NOVA IS PREPARING A REALITY SHOW FARMA, BACHELOR, SUPERSTAR AND LOVE ISLAND WILL RETURN

24. 4. 2025 Nova TV and the Oneplay platform continue to plan for several reality show formats. Television Nova confirmed Thursday that it is preparing new episodes of several reality show format shows. Specifically, a new series of singing Superstar, relationship Love Island, dating Bachelor, docu-reality Extrémní proměny and, most recently, reality Farma and Jáma lvová. Nova announced… Continue reading NOVA IS PREPARING A REALITY SHOW FARMA, BACHELOR, SUPERSTAR AND LOVE ISLAND WILL RETURN

ONEPLAY WILL MAKE A NEW MOST! AS ODDÍL B, THEN EXTRAKTOŘI AND MONYOVÁ SERIES WILL COME

24. 4. 2025 Oneplay and TV Nova are preparing a new batch of series: stories based on reality, returns of the creators of Most! and the dark corners of Czech football. The video platform Oneplay and TV Nova are preparing dozens of new titles of fiction and documentaries, as well as entertainment and reality shows. They announced the… Continue reading ONEPLAY WILL MAKE A NEW MOST! AS ODDÍL B, THEN EXTRAKTOŘI AND MONYOVÁ SERIES WILL COME

PRIMA LAUNCHES COOLLAB MEDIA HUB AIMED AT YOUNG PEOPLE

24. 4. 2025 Prima has launched CoolLab, a new media project focused on projects for young target groups. Media group Prima has unveiled a new brand CoolLab that focuses on young target groups. The new media hub is mainly responsible for content on social media and connects the digital world with TV production. It builds on the style… Continue reading PRIMA LAUNCHES COOLLAB MEDIA HUB AIMED AT YOUNG PEOPLE

BIG MISTAKES OF SMALL BRANDS: THE MOST COMMON MISTAKES IN PRACTICE

18. 4. 2025 What are the most common mistakes small brands make when they want to break through? Vojtěch Prokeš from Behavia talked about them at the Coffee and Marketing meeting. We are often approached by smaller brands when they are about to launch their first TV campaign, and they don’t want to mess it up. That’s how… Continue reading BIG MISTAKES OF SMALL BRANDS: THE MOST COMMON MISTAKES IN PRACTICE

BRAND PERFORMANCE INDEX: DAMAGE, TESLA AND MITSUBISHI DOING WELL

16. 4. 2025 According to the Brand Performance Index, which measures the performance of brands, Škoda, Tesla and Mitsubishi are doing well in the auto-moto segment. The Kaspen/Jung von Matt agency has measured brand performance for the second time – Brand Performance Index, which links hard business data to customer perceptions of a brand. For the second time,… Continue reading BRAND PERFORMANCE INDEX: DAMAGE, TESLA AND MITSUBISHI DOING WELL

PRIMA WILL LAUNCH SHOW SOUVISLOSTI, WANTS TO FILL SPACE AFTER SHOW 168 HODIN

16. 4. 2025 The 30-minute programme will focus on the most important topics of the past week from home and around the world. It also wants to open up new cases. Prima TV is coming up with a Sunday journalism show called Souvislosti. It will be broadcast from Sunday, April 27 after 22:00. The presenter of the show is… Continue reading PRIMA WILL LAUNCH SHOW SOUVISLOSTI, WANTS TO FILL SPACE AFTER SHOW 168 HODIN

WHAT THE MIGRATION OF O2 TV TO ONEPLAY LOOKS LIKE IN PRACTICE

14. 4. 2025 O2 Czech Republic is currently implementing the most important part of the Oneplay brand rollout – the transfer of former O2 TV customers to the new service. What is the experience in practice? At the end of February this year, journalists were introduced to the Oneplay platform, which has been in preparation for several years… Continue reading WHAT THE MIGRATION OF O2 TV TO ONEPLAY LOOKS LIKE IN PRACTICE

JAN MAXA TO LEAD PRIMA+, PRIMA GROUP CHANGES MANAGEMENT STRUCTURE

14. 4. 2025 From 1 May, Jan Maxa, who has a 12-year career at Czech Television, will take over the management of the prima+ platform. Petr Král moves to head the new Distribution and OTT product segment. The video segment prima+ will be led from 1 May by Jan Maxa as director for the VOD segment. He was… Continue reading JAN MAXA TO LEAD PRIMA+, PRIMA GROUP CHANGES MANAGEMENT STRUCTURE

THE CHOICE OF CHEAPER WATER SERVICES IS INCREASINGLY COMMON IN EUROPE

13. 4. 2025 The desire to save money is increasingly reflected in media behaviour. Europeans, who on average have two paid subscriptions to SVOD services, are looking for cheaper options. Media behaviour is changing. Europeans are seen to be trying to save on subscriptions for SVOD services. The credibility of social media is decreasing in their eyes due… Continue reading THE CHOICE OF CHEAPER WATER SERVICES IS INCREASINGLY COMMON IN EUROPE

