INCREASE IN ONLINE SERVICES CAN IMPACT THE COST OF TV GRP

1. 7. 2021 The growing demand for TV advertising on the one hand and the excepted growth in streaming services on the other hand can have an impact on the development of prices for TV GRP. The growing demand for TV advertising on the one hand and the expected growth in streaming services on the other hand can… Continue reading INCREASE IN ONLINE SERVICES CAN IMPACT THE COST OF TV GRP

PRIMA TV CELEBRATES ITS 28TH BIRTHDAY. ITS RATINGS HAVE BEEN UP SINCE THE BEGINNING OF THE YEAR

22. 6. 2021 Prima TV has its 28th birthday on Sunday, 20 June. The first Czech commercial TV is doing well this year, which is evidenced by the growing audience share of Prima’s main channel. This year, Prima’s original TV series, namely three of them: Slunečná, Polda IV and Einstein – Případy nesnesitelného génia, have won the greatest… Continue reading PRIMA TV CELEBRATES ITS 28TH BIRTHDAY. ITS RATINGS HAVE BEEN UP SINCE THE BEGINNING OF THE YEAR

PAID TV WILL GROW IN THE CZECH REPUBLIC, VIDEO AND TV WILL BLEND

21. 6. 2021 An increasing share of video on demand and online video and TV blending may be expected as one of the directions of TV broadcasting development. Payments for TV content viewing will increase in the Czech Republic, and TV and video content will blend at the same time. While TV operators gradually enter the field of… Continue reading PAID TV WILL GROW IN THE CZECH REPUBLIC, VIDEO AND TV WILL BLEND

GRPS INCREASED IN MAY, THE DEMAND FOR TV ADVERTISING IS GROWING

14. 6. 2021 The volume of TV ads expressed as the number of delivered advertising GRPs on Czech TV screens increased in May this year. The volume of TV ads expressed as the number of delivered advertising GRPs on Czech TV screens increased this May. Compared to last May, it has grown by a quarter in aggregate year-on-year (+25%).… Continue reading GRPS INCREASED IN MAY, THE DEMAND FOR TV ADVERTISING IS GROWING

PETR HATLAPATKA: GRP MARKET WILL CHANGE, WE HAVE TO REACT

24. 5. 2021 TV viewers’ behaviour is changing and the advertising market has to do so as well, points out Petr Hatlapatka from Media Club. The pressure on TV inventory and the outlook of TV GRP development in the following years require broadcast operators to search for ad placement options, says Petr Hatlapatka, Head of Online Sales in… Continue reading PETR HATLAPATKA: GRP MARKET WILL CHANGE, WE HAVE TO REACT

I HAVE NEVER EXPERIENCED A SILLY SEASON, SAYS PAVEL ŠTRUNC, EDITOR-IN-CHIEF OF CNN PRIMA NEWS

3. 5. 2021 It has been a year since the new CNN Prima News brand was presented in the Czech TV market. “We must always be prepared for everything,” says Pavel Štrunc, Editor-in-Chief of CNN Prima News. The recent days have brought the Vrbětice case to the public sphere. The case is likely to resonate across (not only… Continue reading I HAVE NEVER EXPERIENCED A SILLY SEASON, SAYS PAVEL ŠTRUNC, EDITOR-IN-CHIEF OF CNN PRIMA NEWS

PRIMA’S CEO MAREK SINGER: WE ARE NOT JUST TELLING YOU WHAT YOU WANT TO HEAR

2. 5. 2021 We have done anything to spice up the launch of CNN Prima NEWS with adrenaline, says Marek Singer, the Prima group’s CEO, in an interview, remembering the launch of the news channel that celebrates its first birthday on 3 May. “We established the brand as a multiplatform. Thanks to TV and online channels our reach is… Continue reading PRIMA’S CEO MAREK SINGER: WE ARE NOT JUST TELLING YOU WHAT YOU WANT TO HEAR

CNN PRIMA NEWS REACHES OVER 7.7 MILLION PEOPLE PER MONTH

28. 4. 2021 A year has passed since the start of CNN Prima NEWS on 3 May 2020. This year, the news multiplatform is growing in all key indicators: number of real users of the new website, TV ratings and the total reach. In March, the CNN Prima NEWS multiplatform reached a record number of 7,730,000 people. Thanks to the youngest… Continue reading CNN PRIMA NEWS REACHES OVER 7.7 MILLION PEOPLE PER MONTH

CME’S CEO: VOYO WILL HAVE MORE AND MORE EXCLUSIVE CONTENT. ITS PRODUCTION HAS STARTED

13. 4. 2021 The Nova group plans to make significant investments in the production of new content for its Voyo platform. There should be from 15 to 20 new formats produced every year. Voyo should become a dominant player on the local market that wants to compete using its exclusive original and acquired content. Its ambition is that… Continue reading CME’S CEO: VOYO WILL HAVE MORE AND MORE EXCLUSIVE CONTENT. ITS PRODUCTION HAS STARTED

