DESPITE THE BAD PRESS, TV SHOULD PROVE RESILIENT IN 2024

6. 3. 2024 SVOD has reached saturation point, presenting opportunity for linear TV as it continues to adapt and innovate. TV had its fair share of bad press in 2023. Lowlights included a rather tepid Ofcom Media Nations report, a since-revoked article from Grace Kite in Marketing Week about the rising cost of TV and finally ending the… Continue reading DESPITE THE BAD PRESS, TV SHOULD PROVE RESILIENT IN 2024

HOW BRANDS CAN EFFECTIVELY COMBINE RETAIL MEDIA AND CONNECTED TV IN 2024

5. 3. 2024 The convergence of commerce and TV is not merely a fleeting trend but presents a seismic shift in the ecosystem, writes LiveRamp’s Will Keggin. Retail media and connected TV (CTV) stand out as two of the fastest-growing mediums in the digital landscape in 2023, with no signs of stopping. They are both poised for significant… Continue reading HOW BRANDS CAN EFFECTIVELY COMBINE RETAIL MEDIA AND CONNECTED TV IN 2024

SILVIA MAJESKÁ: AUDIENCES WANT TO WATCH GOOD STORIES AND NOVA HAS A LOT TO OFFER

5. 3. 2024 At the beginning of february, nova tv celebrated its 30th anniversary since it began broadcasting. On this occasion, the programming director, silvia majeská, who is in charge of both nova’s and the slovak markíza’s programming revealed in an interview whether the two tv stations can be connected, what viewers in the czech republic and slovakia… Continue reading SILVIA MAJESKÁ: AUDIENCES WANT TO WATCH GOOD STORIES AND NOVA HAS A LOT TO OFFER

OČKO INCREASES REACH ON NETWORKS, REACHES THE MAJORITY OF THE POPULATION

5. 3. 2024 The Óčko group continues to build its reach through social networks, reaching the majority of the population that is presented on the networks. The Óčko TV group’s social networks generated 650 million impressions organically in the whole of 2023, according to statistics from the music operator. The goal for this year is to reach one… Continue reading OČKO INCREASES REACH ON NETWORKS, REACHES THE MAJORITY OF THE POPULATION

FLE MEDIA AWARDS 2024 OPENS FOR ENTRIES

4. 3. 2024 The 19th edition of the Fle Media Awards (Flema), a competition for innovative use of media and creative approaches to media investment planning, is now open. Flemedia launches the 19th Fle Media Awards (Flema), a competition for innovative use of media and creative approach to media investment planning. The competition is open to authors of… Continue reading FLE MEDIA AWARDS 2024 OPENS FOR ENTRIES

CNN PRIMA NEWS BRINGS YOU ELECTION NIGHT WITH AMERICAN CNN

4. 3. 2024 An all-night special on Election Super Tuesday is produced by CNN Prima News in partnership with CNN. It will be offered on the night of Tuesday, March 5 to Wednesday, March 6. CNN Prima News, in partnership with CNN America, will offer an all-night special. On the night of 5/6 March, it may decide whether… Continue reading CNN PRIMA NEWS BRINGS YOU ELECTION NIGHT WITH AMERICAN CNN

GENERAL AI WILL BE HERE IN FIVE YEARS, BELIEVES NVIDIA BOSS

4. 3. 2024 General artificial intelligence (AGI) could be here within five years. Jensen Huang, the head of US company Nvidia, said this at an economic forum held at Stanford University on Friday. He was responding to a question about how long it would take to create computers that think like humans, Reuters reported. Nvidia is the world’s… Continue reading GENERAL AI WILL BE HERE IN FIVE YEARS, BELIEVES NVIDIA BOSS

JENNA STUDT FROM CRITICAL MASS: HOW CAN BRANDS EFFECTIVELY REACH GENERATION Z?

1. 3. 2024 In an interview with AdForum, Jenna Studt, “social strategy director” at Critical Mass, says employers and brands need to actively engage in culture, sustainability and social responsibility to reach Generation Z. Generation Z is redefining the world of content and communication as we know it through activism, authenticity and social media. Jenna Studt, “social strategy… Continue reading JENNA STUDT FROM CRITICAL MASS: HOW CAN BRANDS EFFECTIVELY REACH GENERATION Z?

