ARTIFICIAL VOICES DESCRIBE THE PLOT OF SELECTED SHOWS ON PRIMA COOL

10. 4. 2024 Visually impaired viewers can hear audio descriptions of programmes on the Prima Cool channel, which is created thanks to voice synthesis. The auxiliary audio track can have children’s, female and male voices. Prima TV is cooperating on the technical solution with the Czech technology company MAMA AI. The software used generates very realistic voices in… Continue reading ARTIFICIAL VOICES DESCRIBE THE PLOT OF SELECTED SHOWS ON PRIMA COOL

GREEN CLAIMS WILL CHANGE THE WAY BRANDS ADVERTISE THAT THEY ARE “GREEN”

10. 4. 2024 The European Green Claims Directive aims to prevent misleading claims about “green” products. Markéta Pavlíková summarises what it will mean for the communication of companies and their products. Clearer rules, transparency of communication and a more precise definition of what greenwashing is, including how to prove it. This is what the European Commission’s proposed directive… Continue reading GREEN CLAIMS WILL CHANGE THE WAY BRANDS ADVERTISE THAT THEY ARE “GREEN”

CNN PRIMA NEWS PRESENTS HOCKEY SERIES AND AIRS LEADERS’ DEBATE TO EP

10. 4. 2024 CNN Prima News is launching a series on its website about hockey players in trouble. It is also launching coverage of the European Parliament elections on Wednesday 10 April, kicking off with a leaders’ debate for the EP elections. CNN Prima News, the news multiplatform, in cooperation with the Ivan Hlinka Foundation, has launched an… Continue reading CNN PRIMA NEWS PRESENTS HOCKEY SERIES AND AIRS LEADERS’ DEBATE TO EP

PRIMA EXPANDS HOBBY SHOWS

10. 4. 2024 Prima is expanding its Sunday afternoon hobby programmes with the launch of Zahradník po ruce Prima TV’s Sunday hobby window, which includes the programmes Receptář prima nápadů, Libovky Pepa Libický and Vychytávky Ládi Hrušky, will be expanded with a new programme Zahradník po ruce (Gardener at Hand) from 14 April. In it, presenter Tomáš Trejbal… Continue reading PRIMA EXPANDS HOBBY SHOWS

OMNICONNECT WILL FOCUS ON ATTENTION, KAREN NELSON-FIELD WILL PERFORM

9. 4. 2024 The second edition of the OmniConnect conference will focus on attention and how the attention approach is influencing creativity, communication and media planning. Omnicom agencies are hosting the second edition of their OmniConnect conference on Thursday 18 April. Aimed at clients of these agencies, the event will be attended by a total of 250 clients… Continue reading OMNICONNECT WILL FOCUS ON ATTENTION, KAREN NELSON-FIELD WILL PERFORM

OČKO LAUNCHES INSTAGRAM ON TV, FURTHER CONNECTS TV AND NETWORKS

9. 4. 2024 Óčko has developed its own solution to link content from social network Instagram with its linear TV broadcasts. Óčko is integrating content from the social network Instagram into its broadcasts. Since the beginning of April, Instagram posts have thus become part of the TV programme throughout the music group’s daytime broadcasts. The development was created… Continue reading OČKO LAUNCHES INSTAGRAM ON TV, FURTHER CONNECTS TV AND NETWORKS

NOVA PRESENTS EDUCATIONAL VIDEOS ABOUT INFORMATION BY LIBUŠE ŠMUCLEROVÁ

8. 4. 2024 Fourteen videos aimed at explaining the principles of information reception and monetization in the online environment are presented by TV Nova in the educational project Cyber Taboo. The idea and production was prepared by Libuše Šmuclerová. The creation of the videos was supported by the PPF Foundation. TV Nova is launching the educational project Cyber… Continue reading NOVA PRESENTS EDUCATIONAL VIDEOS ABOUT INFORMATION BY LIBUŠE ŠMUCLEROVÁ

CZECH TELEVISION MOST WACTHED TV GROUP IN MARCH, NOVA LEADS IN PRIME TIME

8. 4. 2024 Czech Television was narrowly the most watched domestic TV group in March. In prime time, the Nova group has the highest share. The Prima group improved year-on-year among the top three. Czech Television stations remained the strongest TV group in all-day viewership in the over-15 category in March. Their share was 28.91%, down 1.3 percentage… Continue reading CZECH TELEVISION MOST WACTHED TV GROUP IN MARCH, NOVA LEADS IN PRIME TIME

YOUTHFUL AND TO THE POINT. HOW TO CREATE AN AD FOR GEN Z

8. 4. 2024 Generation Z has one foot in the working age. They make up 40 percent of the consumer population and brands should not underestimate them in their communications. The MAM editorial team explored the attitudes of young people towards advertising in the latest issue of MAM 15/2024. Generation Z expects authenticity from brands. Forget conventional advertising… Continue reading YOUTHFUL AND TO THE POINT. HOW TO CREATE AN AD FOR GEN Z

ONLY 180K SUBSCRIBERS LEFT TO TAKE VOYO TO A MILLION. NOVA IS PREPARING 512 HOURS OF ORIGINAL PRODUCTIONS.

