EFFIE GAVE OUT SIX GOLDS, NO GRAND PRIX
14. 11. 2024 This year’s edition of the Effie advertising effectiveness competition has its winners. The award for the absolute best campaign, the Grand Prix, was not awarded this year. The main prize, the Grand Prix, of this year’s Effie advertising competition, which recognises the effectiveness of advertising campaigns, was not awarded by the jury. This is despite… Continue reading EFFIE GAVE OUT SIX GOLDS, NO GRAND PRIX
TV VIEWING AND ITS ROLE COMPARED TO OTHER TOUCHPOINTS
17. 10. 2024 Take a look at what is behind the claims of people who indicate in surveys that they watch TV. And than have a look on what is the role of classic TV as a touchpoint?
TRANSFORMERS HAVE BEEN ENTERTAINING AUDIENCES FOR 40 YEARS. TV ADVERTISING INSPIRED BY THE PHENOMENON HAS ALSO BEEN SUCCESSFUL
17. 10. 2024 It was 1984 when the Transformers brand was born, founded by American toy manufacturer Hasbro and Japanese brand Takara Tomy. The battle between the Autobots and the Decepticons was about to begin – in comics, innovative toys, films, and various TV shows. Even in TV advertising. Today, Transformers have millions of fans. What is behind… Continue reading TRANSFORMERS HAVE BEEN ENTERTAINING AUDIENCES FOR 40 YEARS. TV ADVERTISING INSPIRED BY THE PHENOMENON HAS ALSO BEEN SUCCESSFUL
FILM ANNIVERSARY: AUDIENCES WANT TO LIVE AS FRIENDS OR THE ADVERTISING POWER OF THE SITCOM
1. 10. 2024 When Friends first appeared on television in September 1994, no one imagined that the sitcom would become a worldwide phenomenon, not only attracting millions of viewers around the world, but also becoming the darling of agencies and brands. It offers a powerful platform for marketers for several reasons. Read why.
THE MARVEL PHENOMENON: COMICS AND TV ADVERTISING IS A GREAT DUO
16. 9. 2024 The popularity of comic book characters makes it possible to create attractive and visually powerful ads, and brands and creative agencies are well aware of this. Which ones are successfully riding the Marvel wave with a comic book theme?
TV ADS AND FASHION: ART AT THE SERVICE OF FASHION BRANDS
2. 9. 2024 Fashion, art, and advertising are a triangle of creative worlds that influence and inspire each other. TV ads that combine the prestige of works of art with the individuality of fashion brands have the chance to impress with their originality and freshness. Fashion draws from art not only aesthetic elements such as colours, shapes, and… Continue reading TV ADS AND FASHION: ART AT THE SERVICE OF FASHION BRANDS
ANIMATED TV ADVERTISING ADDS A DIFFERENT DIMENSION TO TOURISM
30. 8. 2024 In the tourism industry, animations are truly invaluable. They allow travel agencies, airlines, and online platforms to break free from copycat advertising, transport viewers to a magical world of imagination and emotion, and make them want to sit down at their computer and book a tour or flight immediately. In the early 1930s, advertisements were… Continue reading ANIMATED TV ADVERTISING ADDS A DIFFERENT DIMENSION TO TOURISM
ART IN ADVERTISING: CZECH BRANDS ARE INSPIRED BY FOREIGN ARTISTS AND CZECH GREATS
21. 8. 2024 The next part of the series Art in Advertising focused on (not only) Czech national greats who appeared in TV campaigns. National pride also works in advertising.
ANDY WARHOL’S ADVERTISING REVOLUTION OR ART IN THE SERVICE OF ADVERTISING
7. 8. 2024 Artist, philanthropist, filmmaker, visionary. Andy Warhol, the pioneer of the art movement known as Pop Art, became a catalyst, changing the world’s perception of art and advertising forever thanks to his extraordinary flair for advertising. With his creative work for brands ranging from Converse to Estée Lauder, Calvin Klein, and Dior to Coca-Cola and Burger… Continue reading ANDY WARHOL’S ADVERTISING REVOLUTION OR ART IN THE SERVICE OF ADVERTISING
FILM ANNIVERSARY: ADVERTISERS TAKING INSPIRATION FROM THE MATRIX WILL DODGE BULLETS AS WELL
5. 8. 2024 Keanu Reeves dodging bullets is just one of the scenes that have inspired many creatives in the film and media industry. The Matrix is a phenomenon that can’t be easily topped. So, it is no wonder that ideas from the film and its protagonists have appeared in television ads. 5 August marks the anniversary of… Continue reading FILM ANNIVERSARY: ADVERTISERS TAKING INSPIRATION FROM THE MATRIX WILL DODGE BULLETS AS WELL
SALVADOR DALÍ: NOT ONLY DALÍ’S BIZARRE WORKS BUT ALSO THE GENIUS OF SURREALISM HIMSELF CONTRIBUTED TO ADVERTISING
1. 8. 2024 Salvador Dalí has made a significant contribution to the advertising industry with his surrealist works and his novel view of the world. Even today, he continues to inspire many brands and creatives.
