VOYO DOES NOT TARGET YOUNG PEOPLE. WE ARE ALL ABOUT FAMILIES, SAYS DANIEL GRUNT

20. 4. 2022 Nova TV’s Voyo video service experienced an exceptionally successful year. At the beginning of 2021, it announced an ambitious plan to attract a million customers within five years. At that time, Nova only had about 60 thousand customers in the Czech Republic and Slovakia. It surpassed its annual goal in the autumn and now the number… Continue reading VOYO DOES NOT TARGET YOUNG PEOPLE. WE ARE ALL ABOUT FAMILIES, SAYS DANIEL GRUNT

PRIMA BOSS MAREK SINGER: “WE HAVE TO INTRODUCE A BAN ON REWINDING COMMERCIALS, OTHERWISE THERE WILL BE NO MONEY FOR QUALITY PRODUCTION”

20. 4. 2022 Marek Singer, CEO of the Prima group (not just TV anymore), describes a new competitive framework he calls “total video” in the Médiář podcast. Listen to the full interview (in CZECH) here. Source: mediar.cz

CRITICS OF CNN PRIMA NEWS SHOULD STEP OUT OF THEIR SOCIAL BUBBLE FROM TIME TO TIME, SAYS THE GROUP’S CEO MAREK SINGER

12. 4. 2022 Marek Singer has been the head of FTV Prima group since 2008. But only after fourteen long years can he be happy that Prima’s channels are catching up with their biggest competitor – the Nova group – in terms of viewership. In certain viewer target groups, they even surpassed Nova in March.  “What seemed impossible… Continue reading CRITICS OF CNN PRIMA NEWS SHOULD STEP OUT OF THEIR SOCIAL BUBBLE FROM TIME TO TIME, SAYS THE GROUP’S CEO MAREK SINGER

VOYO HAS ALREADY OVERTAKEN HBO AND IS CATCHING UP WITH NETFLIX. WE ARE INVESTING AND GROWING FASTER THAN EXPECTED, SAYS NOVA’S DIGITAL BRAIN

11. 2. 2022 The fairy tale of Cinderella who turns into a princess may have its reflection in the business world. The grimy beauty could be called Voyo. Nova TV established its video library in 2012 but forgot about it for many years. And now? It is the epicentre of digital transformation of the Czech commercial number one. Last… Continue reading VOYO HAS ALREADY OVERTAKEN HBO AND IS CATCHING UP WITH NETFLIX. WE ARE INVESTING AND GROWING FASTER THAN EXPECTED, SAYS NOVA’S DIGITAL BRAIN

TOMORROW’S TV, CREATED TODAY

18. 11. 2021 Introduction – TV industry leaders on how TV drives brands On the occasion of the 25th anniversary of World Television Day, celebrated each year on 21 November, egta asked TV industry leaders around the world to share how TV has evolved to become much more than it used to be and how it drives brands’… Continue reading TOMORROW’S TV, CREATED TODAY

THE FUTURE OF MEASURING A FRAGMENTED MEDIA LANDSCAPE

14. 11. 2021 Measuring media has never been as precise as stakeholders would like. Adding CTV (connected TV) and ATV (advanced TV) to an already intricate mix compounds the complexities. I recently asked Scott McDonald, president and CEO of the Advertising Research Foundation, to update us on efforts to improve the process. Paul Talbot: Could you share a bit… Continue reading THE FUTURE OF MEASURING A FRAGMENTED MEDIA LANDSCAPE

PRIMA PREPARING PAID VIDEO LIBRARY TO MAKE NEW SPACE FOR ADVERTISING

2. 11. 2021 Prima, the second largest commercial TV in the Czech Republic, prepares its paid on-line video library through which it will seek to address more viewers and offer more ad space to its advertisers. It is partly inspired by Netflix’s success. The number of its subscribers, including the Czech Republic, was growing during the pandemic. It… Continue reading PRIMA PREPARING PAID VIDEO LIBRARY TO MAKE NEW SPACE FOR ADVERTISING

MEDIA CLUB BETTING ON TOTAL VIDEO. IT WILL STOP GRPS OUTFLOW IN TIME-SHIFTED VIEWING

1. 11. 2021 Video advertising will be an integral part of TV ad sales of Media Club from 2022. Media Club wants to prevent losing ad GRPs in time-shifted viewing, describes Prima’s COO, Vladimír Pořízek. Media Club intends to interconnect all forms of video content in ad sales next year. This should result in the expansion of Media Club’s… Continue reading MEDIA CLUB BETTING ON TOTAL VIDEO. IT WILL STOP GRPS OUTFLOW IN TIME-SHIFTED VIEWING

NOVA STARTS APPLYING GREEN FILMING PRINCIPLES

27. 10. 2021 The Nova TV group starts applying green filming principles and plans to introduce them into all countries where the CME group operates, describes Hana de Goeij.

