30TH ANNIVERSARY GOLDEN DRUM HAS PUBLISHED ITS PROGRAMME, ONLY A FEW DAYS LEFT FOR APPLICATIONS
9. 8. 2024 Marketing & Media will be in Portorož, Slovenia, again this year from 9-10 October as a media partner of the festival and will bring you the highlights of the event in a special edition. What can you look forward to in the programme? Katie Sterling from WARC will be the first to perform as part… Continue reading 30TH ANNIVERSARY GOLDEN DRUM HAS PUBLISHED ITS PROGRAMME, ONLY A FEW DAYS LEFT FOR APPLICATIONS
DANIEL GRUNT, DIRECTOR GENERAL OF TV NOVA, ON THE NEW LOGO: WE ARE RETURNING TO OUR ROOTS
8. 8. 2024 TV Nova CEO Daniel Grunt spoke in an exclusive interview about the new logo. The report is available here. Read also more about TV Nova’s news in the autumn season. Source: tv.nova.cz
VOYO CONTINUES TO STRENGTHEN, CONSIDERS DEPLOYMENT OF SPORTS PACKAGE
8. 8. 2024 Media group Nova expects its online video library Voyo to reach one million subscribers in the Czech Republic and Slovakia in the first half of next year. Media group Nova expects to reach the milestone of one million subscribers in the Czech Republic and Slovakia with its Voyo online video library by the end of… Continue reading VOYO CONTINUES TO STRENGTHEN, CONSIDERS DEPLOYMENT OF SPORTS PACKAGE
NOVA FOR AUTUMN: ZÁHADNÉ PŘÍPADY, HELL’S KITCHEN, BACHELOR AND TANEČNÍ
8. 8. 2024 Nova Television will air several new series and reality shows this autumn. The programme was presented at a press conference on Thursday. Television Nova will send several new shows to the autumn broadcast. These include the series Záhadné případy and Taneční, the gastronomic reality show Hell’s Kitchen, the dating reality Bachelor Česko, the comedy show… Continue reading NOVA FOR AUTUMN: ZÁHADNÉ PŘÍPADY, HELL’S KITCHEN, BACHELOR AND TANEČNÍ
NOVA MODIFIES LOGO, RETURNS TO ORIGINAL GRAPHIC
8. 8. 2024 Nova TV is returning to its original graphics with a redesign of its logo. The new graphics will be deployed from Friday 9 August. Nova TV is modifying its logo and deploying new identities. “The focus is still on our TV viewers. We are deploying new TV idents and graphics from tomorrow. With the current… Continue reading NOVA MODIFIES LOGO, RETURNS TO ORIGINAL GRAPHIC
INSIGHTS FROM THE 2024 CANNES CREATIVE EFFECTIVENESS LIONS WINNERS
7. 8. 2024 Consistency, simplicity and tapping into fandoms at scale are the keys to creative effectiveness success, according to a new WARC report, Creative Effectiveness Lions – Insights from the 2024 winners. What it’s about The report, which is available exclusively to WARC subscribers, analyses the entries and has insights into the jury’s deliberations to provide a commentary on the… Continue reading INSIGHTS FROM THE 2024 CANNES CREATIVE EFFECTIVENESS LIONS WINNERS
ANDY WARHOL’S ADVERTISING REVOLUTION OR ART IN THE SERVICE OF ADVERTISING
7. 8. 2024 Artist, philanthropist, filmmaker, visionary. Andy Warhol, the pioneer of the art movement known as Pop Art, became a catalyst, changing the world’s perception of art and advertising forever thanks to his extraordinary flair for advertising. With his creative work for brands ranging from Converse to Estée Lauder, Calvin Klein, and Dior to Coca-Cola and Burger… Continue reading ANDY WARHOL’S ADVERTISING REVOLUTION OR ART IN THE SERVICE OF ADVERTISING
WITH TV EVOLVING, WHAT GOES INTO A REMARKABLE AD TODAY?
7. 8. 2024 TV can offer attention, trust and emotional clout. Coincidentally, these are also the foundations of a good story — just make sure that story is a short one. In our high-speed digital world, traditional TV has struggled to compete against other media channels to capture and retain the attention of consumers. However, when it comes… Continue reading WITH TV EVOLVING, WHAT GOES INTO A REMARKABLE AD TODAY?
