STUDY USA: MORE THAN HALF OF VIEWERS FRUSTRATED ABOUT FINDING CONTENT

7. 6. 2024 Survey of U.S., European viewers indicates only a quarter of respondents can access all of their content in one place. Just over half of U.S. viewers are frustrated over their ability to be able to find content to watch on TV according to Comcast. In its report titled, “Content Discovery in a Multiscreen TV World:… Continue reading STUDY USA: MORE THAN HALF OF VIEWERS FRUSTRATED ABOUT FINDING CONTENT

FORUM MEDIA 2024: INTRODUCING THE FIRST ELEVEN INTERNATIONAL SPEAKERS

6. 6. 2024 Artificial intelligence as an aid to communication, research and the fight against disinformation – these are the main topics of this year’s annual MAM conference. The deadline for the largest domestic industry conference for marketing, communications and media professionals is still five months away, but we can already look forward to great presentations by the… Continue reading FORUM MEDIA 2024: INTRODUCING THE FIRST ELEVEN INTERNATIONAL SPEAKERS

CNN PRIMA NEWS SHARE APPROACHED 5% ON WEDNESDAY

6. 6. 2024 The debate between Prime Minister Fiala and ex-Prime Minister Babiš increased the share of CNN Prima News to almost 5% on Wednesday. The operator of CNN Prima News reported that the station became the most watched news channel on Wednesday with a 4.87% share throughout the day. The result was helped by a superduel between… Continue reading CNN PRIMA NEWS SHARE APPROACHED 5% ON WEDNESDAY

STUDY USA: FAST CHANNEL GROWTH ACCELERATES

6. 6. 2024 Fast channels continue to grow in numbers, viewing time and ad impressions YoY according to Amagi.  A new report on free, ad-supported streaming channels indicates that their growth continues to accelerate, with the number of channels hours views and ad impressions all growing faster in Q1 2024 than they did in Q1 2023 a year… Continue reading STUDY USA: FAST CHANNEL GROWTH ACCELERATES

CME CONTENT ACADEMY: LOTS OF PRACTICE AND SUPPORT FROM TUTORS SAY STUDENTS OF THE PROGRAM IN THE PODCAST KUBA WITH NEW

5. 6. 2024 In the next few days, registration for the next edition of the CME Content Academy will close. The programme offers quality learning and allows participants to push the boundaries of Central European content. Students Isabella and Matěj came to the next episode of the Kuba with Nova podcast to describe the admission process and the… Continue reading CME CONTENT ACADEMY: LOTS OF PRACTICE AND SUPPORT FROM TUTORS SAY STUDENTS OF THE PROGRAM IN THE PODCAST KUBA WITH NEW

CZECH TV GREW SIGNIFICANTLY IN MAY, DRAWING VIEWERS AWAY FROM COMMERCIAL TV

5. 6. 2024 The Czech hockey team’s ride to the finals helped CT Sport to significantly increase its share of viewership, which also earned the Czech TV stations’ overall share in May. This was felt especially by the strongest commercial TV stations. Thanks to the hockey World Cup and the golden success of Czech hockey players, the share… Continue reading CZECH TV GREW SIGNIFICANTLY IN MAY, DRAWING VIEWERS AWAY FROM COMMERCIAL TV

TARGETED ADVERTISING IS NOT YET VERY ATTRACTIVE TO THE MAJORITY

5. 6. 2024 The negative attitude of Czech society towards advertising is also reflected in targeted advertising. More than a third even mind it, according to research by Nielsen and ResSolution Group. In the Czech population in general, a negative attitude towards advertising prevails. Up to 83% of the Czech online population finds the amount of advertising in… Continue reading TARGETED ADVERTISING IS NOT YET VERY ATTRACTIVE TO THE MAJORITY

WE WANT TO DO DISCUSSIONS DIFFERENTLY THAN IN ČT, SAYS NOVY MODERATOR MARTIN ČERMÁK

5. 6. 2024 During his 12 years at Nova TV, he has worked his way up to the highest level of presenter: he hosts the main news programme Televizní noviny and, since last year, also the new political debate For Five Minutes Twelve. But Martin Čermák is also part of the team preparing the pre-election and election broadcasts… Continue reading WE WANT TO DO DISCUSSIONS DIFFERENTLY THAN IN ČT, SAYS NOVY MODERATOR MARTIN ČERMÁK

AVERAGE TV VIEWING TIME WAS HIGHER IN THE CZECH REPUBLIC THAN IN EUROPE LAST YEAR

4. 6. 2024 The average daily TV viewing time in the Czech Republic exceeded the average daily time in European countries by six minutes. The comparison was published by the ATO. TV viewing in the Czech Republic in 2023 reached an average daily value of 3 hours and 19 minutes in the target group of people 4+. This… Continue reading AVERAGE TV VIEWING TIME WAS HIGHER IN THE CZECH REPUBLIC THAN IN EUROPE LAST YEAR

