ART IN ADVERTISING: CZECH BRANDS ARE INSPIRED BY FOREIGN ARTISTS AND CZECH GREATS
21. 8. 2024 The next part of the series Art in Advertising focused on (not only) Czech national greats who appeared in TV campaigns. National pride also works in advertising.
AI AS PART OF THE PRODUCT TENDS TO PUT CONSUMERS OFF
20. 8. 2024 For products where it is stated that AI has been involved in their development or production, consumers’ willingness to buy is reduced. Artificial intelligence is not very attractive to buy products where it is involved in the development or production. According to a study published in the Journal of Hospitality Marketing & Management, mentioning AI… Continue reading AI AS PART OF THE PRODUCT TENDS TO PUT CONSUMERS OFF
WARC: THE BIGGEST SCARE OF PROGRAMMATIC ADVERTISING IS BRAND SAFETY
20. 8. 2024 What are the main trends that will influence programmatic advertising in the coming year? This is the subject of a new report, The Future of Programmatic 2024, prepared by WARC in collaboration with NewtonX. Although two-thirds of respondents are somewhat satisfied with the current state of affairs, they also find a lot of room for… Continue reading WARC: THE BIGGEST SCARE OF PROGRAMMATIC ADVERTISING IS BRAND SAFETY
HELL’S KITCHEN STARTS ON TV NOVA ON WEDNESDAY 28TH AUGUST
19. 8. 2024 Nova TV has unveiled the names of the first nine contestants in the new gastronomic reality show Hell’s Kitchen. The first episode of the new reality show Hell’s Kitchen will be presented by TV Nova on Wednesday 28 August at 20:20. The show will thus occupy Wednesday’s prime time. Professional chefs from all over the… Continue reading HELL’S KITCHEN STARTS ON TV NOVA ON WEDNESDAY 28TH AUGUST
PRE-ELECTION DEBATES AND TV NOVA PROGRAMMES: LISTEN TO YOUR CANDIDATES AND PARTIES
19. 8. 2024 The regional elections are only a few weeks away. If you’re still not sure who to vote for, TV Nova’s election debates and election-focused programmes and news can help. A series of 13 debates called V 24: Váš kraj, váš hejtman starts on 21 August on TN Live. Invited are the leaders of parties, movements and… Continue reading PRE-ELECTION DEBATES AND TV NOVA PROGRAMMES: LISTEN TO YOUR CANDIDATES AND PARTIES
TOP-PERFORMING TV ADS OFFER BRIGHT COLORS, CREATIVITY, COMEDY, ACCORDING TO EDO REPORT
15. 8. 2024 TV advertising analytics and measurement firm EDO has released its rankings of the most effective TV ads across 15 industries for the first half of 2024, offering valuable insights into what drives consumer engagement. Newcomers are making waves. Magic Spoon’s “Tastiest Revolution” ad outperformed the Food and Beverage average by 1,633%, proving innovative creative allows… Continue reading TOP-PERFORMING TV ADS OFFER BRIGHT COLORS, CREATIVITY, COMEDY, ACCORDING TO EDO REPORT
ART IN ADVERTISING: A FEW TONES CAN CHANGE EVERYTHING. CLASSICAL MUSIC IS A TIME-PROVEN CHOICE
15. 8. 2024 Mozart and Wagner, Strauss or Vivaldi. In their desire to captivate the audience and evoke emotions, advertisers and the creative agencies they approach do not hesitate to draw on the proven history of music. Advertising without music is like heaven without stars. And why not capitalise on the fame of the oldest artists? Music and… Continue reading ART IN ADVERTISING: A FEW TONES CAN CHANGE EVERYTHING. CLASSICAL MUSIC IS A TIME-PROVEN CHOICE
MILESTONE REACHED. STREAMING SERVICES ARE USED BY OVER 3 MILLION PEOPLE IN THE CZECH REPUBLIC
14. 8. 2024 The popularity of VOD services in the Czech Republic continues to grow, especially among viewers aged 25-34. However, they are popular across all generations, as confirmed by the Atmedia Index research for the first half of this year, which is regularly conducted by the media representative Atmedia. According to the latest research results, 47 percent… Continue reading MILESTONE REACHED. STREAMING SERVICES ARE USED BY OVER 3 MILLION PEOPLE IN THE CZECH REPUBLIC
REVENUES OF THE PRIMA TELEVISION GROUP EXCEEDED FOUR BILLION LAST YEAR
13. 8. 2024 The Prima Group’s revenues increased again last year and exceeded the total of four billion crowns. The Prima Group’ s revenues exceeded the four billion crowns mark for the first time. In 2023, they reached a total of CZK 4.16 billion and increased by almost five percent year-on-year. Last year, net profit amounted to CZK… Continue reading REVENUES OF THE PRIMA TELEVISION GROUP EXCEEDED FOUR BILLION LAST YEAR
CZECH VIEWERS WERE MOST INTERESTED IN THE OPENING CEREMONY, ATHLETICS AND TENNIS
13. 8. 2024 Athletics, tennis and fencing were among the most watched sports at the Summer Olympics in Paris. This was reported by the chief commentator of CT Sport Robert Záruba. This year’s broadcasts of the Olympics together reached 4.6 million viewers who watched them for at least three minutes. “On top of that, we recorded 10.2 million… Continue reading CZECH VIEWERS WERE MOST INTERESTED IN THE OPENING CEREMONY, ATHLETICS AND TENNIS
STUDY USA: NEARLY 60M U.S. HOMES WATCHED THE OLYMPICS
12. 8. 2024 Household viewing of the Paris games was up 11% compared to the Tokyo games, Samba TV reported. New data from Samba TV confirms that the Paris Olympics hit gold with audiences as the games saw an 11% increase in household viewership compared to the Tokyo games that aired in 2020. More than 1 million new… Continue reading STUDY USA: NEARLY 60M U.S. HOMES WATCHED THE OLYMPICS
SOLVENT CZECHS LIKE TO HOLIDAY WITH A TRAVEL AGENCY. SEE WHAT YOU CAN DO TO APPEAL TO THEM IN YOUR TV ADVERTISING!