JOHN HEGARTY: THE WORLD OF ADVERTISING AS SUCH IS TERRIBLY BORING
7. 8. 2024 The world of advertising in general is boring, but the ten percent that get it right are amazing. That’s why when I create, I look around, says legendary advertising creator John Hegarty. Few people have as much experience in marketing as he does. He has been on the global advertising scene for more than 60… Continue reading JOHN HEGARTY: THE WORLD OF ADVERTISING AS SUCH IS TERRIBLY BORING
BEYOND THE PITCH – FUSE & SYSTEM1 STUDY REVEALS WINNING STRATEGY FOR SPORT SPONSORSHIP
6. 8. 2024 Brands can score a ‘Sport Dividend’ through effective sport sponsorship, according to a new study by global sports and marketing agency FUSE in partnership with creative effectiveness platform System1. The study, The Sport Dividend: Unlocking Incremental Brand Growth Through Sport Sponsorship, revealed that a range of activations associated with sport sponsorship, from advertising to digital… Continue reading BEYOND THE PITCH – FUSE & SYSTEM1 STUDY REVEALS WINNING STRATEGY FOR SPORT SPONSORSHIP
THE AD THAT GETS YOU ON THE ROAD IS THE RIGHT ONE. THE PRIMARY REQUIREMENT IS ORIGINALITY
6. 8. 2024 It is not easy to create an advertisement that gets people up from their chairs, makes them head to the nearest travel agency and book a trip, or keeps them glued to their laptops where they spend hours looking for accommodation and trips in the advertised destination. The ability to stand out amongst a plethora… Continue reading THE AD THAT GETS YOU ON THE ROAD IS THE RIGHT ONE. THE PRIMARY REQUIREMENT IS ORIGINALITY
FILM ANNIVERSARY: ADVERTISERS TAKING INSPIRATION FROM THE MATRIX WILL DODGE BULLETS AS WELL
5. 8. 2024 Keanu Reeves dodging bullets is just one of the scenes that have inspired many creatives in the film and media industry. The Matrix is a phenomenon that can’t be easily topped. So, it is no wonder that ideas from the film and its protagonists have appeared in television ads. 5 August marks the anniversary of… Continue reading FILM ANNIVERSARY: ADVERTISERS TAKING INSPIRATION FROM THE MATRIX WILL DODGE BULLETS AS WELL
DOES THE FUTURE BELONG TO SHORT VIDEOS?
5. 8. 2024 According to Hubspot research, 62 percent of consumers have viewed video content to gain information about a brand or product. But what’s the difference between short and long videos, and what are their benefits? We wrote about this in the last issue of MAM – a double issue 32-33/2024. The length of a video plays… Continue reading DOES THE FUTURE BELONG TO SHORT VIDEOS?
MALTE HILDEBRANDT, SCREENFORCE MD: “TELEVISION IS MORE THAN JUST AN ALGORITHM”
3. 8. 2024 Screenforce Managing Director, Malte Hildebrandt, does not want to leave the interpretation of information to social media. In an interview with HORIZONT, he explains that the initiative of TV marketers in Germany, Austria, and Switzerland carries a great social responsibility on its shoulders. We are in a turbulent period, and it is evident on the… Continue reading MALTE HILDEBRANDT, SCREENFORCE MD: “TELEVISION IS MORE THAN JUST AN ALGORITHM”
WHY LINEAR AND CONNECTED TV ARE BETTER TOGETHER
2. 8. 2024 Peanut butter and jelly. Movies and popcorn. Road trips with the windows down, music blasting. Some things are just better together. Including linear and Connected TV advertising. TV viewership has changed more in the past decade than in the last thirty years combined. While linear TV still boasts massive audiences, streaming platforms are rapidly gaining… Continue reading WHY LINEAR AND CONNECTED TV ARE BETTER TOGETHER
HALF OF CZECHS PLANNED TO WATCH THE OLYMPICS
2. 8. 2024 Before the start of the Summer Olympics, the majority of the domestic online population declared their interest in watching the Games. This is a comparable proportion to previous Olympic Games. More than half of the respondents (54%) planned to watch the performances of the world’s athletes before the start of the Summer Games in Paris.… Continue reading HALF OF CZECHS PLANNED TO WATCH THE OLYMPICS
SALVADOR DALÍ: NOT ONLY DALÍ’S BIZARRE WORKS BUT ALSO THE GENIUS OF SURREALISM HIMSELF CONTRIBUTED TO ADVERTISING
1. 8. 2024 Salvador Dalí has made a significant contribution to the advertising industry with his surrealist works and his novel view of the world. Even today, he continues to inspire many brands and creatives.
HUB: VIEWERS POSITIVE TOWARD STREAMING VIDEO ADS
1. 8. 2024 The proliferation of ad-supported subscription and free streaming video platforms is apparently resonating with viewers. New data from Hub Entertainment Research found that two-thirds of TV viewers prefer watching ads if it saves on subscription costs. Over the past three years, the percentage of consumers expressing a preference for ad-supported subscriptions — if it saves… Continue reading HUB: VIEWERS POSITIVE TOWARD STREAMING VIDEO ADS
