WHAT’S NEXT FOR CTV ADVERTISING: COMSCORE’S STATE OF PROGRAMMING 2025 SURVEY

3. 1. 2025 Comscore’s State of Programmatic 2025 report offers survey-based data that reveals where ad budgets will be going in 2025 (think CTV), how quickly marketers will move to cookie-free advertising (48% of ads will be cookie-free by the end of 2025), and what CTV ads do well (branding) and not so well (performance). It’s free to… Continue reading WHAT’S NEXT FOR CTV ADVERTISING: COMSCORE’S STATE OF PROGRAMMING 2025 SURVEY

INCREASING THE PERFORMANCE OF TV ADVERTISING WITH QR CODES

11. 12. 2024 QR codes were invented in the 1990s. Their original purpose was to track vehicles during production. They were better than a traditional barcode because they could store a huge amount of information in a small area and were easy to scan. The use of QR codes spread quite quickly outside the industrial sector. Consumer goods… Continue reading INCREASING THE PERFORMANCE OF TV ADVERTISING WITH QR CODES

RETAILERS EXPERIMENT WITH SHOPPABLE TV AS CONSUMERS WARM TO THE FORMAT

25. 11. 2024 The insight: Shoppable ads are taking over TV as retailers look for ways to reach consumers and shorten the path between discovery and purchase. Warner Bros. Discovery (WBD)’s new “Shop with Max” ad solution uses AI to identify items within films and TV shows and find similar products in an advertisers’ catalog. Viewers can navigate to those products by… Continue reading RETAILERS EXPERIMENT WITH SHOPPABLE TV AS CONSUMERS WARM TO THE FORMAT

6 WAYS TECHNOLOGY IS TRANSFORMING TV ADVERTISING

18. 10. 2024 It’s July 1, 1941. A baseball game between the Brooklyn Dodgers and Philadelphia Phillies flickers on TV screens in New York City. Suddenly, the game cuts away. A Bulova watch appears, accompanied by a voiceover intoning, “America runs on Bulova time.” In just 10 seconds, the world’s first TV commercial airs, forever changing the advertising… Continue reading 6 WAYS TECHNOLOGY IS TRANSFORMING TV ADVERTISING

REPORT: 49% SHOPPERS LIKELY TO SEARCH FOR ITEM AFTER SEEING ON TV

17. 7. 2024 Innovid, a software platform for the creation, delivery, measurement and optimisation of advertising across connected TV (CTV), linear TV, and digital, released CTV x Commerce 2024: Data-Driven Insights to Reach Shoppers with CTV Advertising. The report, a collaboration between Innovid and Target’s retail media network, Roundel, looks at how US shopper behaviours and advertising trends… Continue reading REPORT: 49% SHOPPERS LIKELY TO SEARCH FOR ITEM AFTER SEEING ON TV

SURVEY: HALF OF CTV USERS WANT TO SHOP DIRECTLY FROM TV ADS

20. 1. 2024 Three in five also wish they could see store/brand inventory on their TV, according to LG Ad solutions. LG Ad Solutions has released a new survey that indicates many consumers would like to be able to shop directly from their TVs. Its latest streaming survey, “The Shoppable TV Report: 2024 and Beyond,” found that 53%… Continue reading SURVEY: HALF OF CTV USERS WANT TO SHOP DIRECTLY FROM TV ADS

QR CODES ON TV COMMERCIALS: THE NEW NORMAL FOR RUNNING TV ADS

25. 9. 2023 Using QR codes on TV commercials allows brands to give an interactive engagement to their viewers by scanning the QR code that leads to online content. Using QR codes on TV ads, innovative marketers can convert offline engagements to online conversions. QR codes can take viewers to any form of TV advertisement or promotion online… Continue reading QR CODES ON TV COMMERCIALS: THE NEW NORMAL FOR RUNNING TV ADS

