TV ÓČKO CELEBRATES 22 YEARS WITH THE BEST CLIPS OF THE LAST 10 YEARS

1. 10. 2024 OČKO Television began broadcasting on 1 October 2002 under the name Stanice O as the first Czech music television. It happened symbolically on the day when the International Music Day is celebrated. On both of these occasions, ÓČKO broadcast exactly 22 years later a total of 220 of the most successful music videos of the… Continue reading TV ÓČKO CELEBRATES 22 YEARS WITH THE BEST CLIPS OF THE LAST 10 YEARS

OMG COMES WITH A BRAND NEWS VIDEO AD SCHEDULER

30. 9. 2024 Omnicom Media Group introduces a new way of measuring video advertising and translates it into an approach to planning. Measurement based on attention prediction, visual exposure of the brand in the spot, along with the involvement of local data from the entire Czech video inventory (including YouTube, Meta, etc.) is at the heart of the… Continue reading OMG COMES WITH A BRAND NEWS VIDEO AD SCHEDULER

PRIMA WILL OFFER VIDEOS AND ADVERTISING REVENUE TO THE WHOLE MARKET, LAUNCHES PRIMA PLAY

30. 9. 2024 Prima Group is launching a library of videos that its partners can use for their own media. Prima will pay them 30% for embedding the video and the ad on their site. Prima describes the new product for selling video advertising as revolutionary. The Prima group has come up with a new product in the… Continue reading PRIMA WILL OFFER VIDEOS AND ADVERTISING REVENUE TO THE WHOLE MARKET, LAUNCHES PRIMA PLAY

SUBSCRIBERS LOSING TRACK OF WHAT THEY’RE PAYING FOR

29. 9. 2024 One in three Americans now pay for a subscription they never use and 35% have lost track of how much they spend on subscriptions each month. A new report from Bango, which supplies bundling technology, found that while US subscribers were most likely to lose track of their spending they were closely followed by their… Continue reading SUBSCRIBERS LOSING TRACK OF WHAT THEY’RE PAYING FOR

STUDY USA: CTV VIEWING IS RETURNING TO PANDEMIC HIGHS

28. 9. 2024 A new study of CTV viewing finds that viewing levels are approaching record levels and average viewing sessions are increasing, according to Wurl. A new study of viewing on connected TVs finds a number of encouraging trends, including the fact that viewing levels are approaching the record levels seen during the pandemic and that the average viewing… Continue reading STUDY USA: CTV VIEWING IS RETURNING TO PANDEMIC HIGHS

APA, FAMU, NOVA, ČT, PRIMA AND ARAS ESTABLISH A PLATFORM FOR SUSTAINABILITY

27. 9. 2024 Six players in the domestic audiovisual industry have signed a Memorandum on the establishment of the Czech Platform for Sustainable Audiovisual. Six players of the domestic audiovisual industry signed a Memorandum on the establishment of the Czech Platform for Sustainable Audiovisual. The platform, initially an informal discussion forum, will serve as the main centre for… Continue reading APA, FAMU, NOVA, ČT, PRIMA AND ARAS ESTABLISH A PLATFORM FOR SUSTAINABILITY

TV PRIMA HAS LICENSED THE NEW CHANNEL PRIMA CASE

26. 9. 2024 The Radio and Television Broadcasting Council has granted the application of FTV Prima and granted it a license for another terrestrial and IPTV channel. Television group Prima has been granted a licence to broadcast a new channel Prima Case. It will focus on drama productions of non-European origin. The Radio and Television Broadcasting Council, which… Continue reading TV PRIMA HAS LICENSED THE NEW CHANNEL PRIMA CASE

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2024

25. 9. 2024 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2024. The jury members are: Nicole Agudo Berbel, Seven.One Entertainment… Continue reading HBBTV UNVEILS JURY FOR HBBTV AWARDS 2024

RADIOHOUSE AND NOVA WILL SUPPORT REGIONAL COMPANIES AGAINST GLOBAL COMPETITION

25. 9. 2024 Radiohouse in cooperation with TV Nova will support local regional entrepreneurs in the fight against global competition. Together, they will make nearly 80 million crowns worth of advertising space available to them. Radiohouse will support entrepreneurs in the regions in cooperation with TV Nova. It will release advertising space worth 79 million. CZK. This is… Continue reading RADIOHOUSE AND NOVA WILL SUPPORT REGIONAL COMPANIES AGAINST GLOBAL COMPETITION

HBBTV FORECAST TO REACH HALF OF EUROPEAN HOUSEHOLDS BY 2026

24. 9. 2024 Addressable advertising initiatives have enabled a scaling up of HbbTV, according to Dataxis. The researchers estimate that over half of all European households will be reachable on HbbTV by 2026. By the end of the year, an estimated 97 million unique households in Europe (excluding Russia, Belarus, and Ukraine) will be reachable on HbbTV interfaces.… Continue reading HBBTV FORECAST TO REACH HALF OF EUROPEAN HOUSEHOLDS BY 2026

