ALL ADS DON’T HAVE TO BE THE SAME, THAT’S THE CONCLUSION OF THE CANNES LIONS FESTIVAL
21. 6. 2024 The last day of the Festival of Creativity shone a light on the problems of the industry, how to fix them, but also on the success of Barbie. The last day of the Cannes Lions Festival of Creativity started on an optimistic note, giving the audience in the Lumière Hall a reminder of the phenomenally… Continue reading ALL ADS DON’T HAVE TO BE THE SAME, THAT’S THE CONCLUSION OF THE CANNES LIONS FESTIVAL
WHEN FAITH PRECEDES CREATIVITY: FIVE EXAMPLES OF WORLD RELIGIONS MEETING MARKETING
21. 6. 2024 21 June is not only the first day of summer, it is also International Yoga Day. Yoga is seen as a priceless gift of ancient Indian tradition, embodying the unity of mind and body and the harmony between man and nature. Yoga is not only a physical exercise but also a discovery of a sense… Continue reading WHEN FAITH PRECEDES CREATIVITY: FIVE EXAMPLES OF WORLD RELIGIONS MEETING MARKETING
ADS ON STREAMING: WHAT CONSUMERS REALLY THINK
20. 6. 2024 An MX8 consumer study found that YouTube, Netflix and Prime Video have the best ad experiences. A new survey about consumer perception of ads on streaming platforms from MX8 Labs reveals a balance of “yeah that makes sense” and “oh really?” In the realm of less-than-shocking, Netflix is the No.1 service watched by all demographics, followed by… Continue reading ADS ON STREAMING: WHAT CONSUMERS REALLY THINK
REPOSITORIES UNDER FIRE. NOVA AND PRIMA CRACK DOWN ON ILLEGALLY SHARED CONTENT
20. 6. 2024 Private TV stations have achieved groundbreaking preliminary rulings. Major operators have had to cut off access to several file-sharing repositories. Customers of several operators, including Vodafone, T-Mobile, and O2, are experiencing problems loading the Datoid, eDisk, and SledujteTo internet storage sites. Under standard conditions, these sites are unavailable for most clients, but this is not… Continue reading REPOSITORIES UNDER FIRE. NOVA AND PRIMA CRACK DOWN ON ILLEGALLY SHARED CONTENT
STUDIE USA: NEW RESEARCH SHOWS AUDIENCES SEEK OUT AUTHENTIC CROSS-CULTURAL CONTENT
20. 6. 2024 Discerning viewers and shoppers want brands to help expand their global horizons and foster a sense of community, according to a wide-reaching Amazon Ads report. International audiences want brands to represent global culture by embracing diversity and depicting people in nuanced and respectful ways. As detailed in a new Amazon Ads report, “From Ads to… Continue reading STUDIE USA: NEW RESEARCH SHOWS AUDIENCES SEEK OUT AUTHENTIC CROSS-CULTURAL CONTENT
DESPITE STREAMING’S INROADS, TENTPOLE TV VIEWING STILL DONE TRADITIONALLY
20. 6. 2024 According to Inscape’s Q1 2024 TV Market Trends report, nearly 80% of U.S. households’ viewing time for news was via cable, satellite or over-the-air antenna. Although streaming is capturing an increasing share of live, linear viewing — thanks to smart TV apps and devices that provide access to what broadcast and cable networks are currently… Continue reading DESPITE STREAMING’S INROADS, TENTPOLE TV VIEWING STILL DONE TRADITIONALLY
PRIMA IN THE SUMMER: A LITTLE CRIMINAL ANTHOLOGY FROM THE BIG CITY, WHO ASKS?, POLDA OR MOVIES
20. 6. 2024 Prima TV will base its summer broadcasts on reruns of series, Czech and foreign films or the premiere of Who Asks?. Re-runs of the TV series Polda, the long-running series A Little Criminal Antholgy from the Big City, Czech films, as well as the premiere of the competition game Who Asks? form the backbone of… Continue reading PRIMA IN THE SUMMER: A LITTLE CRIMINAL ANTHOLOGY FROM THE BIG CITY, WHO ASKS?, POLDA OR MOVIES
STUDY UK: TRUST IN ADVERTISING IS ON THE RISE
19. 6. 2024 For the first time in a decade, advertising is no longer the UK’s least trusted industry, as new research* from advertising industry think tank Credos shows it overtaking government and media. Dan Wilks, Director of Credos, outlines three reasons why trust is so important: “Firstly, when it comes to results, trust in brands and trust… Continue reading STUDY UK: TRUST IN ADVERTISING IS ON THE RISE
NEWS VIEWERSHIP IN THE CZECH REPUBLIC IS DECLINING IN ALL MEDIA
18. 6. 2024 Czechs most often get their news from the internet and TV news. But even from these main channels, news viewership is declining. This is also true for social media, according to a new Digital News Report from the Reuters Institute. Trust in news media in the Czech Republic remains low at 31% of the population.… Continue reading NEWS VIEWERSHIP IN THE CZECH REPUBLIC IS DECLINING IN ALL MEDIA