THERE ARE 118 WORKS ON THE ADC AWARDS SHORTLIST, LED BY VML AND MCCANN

11. 4. 2025 The ADC Czech Creative Awards already know their finalists. In total, there are 118 entries on the shortlist, with VML and McCann having the highest number of entries. After three days of intense jury evaluation, ADC, the organizer of the 32nd ADC Czech Creatie Awards, announces this year’s shortlist – out of 270 entries, 118… Continue reading THERE ARE 118 WORKS ON THE ADC AWARDS SHORTLIST, LED BY VML AND MCCANN

ONEPLAY HAS SOME INSPIRATION, DAZN HAS CHANGED ITS SERVICE

11. 4. 2025 One of the attractions of the new Oneplay streaming service that O2 is currently migrating its customers to is sport. But the battle for the sports fan is also being fought on the global stage. The combination of a number one domestic event and a technological innovation taking place globally in the field of sports… Continue reading ONEPLAY HAS SOME INSPIRATION, DAZN HAS CHANGED ITS SERVICE

THICK, LIKE A LEPRECHAUN SPITTING. GOLDEN WELL SYRUPS ENTER THE CZECH MARKET

10. 4. 2025 Slovakia’s market leader in fruit syrups is coming to the Czech Republic with a campaign from Triad Prague. The spot was produced by Divize studio with director Bára Anna Stejskalová. With the concept of Fairy Tales from the Golden Well, the syrup brand wants to differentiate itself from the established communication in the category. “We… Continue reading THICK, LIKE A LEPRECHAUN SPITTING. GOLDEN WELL SYRUPS ENTER THE CZECH MARKET

ANNA LENEROVÁ DIRECTS SPORTS ACQUISITIONS AND PAY CHANNELS AT TV NOVA

10. 4. 2025 Nova Group establishes a new management position, with Anna Lenerová joining from O2. Anna Lenerova has joined Group Nova in the newly created position of director of sports acquisition and pay channels. She becomes part of the team in charge of developing the new Oneplay service. Lenerova has responsibility for the strategy and acquisition of… Continue reading ANNA LENEROVÁ DIRECTS SPORTS ACQUISITIONS AND PAY CHANNELS AT TV NOVA

BRANDSTORMING: KOŠÍK, OREA OR PARTNERS BANKA SHARED CAMPAIGN RESULTS

9. 4. 2025 How successful was the rebranding of Košík and what is next for Partners Banka and Pokáč. This was also heard at this year’s Brandstorming conference. New case studies, the influence of AI on advertising creation and the golden rules of brand building were presented in the programme of this year’s 11th edition of the Brandstorming… Continue reading BRANDSTORMING: KOŠÍK, OREA OR PARTNERS BANKA SHARED CAMPAIGN RESULTS

BARNETT IS THE NEW CEO OF CME, REPLACING STOESSEL

8. 4. 2025 Sam Barnett will replace Didier Stoessel, who remains PPF’s chief investment officer, as head of CME’s media group. With effect from 1 May 2025, Central European Media Enterprises (CME), which includes TV Nova, has appointed Sam Barnett, a media executive with international experience in television and streaming, as CEO. In his new role, Sam Barnett… Continue reading BARNETT IS THE NEW CEO OF CME, REPLACING STOESSEL

CZECH TELEVISION IN MARCH FIRST, GROWING NOVA. TV SEZNAM IS AHEAD OF BARRANDOV GROUP

7. 4. 2025 The positions of the strongest TV groups remained unchanged in March compared to the previous months of this year. Czech Television stations also achieved the highest TV market share in the universal audience group over 15 years old in March. Their cumulative share in all-day broadcasting was 29.22%, 0.3 percentage points higher than in March… Continue reading CZECH TELEVISION IN MARCH FIRST, GROWING NOVA. TV SEZNAM IS AHEAD OF BARRANDOV GROUP

PLAY IT AGAIN. HOW THE CZECHS LIKE TO WATCH BACKWARDS

7. 4. 2025 Evidence of the growing popularity of IPTV and TV apps is seen in the data on delayed viewing. For some shows, back-running from the archive can add hundreds of thousands of viewers. Most TV viewers watch shows in real time. But electronic viewership data shows that the proportion of delayed viewing has been rising in… Continue reading PLAY IT AGAIN. HOW THE CZECHS LIKE TO WATCH BACKWARDS

PRIMA’S SOCIAL NETWORKS HAVE INCREASED THEIR REACH, STARHOUSE HAS LAUNCHED ON PRIMA+

7. 4. 2025 Across social networks, the Prima Group achieved 800 million impressions in the first quarter of this year. Prima Group generated 800 million impressions across its social media accounts in this year’s first quarter. On TikTok, profiles are seeing a +98% growth rate in post views and +80% in post shares metrics. Traffic to Prima’s Instagram… Continue reading PRIMA’S SOCIAL NETWORKS HAVE INCREASED THEIR REACH, STARHOUSE HAS LAUNCHED ON PRIMA+