SURVEY: 36% OF TV AUDIENCES HAVE INTERACTED WITH SHOPPABLE AD QR CODES

21. 8. 2023 New report from VAB highlights shoppable TV ads opportunities. As broadcasters look for new revenue streams and work to demonstrate the value of TV advertising, a new report from Video Advertising Bureau (VAB) examines the state of shoppable TV ads and some of the opportunities they are creating. “As consumers’ viewing habits and buying preferences… Continue reading SURVEY: 36% OF TV AUDIENCES HAVE INTERACTED WITH SHOPPABLE AD QR CODES

WHY TV ADVERTISING NEEDS TO INSPIRE IF IT’S TO RESONATE

27. 3. 2023 If brands want to cut through the noise of an ever-busier media landscape, their content needs to make an emotional connection with the audience Why TV advertising needs to inspire if it’s to resonate “Emotion in ads is more important than it’s ever been,” said Vicky Handley, brand and communications lead at Lloyd Banking Group.… Continue reading WHY TV ADVERTISING NEEDS TO INSPIRE IF IT’S TO RESONATE

IS TRADITIONAL ADVERTISING ON THE CUSP OF A COMEBACK?

13. 9. 2022 The 28th Edition of The CMO Survey found marketing budgets for traditional advertising increasing for the first time in a decade, although well below the expected growth rates for digital marketing in the coming year. In a recent Harvard Business Review article, researchers led by Duke University’s Fuqua School of Business said traditional advertising’s newfound appeal is partly due… Continue reading IS TRADITIONAL ADVERTISING ON THE CUSP OF A COMEBACK?

WHY QR CODES ARE THE FUTURE OF CREATIVE ADVERTISING

2. 6. 2022 While they aren’t a new phenomenon, Coinbase’s SuperBowl ad applied a novel approach to something many are exploring: QR codes. The no-context QR code ad, which was so successful that it generated more traffic than the company’s app could handle, was likely a once-in-a-lifetime tactic to engage viewers in one of the most challenging advertising environments:… Continue reading WHY QR CODES ARE THE FUTURE OF CREATIVE ADVERTISING

REPORT: CONNECTED TV VIDEO IMPRESSIONS SURPASS MOBILE

11. 5. 2022 Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has published findings from its 10th annual Global Benchmarks Report examining critical trends, advancements, and benchmarks in the video advertising industry. The report revealed that in 2021, CTV surpassed mobile as the channel with the greatest share of global video impressions, with… Continue reading REPORT: CONNECTED TV VIDEO IMPRESSIONS SURPASS MOBILE

THE CTV/OTT ADVERTISING INDUSTRY: WHAT LIES AHEAD IN 2022

15. 3. 2022 The explosive growth of Connected TV or CTV adspend is attracting new players and Unruly’s Lee Smith looks at how this will impact the issues of content, services and technology for the platform. 2021 was a record year in terms of ad spending and 2022 is set to witness even more growth, with the global… Continue reading THE CTV/OTT ADVERTISING INDUSTRY: WHAT LIES AHEAD IN 2022

CTV ADVERTISERS ARE BETTING QR CODES AREN’T JUST A FAD

14. 3. 2022 Beyond the attention at the Super Bowl, TV marketers see QR codes as the golden ticket for measurement and conversions When a bright-colored square floated on people’s TV screen on Super Bowl Sunday, some viewers might have rolled their eyes, but they weren’t confused. More than 20 million people knew to direct their phones toward their… Continue reading CTV ADVERTISERS ARE BETTING QR CODES AREN’T JUST A FAD

ARE QR CODES THE KEY TO SHOPPABLE TV?

7. 3. 2022 Connecting the dots between TV ad impressions and sales is a mix of art and science that has long defined the ad-tech industry. But the recent Coinbase Super Bowl spot displayed the potential for QR codes to effectively bridge the cause-and-effect divide.   While it was certainly a high-profile experiment, advertisers don’t need to shell… Continue reading ARE QR CODES THE KEY TO SHOPPABLE TV?