12. 8. 2024 ScreenVoice, exclusively in collaboration with GroupM and their data source mPanel, brings you an article about the hidden connections that put TV viewers and their habits in an unexpected light. This time, look forward to interesting facts about travelers and vacationers.
COMPETITION IN THE TRAVEL INDUSTRY IS FIERCE. TRAVEL AGENCIES NEED TO GET POTENTIAL CLIENTS OUT OF THEIR SEATS AND INTO THE ACTION IN THEIR TV ADS.
11. 8. 2024 Maximum personalisation, modern technology, tailor-made travel packages, the most exotic destinations, unique experiences… Today’s travel agencies, online platforms and tour operator platforms have a wide arsenal of weapons with which to attack their audience to entice them to buy their services. But standing out in the plethora of offers is not easy. According to statista.com,… Continue reading COMPETITION IN THE TRAVEL INDUSTRY IS FIERCE. TRAVEL AGENCIES NEED TO GET POTENTIAL CLIENTS OUT OF THEIR SEATS AND INTO THE ACTION IN THEIR TV ADS.
NOT ALL PLANES ARE ALIKE: AIRLINE TV ADS ARE VARIED AND INVENTIVE
10. 8. 2024 Majestic aircraft, crew uniforms, free drinks, and a view from the aircraft window. At first glance, it might seem that airlines don’t have many options to trump their competitors through TV advertising and ensure that passengers flock to their planes. Fortunately, it is exactly the other way around. Airline TV ads are inventive and interesting.… Continue reading NOT ALL PLANES ARE ALIKE: AIRLINE TV ADS ARE VARIED AND INVENTIVE
ALMOST HALF OF CZECHS WATCH CONTENT THEY ARE ASHAMED OF ON THEIR MOBILE PHONES
10. 8. 2024 Axocom research shows that up to 46% of the Czech population hides quilty pleasures. There are series and shows that Czechs tell their friends and acquaintances about. But then there are also some that they are ashamed of and watch in secret, so that their closest friends don’t know. Most often these are adult films,… Continue reading ALMOST HALF OF CZECHS WATCH CONTENT THEY ARE ASHAMED OF ON THEIR MOBILE PHONES
STUDY USA: CTV COMMERCIALS DELIVER MORE ATTENTION THAN OTHER DIGITAL VIDEO FORMATS
10. 8. 2024 Yahoo, Omnicom, Amplified Intelligence team up for study. Commercials on connected TV deliver more attention and better business outcomes than other forms of digital video advertising, according to new research. The research comes as advertisers pour money formerly earmarked for broadcast and cable TV into CTV. The IAB this week forecast that spending on CTV… Continue reading STUDY USA: CTV COMMERCIALS DELIVER MORE ATTENTION THAN OTHER DIGITAL VIDEO FORMATS
TELEVISION IS THE MOST IMPORTANT CHANNEL IN THE VIDEO UNIVERSE
9. 8. 2024 At the Screenforce Day conference in Zurich earlier this summer, Screenforce Switzerland presented a new study Die Welt der Screens, which focused on the analysis of the devices and channels that viewers in Switzerland use to consume video content. The conclusions of the study are clear. The most used device for watching all TV content… Continue reading TELEVISION IS THE MOST IMPORTANT CHANNEL IN THE VIDEO UNIVERSE
UNDER THE FIVE OLYMPIC RINGS. GAME-CHANGING TV ADS
9. 8. 2024 Olympic history is full of memorable TV commercials. What do some of the most memorable ones look like?
