MEDIA CLUB LAUNCHES AUTOMATIC HBBTV AD BUYING

15. 8. 2023 The Czech sales agency Media Club has with its technological partner KINET developed a new advertising platform which allows clients to quickly and automatically purchase the Switch-In advertising format on HbbTV. Known as AD SIMPLE, it has since the beginning of this month been available for advertising agencies and clients at www.adsimple.cz. Commenting on the… Continue reading MEDIA CLUB LAUNCHES AUTOMATIC HBBTV AD BUYING

MNTM SELECTION: HOLIDAY ADS THAT WARM THE HEART

10. 8. 2023 The holiday season may be far ahead, but there’s no time to waste in planning for it. Each month, QuickFrame by MNTN compiles a selection of the best ad creatives whose concepts have resonated with audiences. And now is a good time to take a look at a few favorite holiday ads from the past… Continue reading MNTM SELECTION: HOLIDAY ADS THAT WARM THE HEART

WARC: AD SPENDING ON CTV GROWING, BUT SLOWER THAN RETAIL MEDIA

10. 8. 2023 Connected TV, or CTV for short, is in a growth phase, as viewers and advertisers migrate from linear broadcast television. The channel is being hyped by media owners and ad tech vendors alike as offering the ideal synthesis of TV reach and digital addressability. CTV ad investment is expected to reach $25.9bn globally in 2023,… Continue reading WARC: AD SPENDING ON CTV GROWING, BUT SLOWER THAN RETAIL MEDIA

PRINCE HARRY, JAMES BOND, AND PADDINGTON BEAR. THEY WERE ALL LUCKY ENOUGH TO APPEAR IN TV SPOTS ALONGSIDE ELIZABETH II

10. 8. 2023 When the British queen Elizabeth II died last autumn, it affected the whole world. Both those who loved the queen and those who see the British monarchy as a relic of the 19th century. To some extent, this is due to the fact that the queen and her family are not only political actors but… Continue reading PRINCE HARRY, JAMES BOND, AND PADDINGTON BEAR. THEY WERE ALL LUCKY ENOUGH TO APPEAR IN TV SPOTS ALONGSIDE ELIZABETH II

WOMEN’S SPORTS VIEWERSHIP ON THE RISE

9. 8. 2023 Interest in women’s sports is growing at a meteoric pace. How can broadcasters and sponsors fuel the momentum? The 2023 NCAA tournament drew nearly 10 million viewers for the final game between Iowa and LSU—up 103% from the previous year. The WNBA draft audience increased 42% between 2022 and 2023 and was up 89% with… Continue reading WOMEN’S SPORTS VIEWERSHIP ON THE RISE

TV ADVERTISING IN NEW ZEALAND: EMPHASIS ON NATIONAL IDENTITY AND PROMOTION OF MAORI CULTURE

9. 8. 2023 New Zealand’s ads focus on national identity, are heartfelt and reflect the kiwis, Their character, and their unique world.

ADVERTISING AND ANALYTICS: AN INTERVIEW WITH DR GRACE KITE

9. 8. 2023 Contagious speaks to Dr Grace Kite about the relationship between advertising and analytics, and why even LinkedIn likes have their place in discussions about effectiveness. If you’re interested in advertising effectiveness but have never heard of Dr Grace Kite, we can’t judge you. We didn’t know about the founder of analytics consultancy Gracious Economics, either… Continue reading ADVERTISING AND ANALYTICS: AN INTERVIEW WITH DR GRACE KITE

EFFIE APPLICATION DEADLINE IS APPROACHING, ONLY DAYS LEFT

8. 8. 2023 Agencies and sponsors don’t have much time left to submit projects to the Advertising and Marketing Effectiveness Competition. The deadline for submissions to the 26th Effie Czech Republic is approaching. Agencies and commissioners can only submit their campaigns to the advertising and marketing effectiveness competition organised by the Association of Communication Agencies (AKA) until Friday,… Continue reading EFFIE APPLICATION DEADLINE IS APPROACHING, ONLY DAYS LEFT

TV ‘AD INTOLERANT’ VIEWERS STILL IN THE MINORITY, STUDY FINDS

7. 8. 2023 As advertising-supported streaming platforms continue to see steady growth, so-called “ad intolerant” television viewers are still in the minority. According to new research from Hub Entertainment Research, about 16% to 17% of viewers say they “can’t tolerate ads, no matter what.” The data was gathered over a two-year period from June 2021 to June 2023.… Continue reading TV ‘AD INTOLERANT’ VIEWERS STILL IN THE MINORITY, STUDY FINDS