THE SECOND WAVE OF AUTUMN NEWS IS COMING

23. 9. 2024 The tactical game Zrádci has arrived on our TV screens. Kamarádi, Taneční, Hrdina, Záhadné případy and StarDance will also be fighting for viewers. On Sunday 22 September, Prima Television launched the first episode of the licensed tactical game Zrádci. Originally a Dutch format, it has an enthusiastic fan base abroad. Prima has been heavily promoting… Continue reading THE SECOND WAVE OF AUTUMN NEWS IS COMING

THE COMEDY SERIES NÁRODNÍ HÁZENÁ AND NEW SERIES TANEČNÍ ARE COMING TO TV NOVA FROM VOYA

23. 9. 2024 Two more premiere titles will appear on TV Nova’s autumn schedule from the first third of October. Two more premiere titles will be added to TV Nova‘s main channel’s autumn schedule during October. The Národní házená and Taneční series will be shown in prime time. The comedy series Národní házená will begin airing on TV Nova on… Continue reading THE COMEDY SERIES NÁRODNÍ HÁZENÁ AND NEW SERIES TANEČNÍ ARE COMING TO TV NOVA FROM VOYA

STUDY USA: SHOPPING HOLIDAYS, SALES EVENTS KEY FOR CONSUMERS

21. 9. 2024 Nearly three-quarters of consumers are planning to take advantage of Black Friday and Cyber Monday this year. That’s according to a recent survey from shopping platform Slickdeals, which found that 70% of consumers plan to shop on those two days. More than half (55%) said they intend to participate in Amazon Prime Big Deal Days, while nearly… Continue reading STUDY USA: SHOPPING HOLIDAYS, SALES EVENTS KEY FOR CONSUMERS

THE WOKE AD MYTH IS DEAD – HERE’S WHY

20. 9. 2024 Inclusion = Income: Proving the business case for inclusive advertising. “Go woke, go broke”. It’s the belief that organisations which support inclusive thinking and approaches will suffer commercially. And it’s categorically untrue. That’s the finding from a pioneering study by the Unstereotype Alliance, an initiative led by UN Women, which we at Kantar are proud… Continue reading THE WOKE AD MYTH IS DEAD – HERE’S WHY

PRIMA WILL LAUNCH THE CHANNEL PRIMA LOVE SK ON NOVEMBER 1

20. 9. 2024 Another of the thematic channels that the Prima Group is preparing for the Slovak market will start broadcasting on 1 November. Following the launch of the Slovak version of Prima Cool SK in May, the Prima Group will expand its offer of Prima stations for Slovak viewers with the addition of the female channel Prima… Continue reading PRIMA WILL LAUNCH THE CHANNEL PRIMA LOVE SK ON NOVEMBER 1

OVERVIEW: WHAT DID THE QUARTER BRING IN TERMS OF SUSTAINABILITY?

18. 9. 2024 Here is another overview of selected sustainability-related news from the last quarter. We bring you another overview of the latest news in the field of ESG, CSR, sustainability and responsibility. The selection of news is prepared for MediaGuru.cz by Markéta Pavlíková, Head of Sustainable Solutions Fuse/OMG. Selected information from the Czech Republic Our standard of… Continue reading OVERVIEW: WHAT DID THE QUARTER BRING IN TERMS OF SUSTAINABILITY?

T-MOBILE IS THE MOST VALUABLE EUROPEAN BRAND, ROLEX IS THE STRONGEST

18. 9. 2024 Brand Finance has compiled this year’s rankings for European brands. Deutsche Telekom is the highest value brand, Rolex is the strongest brand. For the second year in a row, Deutsche Telekom (T-Mobile) retained the top spot in the TOP 500 Most Valuable European Brands rankings compiled by Brand Finance. Its brand value increased by 13%… Continue reading T-MOBILE IS THE MOST VALUABLE EUROPEAN BRAND, ROLEX IS THE STRONGEST

THE ASSOCIATION OF COMMERCIAL TELEVISION ESTABLISHED COOPERATION WITH GROUPM AND ITS RESEARCH PROJECT MPANEL

18. 9. 2024 Since this August, the Association of Commercial Television (AKTV) has partnered with GroupM Czech Republic from the WPP group. Thanks to the exclusive cooperation with the mPanel data source, AKTV’s website ScreenVoice.cz will publish monthly interesting articles exploring television as an advertising medium and the viewing behaviour of Czech audiences. The Association of Commercial Television,… Continue reading THE ASSOCIATION OF COMMERCIAL TELEVISION ESTABLISHED COOPERATION WITH GROUPM AND ITS RESEARCH PROJECT MPANEL