MULTIPLATFORM TV & AUDIO COMPANIES UNITE AROUND FIVE PRIORITIES AS KEYS TO SUCCESS IN TOMORROW’S MEDIA LANDSCAPE

17. 6. 2024 New Industry Charter outlines the collective ambition and joint commitments of multiplatform TV & audio businesses worldwide. egta, the international trade body for multiplatform TV and audio businesses, proudly announces the launch of its Industry Charter, marking a significant milestone in its 50-year history. Unanimously adopted by over 180 companies across more than 40 markets,… Continue reading MULTIPLATFORM TV & AUDIO COMPANIES UNITE AROUND FIVE PRIORITIES AS KEYS TO SUCCESS IN TOMORROW’S MEDIA LANDSCAPE

CZECHS PLAN TO SPEND MORE ON SUMMER HOLIDAYS THIS YEAR, INTEREST IN ABROAD IS GROWING SLIGHTLY

17. 6. 2024 The CzechTourism portal has published the plans of Czechs for this year’s holidays. Where will they travel and how much are they planning to spend? A total of 61% of Czechs plan to spend this summer holiday in the Czech Republic, most often in the South Bohemia and South Moravia regions. They are most likely… Continue reading CZECHS PLAN TO SPEND MORE ON SUMMER HOLIDAYS THIS YEAR, INTEREST IN ABROAD IS GROWING SLIGHTLY

FOCUS ON MARKETING EFFECTIVENESS DECLINES, ACCORDING TO NEW STUDY

17. 6. 2024 The recent “Language of Effectiveness 2024” survey by Marketing Week and Kantar reveals a significant change in companies’ focus on marketing effectiveness. The study, which surveyed more than 1,200 marketers, shows a significant decline in the prioritization of marketing effectiveness. Only 53.4 percent of respondents believe attention to effectiveness has increased over the past three… Continue reading FOCUS ON MARKETING EFFECTIVENESS DECLINES, ACCORDING TO NEW STUDY

COMMERCIAL MEDIA HAVE RESERVATIONS ABOUT THE BIG MEDIA AMENDMENT

17. 6. 2024 Representatives of the private media sector do not like the new form of the draft media amendment. They see the wording of the accompanying Memorandum, which is supposed to describe more precisely the tasks of public service media, as essential.

MANY OF MY FRIENDS DON’T OWN TVS, BUT THAT COULD CHANGE SOON

16. 6. 2024 Gen Z wants TVs to function more like their phones. How can TV makers innovate to compete for young consumers’ attention? I recently joined CNET covering TVs (hello!) and started by asking some friends a basic question: What do you look for in a TV? But I quickly realized I should’ve been asking a different… Continue reading MANY OF MY FRIENDS DON’T OWN TVS, BUT THAT COULD CHANGE SOON

FOOTBALL EURO BEGINS, A FEAST OF FOOTBALL AND PARTNERSHIP ACTIVATIONS

14. 6. 2024 All month long, the media space will now belong to football. The partners of the championship or the national team want to take advantage of the attention that the individual matches will gain. The European Football Championship starts on Friday 14 June. The whole month will be dedicated to football, footballers and their fans. And,… Continue reading FOOTBALL EURO BEGINS, A FEAST OF FOOTBALL AND PARTNERSHIP ACTIVATIONS

PREDICTIONS BY HOROSCOPE ON TN.CZ: AI MODERATOR GETS THE FLOOR

13. 6. 2024 TV Nova’s newsroom continues to test the possibilities of artificial intelligence. It is currently working on several projects, most recently using an AI-created presenter for daily horoscope videos on TN.cz. You can see what the stars have in store for you daily on TN.cz. The horoscope videos now use artificial intelligence tools, with an AI… Continue reading PREDICTIONS BY HOROSCOPE ON TN.CZ: AI MODERATOR GETS THE FLOOR

CASTING FOR NAKED ATTRACTION ATTRACTED MOSTLY SINGLE MEN. THE CREATORS ARE NOW LOOKING FOR WOMEN

13. 6. 2024 The news about the upcoming Czech and Slovak version of the reality show Naked Attraction immediately caused a big fuss and stormy reactions. And not only that… The influx of applications from men… To date, around 1,200 male and female applicants have applied via the form on the nakedattraction.cz website. “The largest group is made… Continue reading CASTING FOR NAKED ATTRACTION ATTRACTED MOSTLY SINGLE MEN. THE CREATORS ARE NOW LOOKING FOR WOMEN

HR STORIES PODCAST WITH JANA CAVES

13. 6. 2024 The first episode of the HR STORIES podcast features an interview with the HR Director of Prima Group, Jana Caves.

