TN LIVE CELEBRATES ITS THIRD BIRTHDAY

29. 4. 2024 On May 3rd, the news platform TN Live will celebrate its third birthday. “When we started this project, we set the goal that we wanted to be present for our viewers at everything important and interesting that is happening not only in our country. I am very happy that after three years we are still… Continue reading TN LIVE CELEBRATES ITS THIRD BIRTHDAY

ADVERTISERS INCREASED ADVERTISING INVESTMENTS, MARKET GREW IN THE FIRST QUARTER

29. 4. 2024 Advertising investment in media increased in the first quarter of this year compared to the same period last year, according to Nielsen monitoring data. The largest domestic advertisers increased their investment in buying ad space in media in the first quarter of 2024. This is according to data from Nielsen, which monitors the level of… Continue reading ADVERTISERS INCREASED ADVERTISING INVESTMENTS, MARKET GREW IN THE FIRST QUARTER

LUCKY SEVEN: THE 7 BIGGEST MARKETING OPPORTUNITIES FOR TV ADVERTISING

29. 4. 2024 Television advertising still has the highest effectiveness and the highest attention span, and during seasonal events the effect of television advertising reaches into the sky. These are the most meaningful activities as television viewing is still at its peak of popularity, as research shows.

THE SIGNIFICANCE OF HBBTV FOR EUROPEAN PAY-TV OPERATORS

28. 4. 2024 In the rapidly evolving landscape of television and digital entertainment, European broadcasters are more and more using Hybrid Broadcast Broadband TV (HbbTV) to stay relevant and competitive. In fact, almost all retail TVs sold in Europe are HbbTV capable, and broadcasters are leveraging this to deliver enhanced content and improved monetisation across their viewer-base. Nevertheless,… Continue reading THE SIGNIFICANCE OF HBBTV FOR EUROPEAN PAY-TV OPERATORS

CZECHS DO NOT TRUST ADVERTISEMENTS FOR DIETARY SUPPLEMENTS, ESPECIALLY ON NETWORKS

27. 4. 2024 Czechs do not consider advertisements for dietary supplements to be trustworthy, they buy them mainly on the basis of previous experience. Two out of three online Czechs buy dietary supplements. While half of them have a clear idea in advance which brand they will choose, the other half do not know. For the respondents, previous… Continue reading CZECHS DO NOT TRUST ADVERTISEMENTS FOR DIETARY SUPPLEMENTS, ESPECIALLY ON NETWORKS

PUBLIC SERVICE MEDIA SHOULD NOT PROFIT FROM ADVERTISING, SAYS THE ASSOCIATION OF COMMERCIAL TELEVISION

27. 4. 2024 In an interview, Klára Brachtlová reveals how the Association helps TV stations, how broadcasters are coping with the advent of artificial intelligence, and why commercial media opposed the amendment to the law that increases fees for Czech Television.

OMNICONNECT: ATTENTION IS THE NEW CURRENCY OF COMMUNICATION

26. 4. 2024 In marketing, advertising and PR, attention has become the new currency. How to get attention, keep it and how to work with it was the subject of the OmniConnect 2024 conference. The metrics of technical ad impressions or ad view time may not be enough for effective communication. What becomes more important is the actual… Continue reading OMNICONNECT: ATTENTION IS THE NEW CURRENCY OF COMMUNICATION

THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 7 YEARS, KLÁRA BRACHTLOVÁ REMAINS ITS PRESIDENT

25. 4. 2024 The Association of Commercial Television is celebrating its seventh anniversary this spring. Its main priorities remain the promotion of TV as an advertising media type, the fight against internet piracy and participation in legislative processes affecting the business of commercial broadcasters. Klára Brachtlová, Chief External Affairs of CME, the owner of TV Nova, remains its… Continue reading THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 7 YEARS, KLÁRA BRACHTLOVÁ REMAINS ITS PRESIDENT

ÓČKO UNLOCKS PREMIUM CONTENT FROM ONLINE CREATORS IN NEW SHOW

24. 4. 2024 The new show O Unlocked will appear on TV Óčko from Wednesday evening. It will offer bonus videos that cannot be seen publicly outside the paywall of specific creators. From Wednesday 25 April, Óčko will offer bonus videos and selected excerpts from full versions of videos that cannot be seen publicly outside the paywall of… Continue reading ÓČKO UNLOCKS PREMIUM CONTENT FROM ONLINE CREATORS IN NEW SHOW

HOW LONG DO THE PROFITS FROM ADVERTISING TAKE TO MATERIALISE?