THEY’RE FINALLY HERE! GLOBAL STANDARDS FOR MEASURING EMISSIONS IN ADVERTISING PUBLISHED AT CANNES LIONS
18. 6. 2024 We’ve waited a long time for any standards to measure carbon emissions from advertising and media, but they’re finally here. Now marketers can work with reliable metrics and give owners carbon data instead of assumptions. Progress in measuring greenhouse gas emissions in the advertising value chain is due primarily to the Global Alliance for Responsible… Continue reading THEY’RE FINALLY HERE! GLOBAL STANDARDS FOR MEASURING EMISSIONS IN ADVERTISING PUBLISHED AT CANNES LIONS
SURVEY USA AND EU: LIVE EVENT BROADCASTING IS PREFERRED CHOICE FOR 40% OF TV VIEWERS
18. 6. 2024 A new survey highlights the growing importance of live event programming, particularly sports, for the broadcast industry with the finding that live events are the preferred type of broadcast content for 40% of TV viewers around the world, proving more popular than any other type of programming. The survey involved consumers in the U.S., U.K.,… Continue reading SURVEY USA AND EU: LIVE EVENT BROADCASTING IS PREFERRED CHOICE FOR 40% OF TV VIEWERS
MULTIPLATFORM TV & AUDIO COMPANIES UNITE AROUND FIVE PRIORITIES AS KEYS TO SUCCESS IN TOMORROW’S MEDIA LANDSCAPE
17. 6. 2024 New Industry Charter outlines the collective ambition and joint commitments of multiplatform TV & audio businesses worldwide. egta, the international trade body for multiplatform TV and audio businesses, proudly announces the launch of its Industry Charter, marking a significant milestone in its 50-year history. Unanimously adopted by over 180 companies across more than 40 markets,… Continue reading MULTIPLATFORM TV & AUDIO COMPANIES UNITE AROUND FIVE PRIORITIES AS KEYS TO SUCCESS IN TOMORROW’S MEDIA LANDSCAPE
CZECHS PLAN TO SPEND MORE ON SUMMER HOLIDAYS THIS YEAR, INTEREST IN ABROAD IS GROWING SLIGHTLY
17. 6. 2024 The CzechTourism portal has published the plans of Czechs for this year’s holidays. Where will they travel and how much are they planning to spend? A total of 61% of Czechs plan to spend this summer holiday in the Czech Republic, most often in the South Bohemia and South Moravia regions. They are most likely… Continue reading CZECHS PLAN TO SPEND MORE ON SUMMER HOLIDAYS THIS YEAR, INTEREST IN ABROAD IS GROWING SLIGHTLY
FOCUS ON MARKETING EFFECTIVENESS DECLINES, ACCORDING TO NEW STUDY
17. 6. 2024 The recent “Language of Effectiveness 2024” survey by Marketing Week and Kantar reveals a significant change in companies’ focus on marketing effectiveness. The study, which surveyed more than 1,200 marketers, shows a significant decline in the prioritization of marketing effectiveness. Only 53.4 percent of respondents believe attention to effectiveness has increased over the past three… Continue reading FOCUS ON MARKETING EFFECTIVENESS DECLINES, ACCORDING TO NEW STUDY
COMMERCIAL MEDIA HAVE RESERVATIONS ABOUT THE BIG MEDIA AMENDMENT
17. 6. 2024 Representatives of the private media sector do not like the new form of the draft media amendment. They see the wording of the accompanying Memorandum, which is supposed to describe more precisely the tasks of public service media, as essential.
MANY OF MY FRIENDS DON’T OWN TVS, BUT THAT COULD CHANGE SOON
16. 6. 2024 Gen Z wants TVs to function more like their phones. How can TV makers innovate to compete for young consumers’ attention? I recently joined CNET covering TVs (hello!) and started by asking some friends a basic question: What do you look for in a TV? But I quickly realized I should’ve been asking a different… Continue reading MANY OF MY FRIENDS DON’T OWN TVS, BUT THAT COULD CHANGE SOON
FOOTBALL EURO BEGINS, A FEAST OF FOOTBALL AND PARTNERSHIP ACTIVATIONS
14. 6. 2024 All month long, the media space will now belong to football. The partners of the championship or the national team want to take advantage of the attention that the individual matches will gain. The European Football Championship starts on Friday 14 June. The whole month will be dedicated to football, footballers and their fans. And,… Continue reading FOOTBALL EURO BEGINS, A FEAST OF FOOTBALL AND PARTNERSHIP ACTIVATIONS
PREDICTIONS BY HOROSCOPE ON TN.CZ: AI MODERATOR GETS THE FLOOR
13. 6. 2024 TV Nova’s newsroom continues to test the possibilities of artificial intelligence. It is currently working on several projects, most recently using an AI-created presenter for daily horoscope videos on TN.cz. You can see what the stars have in store for you daily on TN.cz. The horoscope videos now use artificial intelligence tools, with an AI… Continue reading PREDICTIONS BY HOROSCOPE ON TN.CZ: AI MODERATOR GETS THE FLOOR