ESSENTIAL VIEWING: IS CTV 2024’S MUST-HAVE FOR MEDIA PLANNERS?

13. 6. 2024 With ‘Future of TV’ being one of our key industry pillars in 2024, we explore why CTV is the hottest ticket for media planners this year. The TV landscape has evolved hugely over the past decade and there are no signs of a slow down. As consumers gradually leave behind linear TV and increasingly immerse… Continue reading ESSENTIAL VIEWING: IS CTV 2024’S MUST-HAVE FOR MEDIA PLANNERS?

APPLE IS THE FIRST BRAND WORTH OVER A TRILLION DOLLARS

12. 6. 2024 The Kantar BrandZ ranking of the world’s most valuable brands has been dominated for the third time by Apple, which has reached a historic milestone with a value of over a trillion dollars. It is followed by technology brands Google, Microsoft and Amazon. The importance of technology was shown in the newly released Kantar BrandZ… Continue reading APPLE IS THE FIRST BRAND WORTH OVER A TRILLION DOLLARS

ADVERTISING PRESSURE ON TV NOVA CONTINUES, MORE PRICE HIKES TO COME

11. 6. 2024 The most profitable player in the commercial TV market is seeing unabating pressure on its advertising space. As a result, some clients are already negotiating bookings for their additional investments. It is already certain that the price of TV advertising will increase again. Also in play is a change in the target group for 2025.… Continue reading ADVERTISING PRESSURE ON TV NOVA CONTINUES, MORE PRICE HIKES TO COME

COMMUNICATION SUMMIT: WHY IS POSITIVE COMMUNICATION GOOD?

11. 6. 2024 How to engage consumers with advertising messages or TV viewers with science news? That’s what this year’s Communication Summit conference answered. Communicate positively, simply, without greenwashing and smartly with AI. That’s how the 7th annual Communication Summit conference produced by Blue Events, which took place last week at the O2 universum, could be summed up.… Continue reading COMMUNICATION SUMMIT: WHY IS POSITIVE COMMUNICATION GOOD?

STUDY USA: PARIS OLYMPICS TO JUMPSTART U.S. SVOD SUBSCRIPTIONS

10. 6. 2024 One-in-four American subscribers (29%) will sign up to a new streaming service to watch the Paris Summer Olympic Games this July. For those who already pay for at least one sports-themed streaming platform, the percentage jumps to 66%, according to new data from Bango, released in its new Going for Gold report. The research, based on data from 2,000… Continue reading STUDY USA: PARIS OLYMPICS TO JUMPSTART U.S. SVOD SUBSCRIPTIONS

MEDIA MARKET OVERVIEW 2023: HOW DID MEDIA TYPES AND MEDIA PERFORM?

10. 6. 2024 The year 2023 was the first full year in which anti-video measures were no longer in place. People didn’t feel as much need to spend as much time with media as they did in covidu, on the other hand, advertisers’ uncertainty was unblocked. We summarise how the different media and media types stood in our… Continue reading MEDIA MARKET OVERVIEW 2023: HOW DID MEDIA TYPES AND MEDIA PERFORM?

LINEAR TV DRIVES HIGHER ENGAGEMENT FOR QSRS THAN STREAMING, STUDY FINDS

9. 6. 2024 Among quick-serve restaurant brands, consumer search engagement as a response to TV advertising is still higher when the ad runs on linear TV rather than on a streaming platform. Consumers were 5% more likely to engage with quick-serve restaurants’ (QSR) or fast-food advertising on linear TV than on streaming platforms, according to EDO Ad EnGage.… Continue reading LINEAR TV DRIVES HIGHER ENGAGEMENT FOR QSRS THAN STREAMING, STUDY FINDS

A QUARTER OF SCANDINAVIA COMMITS TV PIRACY

8. 6. 2024 Optimistic reports of ever-increasing numbers of new subscribers in the country are likely to be greatly distorted, believes Erika Luszicsa of Axocom. Television piracy does not avoid richer, or let’s say more developed, countries. Swedish company Mediavision has come up with a surprising survey. It brings rather unflattering data that a quarter of the respondents… Continue reading A QUARTER OF SCANDINAVIA COMMITS TV PIRACY

DIGIMEDIA ON THE FUNDING OF ČT AND ČRO OR TERESTRICE AND PAY TV

7. 6. 2024 This year’s Digimedia conference will focus on public service media funding, terrestrial broadcasting and pay TV, and digital networks for commercial radio. Not only for TV or radio receivers, but also for internet connections, there should be a new TV and radio fee. At least if Parliament approves the government’s amendment to the law on… Continue reading DIGIMEDIA ON THE FUNDING OF ČT AND ČRO OR TERESTRICE AND PAY TV