36% OF US SUBSCRIBERS UPGRADE TO DODGE THE ADS

5. 5. 2024 New research from the United States suggests the launch of new tiers that are partially funded by ads has led to a third of subscribers to upgrade their services. Bango’s Subscription Wars 2024 report incorporates research from 5,000 US subscribers on their habits, behaviors and attitudes towards subscription. 36% have chosen to change to premium… Continue reading 36% OF US SUBSCRIBERS UPGRADE TO DODGE THE ADS

MAY THE FORCE BE WITH ADVERTISERS OR STAR WARS IN TV ADVERTISING

4. 5. 2024 International Star Wars Day, which is celebrated on 4 May, is irrefutable evidence of the worldwide enthusiasm, or craze, for the iconic Star Wars series. It is therefore quite understandable that the Star Wars theme was seized upon by marketers soon after its first cinema release. They unerringly sniffed out a great business opportunity. And… Continue reading MAY THE FORCE BE WITH ADVERTISERS OR STAR WARS IN TV ADVERTISING

CNN PRIMA NEWS SHARE IS AROUND 2%, ADDS VIDEO PODCASTS

3. 5. 2024 CNN Prima News’ share has been steadily increasing, hovering around 2% over the past year. News station CNN Prima News has increased its share of viewership year-on-year, stabilising at 1.91% in CS 15+ over the past year. It also narrowly missed the 2% mark in March and April this year. It also announced that it… Continue reading CNN PRIMA NEWS SHARE IS AROUND 2%, ADDS VIDEO PODCASTS

MEDIA CLUB NOW REPRESENTS THE STREAMING SERVICE CANAL+

3. 5. 2024 Media Club’s video advertising space is expanding to include Canal+’s video library as of May. Media Club adds the streaming service Canal+, which has been on the Czech and Slovak market since April last year, to its portfolio. Since May, it has been included as part of the video advertising space. The video advertising is… Continue reading MEDIA CLUB NOW REPRESENTS THE STREAMING SERVICE CANAL+

BIG TECH IS GOING GREEN, SO LET’S HELP THE WHOLE INDUSTRY DO THE SAME

2. 5. 2024 Smaller players don’t have the resource of the tech giants but, with the help of advertisers, they can still make a significant contribution to a green future. Digital media’s response to carbon emissions is taking place on a number of fronts, but certainly the mightiest, the most pull-out-all-the-stops impressive, is the one embodied by the… Continue reading BIG TECH IS GOING GREEN, SO LET’S HELP THE WHOLE INDUSTRY DO THE SAME

MOVING IMAGE STUDY 2023: HIGH TV USAGE AND SMALL SHIFTS IN THE STREAMING MARKET

2. 5. 2024 The study, which was carried out at the request of RTR Medien and the TELETEST working group, confirms the prevailing use of broadcasters’ offerings and the stagnation of online alternatives. You can download the study for free here. According to the “Moving Image Study 2023”, the use of moving image in Austria is consistently high… Continue reading MOVING IMAGE STUDY 2023: HIGH TV USAGE AND SMALL SHIFTS IN THE STREAMING MARKET

NAKED ATTRACTION ALSO CREATES LONG-TERM RELATIONSHIPS, SAYS NAKED DATING CONSULTANT

1. 5. 2024 Óčko TV has acquired the licence for the Czech version of the popular naked dating site Naked Attraction. Lucy Heaven, a consultant of the licensor, All3Media, came to the Czech Republic. She revealed where the show stirs up the most controversy and how couples who meet without clothes end up. You’re responsible for consulting on… Continue reading NAKED ATTRACTION ALSO CREATES LONG-TERM RELATIONSHIPS, SAYS NAKED DATING CONSULTANT

FIVE INNOVATIVE TRAVEL MARKETING CAMPAIGNS: ADS AND IDEAS THAT PUSHED THE BOUNDARIES

1. 5. 2024 What makes a great travel marketing campaign and how is that ‘greatness’ measured? Brand exposure? Definitely. Increase in bookings? Without a doubt. You don’t get there though without some degree of innovation – a fresh idea and powerful narrative that inspires and makes your brand stand apart. The five we’ve handpicked below demonstrate these elements… Continue reading FIVE INNOVATIVE TRAVEL MARKETING CAMPAIGNS: ADS AND IDEAS THAT PUSHED THE BOUNDARIES

STUDY USA: LGBTQ CHARACTERS ARE DROPPING ACROSS BROADCAST, CABLE AND STREAMING NETWORKS

30. 4. 2024 LGBTQ characters are dropping across broadcast, cable and streaming networks GLAAD released the findings of the 19th edition of ‘Where We Are on TV,’ a report that analyzes the number of LGBTQ regular and recurring characters across broadcast, cable and streaming. LGBTQ characters are falling out of focus on the small screen. GLAAD released the findings… Continue reading STUDY USA: LGBTQ CHARACTERS ARE DROPPING ACROSS BROADCAST, CABLE AND STREAMING NETWORKS