HBBTV SYMPOSIUM AND AWARDS 2024 CALL FOR SPEAKERS

4. 6. 2024 The 12th HbbTV Symposium and Awards on 14-15 November 2024 in London, UK will provide a unique platform to present and discuss the latest developments in the connected TV industry. The HbbTV Association, which co-hosts the event with Everyone TV (BBC/ITV/Channel 4/Channel 5), is inviting industry executives and experts to address the top-level audience as… Continue reading HBBTV SYMPOSIUM AND AWARDS 2024 CALL FOR SPEAKERS

GENERATION Z AND CLASSICAL MEDIA? BETTER THAN IT LOOKS

3. 6. 2024 This year’s Innovation Lab focused on ways to most effectively reach Gen Z customers. Surprisingly, traditional media did not fare badly. Generation Z, people born between 1995 and 2009, is gradually getting older. Its descendants can easily attend high school today and make up the emerging Alpha generation (born since 2010). Among the Czech population… Continue reading GENERATION Z AND CLASSICAL MEDIA? BETTER THAN IT LOOKS

THE DEBATE ABOUT PUBLIC SERVICE MEDIA IS COMPLETELY REVERSED, SAYS PAVEL KUBINA FROM PRIMA

3. 6. 2024 In June, the government will be submitted a bill to increase TV fees. “They should not be increased before the state says what kind of public service it expects,” says Pavel Kubina, Director for Media Law Issues at Prima Group. Last autumn, the Ministry of Culture announced that it wanted to increase television and radio… Continue reading THE DEBATE ABOUT PUBLIC SERVICE MEDIA IS COMPLETELY REVERSED, SAYS PAVEL KUBINA FROM PRIMA

PODCAST: HOW THE AGENCY MARKET IS MOVING IN THE CZECH REPUBLIC AND HOW TV NOVA WORKS WITH REALITY SHOWS ON NETWORKS

2. 6. 2024 Vojtěch Foukal from Visibility agency and Tomáš Hodboď from TV Nova shared their news and know-how. Listen to the new episode of the podcast about marketing Brands, briefs, budgets. Tomáš Hodboď, head of social at TV Nova, talked about how commercial TV works with the content from the reality show Love Island on social media,… Continue reading PODCAST: HOW THE AGENCY MARKET IS MOVING IN THE CZECH REPUBLIC AND HOW TV NOVA WORKS WITH REALITY SHOWS ON NETWORKS

LGBTQIA+ COMMUNITY SUPPORTS BRANDS THAT SUPPORT THEM

2. 6. 2024 The LGBTQIA+ community is under legislative pressure across the US. A Horowitz study shows why brands should support them. Horowitz Research has released pretty strong consumer information showing that brands that support the LGBTQIA+ community do see a solid payoff. When brands include transgender or nonbinary people in their ads, 42% of adults aged 18 to… Continue reading LGBTQIA+ COMMUNITY SUPPORTS BRANDS THAT SUPPORT THEM

WBD EXTENDS WIMBLEDON RIGHTS IN 11 EUROPEAN MARKETS

30. 5. 2024 The Championships, Wimbledon will continue to be shown on Warner Bros. Discovery’s (WBD) channels and platforms following a new long-term rights extension with The All England Lawn Tennis Club. The deal was facilitated by IMG, The All England Lawn Tennis Club’s exclusive media rights representative. Eurosport and Max will be the exclusive home of Wimbledon… Continue reading WBD EXTENDS WIMBLEDON RIGHTS IN 11 EUROPEAN MARKETS

NOVA SPORT HAS THE RIGHTS TO THE CHAMPIONS LEAGUE FOR FURTHER YEARS

30. 5. 2024 The UEFA Champions League will remain on Nova Sport for years to come. Live broadcasts will now also be available on Nova Sport 5 and 6. The UEFA Champions League will remain on Nova Sport for years to come. New live broadcasts will also be available on Nova Sport 5 and 6. In addition, Nova… Continue reading NOVA SPORT HAS THE RIGHTS TO THE CHAMPIONS LEAGUE FOR FURTHER YEARS

WHAT DOES THE COMBINATION OF VODAFON TV AND PRIMA+ BRING?

30. 5. 2024 The Vodafone operator is the first player on the pay-TV market to offer a connection with the prima+ video library. The news started on the same day as the launch of the global video library Max, Tuesday 21 May. Media group Nova has long offered successful connections with telecoms players in the market in the… Continue reading WHAT DOES THE COMBINATION OF VODAFON TV AND PRIMA+ BRING?

ATTENTION PLANNING: THE NEW STANDARD FOR ADVERTISING CAMPAIGN PLANNING

30. 5. 2024 Pay per impression and even impression viewability metrics are no longer enough in digital advertising today. The key is the attention the ad gets, writes Zuzana Horáková from Omnicom Media Group. In the era of digital advertising, when each of us is bombarded by an endless stream of advertising messages, it is increasingly evident that… Continue reading ATTENTION PLANNING: THE NEW STANDARD FOR ADVERTISING CAMPAIGN PLANNING