TRENDS THAT HAVE INFLUENCED MARKETING IN THE CZECH MARKET THIS YEAR
30. 12. 2024 We bring you an overview of the most important trends that influenced marketing in the domestic market this year. The Czech Republic continued to struggle with inflation and financial crisis this year, but according to all forecasts and the growing optimism of Czech consumers, the situation is slowly improving. However, the worse economic situation has… Continue reading TRENDS THAT HAVE INFLUENCED MARKETING IN THE CZECH MARKET THIS YEAR
CHRISTMAS BROADCASTING WAS DOMINATED BY CZECH TELEVISION WITH 45% SHARE
27. 12. 2024 Czech Television’s Christmas broadcasts were sought out by an average of 44.68% of viewers present at the screens. The most watched programme of Christmas was the Christmas Eve fairy tale Three Princesses. The Czech Television stations achieved the highest share of the television market during this year’s Christmas holidays (24-26 December 2024). In aggregate, it… Continue reading CHRISTMAS BROADCASTING WAS DOMINATED BY CZECH TELEVISION WITH 45% SHARE
CNN PRIMA NEWS ADDS MUSIC SHOW, STARTS SATURDAY
20. 12. 2024 Hour-long show takes viewers into concert halls and recording studios, offering film music, classical and jazz. CNN Prima News is launching a new music programme Midnight Music – Ticketless Concerts before Christmas, produced in collaboration with the Czech National Symphony Orchestra. News and journalism will be complemented by music on CNN Prima News. It will… Continue reading CNN PRIMA NEWS ADDS MUSIC SHOW, STARTS SATURDAY
CZECHS LIKE CHRISTMAS ADS, BUT THEY DON’T USE THEM WHEN CHOOSING GIFTS
18. 12. 2024 Positive reactions to Christmas advertisements prevail over negative ones among the Czech population. The findings are presented in a research by ResSolution Group. Czechs have a rather positive (40%) than negative (27%) attitude towards Christmas ads. A third of respondents (33%) have a neutral attitude towards Christmas ads. This is according to a survey conducted… Continue reading CZECHS LIKE CHRISTMAS ADS, BUT THEY DON’T USE THEM WHEN CHOOSING GIFTS
TV CHRISTMAS SCHEDULES TAKE OFF, DOMINATED BY FAIRY TALES AND MOVIES
16. 12. 2024 From this week, the strongest TV stations are including programmes for the Christmas period in their prime-time schedules. In the week of 16 December, domestic TV stations are switching to Christmas programming. On some days, regular programmes are still running, but the majority of the programming will be holiday films, fairy tales and comedies. These… Continue reading TV CHRISTMAS SCHEDULES TAKE OFF, DOMINATED BY FAIRY TALES AND MOVIES
FAIR TENDER FOR ADVERTISING CONTRACTS COMES INTO FORCE IN JANUARY
12. 12. 2024 Advertising tenders in the Czech Republic will be governed by a memorandum supported by nearly 100 directors and productions from January. Signed in June, the Memorandum on Fair Tender Terms for the selection of directors and productions for the production of advertising spots, which originated from an initiative of the Audiovisual Producers Association (APA), will… Continue reading FAIR TENDER FOR ADVERTISING CONTRACTS COMES INTO FORCE IN JANUARY
NOVA REMAINED IN THE LEAD IN NOVEMBER. ATMEDIA AND TELEVISION LIST IS GROWING
10. 12. 2024 Nova TV achieved the highest share of viewership in the TV market in November. The strongest TV group in November was Nova, across all major audience groups in all-day and prime-time. In the universal 15+ group, its aggregate share was 28.60%, 0.30 percentage points higher than Czech Television stations. Within all-day broadcasting, Nova improved year-on-year… Continue reading NOVA REMAINED IN THE LEAD IN NOVEMBER. ATMEDIA AND TELEVISION LIST IS GROWING
CTV ADVERTISING LAUNCHES ALSO ON THE CZECH MARKET
9. 12. 2024 Video advertising on large screens of smart TVs (CTV) is starting to interest domestic advertisers as well. Within two years, its possibilities could become more widespread, a meeting between Adform and Tivio suggested. The CTV phenomenon is also taking hold in the Czech advertising market. Despite the strong position of linear TV advertising, there is… Continue reading CTV ADVERTISING LAUNCHES ALSO ON THE CZECH MARKET
THE TRAITORS ATTRACTED THE MOST NEW SUBSCRIBERS TO PRIMA+
9. 12. 2024 The first series of the psychological game show The Traitors appealed especially to a younger audience and brought Prima+ the most new subscribers of any show during the autumn. The reality game The Traitors became the most successful autumn show of the Prima Group in acquiring new subscribers to the prima+ platform. “On prima+, it… Continue reading THE TRAITORS ATTRACTED THE MOST NEW SUBSCRIBERS TO PRIMA+
