JAN ČADEK IS THE NEW COMMERCIAL DIRECTOR OF THE PRIMA GROUP
2. 12. 2024 The Prima Group has selected a successor for the post of commercial director from its ranks. From the beginning of the new year, Jan Čadek, the current head of online and radio Media Club, will take over from Vladimír Pořízek. The winner of the Prima Group’s tender for a new commercial director (CCO) is Jan… Continue reading JAN ČADEK IS THE NEW COMMERCIAL DIRECTOR OF THE PRIMA GROUP
TELEVISION GROUP ÓČKO RETURNED TO HBBTV THE GAMES SECTION
1. 12. 2024 The TV Games app has returned to the HbbTV menu of music channels Óčko and Óčko Star. The stations Óčko Expres and Óčko Black do not offer hybrid services. The “new” application, which is also available in some variation in the HbbTV menu of the channels of the Prima media group, has one goal –… Continue reading TELEVISION GROUP ÓČKO RETURNED TO HBBTV THE GAMES SECTION
CUSTOMER CONFIDENCE IN COMPANIES IS AT AN ALL-TIME LOW, AI WOULD TAKE ADVANTAGE OF YOUNGER
1. 12. 2024 According to Salesforce research, AI is increasing the demands on brands. People would prefer AI over a human when shopping, especially for faster service. Consumer trust in companies is currently at a record low. Yet the development of AI is increasing demands on brands. According to 60% of consumers, AI is making trust even more… Continue reading CUSTOMER CONFIDENCE IN COMPANIES IS AT AN ALL-TIME LOW, AI WOULD TAKE ADVANTAGE OF YOUNGER
EUROPEAN VIDEO SUBSCRIPTIONS ENTERING ‘STABLE MARKET PHASE’
30. 11. 2024 The European video subscription market is heading for a period of fewer growth opportunities, according to consultancy Oliver Wyman. Despite a rise in the percentage of consumers likely to increase their video subscriptions this year there is now a clear trend that fewer will do so each year. According to the company’s annual Global Consumer Survey,… Continue reading EUROPEAN VIDEO SUBSCRIPTIONS ENTERING ‘STABLE MARKET PHASE’
SEASONAL ADVERTISING VS EVERYDAY ADVERTISING
29. 11. 2024 Christmas isn’t just about decking the halls—it’s a global game-changer for sales and advertising. In the UK, festive ads alone drove an impressive £85 billion in seasonal sales last year, with a quarter of total ad spend dedicated to spreading holiday cheer. But with the rise of creative competition, are brands putting too much stock… Continue reading SEASONAL ADVERTISING VS EVERYDAY ADVERTISING
THE WORLD IS CHANGING TOO FAST, PEOPLE LOOK TO BRANDS FOR REASSURANCE
28. 11. 2024 Global trends that also affect Czech consumers include an emphasis on localism, environmental protection and comprehensive health care. The current geopolitical situation and climate change are having an impact on the global and domestic environment, which, combined with economic pressure, inflation and technological change, are fundamentally changing consumer values. What trends are influencing consumers today… Continue reading THE WORLD IS CHANGING TOO FAST, PEOPLE LOOK TO BRANDS FOR REASSURANCE
NOVA CINEMA CHANGES VISUAL IDENTITY AND BRAND COMMUNICATION
28. 11. 2024 With the claim “Focus on Film”, Nova Cinema will launch a campaign to support its new visual identity. Nova Cinema, the thematic station of the Nova Group, will unveil its new visual style on Sunday 1 December. This will happen on the station’s 17th anniversary. It will also be supported by a brand campaign. The… Continue reading NOVA CINEMA CHANGES VISUAL IDENTITY AND BRAND COMMUNICATION
VIEWERSHIP OF PAID VIDEOS INCREASED BY 700,000 USERS IN A YEAR
27. 11. 2024 The group of people who watch paid videos on the Internet in the Czech Republic continues to expand. This year it is up by almost 700 thousand and represents 3.65 million people. Data from the Czech Statistical Office show that. Shows on paid streaming channels such as Netflix or Max are watched by 42% of… Continue reading VIEWERSHIP OF PAID VIDEOS INCREASED BY 700,000 USERS IN A YEAR
ANGLIM FROM CONDÉ NAST WILL PERFORM AT THE FENIX AWARDS CONFERENCE
27. 11. 2024 Helen Anglim from Condé Nast will give advice on how to build a brand in the media field at the 6th annual Fenix Awards conference. On Tuesday 3 December, the sixth annual Fenix Awards Conference will take place at Forum Karlín, featuring presentations on innovation and best practice examples in brand, media and content marketing.… Continue reading ANGLIM FROM CONDÉ NAST WILL PERFORM AT THE FENIX AWARDS CONFERENCE
