COMMERCIALS ARE A SECOND HOME TO CZECH CELEBRITIES. POPULAR ACTORS, RENOWNED ATHLETES AND EVEN KAREL GOTT HAVE EXPERIENCE WITH THEM

3. 5. 2023 Today's advertising can hardly be imagined without the involvement of public figures. But some spots resonate more than others, so it is not a bad idea to focus on those that can be described as memorable, given the popularity of the actors and the presentation itself.

THE FUTURE OF STREAMING IS ADS

2. 5. 2023 Call it FAST, call it AVOD, call it whatever you want. Free ad-supported streaming is having a moment, and it’s only going to get bigger from here. The big-name streaming services had a really good run. The likes of Netflix, Hulu, HBO Max, Disney Plus, Apple TV Plus, and all the other Pluses have spent… Continue reading THE FUTURE OF STREAMING IS ADS

STUDY: NEARLY 33% OF NEW STREAMING SUBSCRIPTIONS ARE ON AD-SUPPORTED TIERS; PEACOCK LEADS ALL AT 78%

2. 5. 2023 In these times of growing inflation, we all aim for some level of belt-tightening strategy. For some, that may mean canceling extra streaming services that they’re not using. For others, finding a cheaper option for the same content is more appealing. It seems that streaming services understand this dilemma and have continued to increase the… Continue reading STUDY: NEARLY 33% OF NEW STREAMING SUBSCRIPTIONS ARE ON AD-SUPPORTED TIERS; PEACOCK LEADS ALL AT 78%

THE ‘GREEN HALO’ OF SUSTAINABILITY ADVERTISING

29. 4. 2023 Three in five people say sustainability messaging in advertising influences their brand choice, according to research from Sky Media. A study of 52 campaigns, across seven categories, tapped into a UK-representative audience of over 5,300 Sky participants, using both survey and qualitative interview and focus groups, as well as implicit association measurement techniques. Key findings… Continue reading THE ‘GREEN HALO’ OF SUSTAINABILITY ADVERTISING

WHAT THE EFFECTIVE 100 CAN TELL US ABOUT COMMERCIAL SUCCESS

26. 4. 2023 Commitment to brand purpose, tech innovation and breaking category norms lead to commercial success, a new report from WARC Creative finds. WARC Rankings: Lessons from the Effective 100 looks at the strategies and approaches of some of the world’s most awarded campaigns for effectiveness from 2022, ranked in this year’s Effective 100. Why it matters… Continue reading WHAT THE EFFECTIVE 100 CAN TELL US ABOUT COMMERCIAL SUCCESS

SUCCESSFUL USE OF MUSIC IN ADS

26. 4. 2023 From the latest chart-topping hits from Taylor Swift and Beyoncé to classic rock songs of the 1980s and 90s to jazzy Frank Sinatra tunes and soothing Beatles melodies, there are many songs that make a lasting mark on us. In many ways, music influences culture and vice versa. So it’s no surprise that advertisers tap… Continue reading SUCCESSFUL USE OF MUSIC IN ADS

TV ADS PRODUCE GREATER EFFECTS ON ADDRESSABLE AUDIENCES

25. 4. 2023 TV ads elicit more positive reactions and greater short- and long-term business impact among addressable audiences, new research claims.

SUSTAINABILITY ISN’T FRONT OF MIND FOR BRAND MESSAGING

24. 4. 2023 Most brands have made some sort of commitment to becoming more sustainable but just 4% of ads contain any such messaging, according to analysis that finds brands are prioritising price messaging over sustainability.  Creative X, a data-to-creativity business, used AI technology to analyse over 2.5 million global ads over a three-year period, supported by over… Continue reading SUSTAINABILITY ISN’T FRONT OF MIND FOR BRAND MESSAGING

DAN WIEDEN – THE CREATIVE MIND BEHIND THE BIGGEST BRANDS

21. 4. 2023 What comes to mind when you hear the slogan "Just Do It"? Or "The Man Your Man Could Smell Like"? Nike and Old Spice - brands that are associated with them clearly come to mind. What path led to their creation and who is behind the unique identity of these brands? Introducing Dan Wieden, who is responsible for them.