ART IN ADVERTISING: ALFONS MUCHA PROMOTED FAMOUS BRANDS THROUGH TENDER FEMALE BEAUTY
23. 7. 2024 If Alfons Mucha had been born into the present day as a creative, media agencies would probably have fought over him. After all, even in his time he worked for the most important brands and promoted a variety of products, such as biscuits, champagne, instant soups, rum, chocolate, bicycles, or cigarette papers. Even today, he… Continue reading ART IN ADVERTISING: ALFONS MUCHA PROMOTED FAMOUS BRANDS THROUGH TENDER FEMALE BEAUTY
PREPARATIONS ARE DRAWING TO A CLOSE. THE SUMMER OLYMPIC GAMES ARE ALWAYS A CHALLENGE NOT ONLY FOR THE ATHLETES BUT ALSO FOR THE MARKETING DEPARTMENTS OF THE PARTNERS
19. 7. 2024 We are just days away from the start of the most spectacular sporting event of this year. The 2024 Summer Olympics in Paris are just around the corner and preparations are reaching their peak on all fronts. Fans are already studying the schedule, searching for the streaming platforms that will offer them the best coverage… Continue reading PREPARATIONS ARE DRAWING TO A CLOSE. THE SUMMER OLYMPIC GAMES ARE ALWAYS A CHALLENGE NOT ONLY FOR THE ATHLETES BUT ALSO FOR THE MARKETING DEPARTMENTS OF THE PARTNERS
VAN GOGH, DA VINCI, AND PICASSO WOULD BE SURPRISED OR FAMOUS WORLD ARTWORKS IN ADVERTISING
18. 7. 2024 What do Da Vinci, Van Gogh, Picasso, or Vermeer have in common? Apart from being the authors of the most famous paintings of all time, they are the artists whose works are often used in advertising in a thousand different ways. The works are not only interesting and original but they also add a touch… Continue reading VAN GOGH, DA VINCI, AND PICASSO WOULD BE SURPRISED OR FAMOUS WORLD ARTWORKS IN ADVERTISING
ART IN ADVERTISING: ARTVERTISING HAS A LONG HISTORY AND REPRESENTS A WIN-WIN SITUATION FOR ADVERTISERS AND ARTISTS
11. 7. 2024 Art and advertising are two seemingly separate categories but in fact, they are incredibly close to each other. Artvertising, which is – as the name suggests – an effective combination of the commercial world of advertising and the realm of art, has amazing potential for stakeholders in the media environment. It provides brands with original… Continue reading ART IN ADVERTISING: ARTVERTISING HAS A LONG HISTORY AND REPRESENTS A WIN-WIN SITUATION FOR ADVERTISERS AND ARTISTS
FILM FESTIVAL TRAILERS TAKE A LOT OF SKILL. WHAT MAKES THE RECIPE FROM KARLOVY VARY GLOBALLY UNIQUE?
27. 6. 2024 Anyone who has ever visited Karlovy Vary for the International Film Festival knows the routine. After choosing from hundreds of films and standing in an endless queue for tickets, you settle comfortably in the cinema room at Pupp or Thermal, perhaps listening to a debate with a visiting filmmaker, and looking forward to an experience… Continue reading FILM FESTIVAL TRAILERS TAKE A LOT OF SKILL. WHAT MAKES THE RECIPE FROM KARLOVY VARY GLOBALLY UNIQUE?
FOOTBALL EURO IN ADVERTISING: ENGLAND IS BEST IN EUROPE AT LEAST SOMEWHERE
24. 6. 2024 The group stage of the European football championship is reaching its climax and just as the Czech team’s performance has not brought much joy so far, creativity is also lacking on the part of local brands. That’s also why it’s more interesting to look elsewhere in Europe to see what football campaigns have emerged.. Adidas… Continue reading FOOTBALL EURO IN ADVERTISING: ENGLAND IS BEST IN EUROPE AT LEAST SOMEWHERE
WHEN FAITH PRECEDES CREATIVITY: FIVE EXAMPLES OF WORLD RELIGIONS MEETING MARKETING
21. 6. 2024 21 June is not only the first day of summer, it is also International Yoga Day. Yoga is seen as a priceless gift of ancient Indian tradition, embodying the unity of mind and body and the harmony between man and nature. Yoga is not only a physical exercise but also a discovery of a sense… Continue reading WHEN FAITH PRECEDES CREATIVITY: FIVE EXAMPLES OF WORLD RELIGIONS MEETING MARKETING