GOLDEN DAYS FOR TV. RATINGS ARE GROWING AND CHANNELS WILL NOT ACCOMMODATE MORE ADS, SAYS NOVA’S CEO JAN VLČEK

25. 10. 2021 According to the CEO of the largest local commercial TV, with the pandemic remission the Czechs have returned to shopping, and retail chains, electronics producers or e-shops spend billions on ad spots with unparalleled intensity. “We have not seen such good times for TV ad sales for a long time,” says Nova’s CEO Jan Vlček… Continue reading GOLDEN DAYS FOR TV. RATINGS ARE GROWING AND CHANNELS WILL NOT ACCOMMODATE MORE ADS, SAYS NOVA’S CEO JAN VLČEK

INTEREST IN TV ADVERTISING EXCEEDS EXPECTATIONS

23. 9. 2021 Strong demand is coming from advertisers in the e-commerce, retail and food and beverage segments. There is a high demand for TV advertising, confirms the CEO of the Nova TV Group Jan Vlček. Nova TV Group has seen a growth in demand for TV advertising since this spring and the interest in it continues to… Continue reading INTEREST IN TV ADVERTISING EXCEEDS EXPECTATIONS

TV DEMAND GROWING ENORMOUSLY, PRICES TO GO UP MORE THAN 10%

15. 9. 2021 TV ad inflation rate will start at 10%. Hitting the 15% level cannot be ruled out.   Since this spring, the demand for TV advertising has been growing enormously. This trend is even stronger at the end of the year both according to advertisers’ projections and the actual demand for September and October. The pressure… Continue reading TV DEMAND GROWING ENORMOUSLY, PRICES TO GO UP MORE THAN 10%

PRIMA BOOSTED ITS AUTUMN PROGRAMME AND TAKES INTEREST IN ANOTHER CHANNEL

25. 8. 2021 Its innovated autumn programme schedule should help Prima to increase its ad capacity and market share, says Marek Singer, Prima’s CEO, in an interview. The unexpected growth in the TV ad market in the first half of this year resulted in the increased attention that Prima paid to its autumn programme schedule. In the following… Continue reading PRIMA BOOSTED ITS AUTUMN PROGRAMME AND TAKES INTEREST IN ANOTHER CHANNEL

SILVIA MAJESKÁ: NOVA WITHOUT “ORDINACE“? OPENING SPACE FOR NEW FORMATS

11. 8. 2021 Nova sought to structure its autumn programme to be successful every broadcasting day, says Silvia Majeská, Programming Director, about the new schedule. In Nova’s autumn programme schedule, there are several shows that Czech viewers will watch for the first time. They include a quiz show The Chase, a new series Pan profesor starring Vojtěch Dyk… Continue reading SILVIA MAJESKÁ: NOVA WITHOUT “ORDINACE“? OPENING SPACE FOR NEW FORMATS

“COVID HAS DISTURBED THE ADVERTISING MARKET, SO WE HAVE ACCELERATED TV SERIES PRE-PRODUCTION”

4. 8. 2021 “We are shooting new TV series this summer to be able to always respond and launch new shows flexibly to achieve sufficient TV ratings and advertising space,” says Marek Singer, Prima TV’s CEO, explaining Prima’s current strategy. Médiář interviewed him immediately after the presentation of Prima’s programme schedule for this autumn. Prima TV’s autumn programme schedule is… Continue reading “COVID HAS DISTURBED THE ADVERTISING MARKET, SO WE HAVE ACCELERATED TV SERIES PRE-PRODUCTION”

NOVA TO MAKE A GREAT CHANGE IN ITS NEWS SERVICE

28. 6. 2021 In early May, TV Nova presented a new studio for its online news, now it is planning changes in its main TV news programme. TV Nova’s main news programme, Televizní noviny, underwent a change in content in the last six years. Now, additional big changes are prepared, focusing namely on the news “design” this time.… Continue reading NOVA TO MAKE A GREAT CHANGE IN ITS NEWS SERVICE

STEPPING ON THE GAS. NOVA’S CEOS COMMENTING ON REDESIGNED NEWS AND KELLNER

4. 6. 2021 How is the Czech economy doing? How are the most important firms in the country doing? And how do the bosses – the leaders of the firms – see the presence and future of the Czech Republic? Answers to these questions are searched in a series of interviews and articles to be found bellow: We addressed… Continue reading STEPPING ON THE GAS. NOVA’S CEOS COMMENTING ON REDESIGNED NEWS AND KELLNER

PETR HATLAPATKA: GRP MARKET WILL CHANGE, WE HAVE TO REACT

24. 5. 2021 TV viewers’ behaviour is changing and the advertising market has to do so as well, points out Petr Hatlapatka from Media Club. The pressure on TV inventory and the outlook of TV GRP development in the following years require broadcast operators to search for ad placement options, says Petr Hatlapatka, Head of Online Sales in… Continue reading PETR HATLAPATKA: GRP MARKET WILL CHANGE, WE HAVE TO REACT