BRAND MANAGEMENT: CREATIVITY HELPS THE BRAND, BUT REQUIRES COURAGE

11. 10. 2024 Even the things we can’t quantify can be important for building brands, according to keynote speaker John Hegarty at this year’s Brand Management Conference. “Married to Creativity” was the subtitle of this year’s 10th annual Brand Management conference, which aims to bring different perspectives on the importance of brand building to business growth. It took… Continue reading BRAND MANAGEMENT: CREATIVITY HELPS THE BRAND, BUT REQUIRES COURAGE

CNN PRIMA NEWS HAS A NEW THEME SONG FOR THE US ELECTION

11. 10. 2024 The new theme song for the US presidential election was created by the composer of the House of Cards soundtrack. CNN Prima News has unveiled a new theme song for a special broadcast dedicated to the American election. The song was created at this year’s Composers Summit Prague in the workshop of American composer Jeff… Continue reading CNN PRIMA NEWS HAS A NEW THEME SONG FOR THE US ELECTION

FIGHT FOR SPORTS RIGHTS: ČT WANTS TO KEEP THE ICE HOCKEY WORLD CHAMPIONSHIPS, THE EURO AND THE OLYMPICS

11. 10. 2024 Czech Television, which has lost the broadcasting rights to some sports competitions due to commercial pressure, is interested in retaining the broadcasting rights for sporting events involving the Czech national team in the future. Sports media was the topic of discussion at this year’s Sport Alive conference. Czech Television wants to keep the broadcasting rights… Continue reading FIGHT FOR SPORTS RIGHTS: ČT WANTS TO KEEP THE ICE HOCKEY WORLD CHAMPIONSHIPS, THE EURO AND THE OLYMPICS

NOVA TO RAISE AD PRICES BY 22% FOR 2025, CONTINUES TO SELL TO 15-54

10. 10. 2024 The commercial policy of the Nova TV group foresees an increase in the price of advertising by more than a fifth in 2025. The price of TV advertising on the Nova Group’s free-to-air channels will increase by 22% in 2025 compared to 2024, said Nova Group’s Sales Director, Honza Ulrych, in an interview with MediaGuru.cz.… Continue reading NOVA TO RAISE AD PRICES BY 22% FOR 2025, CONTINUES TO SELL TO 15-54

EUROPE CONSULTS ON THE FUTURE OF TERRESTRIAL TV

10. 10. 2024 The Radio Spectrum Policy Group (RSPG) has launched a consultation on the future use of the 470-694 MHz (UHF) frequency band, which is crucial for television broadcasting as well as cultural and media services. The UHF band is important for the dissemination of digital television as well as wireless devices for productions such as microphones.… Continue reading EUROPE CONSULTS ON THE FUTURE OF TERRESTRIAL TV

CIBULE BISTRO HAS LAUNCHED ITS FIRST MAJOR MARKETING CAMPAIGN

9. 10. 2024 Three stories that customers will see this year, not just on their TV screens, are designed to introduce the Cibule Bistro brand. Chef Philip Sajler’s brand, which offers meals for the home and office, has launched a marketing campaign. It wants to highlight a key feature of its products and is therefore working with the… Continue reading CIBULE BISTRO HAS LAUNCHED ITS FIRST MAJOR MARKETING CAMPAIGN

ADFORM REALIZED THE FIRST PROGRAMMATIC CAMPAIGN IN LINEAR TV

9. 10. 2024 For ČSOB, Adform in cooperation with Publicis Groupe and Tivio Studio created the first programmatic campaign in linear TV. Adform has realized the first programmatic campaign in linear TV on the Czech market for ČSOB . It was created in cooperation with Publicis Groupe and Tivio Studio. The advertisement for ČSOB Active Client was targeted… Continue reading ADFORM REALIZED THE FIRST PROGRAMMATIC CAMPAIGN IN LINEAR TV

STUDY UK: IPA RESEARCH REVEALS HOW MUCH AVERAGE BRIT INTENDS TO SPEND THIS CHRISTMAS

8. 10. 2024 The average British consumer expects to spend almost £600 (£593.90) on core Christmas-related products and activity – including food, gifts, decorations, socialising and travelling – during the 2024 festive period. This is according to the IPA’s annual Christmas-focussed survey of 2,000 UK adults, carried out by Opinium. The IPA Insight report ‘The 2024 Christmas Consumer’… Continue reading STUDY UK: IPA RESEARCH REVEALS HOW MUCH AVERAGE BRIT INTENDS TO SPEND THIS CHRISTMAS

PRIMA HAS WON THE SUPERBRANDS AWARD. IT IS AWARDED TO THE BEST BRANDS ON THE CZECH MARKET

7. 10. 2024 This year, the prestigious Superbrands awards, which are given to the best brands on the Czech market, were awarded again in Prague’s Slovanský dom. Only brands with exceptional quality and customer trust can win these awards. Among this year’s winners is Prima TV, which has won the title for the ninth time. Brands cannot enter… Continue reading PRIMA HAS WON THE SUPERBRANDS AWARD. IT IS AWARDED TO THE BEST BRANDS ON THE CZECH MARKET