STUDY UK: IPA RESEARCH DETAILS CHRISTMAS CUTBACK PLANS

3. 8. 2023 Two thirds of UK adults are planning some cutbacks in their Christmas spending, according to new research from the IPA – understanding pain points and opportunities will be crucial. The survey, commissioned by the IPA and carried out by Opinium, was put to 2000 UK adults to understand attitudes to spending in what is for… Continue reading STUDY UK: IPA RESEARCH DETAILS CHRISTMAS CUTBACK PLANS

TV ADVERTISING IN INDIA: BOLLYWOOD CELEBRITIES EARN MORE FROM ADVERTISING THAN FROM FILMING

3. 8. 2023 The world’s second largest TV market. A country where advertising is based on celebrities, who are looked up to as deities. Where the most common language is English, but many population groups don’t speak it. Where, despite the prevalence of vegetarians and sanctity of the cow, the McDonald’s brand has caught on. A country where… Continue reading TV ADVERTISING IN INDIA: BOLLYWOOD CELEBRITIES EARN MORE FROM ADVERTISING THAN FROM FILMING

VAB INSPIRE: HOW TV ADVERTISING GROWS BRANDS

1. 8. 2023 ARE YOU WONDERING HOW YOU CAN USE TV TO BUILD OR STRENGTHEN YOUR BRAND, INCREASE WEBSITE TRAFFIC, LAUNCH NEW PRODUCTS SUCCESSFULLY OR INCREASE YOUR SHARE OF MARKET? JASON WIESE, SVP, DIRECTOR OF STRATEGIC INSIGHTS AT VIDEO ADVERTISING BUREAU (VAB), AND AMIT SHARAN, SVP OF MARKETING AT TATARI, SHARE THEIR ANALYSES AND CASE STUDIES FOCUSING ON… Continue reading VAB INSPIRE: HOW TV ADVERTISING GROWS BRANDS

LESS CHOICE AND MORE ADS: WHY TRADITIONAL TV IS MAKING A COMEBACK

1. 8. 2023 When streaming landed on our screens, it was hailed as television’s promised land. It offered content at our beck and call, drawn from libraries as deep as the internet itself. But as balance sheet economics has caught up to the multi-billion dollar spending sprees, content is vanishing and streaming itself is evolving. Among the dozens… Continue reading LESS CHOICE AND MORE ADS: WHY TRADITIONAL TV IS MAKING A COMEBACK

THINKBOX: 30 SECOND ADS DELIVER THE GREATEST IMPACT

31. 7. 2023 Thinkbox’s ‘Creative Drivers of Effectiveness’ study explores the factors most strongly linked to long-term memory encoding (LTME), a proven metric in driving decision making and future behaviour. As one part of the study, research agency Neuro-Insight explored whether the duration of TV ads within their databank influenced both LTME and the emotional impact achieved.  This… Continue reading THINKBOX: 30 SECOND ADS DELIVER THE GREATEST IMPACT

TRAVEL SECTOR TV AD COLLECTION

31. 7. 2023 Travel is an industry that is always looking forwards. Yes, towards future bookings, but also towards the next creative idea. With customers returning to holidays in force post-pandemic, competition is high and strong brands are essential. TV advertising has a critical role to play and the travel sector delivers some stand out ad creative that… Continue reading TRAVEL SECTOR TV AD COLLECTION

HOW WILL ATSC 3.0 TRANSFORM TV ADVERTISING?

31. 7. 2023 The arrival of ATSC 3.0/NextGen TV—and its ability to combine broadcast with IP—has the potential to transform TV commercials from one-way mass-market blasts to two-way personalized interactive experiences.  “ATSC 3.0 provides OTA broadcasters the same level of interactivity that you’re seeing with digital content on the web today,” said Anne Schelle, managing director of the… Continue reading HOW WILL ATSC 3.0 TRANSFORM TV ADVERTISING?

TV ADVERTISING IN JAPAN: ECCENTRIC SPOTS FULL OF CELEBRITIES, ANIME AND FANTASY – COLOURFUL, CRAZY, FUN – AND COMPLETELY DIFFERENT

27. 7. 2023 Japanese TV commercials are so quirky they are a world unto themselves. And they’re so famous that they’ve even been parodied in the Simpsons series.

AI AND THE AVOD VIEWING EXPERIENCE

25. 7. 2023 As AVOD models gain traction, the combination of automation and human intuition will ultimately help deliver the right balance for both viewers and advertisers In the ever-evolving landscape of content streaming, VOD providers need to innovate to survive. But this doesn’t just apply to entertaining audiences with a media portfolio of original production, nostalgic archive… Continue reading AI AND THE AVOD VIEWING EXPERIENCE