand marketing Jakub Folauf explain how the commercial broadcaster is strengthening its marketing, including how it is working with the Voyo brand. In its 30th year of operation, TV Nova has upgraded its visual identity, including its logo. This was the culmination of roughly a year’s work… Continue reading WHY IS TV NOVA CHANGING ITS LOGO? WANTS TO REFLECT ITS VIEWERS AND ITS FACES AGAIN, EXPLAIN MARKETERS