RICHARD BURNLEY, EBU’S DIRECTOR OF LEGAL AND REGULATORY AFFAIRS, WILL BE A GUEST AT THE DIGIMEDIA CONFERENCE

30. 4. 2024 The European Broadcasting Union (EBU), which brings together public service television and radio broadcasters, will give its views on the funding of these media and the use of artificial intelligence in media content creation at the Digimedia 2024 conference, with Richard Burnley, EBU Director of Legal Affairs and Regulation. He will sit on a joint… Continue reading RICHARD BURNLEY, EBU’S DIRECTOR OF LEGAL AND REGULATORY AFFAIRS, WILL BE A GUEST AT THE DIGIMEDIA CONFERENCE

THE FAST PHENOMENON ALSO HAS A CHANCE IN THE CZECH REPUBLIC, SAYS EXPERTTHE FAST PHENOMENON ALSO HAS A CHANCE IN THE CZECH REPUBLIC, SAYS EXPERT

30. 4. 2024 Gavin Bridge expects that even smaller markets may be interesting for the expansion of free “streaming TV”. After America, it is also gaining ground in the world. In addition to paid streaming SVOD services such as Netflix, another trend in video viewing is gaining ground abroad. FAST (free ad-supported streaming television) is completely free for… Continue reading THE FAST PHENOMENON ALSO HAS A CHANCE IN THE CZECH REPUBLIC, SAYS EXPERTTHE FAST PHENOMENON ALSO HAS A CHANCE IN THE CZECH REPUBLIC, SAYS EXPERT

THE UEFA EUROPEAN AND CONFERENCE LEAGUE HEADS TO NOVA SPORT

30. 4. 2024 The sports stations of the Nova Group are acquiring the first-choice matches of the UEFA Europa and Conference Leagues. Nova Sport will now broadcast matches from the UEFA Europa League and UEFA Conference League. From the new season, Thursday football nights on Nova Sport 5 will be dedicated to the first choice match of the… Continue reading THE UEFA EUROPEAN AND CONFERENCE LEAGUE HEADS TO NOVA SPORT

MICHAL REITLER: I REALLY ENJOY COMING SOMEWHERE WHERE THEY ARE PREPARED TO SPEND MONEY ON CZECH CONTENT

29. 4. 2024 Michal Reitler has joined Nova as Director of Content Development and has been put in charge of both the terrestrial Nova and the content rollout of the Voyo streaming platform. Now, after two and a half years on the job, he boasts a solidly launched production factory and a number of notable series or miniseries… Continue reading MICHAL REITLER: I REALLY ENJOY COMING SOMEWHERE WHERE THEY ARE PREPARED TO SPEND MONEY ON CZECH CONTENT

TN LIVE CELEBRATES ITS THIRD BIRTHDAY

29. 4. 2024 On May 3rd, the news platform TN Live will celebrate its third birthday. “When we started this project, we set the goal that we wanted to be present for our viewers at everything important and interesting that is happening not only in our country. I am very happy that after three years we are still… Continue reading TN LIVE CELEBRATES ITS THIRD BIRTHDAY

ADVERTISERS INCREASED ADVERTISING INVESTMENTS, MARKET GREW IN THE FIRST QUARTER

29. 4. 2024 Advertising investment in media increased in the first quarter of this year compared to the same period last year, according to Nielsen monitoring data. The largest domestic advertisers increased their investment in buying ad space in media in the first quarter of 2024. This is according to data from Nielsen, which monitors the level of… Continue reading ADVERTISERS INCREASED ADVERTISING INVESTMENTS, MARKET GREW IN THE FIRST QUARTER

LUCKY SEVEN: THE 7 BIGGEST MARKETING OPPORTUNITIES FOR TV ADVERTISING

29. 4. 2024 Television advertising still has the highest effectiveness and the highest attention span, and during seasonal events the effect of television advertising reaches into the sky. These are the most meaningful activities as television viewing is still at its peak of popularity, as research shows.

THE SIGNIFICANCE OF HBBTV FOR EUROPEAN PAY-TV OPERATORS

28. 4. 2024 In the rapidly evolving landscape of television and digital entertainment, European broadcasters are more and more using Hybrid Broadcast Broadband TV (HbbTV) to stay relevant and competitive. In fact, almost all retail TVs sold in Europe are HbbTV capable, and broadcasters are leveraging this to deliver enhanced content and improved monetisation across their viewer-base. Nevertheless,… Continue reading THE SIGNIFICANCE OF HBBTV FOR EUROPEAN PAY-TV OPERATORS

CZECHS DO NOT TRUST ADVERTISEMENTS FOR DIETARY SUPPLEMENTS, ESPECIALLY ON NETWORKS

27. 4. 2024 Czechs do not consider advertisements for dietary supplements to be trustworthy, they buy them mainly on the basis of previous experience. Two out of three online Czechs buy dietary supplements. While half of them have a clear idea in advance which brand they will choose, the other half do not know. For the respondents, previous… Continue reading CZECHS DO NOT TRUST ADVERTISEMENTS FOR DIETARY SUPPLEMENTS, ESPECIALLY ON NETWORKS