WHY IS TV NOVA CHANGING ITS LOGO? WANTS TO REFLECT ITS VIEWERS AND ITS FACES AGAIN, EXPLAIN MARKETERS
17. 9. 2024 Nova’s marketing director Jakub Strýček and head of brand marketing Jakub Folauf explain how the commercial broadcaster is strengthening its marketing, including how it is working with the Voyo brand. In its 30th year of operation, TV Nova has upgraded its visual identity, including its logo. This was the culmination of roughly a year’s work… Continue reading WHY IS TV NOVA CHANGING ITS LOGO? WANTS TO REFLECT ITS VIEWERS AND ITS FACES AGAIN, EXPLAIN MARKETERS
SATELLITE IS STRONGER IN VILLAGES, IPTV IN CITIES AND IN YOUNGER HOUSEHOLDS
16. 9. 2024 Continuous research tracking the evolution of domestic TV households over the long term shows that satellite reception is more popular in villages, while internet-connected TV is more popular in cities. However, terrestrial reception remains the strongest. Data from the Continuous Research Project PCEM, released on Monday by the Association of Television Organisations (ATO), shows a… Continue reading SATELLITE IS STRONGER IN VILLAGES, IPTV IN CITIES AND IN YOUNGER HOUSEHOLDS
CONTENTX: HOW TO FIND A BALANCE BETWEEN AI AND HUMAN CREATIVITY
15. 9. 2024 The ContentX conference will seek answers to the questions of how content marketing will be affected by the advent of artificial intelligence and what lies ahead for content creation, management and evaluation. Imagine a world where every article is tailored to your interests, where every visual and video content is so personalized that you feel… Continue reading CONTENTX: HOW TO FIND A BALANCE BETWEEN AI AND HUMAN CREATIVITY
TELEVISION STATIONS ARE ADJUSTING THEIR BROADCASTS DUE TO THE FLOOD SITUATION
15. 9. 2024 Nova Television will include special news programmes in its Sunday broadcasts and change the theme of its discussion programme Five Minutes to Twelve. The programme changes are due to the flood situation. The first Extraordinary Television News was broadcast on Sunday at 9.35 a.m., the next ones will be at 3.45 p.m. and 5.58 p.m.… Continue reading TELEVISION STATIONS ARE ADJUSTING THEIR BROADCASTS DUE TO THE FLOOD SITUATION
JINGLE IS STILL ONE OF THE BRAND’S STRONGEST ASSETS
13. 9. 2024 It’s not just the logo that’s a brand’s differentiating asset, the jingle is still one of its strongest, according to new research. I’m sure you know the sounds. Like the ones firmly associated with the McDonald’s brand or the few tones announcing the acceptance of a Mastercard payment. Audio branding, an acoustic logo or a… Continue reading JINGLE IS STILL ONE OF THE BRAND’S STRONGEST ASSETS
60 SPEAKERS AT THE FORUM MEDIA CONFERENCE
13. 9. 2024 The unifying theme of the conference is the phenomenon of AI with all its good and bad sides. Artificial intelligence, misinformation, strategy and creativity, nature and art – all presented by nearly 60 speakers from abroad and at home at the Forum Media conference in November. This year’s annual conference of the Marketing and Media… Continue reading 60 SPEAKERS AT THE FORUM MEDIA CONFERENCE
EDISK AGREES WITH NOVA AND PRIMA, THE FIGHT AGAINST ONLINE PIRATES CONTINUES
11. 9. 2024 Following a recent settlement agreement with the operators of the Fastshare.cloud storage service, the Commercial Television Association has managed to reach an agreement with the operators of eDisk and Sledujteto. The Association of Commercial Television (ACTV) has reached a significant settlement with the operators of eDisk and Sledujteto. eDisk and Fine Horizon Holdings Corp Limited… Continue reading EDISK AGREES WITH NOVA AND PRIMA, THE FIGHT AGAINST ONLINE PIRATES CONTINUES
PRIMA IS NOT BUYING OCKO TV STATION. THE CASTING OF THE CZECH “NAKED ATTRACTION” IS IN THE THIRD
11. 9. 2024 The PrimaGroup’s interest in the music TV stattion TV Óčko and its thematic channels has waned. In an interview with Médiář, Prima’s CEO Marek Singer said that the two parties could not agree on the price. “It’s always a question of supply and demand, and if you don’t agree on terms, things don’t happen. At… Continue reading PRIMA IS NOT BUYING OCKO TV STATION. THE CASTING OF THE CZECH “NAKED ATTRACTION” IS IN THE THIRD
IMPACT CZECH AWARDS: THE GRAND PRIX GOES TO THE “I LOVE PENSION” CAMPAIGN FOR KB
11. 9. 2024 The Grand Prix of the 22nd annual Impact Czech Awards, which recognises the work of integrated marketing, went to Momentum for the “I love pension” campaign for Komerční banka. On Monday 9 September, the final evening of the Impact Czech Awards, formerly known as the IMC Czech Awards, took place at the Jazz Dock. A… Continue reading IMPACT CZECH AWARDS: THE GRAND PRIX GOES TO THE “I LOVE PENSION” CAMPAIGN FOR KB
