PAW PATROL REPLACES PODCAST. BOOMLAB REVEALS HOW LIFE REALLY CHANGES WITH THE BIRTH OF A BABY
2. 9. 2024 With the birth of children, parents fundamentally change completely all o. But j Data from the BoomLab marketing lab shows exactly what the new babies will do to parents and their purchases. New parents are a royal discipline for marketers a. Compared to their peers who don’t have kids yet, they shop mainly because they… Continue reading PAW PATROL REPLACES PODCAST. BOOMLAB REVEALS HOW LIFE REALLY CHANGES WITH THE BIRTH OF A BABY
PRIMA EXPECTS TO INCREASE ADVERTISING PRICES BY UP TO 20% NEXT YEAR
2. 9. 2024 Trends in the TV advertising market remain unchanged, and advertisers must prepare for further increases in the price of advertising space. The increase in the price of TV advertising in 2025 could be as high as 20% on Prima Group stations and therefore in Media Club, said Prima Group’s CCO, Vladimír Pořízek, in an interview… Continue reading PRIMA EXPECTS TO INCREASE ADVERTISING PRICES BY UP TO 20% NEXT YEAR
CNN PRIMA NEWS STARTED BROADCASTING REGIONAL AND SENATE ELECTIONS
2. 9. 2024 CNN Prima News has launched a special broadcast on Monday, September 2, to cover the regional and Senate elections. As of Monday, September 2, 2024, CNN Prima News has launched a special broadcast on CNN Prima News for the county council and Senate third elections. It will feature debates between the candidates for the county… Continue reading CNN PRIMA NEWS STARTED BROADCASTING REGIONAL AND SENATE ELECTIONS
THE START OF TV AUTUMN: NEW CRIME DRAMAS SUCCEED IN THE FIRST WEEK
2. 9. 2024 The most watched shows of the first week of the autumn broadcast were the new episodes of Crime Angel and the miniseries Docent. New episodes of the detective series Kriminálka Anděl (Nova) and the detective miniseries Docent (CT1) were the most successful non-news programmes of the first week of the autumn broadcast (26 August –… Continue reading THE START OF TV AUTUMN: NEW CRIME DRAMAS SUCCEED IN THE FIRST WEEK
NEWS CHANNELS EXPLOIT NEW DISTRIBUTION CHANNELS, PENETRATE CZECH REPUBLIC
29. 8. 2024 International news channels have been using the internet for their distribution for many years, because it is an easy way to reach viewers. But now video libraries or FAST services are also becoming their new home. It was already clear a few years ago that the Internet environment would become an important distribution channel for… Continue reading NEWS CHANNELS EXPLOIT NEW DISTRIBUTION CHANNELS, PENETRATE CZECH REPUBLIC
SCHOOL IS CALLING, RECALL MANY ADVERTISERS’ ADS
28. 8. 2024 The after-school back-to-school season is upon us, and with it, sponsors are launching back-to-school campaigns. The new school year is approaching and with it, back-to-school campaigns targeting children and their parents are ramping up. They are responsible for purchasing school equipment, which entails a whole range of expenses. Last year, according to a survey conducted… Continue reading SCHOOL IS CALLING, RECALL MANY ADVERTISERS’ ADS
TELEVISION AUTUMN BEGINS. NOVA, PRIMA AND ČT LAUNCH NEWS
26. 8. 2024 In the week of 26 August, the commercial TV channels Prima and Nova will present some of their news for the autumn season. For example, the new series of Kriminálka Anděl, the reality show Honeymoon or the series ZOO and Jedna rodina will return. In the week of 26 August, the biggest domestic TV stations… Continue reading TELEVISION AUTUMN BEGINS. NOVA, PRIMA AND ČT LAUNCH NEWS
MEDIA CLUB INCREASED SALES LAST YEAR, ONLINE AND RADIO ADVERTISING ALSO GREW
23. 8. 2024 Media Club, a media agency that operates in the media advertising segments, again increased its revenues and profit last year. Revenues at Media Club, which trades advertising in various media segments, increased by almost six per cent year-on-year to CZK 5.7bn last year. Net profit also rose to CZK 677mn. This is according to information… Continue reading MEDIA CLUB INCREASED SALES LAST YEAR, ONLINE AND RADIO ADVERTISING ALSO GREW
HELL’S KITCHEN STARTS ON TV NOVA ON WEDNESDAY 28TH AUGUST
19. 8. 2024 Nova TV has unveiled the names of the first nine contestants in the new gastronomic reality show Hell’s Kitchen. The first episode of the new reality show Hell’s Kitchen will be presented by TV Nova on Wednesday 28 August at 20:20. The show will thus occupy Wednesday’s prime time. Professional chefs from all over the… Continue reading HELL’S KITCHEN STARTS ON TV NOVA ON WEDNESDAY 28TH AUGUST
