AKTV, PRIMA AND NOVA REACH AGREEMENT WITH FASTSHARE.CLOUD
15. 5. 2024 The commercial TV broadcasters associated with the Association of Commercial Television (AKTV) have managed to reach another agreement aimed at greater protection of their content in the online environment. Together with TV Nova and FTV Prima, the Association of Commercial Television (AKTV) has reached an agreement with the operators of Fastshare.cloud, Inside Invest company and its… Continue reading AKTV, PRIMA AND NOVA REACH AGREEMENT WITH FASTSHARE.CLOUD
COMMERCIAL TV STATIONS PROPOSE MORE RESTRICTIONS ON SPONSORSHIP AND ADVERTISING ON ČT
13. 5. 2024 Sponsorship of only longer programmes, limited number and length of sponsorship messages, limitations on product placement and advertising on ČT sport, and zero advertising online are some of the ideas of commercial broadcasters about changes in the placement of commercial messages on Česká televize (Czech Television, ČT). Pavel Kubina, a long-time media lawyer, is a… Continue reading COMMERCIAL TV STATIONS PROPOSE MORE RESTRICTIONS ON SPONSORSHIP AND ADVERTISING ON ČT
THE ICE HOCKEY WORLD CHAMPIONSHIP WILL BE ACCOMPANIED BY HOCKEY PLAYLISTS!
10. 5. 2024 The IIHF Ice Hockey World Championship is approaching and ÓČKO has prepared a special activity for the occasion. The World Championship will be accompanied by HOCKEY PLAYLISTS on Óčko! Before each game of the national team, Óčko will include a special one-hour playlist of hits that will be played to the hockey players in the… Continue reading THE ICE HOCKEY WORLD CHAMPIONSHIP WILL BE ACCOMPANIED BY HOCKEY PLAYLISTS!
HOW GEN AI IS USING EMOTIONS TO DRAMATICALLY CHANGE CTV AD EFFECTIVENESS
9. 5. 2024 Like consumers across the board, viewers of connected TV (CTV) increasingly expect deeper personalization in the ads they see. In fact, recent studies have found that audiences pay nearly four times more attention to CTV ads that are relevant to the content they’re watching. One way brands and publishers can achieve the customization viewers are… Continue reading HOW GEN AI IS USING EMOTIONS TO DRAMATICALLY CHANGE CTV AD EFFECTIVENESS
PPL JOIN THE “HOCKEY FEVER” WITH TV CAMPAIGN
8. 5. 2024 PPL is deploying its first TV campaign for the upcoming World Cup. For the first time in its history, PPL is taking its campaign to television. During the hockey championship, its advertising spot will appear on Czech TV and also online, including social media. PPL’s campaign highlights the core pillar of its philosophy – “reliability… Continue reading PPL JOIN THE “HOCKEY FEVER” WITH TV CAMPAIGN
HOW TO BOOST ENGAGEMENT AND DEEPEN CONSUMER RELATIONSHIPS
7. 5. 2024 Good marketing is all about the consumer. If it isn’t geared toward real people, then, honestly, who is it for? Of course, while being consumer-obsessed may seem like common sense, truly understanding your consumer base — and how this audience(s) will change and evolve, is no easy feat. It requires dedication, constant research, and social… Continue reading HOW TO BOOST ENGAGEMENT AND DEEPEN CONSUMER RELATIONSHIPS
THE STRONGEST GROUP IN APRIL WAS NOVA, IT ALSO HAD THE HIGHEST GROWTH
7. 5. 2024 The Nova TV group posted the highest year-on-year growth in the TV market in April and also achieved the highest share. The group with the highest share of the TV market this April was Nova. It achieved the highest shares not only in the universal 15+ audience group in daytime broadcasting, but also in the… Continue reading THE STRONGEST GROUP IN APRIL WAS NOVA, IT ALSO HAD THE HIGHEST GROWTH
WHEN TRADITION AND INNOVATION GO HAND IN HAND. TEA CULTURE MARKETING HAS LONG RELIED ON BOTH TRADITIONAL ANCHORING AND POP CULTURE OVERLAP
6. 5. 2024 It is time to dust off your fanciest tea sets – International Tea Day is fast approaching and on 21 May 2024, the world will celebrate the cultural legacy of one of history’s greatest inventions. Tea culture varies from region to region around the world, as do preferred varieties and folk traditions. But whatever your… Continue reading WHEN TRADITION AND INNOVATION GO HAND IN HAND. TEA CULTURE MARKETING HAS LONG RELIED ON BOTH TRADITIONAL ANCHORING AND POP CULTURE OVERLAP
WE HAD TO CONVINCE THE CREATORS THAT WE WERE SERIOUS. WHAT’S NEXT FOR VOYO
6. 5. 2024 Nova TV wants to boost subscriber interest in the Voyo app. Over 500 hours of content is in production. Online series are also winning professional awards. More than 820,000 people in the Czech Republic and Slovakia already pay for access to the Voyo streaming app. This puts Nova TV significantly closer to its desired goal… Continue reading WE HAD TO CONVINCE THE CREATORS THAT WE WERE SERIOUS. WHAT’S NEXT FOR VOYO