24. 4. 2024 Advertising has an average short-term profit ROI of £1.87 per pound invested which increases to £4.11 when sustained effects are included; a major new study concludes that 58% of advertising’s total profit generation happens after the first 13 weeks. Context  Profit Ability 2: the new business case for advertising*, commissioned by TV industry body Thinkbox, is an… Continue reading HOW LONG DO THE PROFITS FROM ADVERTISING TAKE TO MATERIALISE?

KAREN NELSON-FIELD: MEDIA PLACEMENT IS CRUCIAL FOR ATTENTION

22. 4. 2024 The type of media platform an ad appears on influences attention to the ad more than the creative, said Karen Nelson-Field at the OmniConnect meeting. Attention strategies will be tailored to the requirements of the campaign and become more important than time of view. The length of time an ad is viewed is currently considered… Continue reading KAREN NELSON-FIELD: MEDIA PLACEMENT IS CRUCIAL FOR ATTENTION

ADC CZECH CREATIVE AWARDS PUBLISHES SHORTLISTS

22. 4. 2024 The ADC Czech Creative Awards has announced its finalists. There are 120 works on the shortlist. The ADC Czech Creative Awards competition has published the shortlists. Out of a record 274 entries, 120 works made it to the final round. The highest scoring category was the “film” category – Advertising Film: Medium Format (16-60″), Film… Continue reading ADC CZECH CREATIVE AWARDS PUBLISHES SHORTLISTS

CZECH REPUBLIC WILL LIVE FOR HOCKEY, PARTNERS LAUNCH CAMPAIGNS

19. 4. 2024 The partners of the Ice Hockey World Championship and the national ice hockey teams are starting their campaigns. In a couple of weeks, on 10 May, the Ice Hockey World Championship will start, which this year will take place in Prague and Ostrava. The official partners of the championship or the national team have prepared… Continue reading CZECH REPUBLIC WILL LIVE FOR HOCKEY, PARTNERS LAUNCH CAMPAIGNS

VOYO IS GROWING FASTER THAN EXPECTED, REPORTING AN OPERATING PROFIT, SAYS NOVA CEO DANIEL GRUNT

19. 4. 2024 Daniel Grunt, who has been CEO of the Nova Group since January last year, has been given a difficult management assignment by the parent PPF Group. He is to transform the most-watched domestic broadcaster so that it can capitalise on the growing interest in online video while not cannibalising traditional broadcasting. Grunt’s task is to… Continue reading VOYO IS GROWING FASTER THAN EXPECTED, REPORTING AN OPERATING PROFIT, SAYS NOVA CEO DANIEL GRUNT

THE NEXT DEVELOPMENT OF PAY-TV IN THE CZECH REPUBLIC: WAHT CAN COME?

18. 4. 2024 Pay-TV operators are not in an easy situation. There are still a relatively large number of them on our market and the position of free-to-air broadcasting has been very strong for a long time. Although it seems that pay-TV offers have nowhere to go, there are several possible innovations to be launched. Pay-TV offers viewers dozens… Continue reading THE NEXT DEVELOPMENT OF PAY-TV IN THE CZECH REPUBLIC: WAHT CAN COME?

NOE, ÓČKO AND ÓČKO STAR HAVE EXPANDED THEIR ARCHIVE IN HBBTV

18. 4. 2024 TV stations using additional services based on the virtual red button have increased the freely available archive for one week. Instead of three days, the programmes of the free-to-air channels TV Noe, Óčko and Óčko Star are now available via HbbTV technology for one week. A richer TV archive is available through the TV programme,… Continue reading NOE, ÓČKO AND ÓČKO STAR HAVE EXPANDED THEIR ARCHIVE IN HBBTV

THE SOCIAL MEDIA BUSINESS OF THE ÓČKO GROUP IS HEADED BY VOJTĚCH VAVREK

18. 4. 2024 Vojtěch Vavrek is the new head of the social media business of the Óčko Group. TV Óčko is expanding its management structure, recruiting new experts and continuing to increase the strength of its social media team. The position of “Head of Sales Social Media” has been held since April by Vojtěch Vavrek, who joined from… Continue reading THE SOCIAL MEDIA BUSINESS OF THE ÓČKO GROUP IS HEADED BY VOJTĚCH VAVREK

MYTHS VERSUS REALITY: THE TRUTH ABOUT TELEVISION AND TELEVISION ADVERTISING

18. 4. 2024 Television continues to appeal to a large number of viewers today, stirring emotions, offering the highest efficiency and return on investment, maximum attention and trust. This is not the only reason why it remains a highly effective, important and often key element of the media mix.