GLOBAL ADVERTISING SPEND TO PASS $1 TRILLION FOR THE FIRST TIME THIS YEAR
26. 11. 2024 Global advertising spend is on course to grow 10.7% this year to a total of $1.08trn, with online media leading the charge – the strongest growth rate in six years and the largest absolute rise on record if the post-Covid recovery of 2021 (+27.9% year-on-year) is disregarded – the new forecast represents a 0.2 percentage… Continue reading GLOBAL ADVERTISING SPEND TO PASS $1 TRILLION FOR THE FIRST TIME THIS YEAR
NMS: 70% OF CZECH HOUSEHOLDS ALREADY WATCH VIDEO CONTENT OVER THE INTERNET
26. 11. 2024 Internet has become the dominant source for watching video content and television. It is already significantly ahead not only of cable, but also of terrestrial viewing. The habits of the younger generation show that the trend of online television will grow stronger, according to research from NMS Market Research. A total of 70 per cent… Continue reading NMS: 70% OF CZECH HOUSEHOLDS ALREADY WATCH VIDEO CONTENT OVER THE INTERNET
TV NOVA INNOVATED TN.CZ IN HBBTV, OFFERS ALSO HOROSCOPES
26. 11. 2024 The news portal TN.cz, available under the blue button on Nova Group stations, has been presented to its viewers in a redesigned form in recent days. Media group Nova has upgraded its news portal TN.cz available under HbbTV technology. To access this portal directly, it is possible to use the blue button on the remote… Continue reading TV NOVA INNOVATED TN.CZ IN HBBTV, OFFERS ALSO HOROSCOPES
NETFLIX LEADS IN THE CZECH REPUBLIC, VOYO IS SECOND. PRIMA+ HAS CAUGHT UP WITH DISNEY+
26. 11. 2024 Netflix remains the most used video-on-demand (VOD) service in the Czech Republic. It is followed by Voyo as the strongest local service. Prima+ has reached a comparable share to Disney+. The strongest VOD service on the Czech market remains Netflix. It is accessed by 68% of households using the streaming service. This is according to… Continue reading NETFLIX LEADS IN THE CZECH REPUBLIC, VOYO IS SECOND. PRIMA+ HAS CAUGHT UP WITH DISNEY+
WORKING IN THE MEDIA: HOW TO MAKE IT IN A DYNAMIC INDUSTRY?
26. 11. 2024 Working in the media is perfect for those who don’t want to be bored. A dynamic and creative field that attracts people with an eye for detail and a thirst for knowledge. Every day is different, full of new challenges and opportunities. As a media professional, you’ll be in the thick of the action, getting… Continue reading WORKING IN THE MEDIA: HOW TO MAKE IT IN A DYNAMIC INDUSTRY?
RETAILERS EXPERIMENT WITH SHOPPABLE TV AS CONSUMERS WARM TO THE FORMAT
25. 11. 2024 The insight: Shoppable ads are taking over TV as retailers look for ways to reach consumers and shorten the path between discovery and purchase. Warner Bros. Discovery (WBD)’s new “Shop with Max” ad solution uses AI to identify items within films and TV shows and find similar products in an advertisers’ catalog. Viewers can navigate to those products by… Continue reading RETAILERS EXPERIMENT WITH SHOPPABLE TV AS CONSUMERS WARM TO THE FORMAT
WHY ADVERTISERS NEED TO UNDERSTAND ‘CHANNEL RISK’
25. 11. 2024 When seeking to identify the optimal media mix for a campaign, advertisers need to be aware not just of the typical ROI of each channel, but also the likelihood that it will deliver to that level – that’s the risk element. What is channel risk? The Profit Ability 2 report from Thinkbox explains that every… Continue reading WHY ADVERTISERS NEED TO UNDERSTAND ‘CHANNEL RISK’
SOCIAL RESPONSIBILITY IS FINE, BUT CZECHS WANT QUALITY ABOVE ALL
25. 11. 2024 Up to 64% of Czechs do not care whether a brand is ethically or socially responsible, they want quality products, according to a recent study by Ipsos. In a world of misinformation, brands become a reflection of people’s own worldview and values. They make decisions mostly for economic reasons, but not only according to them.… Continue reading SOCIAL RESPONSIBILITY IS FINE, BUT CZECHS WANT QUALITY ABOVE ALL
FROM THE COMPETITION ADCE TAKES THE BRONZE TRIAD FOR BEER FROM THE AIR
25. 11. 2024 The “Beer from the Air” campaign, created by Triad Prague for Radegast, won bronze at the ADCE competition. Art Directors Club of Europe (ADCE) has announced the winners of the 33rd ADCE Awards – Best of European Design and Advertising. Of the four Czech finalists, only agency Triad Prague turned its nomination into a bronze… Continue reading FROM THE COMPETITION ADCE TAKES THE BRONZE TRIAD FOR BEER FROM THE AIR