AKA: NET INVESTMENT IN ADVERTISING TO GROW BY 8% THIS YEAR, UP FROM 12% LAST YEAR
6. 5. 2024 The Association of Communication Agencies (AKA) and the Association of Media Agencies (ASMEA), in cooperation with ResSolution Group, publish an estimate of the development of net marketing investments on the Czech market. The marketing communications market grew by 12% in 2023, and is expected to grow by 8.4% in 2024, bringing the total net investment… Continue reading AKA: NET INVESTMENT IN ADVERTISING TO GROW BY 8% THIS YEAR, UP FROM 12% LAST YEAR
YES, TV IS STILL THE PLACE TO BE FOR TODAY’S ADVERTISERS
6. 5. 2024 Here’s how to navigate the brave new world of streaming Linear television is still a dominant force in today’s media mix, however, audiences continue to flock to streaming for a seemingly endless amount of on-demand content. Although CTV is now taking home the largest slice of total TV usage, it doesn’t always provide advertisers with… Continue reading YES, TV IS STILL THE PLACE TO BE FOR TODAY’S ADVERTISERS
36% OF US SUBSCRIBERS UPGRADE TO DODGE THE ADS
5. 5. 2024 New research from the United States suggests the launch of new tiers that are partially funded by ads has led to a third of subscribers to upgrade their services. Bango’s Subscription Wars 2024 report incorporates research from 5,000 US subscribers on their habits, behaviors and attitudes towards subscription. 36% have chosen to change to premium… Continue reading 36% OF US SUBSCRIBERS UPGRADE TO DODGE THE ADS
MAY THE FORCE BE WITH ADVERTISERS OR STAR WARS IN TV ADVERTISING
4. 5. 2024 International Star Wars Day, which is celebrated on 4 May, is irrefutable evidence of the worldwide enthusiasm, or craze, for the iconic Star Wars series. It is therefore quite understandable that the Star Wars theme was seized upon by marketers soon after its first cinema release. They unerringly sniffed out a great business opportunity. And… Continue reading MAY THE FORCE BE WITH ADVERTISERS OR STAR WARS IN TV ADVERTISING
CNN PRIMA NEWS SHARE IS AROUND 2%, ADDS VIDEO PODCASTS
3. 5. 2024 CNN Prima News’ share has been steadily increasing, hovering around 2% over the past year. News station CNN Prima News has increased its share of viewership year-on-year, stabilising at 1.91% in CS 15+ over the past year. It also narrowly missed the 2% mark in March and April this year. It also announced that it… Continue reading CNN PRIMA NEWS SHARE IS AROUND 2%, ADDS VIDEO PODCASTS
MEDIA CLUB NOW REPRESENTS THE STREAMING SERVICE CANAL+
3. 5. 2024 Media Club’s video advertising space is expanding to include Canal+’s video library as of May. Media Club adds the streaming service Canal+, which has been on the Czech and Slovak market since April last year, to its portfolio. Since May, it has been included as part of the video advertising space. The video advertising is… Continue reading MEDIA CLUB NOW REPRESENTS THE STREAMING SERVICE CANAL+
BIG TECH IS GOING GREEN, SO LET’S HELP THE WHOLE INDUSTRY DO THE SAME
2. 5. 2024 Smaller players don’t have the resource of the tech giants but, with the help of advertisers, they can still make a significant contribution to a green future. Digital media’s response to carbon emissions is taking place on a number of fronts, but certainly the mightiest, the most pull-out-all-the-stops impressive, is the one embodied by the… Continue reading BIG TECH IS GOING GREEN, SO LET’S HELP THE WHOLE INDUSTRY DO THE SAME
MOVING IMAGE STUDY 2023: HIGH TV USAGE AND SMALL SHIFTS IN THE STREAMING MARKET
2. 5. 2024 The study, which was carried out at the request of RTR Medien and the TELETEST working group, confirms the prevailing use of broadcasters’ offerings and the stagnation of online alternatives. You can download the study for free here. According to the “Moving Image Study 2023”, the use of moving image in Austria is consistently high… Continue reading MOVING IMAGE STUDY 2023: HIGH TV USAGE AND SMALL SHIFTS IN THE STREAMING MARKET
NAKED ATTRACTION ALSO CREATES LONG-TERM RELATIONSHIPS, SAYS NAKED DATING CONSULTANT
1. 5. 2024 Óčko TV has acquired the licence for the Czech version of the popular naked dating site Naked Attraction. Lucy Heaven, a consultant of the licensor, All3Media, came to the Czech Republic. She revealed where the show stirs up the most controversy and how couples who meet without clothes end up. You’re responsible for consulting on… Continue reading NAKED ATTRACTION ALSO CREATES LONG-TERM RELATIONSHIPS, SAYS NAKED DATING CONSULTANT