FORUM MEDIA CONFERENCE PRESENTS THE PROGRAMME
9. 9. 2024 Artificial intelligence, disinformation, strategy and creativity, nature and art – all presented by nearly 60 speakers from abroad and at home. With less than two months to go until the opening of this year’s annual Marketing and Media Weekly conference, it’s high time to take a look at the highlights of what awaits attendees on… Continue reading FORUM MEDIA CONFERENCE PRESENTS THE PROGRAMME
PRIMA APPLIES FOR LICENSE FOR ANOTHER TV CHANNEL, IT IS ALSO ACTIVE IN SLOVAKIA
9. 9. 2024 The Prima Group plans to expand its portfolio of stations in the Czech Republic and Slovakia. The Prima television group has sent an application to the Radio and Television Broadcasting Council (RRTV) for a licence for its next channel. It is to be distributed in terrestrial broadcasting and IPTV. Prima names it in the application… Continue reading PRIMA APPLIES FOR LICENSE FOR ANOTHER TV CHANNEL, IT IS ALSO ACTIVE IN SLOVAKIA
PRIMA TO LAUNCH A SERIES REPLACING ZOO AND OTHER PROGRAMMING NEWS IN AUTUMN
9. 9. 2024 The autumn TV season is already underway, but Prima Group has not yet revealed all its new programmes. It is preparing them for the second half of autumn together with other new things, says Prima’s CEO Marek Singer. During the autumn broadcast, a new series called Kamarádi will debut on Prima Group’s main channel, replacing… Continue reading PRIMA TO LAUNCH A SERIES REPLACING ZOO AND OTHER PROGRAMMING NEWS IN AUTUMN
RESEARCH: THE CZECHS HAVE A CONTRADICTORY ATTITUDE TOWARDS ARTIFICIAL INTELLIGENCE
8. 9. 2024 The last year has seen great progress in generative artificial intelligence. How does the general public view this revolution? What concerns and hopes does Gen AI bring with it? That’s what Ipsos found out in its AI Monitor survey. Czechs’ knowledge of AI is behind the global average More than half of Czechs (56%) say… Continue reading RESEARCH: THE CZECHS HAVE A CONTRADICTORY ATTITUDE TOWARDS ARTIFICIAL INTELLIGENCE
MOST YOUNG PEOPLE WANT COMPANIES TO DO MORE IN SUSTAINABILITY
7. 9. 2024 As many as 69% of Gen Z youth believe companies could and should be doing more to enable consumers to make more sustainable purchasing decisions, according to a Deloitte survey. Fast fashion is avoided by 37% of Czech Generation Z and 33% of domestic millennials. Around 70% of young people in the Czech Republic actively… Continue reading MOST YOUNG PEOPLE WANT COMPANIES TO DO MORE IN SUSTAINABILITY
COMMERCIAL DIRECTOR VLADIMIR POŘÍZEK TO LEAVE PRIMA GROUP
6. 9. 2024 Television group Prima and its representative Media Club have begun a search for a new commercial director. He will replace the outgoing Vladimír Pořízek. According to several reliable sources MediaGuru.cz, the current commercial director of the Prima TV group, Vladimír Pořízek, will leave his position. It should end at the end of the first quarter… Continue reading COMMERCIAL DIRECTOR VLADIMIR POŘÍZEK TO LEAVE PRIMA GROUP
THE VOD AND FAST SEGMENT IS HEADED BY PETR KRÁL, WHO REPLACES JOSEF BENES
5. 9. 2024 The Prima Group has announced the appointment of Petr Kral to head the video-on-demand (VOD) and FAST channel segments. At the beginning of September, Petr Král, online project manager, took over as director for the VOD and FAST segment within Prima Group, replacing Josef Beneš, the current director of VOD services at Prima Group ,… Continue reading THE VOD AND FAST SEGMENT IS HEADED BY PETR KRÁL, WHO REPLACES JOSEF BENES
DEMAND FOR TV ADVERTISING EXCEEDS CAPACITY EVEN ON ATMEDIA
4. 9. 2024 The thematic stations represented by Atmedia are also struggling to fill their advertising space. They cannot place up to one fifth of the GRPs demanded. The representation of thematic TV stations by Atmedia is also experiencing a growing demand for TV advertising that exceeds its capacity this year. The recent expansion of the number of… Continue reading DEMAND FOR TV ADVERTISING EXCEEDS CAPACITY EVEN ON ATMEDIA
STAROPRAMEN IS THE FIRST BRAND TO USE VERTICAL INJECTION IN TV
3. 9. 2024 Staropramen will use vertical injection for its new campaign with Orlando Bloom. It launches from Tuesday 3 September. Pivovary Staropramen, which belongs to the international Molson Coors group, is the first brand to use the brand new format of vertical injection created and offered to advertisers by the Prima group. From Tuesday, 3 September, Prima will… Continue reading STAROPRAMEN IS THE FIRST BRAND TO USE VERTICAL INJECTION IN TV