PRE-ELECTION DEBATES AND TV NOVA PROGRAMMES: LISTEN TO YOUR CANDIDATES AND PARTIES
19. 8. 2024 The regional elections are only a few weeks away. If you’re still not sure who to vote for, TV Nova’s election debates and election-focused programmes and news can help. A series of 13 debates called V 24: Váš kraj, váš hejtman starts on 21 August on TN Live. Invited are the leaders of parties, movements and… Continue reading PRE-ELECTION DEBATES AND TV NOVA PROGRAMMES: LISTEN TO YOUR CANDIDATES AND PARTIES
MILESTONE REACHED. STREAMING SERVICES ARE USED BY OVER 3 MILLION PEOPLE IN THE CZECH REPUBLIC
14. 8. 2024 The popularity of VOD services in the Czech Republic continues to grow, especially among viewers aged 25-34. However, they are popular across all generations, as confirmed by the Atmedia Index research for the first half of this year, which is regularly conducted by the media representative Atmedia. According to the latest research results, 47 percent… Continue reading MILESTONE REACHED. STREAMING SERVICES ARE USED BY OVER 3 MILLION PEOPLE IN THE CZECH REPUBLIC
REVENUES OF THE PRIMA TELEVISION GROUP EXCEEDED FOUR BILLION LAST YEAR
13. 8. 2024 The Prima Group’s revenues increased again last year and exceeded the total of four billion crowns. The Prima Group’ s revenues exceeded the four billion crowns mark for the first time. In 2023, they reached a total of CZK 4.16 billion and increased by almost five percent year-on-year. Last year, net profit amounted to CZK… Continue reading REVENUES OF THE PRIMA TELEVISION GROUP EXCEEDED FOUR BILLION LAST YEAR
CZECH VIEWERS WERE MOST INTERESTED IN THE OPENING CEREMONY, ATHLETICS AND TENNIS
13. 8. 2024 Athletics, tennis and fencing were among the most watched sports at the Summer Olympics in Paris. This was reported by the chief commentator of CT Sport Robert Záruba. This year’s broadcasts of the Olympics together reached 4.6 million viewers who watched them for at least three minutes. “On top of that, we recorded 10.2 million… Continue reading CZECH VIEWERS WERE MOST INTERESTED IN THE OPENING CEREMONY, ATHLETICS AND TENNIS
SOLVENT CZECHS LIKE TO HOLIDAY WITH A TRAVEL AGENCY. SEE WHAT YOU CAN DO TO APPEAL TO THEM IN YOUR TV ADVERTISING!
12. 8. 2024 ScreenVoice, exclusively in collaboration with GroupM and their data source mPanel, brings you an article about the hidden connections that put TV viewers and their habits in an unexpected light. This time, look forward to interesting facts about travelers and vacationers.
ALMOST HALF OF CZECHS WATCH CONTENT THEY ARE ASHAMED OF ON THEIR MOBILE PHONES
10. 8. 2024 Axocom research shows that up to 46% of the Czech population hides quilty pleasures. There are series and shows that Czechs tell their friends and acquaintances about. But then there are also some that they are ashamed of and watch in secret, so that their closest friends don’t know. Most often these are adult films,… Continue reading ALMOST HALF OF CZECHS WATCH CONTENT THEY ARE ASHAMED OF ON THEIR MOBILE PHONES
DANIEL GRUNT, DIRECTOR GENERAL OF TV NOVA, ON THE NEW LOGO: WE ARE RETURNING TO OUR ROOTS
8. 8. 2024 TV Nova CEO Daniel Grunt spoke in an exclusive interview about the new logo. The report is available here. Read also more about TV Nova’s news in the autumn season. Source: tv.nova.cz
VOYO CONTINUES TO STRENGTHEN, CONSIDERS DEPLOYMENT OF SPORTS PACKAGE
8. 8. 2024 Media group Nova expects its online video library Voyo to reach one million subscribers in the Czech Republic and Slovakia in the first half of next year. Media group Nova expects to reach the milestone of one million subscribers in the Czech Republic and Slovakia with its Voyo online video library by the end of… Continue reading VOYO CONTINUES TO STRENGTHEN, CONSIDERS DEPLOYMENT OF SPORTS PACKAGE
NOVA FOR AUTUMN: ZÁHADNÉ PŘÍPADY, HELL’S KITCHEN, BACHELOR AND TANEČNÍ
8. 8. 2024 Nova Television will air several new series and reality shows this autumn. The programme was presented at a press conference on Thursday. Television Nova will send several new shows to the autumn broadcast. These include the series Záhadné případy and Taneční, the gastronomic reality show Hell’s Kitchen, the dating reality Bachelor Česko, the comedy show… Continue reading NOVA FOR AUTUMN: ZÁHADNÉ PŘÍPADY, HELL’S KITCHEN, BACHELOR AND TANEČNÍ