NOVA, SEZNAM AND PRIMA ARE THE STRONGEST CZECH MEDIA BY SALES

3. 2. 2021 We have prepared a ranking of the top media on the Czech market in terms of turnover based on sales in 2019. The Nova TV group, the Seznam.cz internet company and the Prima TV group were the three strongest media on the Czech market by sales in 2019. In that year, Nova’s sales grew to CZK… Continue reading NOVA, SEZNAM AND PRIMA ARE THE STRONGEST CZECH MEDIA BY SALES

IF YOU CAN RELAX WELL IN YOUR OFFICE, YOU CAN WORK BETTER. HAVE A LOOK

27. 1. 2021 In some professions you can work from home. This is the case of most people involved in TV or radio broadcasting. And it applies to the Prima group, which has a great advantage – its new offices in the Vinice renovated office building. The building in Strašnice underwent a number of adjustments tailored to the… Continue reading IF YOU CAN RELAX WELL IN YOUR OFFICE, YOU CAN WORK BETTER. HAVE A LOOK

WHAT PEOPLEMETERS SAY

2. 6. 2020 TV rating, which is measured electronically using so called peoplemeters in the Czech Republic, celebrates its 23rd anniversary today. This method started to be applied in 1997. Since that time, it has been subject to a number of changes and it ranks among the most advanced methods across the globe today. Research for the Association of… Continue reading WHAT PEOPLEMETERS SAY

CNN PRIMA NEWS BOSS SINGER: IN A GOOD WAY, WE WANT TO BE MAINSTREAM

2. 5. 2020 Tomorrow night, viewers can get their first taste of what the alliance between Prima Group and American news station CNN entails. CNN Prima News will kick off its main programme before 7 p.m., followed by other programmes. There will be a total of 30 of them, broadcast between the continuous stream of daily newscasts. Deník… Continue reading CNN PRIMA NEWS BOSS SINGER: IN A GOOD WAY, WE WANT TO BE MAINSTREAM

COMMERCIAL BROADCASTERS SUPPORTED INFORMATION CAMPAIGN OF THE MINISTRY OF HEALTH, AIRING 25 HOURS OF PUBLIC AWARENESS SPOTS FOR FREE

29. 4. 2020 Commercial TVs Nova and Prima participated in educational activities relating to the ongoing COVID-19 pandemic. In addition to tens of hours of their own news and journalistic content and new public awareness programmes launched, commercial broadcasters supported the official educational campaign of the Ministry of Health focused on prevention of the coronavirus infection and provided… Continue reading COMMERCIAL BROADCASTERS SUPPORTED INFORMATION CAMPAIGN OF THE MINISTRY OF HEALTH, AIRING 25 HOURS OF PUBLIC AWARENESS SPOTS FOR FREE

PRIMA WINS TWO AWARDS OUT OF SEVEN AT THE PRESTIGIOUS HBBTV AWARDS IN ATHENS

27. 11. 2019 Prima Group won two awards at the HbbTV Awards. The jury awarded Prima in the Best Marketing and Promotion category for its Red Button campaign with Karel Voříšek and in the Best Use of HbbTV for Enhanced TV Services category for its video rental series offer. For the eighth time, the symposium organised by the… Continue reading PRIMA WINS TWO AWARDS OUT OF SEVEN AT THE PRESTIGIOUS HBBTV AWARDS IN ATHENS

AKTV HOSTED THE CEO AND TOP EXEC’S SUMMIT IN PRAGUE

14. 6. 2019 As a part of its membership in the professional organization egta, the Association of Television and Radio Companies from Europe and beyond, the Association of Commercial Television was granted the opportunity to host egta’s 2019 professional CEO & Top Exec’s Summit – the annual, 2-day egta-member meeting, where media companies share their experience, inspiration and contacts. This year’s… Continue reading AKTV HOSTED THE CEO AND TOP EXEC’S SUMMIT IN PRAGUE

HOW TO GET VIEWERS TO HYBRID TV? BLACK WIDOWS, TETRIS AND CANDY CRUSH HELP PRIMA

6. 5. 2019 The red button on the remote control has become one of the most profitable digital services for TV Prima. The number of viewers and time spent with hybrid TV is growing. Viewers willingly pay and fill in questionnaires via HbbTV. So much so that Prima at first considered it a mistake. When Prima TV viewers want… Continue reading HOW TO GET VIEWERS TO HYBRID TV? BLACK WIDOWS, TETRIS AND CANDY CRUSH HELP PRIMA

THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES ITS 2ND BIRTHDAY; PRIMA’S MAREK SINGER IS INCOMING PRESIDENT

29. 3. 2019 The Association of Commercial Television (AKTV) has completed the second year of its existence during the course of which it continued to develop its strategic marketing and legislative activities.  The most remarkable activity of the past year was a marketing conference for TV advertisers and advertising agencies featuring a marketing super star, Australian professor Mark Ritson.… Continue reading THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES ITS 2ND BIRTHDAY; PRIMA’S MAREK SINGER IS INCOMING PRESIDENT