SYSTEM1: THE SECRETS OF SUCCESSFUL TV ADVERTISING: PERSEVERANCE AND CONSISTENCY

7. 10. 2024 Advertising on TV is costly and can be risky, especially for newcomers to the medium, but a new analysis of 500 ads proves that perseverance and consistency are an effective combination for getting results.  The research – a partnership between creative effectiveness platform System1 and broadcaster ITV – forms the basis of Break Through, a guide… Continue reading SYSTEM1: THE SECRETS OF SUCCESSFUL TV ADVERTISING: PERSEVERANCE AND CONSISTENCY

FENIX AWARDS KNOW THE WINNERS, ANNOUNCED FIVE AGENCIES OF THE YEAR

7. 10. 2024 Fenix Awards have handed out prizes for the eleventh time, with shortlisted and winning entries going forward to the international edition of the competition. The Fenix Awards industry competition knows its winners. They were announced at the gala, where 50 statuettes were handed out in more than 40 categories by Mate Otto Hajek, co-owner of… Continue reading FENIX AWARDS KNOW THE WINNERS, ANNOUNCED FIVE AGENCIES OF THE YEAR

THE GOLDEN DRUM FINAL IS MCCANN, LEO BURNETT AND MSL

7. 10. 2024 A dozen nominations were received by Czech agencies McCann Prague, Leo Burnett and MSL at this year’s Golden Drum competition. This year’s 30th edition of the Golden Drum festival, which takes place 9 and 10 October in Portorož, Slovenia, has released its shortlists. Among the Czech agencies, McCann Prague, which scores points with its work… Continue reading THE GOLDEN DRUM FINAL IS MCCANN, LEO BURNETT AND MSL

CZECH TV STATIONS THE BEST IN VIEWERSHIP IN SEPTEMBER

7. 10. 2024 Czech Television stations achieved the highest share of the television market in September and also improved the most compared to last September. The cumulative share of Czech Television (CT) stations reached 29.23% in the over-15 age group in all-day broadcasting this September, up 2.74 percentage points year-on-year. This was also the best result in terms… Continue reading CZECH TV STATIONS THE BEST IN VIEWERSHIP IN SEPTEMBER

WHAT’S IN STORE FOR THE MEDIA GIANTS? TURBULENT CHANGES AND ACQUISITIONS

6. 10. 2024 Big media companies may fundamentally reshuffle their portfolios, estimates Erika Luzsicza based on current developments. Believe It or Not was one of the iconic series of the 1990s. When browsing foreign news from the TV and streaming industry, readers can easily feel like they are in that show. For once we read how streaming platforms… Continue reading WHAT’S IN STORE FOR THE MEDIA GIANTS? TURBULENT CHANGES AND ACQUISITIONS

MOST US/UK HOLIDAY SHOPPERS WILL START BEFORE THANKSGIVING THIS YEAR

5. 10. 2024 Key stat: 27% of UK and US adults plan to start buying holiday gifts as early as October, according to an April 2024 survey from Salsify. Beyond the chart: Amazon has encouraged early holiday shopping behavior with the launch of Prime Big Deal Days, formerly known as the Prime Early Access sale. In October 2023, consumers… Continue reading MOST US/UK HOLIDAY SHOPPERS WILL START BEFORE THANKSGIVING THIS YEAR

EU STUDY: CTV USE HITS 86% AS VIEWING GROWS AMONG YOUNG PEOPLE

4. 10. 2024 In Europe, 86% of consumers are now watching connected TV (CTV) — a six percentage point increase from 2022. That is according to the latest study from CTV advertising company ShowHeroes Group in collaboration with performance marketing agency Kinesso. Its survey covered six markets in Europe. UK CTV viewing penetration was 91%, the second-highest among European… Continue reading EU STUDY: CTV USE HITS 86% AS VIEWING GROWS AMONG YOUNG PEOPLE

FREE BROADCASTING BECOMES A GATEWAY TO PAID CONTENT

3. 10. 2024 Satellite television broadcasting has long been one of the most popular in the Czech Republic and its programmes are completely free to receive. So what about using this platform as a gateway to premium content? The popularity of terrestrial TV in the Czech Republic is unquestionable. Over fifty percent of households have been using it… Continue reading FREE BROADCASTING BECOMES A GATEWAY TO PAID CONTENT

RITSON’S 10-STEP GUIDE TO ‘STAND ON THE SHOULDERS’ OF ADVERTISING EFFECTIVENESS GIANTS

3. 10. 2024 We’ve entered a golden age for advertising effectiveness, but not enough marketers are taking advantage of all the work done by the giants of the field, says Mark Ritson, speaking at Marketing Week’s Festival of Marketing. Advertising effectiveness has been “completely revolutionised” over the past 15 years, with marketers having more tools at their disposal… Continue reading RITSON’S 10-STEP GUIDE TO ‘STAND ON THE SHOULDERS’ OF ADVERTISING EFFECTIVENESS GIANTS