8 ANALYST PREDICTIONS ON THE FUTURE OF CHATGPT AND GENERATIVE AI IN MARKETING AND RETAIL

21. 4. 2023 “[AI] really does raise the bar in terms of what people are going to expect from you,” our analyst Jeremy Goldman said on our recent “ChatGPT and Generative AI” panel. As AI matures, it will become more specialized, automating mundane tasks, ushering in personalization, and changing the way consumers, retailers, and marketers use the internet.… Continue reading 8 ANALYST PREDICTIONS ON THE FUTURE OF CHATGPT AND GENERATIVE AI IN MARKETING AND RETAIL

FARM ŽIVINA ENTERS THE TV WORLD

20. 4. 2023 Farm Živina has launched its first TV campaign, in which it has bet on sponsor messages. Farm Zivina has launched its first television campaign. Since 11 April, it has had sponsorship messages on Nova Group stations, where they will be seen until 26 April. Furthermore, the campaign, called “Love at first bite”, uses social networks,… Continue reading FARM ŽIVINA ENTERS THE TV WORLD

WHY IT’S TIME FOR MARKETERS TO PAY ATTENTION TO GEN ALPHA

19. 4. 2023 Millennials are parenting. Gen Z is entering the workforce. And the never-ending wheel of time has spun a new generation for marketers to watch: Generation Alfa. The oldest members of this digitally native, pandemic-influenced generation are tweens now, and marketers need to pay attention to how today’s children differ from their Gen Z older siblings.… Continue reading WHY IT’S TIME FOR MARKETERS TO PAY ATTENTION TO GEN ALPHA

HOW ADVERTISERS CAN EFFECTIVELY COMBINE LINEAR AND STREAMING TV CAMPAIGNS

18. 4. 2023 Today’s marketers are evolving their media plans to keep pace with major changes in consumer video viewing habits. But planning their video investments can be especially confusing, with negative and misleading newsfeed headlines of dwindling TV audiences and the sentiment that streaming is the only way to reach young audience segments. Unfortunately, this narrative skates… Continue reading HOW ADVERTISERS CAN EFFECTIVELY COMBINE LINEAR AND STREAMING TV CAMPAIGNS

SPIR: INTERNET IS “UNDOUBTEDLY” THE FIRST, INVESTMENTS GREW BY 18% LAST YEAR

17. 4. 2023 Investment in online advertising in the Czech Republic grew by 18% year-on-year in 2020 to reach CZK 57 billion. According to the professional association SPIR, online is the strongest media type on the Czech market. In 2022, spending in online advertising reached almost CZK 57 billion, up 18% year-on-year. This is the sum of list… Continue reading SPIR: INTERNET IS “UNDOUBTEDLY” THE FIRST, INVESTMENTS GREW BY 18% LAST YEAR

DISCOUNTERS BOOST TV INVESTMENT AS THEY LOOK TO MAINTAIN MARKET SHARE MOMENTUM

16. 4. 2023 Data shared exclusively with Marketing Week shows Aldi and Lidl are increasing their TV advertising investment well ahead of their competitors, as the discounters continue to notch up market share gains. Aldi and Lidl have doubled down on TV advertising as they continue to capitalise on consumer demand for cheaper groceries, with the two discounters… Continue reading DISCOUNTERS BOOST TV INVESTMENT AS THEY LOOK TO MAINTAIN MARKET SHARE MOMENTUM

THE DEMISE OF LINEAR TV IS GREATLY EXAGGERATED

15. 4. 2023 Are we really looking at the end of linear TV? Certainly, the signs don’t seem good if you read headlines about cord-cutting and network and cable ratings declines. Insider Intelligence reports that in 2022, viewing on digital video platforms was just about on par with TV, with consumers averaging 3 hours and 2 minutes per… Continue reading THE DEMISE OF LINEAR TV IS GREATLY EXAGGERATED

NEED TO TRIM AD SPEND? KANTAR RESEARCH SUGGESTS WHAT YOU CAN’T AFFORD TO CUT

14. 4. 2023 Television is great on its own, but even more valuable in the mix making other mediums more effective’ Television industry marketing body ThinkTV has commissioned research from Kantar to help explain the options open to marketers if they need to trim budgets during 2023. “If consumer spending contracts and inflation increases then marketers budgets can… Continue reading NEED TO TRIM AD SPEND? KANTAR RESEARCH SUGGESTS WHAT YOU CAN’T AFFORD TO CUT

UK: B2B SPEND ON TV ADVERTISING HAS DOUBLED SINCE 2018

13. 4. 2023 Much of the growth is being driven by the democratisation of software for SMEs, with web hosting firms Ionos By 1&1 and GoDaddy, as well as financial services brands Sage and Intuit, featuring in the top 10 B2B advertisers on TV last year. B2B brands have more than doubled their investment in UK linear TV… Continue reading UK: B2B SPEND ON TV ADVERTISING HAS DOUBLED SINCE 2018