TELEVISION TO BOOST MARCH PRIME-TIME, SEVERAL NEWS LAUNCHING

1. 3. 2024 Several first-run shows will appear on the March evening primetime telecasts of the largest TV groups. Several new programmes are heading to the March primetime TV schedule, to be introduced by both commercial players and Czech Television. This will build on the programming news at the start of the new year and commercial TV in… Continue reading TELEVISION TO BOOST MARCH PRIME-TIME, SEVERAL NEWS LAUNCHING

GOLDEN DRUM IS ACCEPTING APPLICATIONS, CELEBRATING ITS 30TH ANNIVERSARY THIS YEAR

1. 3. 2024 The International Festival of Creativity Golden Drum, of which MAM is a media partner and which will take place again this year in October in Portorož, Slovenia, is calling for applications from agencies. The Golden Drum competition is open to creative, digital and media agencies, commissioners, design studios and media houses to submit work that… Continue reading GOLDEN DRUM IS ACCEPTING APPLICATIONS, CELEBRATING ITS 30TH ANNIVERSARY THIS YEAR

TV IS HERE FOR EVERY GENERATION, EVEN IF EACH CONSUMES IT IN A DIFFERENT WAY

29. 2. 2024 The reach of linear TV is not limited to older consumers. Data shows that young people are still watching quality TV content.

AUTHORS OF EVERYDAY LIFE. ARE THE “ANONYMOUS” CREATORS OF TV ADS GETTING THE RECOGNITION THEY DESERVE?

28. 2. 2024 The word "author" automatically creates a kind of aura of uniqueness around itself. But what is it really like with authorship and auteurism in TV advertising? And which famous directors even signed some of the ads?

VLADIMÍR MUŽÍK HEADS TO CME TO LEAD DIGITAL TRANSFORMATION

28. 2. 2024 Vladimír Mužík will become the head of digital transformation in the area of news formats at media group CME, which operates in six markets including the Czech Republic and Slovakia. Vladimír Mužík, who is currently CEO of Mafra Slovakia, will be the Director of Digital Transformation and News Programming at CME (Central European Media Enterprises… Continue reading VLADIMÍR MUŽÍK HEADS TO CME TO LEAD DIGITAL TRANSFORMATION

JAN VLČEK WILL LEAVE THE LEADERSHIP OF CME AT THE END OF MARCH

28. 2. 2024 After 13 years, Jan Vlček will leave the CME Group and the Nova TV Group. He will leave the management of CME at the end of March. Jan Vlček will leave his current role as Group Revenue Chief at CME at the end of March. He will move to the position at the end of… Continue reading JAN VLČEK WILL LEAVE THE LEADERSHIP OF CME AT THE END OF MARCH

TWO-THIRDS OF GENERATION Z MEMBERS WATCHING VOD IN THE CZECH REPUBLIC

28. 2. 2024 Millennials have emerged as the most avid users of paid VOD services in the Czech Republic, according to the latest Atmedia Index. Netflix, HBO Max and Disney+ are among the streamers favoured by Generation Z and Millennials, encompassing individuals aged 15–24 and 25–34. A combined 61% of the demographic are described as “avid viewers” of… Continue reading TWO-THIRDS OF GENERATION Z MEMBERS WATCHING VOD IN THE CZECH REPUBLIC

NOVA WILL EXCEPTIONALLY INCLUDE THE ORIGINAL TITLE VOYO, IVETA GOES ON AIR

27. 2. 2024 The first title from Voyo Original production to appear on TV Nova’s linear broadcast will be the miniseries Iveta. According to a statement from TV Nova, this is an exceptional move. The first of the titles that the group has prepared for its Voyo video platform is heading to TV Nova’s linear broadcast. According to… Continue reading NOVA WILL EXCEPTIONALLY INCLUDE THE ORIGINAL TITLE VOYO, IVETA GOES ON AIR

CELEBRITIES IN ADVERTISING INFLUENCE PEOPLE’S ATTITUDE TOWARDS A BRAND

27. 2. 2024 Celebrity ads grab people’s attention more than any other ads. Actors have long been the most popular, according to research by Ressolution Group and Nielsen. Two-fifths of Czechs agree that ads with a famous personality catch their attention more than any other ads. Moreover, for about one in three, the presence of a positively perceived… Continue reading CELEBRITIES IN ADVERTISING INFLUENCE PEOPLE’S ATTITUDE TOWARDS A BRAND

ADFORUM PRESENTS THE MOST APPRECIATED CAMPAIGNS OF 2023

26. 2. 2024 According to the seventh annual Business Creative Report study, the most awarded campaign of last year was McEnroe vs. McEnroe. Which others succeeded? The seventh edition of the Business Creative Report (BCR) summarises the most awarded campaigns at creative competitions in 2023, according to AdForum’s calculations. It takes into account the results of more than… Continue reading ADFORUM PRESENTS THE MOST APPRECIATED CAMPAIGNS OF 2023