5. 4. 2024 Nova TV’s Voyo streaming service is close to reaching the million subscribers on the Czech and Slovak markets. According to the station’s CEO Daniel Grunt at Thursday’s press conference, Voyo had 820,000 subscribers in these markets as of yesterday. Voyo still expects to have one million subscribers in the Czech Republic and Slovakia by the… Continue reading ONLY 180K SUBSCRIBERS LEFT TO TAKE VOYO TO A MILLION. NOVA IS PREPARING 512 HOURS OF ORIGINAL PRODUCTIONS.

KUBA S NOVOU PODCAST ABOUT TN.LIVE

4. 4. 2024 TN Live was launched in May 2021. Since then, the line-up has evolved and currently focuses mainly on current news topics and offers several regular programmes. Jakub Strýček’s guest on Kuba s Nova was Martin Synek, head of editorial for TN Live. What does the future hold for viewers? And how is the broadcast from… Continue reading KUBA S NOVOU PODCAST ABOUT TN.LIVE

15… PRIMA COOL CELEBRATE. IT’S ALSO PRIMA KRIMI’S BIRTHDAY

4. 4. 2024 This April, two thematic channels of the Prima Group celebrated their birthdays. With the claim “15… Finally we can”, Prima Cool reached its 15th birthday, while Prima Krimi completed 6 years since its launch on Easter Monday. This spring, both channels have prepared a number of new programmes and premiere films for viewers. Prima Cool… Continue reading 15… PRIMA COOL CELEBRATE. IT’S ALSO PRIMA KRIMI’S BIRTHDAY

PRIMA GROUP APPOINTS NEW MANAGING DIRECTORS IMPRESSION MEDIA AND WELOVE MEDIA

4. 4. 2024 Prima Group has introduced new managing directors at Impression Media and WeLove Media. The current representatives Roman Stolejda and David Bauckmann are leaving the management. Hung Nguyen, Deputy Online Director and Director of Online Technology at Prima Group, becomes the new Managing Director of Impression Media. He will serve in this position together with Petr… Continue reading PRIMA GROUP APPOINTS NEW MANAGING DIRECTORS IMPRESSION MEDIA AND WELOVE MEDIA

TV NOVA WILL OFFER ADVERTISING SPACE IN INTERNATIONALLY CERTIFIED PROGRAMMES TO BUSINESS PARTNERS

3. 4. 2024 Starting this May, TV Nova will begin offering its business partners advertising space in shows that have received international BAFTA albert certification. This is awarded by a UK platform focusing on sustainability in film and television and symbolises a commitment to environmental sustainability. The move is part of a drive to promote sustainable production practices… Continue reading TV NOVA WILL OFFER ADVERTISING SPACE IN INTERNATIONALLY CERTIFIED PROGRAMMES TO BUSINESS PARTNERS

HBBTV: BREATHING LIFE TO BROADCAST TV

1. 4. 2024 In today’s rapidly evolving world of television, viewers are no longer limited to passive consumption of content. They expect an interactive, personalized, and engaging experience that seamlessly blends traditional broadcast with the possibilities of the internet. This is where HbbTV, or “Hybrid Broadcast Broadband TV”, comes into play. For broadcasters and operators, HbbTV gives a… Continue reading HBBTV: BREATHING LIFE TO BROADCAST TV

EASTER HUNT FOR THE BEST AD? IT PAYS MARKETERS TO RESPECT TRADITION – IDEALLY WITH AN INNOVATIVE PLOT TWIST

1. 4. 2024 Although Easter is primarily a Christian holiday, it is infallibly a huge event in the world of marketing and television advertising. In particular, retail chains, food companies and candy makers of all kinds cannot miss it. Every year they come up with a fresh batch of campaigns brimming with eggs, bunnies and every other possible… Continue reading EASTER HUNT FOR THE BEST AD? IT PAYS MARKETERS TO RESPECT TRADITION – IDEALLY WITH AN INNOVATIVE PLOT TWIST

SURVEY: CTV IS MOST EFFECTIVE DIGITAL AD CHANNEL

31. 3. 2024 A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on connected TV (CTV) campaigns in 2024, according to a new study from tvScientific. The study, which collected responses from more than 600 marketing professionals… Continue reading SURVEY: CTV IS MOST EFFECTIVE DIGITAL AD CHANNEL

STUDY UK: BRITS STICK WITH LIVE TV, FOR NOW

30. 3. 2024 Media habits are changing but nearly two-thirds (64%) of Britons’ TV viewing time remains spent on live TV, with online streaming (36%) some way behind, according to a new study. GWI’s 2024 Global Media Landscape Report says hits like BBC’s The Traitors demonstrate TV’s durability, but cautions that, “as with any form of consumption, appetite is always… Continue reading STUDY UK: BRITS STICK WITH LIVE TV, FOR NOW