NEW STUDY OUTLINES THE FOUR DRIVERS OF CREATIVE IMPACT
8. 12. 2024 Human connection, dynamic visuals and the successful integration of brand and product are among the main drivers of creative impact in advertising, new research has found. The study was published by Meta, the tech company which owns Facebook and Instagram, and also by analytics provider CreativeX, and research firm Kantar. Why creative effectiveness matters Creative… Continue reading NEW STUDY OUTLINES THE FOUR DRIVERS OF CREATIVE IMPACT
GEN Z DO WATCH TV — IT’S PLANNERS WHO ARE GETTING IT WRONG
7. 12. 2024 The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that’s based on how audiences actually engage with TV content. It is time the media industry admitted it. Gen Z have never really fallen for broadcast TV. And yet they… Continue reading GEN Z DO WATCH TV — IT’S PLANNERS WHO ARE GETTING IT WRONG
TERRESTRIAL BROADCASTING MAY BE THE SOLUTION FOR STREAMING SPORTS
6. 12. 2024 It’s been a problem for years – angry sports fans who can’t watch the expected live coverage in tense moments. However, this problem could have a solution in the future in the form of terrestrial broadcasters. A problem faced by virtually all major operators within their infrastructure, but not only those – the high interest… Continue reading TERRESTRIAL BROADCASTING MAY BE THE SOLUTION FOR STREAMING SPORTS
ARTIFICIAL INTELLIGENCE IS HEADING TO CZECH TV SCREENS: PRIMA BROADCASTS AI ADS, NOVA “BETS ON PEOPLE”
5. 12. 2024 These humans look strange, I thought, as I was scrolling through my emails at the TV, my mind half elsewhere, and my eyes fell on the casting trailer for the new series of TV Prima’s reality show Looking for Mom and Dad. Those people really looked weird, because they weren’t human. In prime time of… Continue reading ARTIFICIAL INTELLIGENCE IS HEADING TO CZECH TV SCREENS: PRIMA BROADCASTS AI ADS, NOVA “BETS ON PEOPLE”
NOVA TV IN SPRING: VRAZDY V KRAJI, MOZAIKA OR THE LAST JEDNA RODINA
4. 12. 2024 Several new series or the premiere episodes of already launched series, a new entertainment show or a docu-reality will be launched by TV Nova in the spring of next year. New series Vrazdy v kraji and Mozaika, new reality show Extremni promeny or entertainment show Hodne stesti!. In addition, the premiere episodes of Specialiste, Ulice, Pripady mimoradne… Continue reading NOVA TV IN SPRING: VRAZDY V KRAJI, MOZAIKA OR THE LAST JEDNA RODINA
CHRISTMAS WITH A NEW LOGO? “SNOOPIFIED” PUBLICIS GROUPE WISHES YOU ALL THE BEST
4. 12. 2024 In the group’s traditional New Year’s card, Snoop Dogg congratulates the “Publicizzles” Groupe on being the “top dog” among communications holdings. Publicis Groupe celebrates. Just for this year, the traditional New Year’s card transforms “The Wishes” into “The Wishizzles” with the help of Olympic-level “hype man” Snoop Dogg. The rapper, who as a special correspondent… Continue reading CHRISTMAS WITH A NEW LOGO? “SNOOPIFIED” PUBLICIS GROUPE WISHES YOU ALL THE BEST
VOYO HAS 950 THOUSAND SUBSCRIBERS, FROM JANUARY 10 IT WILL INCLUDE THE SERIES THE WELL
4. 12. 2024 Video platform Voyo will reach its target of one million subscribers in the Czech Republic and Slovakia before the end of 2025. Paid video platform Voyo from the TV Nova group recorded 950 thousand subscribers in the Czech Republic and Slovakia at the end of this year. It will reach its target of one million… Continue reading VOYO HAS 950 THOUSAND SUBSCRIBERS, FROM JANUARY 10 IT WILL INCLUDE THE SERIES THE WELL
HOCKEY FANS ARE CHANGING, GAMES ARE BEING WATCHED MORE AS A FAMILY
3. 12. 2024 Watching ice hockey is more of a family affair, with up to 65% of women cheering on their partners, opening up new communication opportunities for brands. Ice hockey continues to be the most common sport that Czechs fans in the domestic market. This is true for 59% of the Czech population, and for a third… Continue reading HOCKEY FANS ARE CHANGING, GAMES ARE BEING WATCHED MORE AS A FAMILY
AWARD-WINNING CAMPAIGNS ARE MORE LIKELY TO USE QUANTITATIVE PRE-TESTING
3. 12. 2024 More than half of winners in the IPA Effectiveness Awards are now using quantitative pre-testing, a trend that has been growing steadily over the past two decades. What’s happening More than four in ten entrants to the IPA Effectiveness Awards are using quant pre-testing – and 51% of winners. Previous analysis of the IPA Databank… Continue reading AWARD-WINNING CAMPAIGNS ARE MORE LIKELY TO USE QUANTITATIVE PRE-TESTING
