YOUTHFUL AND TO THE POINT. HOW TO CREATE AN AD FOR GEN Z
8. 4. 2024 Generation Z has one foot in the working age. They make up 40 percent of the consumer population and brands should not underestimate them in their communications. The MAM editorial team explored the attitudes of young people towards advertising in the latest issue of MAM 15/2024. Generation Z expects authenticity from brands. Forget conventional advertising… Continue reading YOUTHFUL AND TO THE POINT. HOW TO CREATE AN AD FOR GEN Z
ONLY 180K SUBSCRIBERS LEFT TO TAKE VOYO TO A MILLION. NOVA IS PREPARING 512 HOURS OF ORIGINAL PRODUCTIONS.
5. 4. 2024 Nova TV’s Voyo streaming service is close to reaching the million subscribers on the Czech and Slovak markets. According to the station’s CEO Daniel Grunt at Thursday’s press conference, Voyo had 820,000 subscribers in these markets as of yesterday. Voyo still expects to have one million subscribers in the Czech Republic and Slovakia by the… Continue reading ONLY 180K SUBSCRIBERS LEFT TO TAKE VOYO TO A MILLION. NOVA IS PREPARING 512 HOURS OF ORIGINAL PRODUCTIONS.
KUBA S NOVOU PODCAST ABOUT TN.LIVE
4. 4. 2024 TN Live was launched in May 2021. Since then, the line-up has evolved and currently focuses mainly on current news topics and offers several regular programmes. Jakub Strýček’s guest on Kuba s Nova was Martin Synek, head of editorial for TN Live. What does the future hold for viewers? And how is the broadcast from… Continue reading KUBA S NOVOU PODCAST ABOUT TN.LIVE
15… PRIMA COOL CELEBRATE. IT’S ALSO PRIMA KRIMI’S BIRTHDAY
4. 4. 2024 This April, two thematic channels of the Prima Group celebrated their birthdays. With the claim “15… Finally we can”, Prima Cool reached its 15th birthday, while Prima Krimi completed 6 years since its launch on Easter Monday. This spring, both channels have prepared a number of new programmes and premiere films for viewers. Prima Cool… Continue reading 15… PRIMA COOL CELEBRATE. IT’S ALSO PRIMA KRIMI’S BIRTHDAY
PRIMA GROUP APPOINTS NEW MANAGING DIRECTORS IMPRESSION MEDIA AND WELOVE MEDIA
4. 4. 2024 Prima Group has introduced new managing directors at Impression Media and WeLove Media. The current representatives Roman Stolejda and David Bauckmann are leaving the management. Hung Nguyen, Deputy Online Director and Director of Online Technology at Prima Group, becomes the new Managing Director of Impression Media. He will serve in this position together with Petr… Continue reading PRIMA GROUP APPOINTS NEW MANAGING DIRECTORS IMPRESSION MEDIA AND WELOVE MEDIA
TV NOVA WILL OFFER ADVERTISING SPACE IN INTERNATIONALLY CERTIFIED PROGRAMMES TO BUSINESS PARTNERS
3. 4. 2024 Starting this May, TV Nova will begin offering its business partners advertising space in shows that have received international BAFTA albert certification. This is awarded by a UK platform focusing on sustainability in film and television and symbolises a commitment to environmental sustainability. The move is part of a drive to promote sustainable production practices… Continue reading TV NOVA WILL OFFER ADVERTISING SPACE IN INTERNATIONALLY CERTIFIED PROGRAMMES TO BUSINESS PARTNERS
HBBTV: BREATHING LIFE TO BROADCAST TV
1. 4. 2024 In today’s rapidly evolving world of television, viewers are no longer limited to passive consumption of content. They expect an interactive, personalized, and engaging experience that seamlessly blends traditional broadcast with the possibilities of the internet. This is where HbbTV, or “Hybrid Broadcast Broadband TV”, comes into play. For broadcasters and operators, HbbTV gives a… Continue reading HBBTV: BREATHING LIFE TO BROADCAST TV
EASTER HUNT FOR THE BEST AD? IT PAYS MARKETERS TO RESPECT TRADITION – IDEALLY WITH AN INNOVATIVE PLOT TWIST
1. 4. 2024 Although Easter is primarily a Christian holiday, it is infallibly a huge event in the world of marketing and television advertising. In particular, retail chains, food companies and candy makers of all kinds cannot miss it. Every year they come up with a fresh batch of campaigns brimming with eggs, bunnies and every other possible… Continue reading EASTER HUNT FOR THE BEST AD? IT PAYS MARKETERS TO RESPECT TRADITION – IDEALLY WITH AN INNOVATIVE PLOT TWIST
SURVEY: CTV IS MOST EFFECTIVE DIGITAL AD CHANNEL
31. 3. 2024 A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on connected TV (CTV) campaigns in 2024, according to a new study from tvScientific. The study, which collected responses from more than 600 marketing professionals… Continue reading SURVEY: CTV IS MOST EFFECTIVE DIGITAL AD CHANNEL
STUDY UK: BRITS STICK WITH LIVE TV, FOR NOW
30. 3. 2024 Media habits are changing but nearly two-thirds (64%) of Britons’ TV viewing time remains spent on live TV, with online streaming (36%) some way behind, according to a new study. GWI’s 2024 Global Media Landscape Report says hits like BBC’s The Traitors demonstrate TV’s durability, but cautions that, “as with any form of consumption, appetite is always… Continue reading STUDY UK: BRITS STICK WITH LIVE TV, FOR NOW
REGULATION BUILDS TRUST IN ADVERTISING
29. 3. 2024 When people are aware that advertising is regulated, they are more likely to trust and have favourable views towards the industry generally, as well as displaying higher levels of trust across individual media channels. That’s the main takeaway from research by the UK’s Advertising Standards Authority (ASA) into the effectiveness of a recent campaign that… Continue reading REGULATION BUILDS TRUST IN ADVERTISING
FAST CHANNELS: PLEX BRINGS MORE THAN 180 FREE TVS
28. 3. 2024 Last week we focused on Rakuten TV, the most easily accessible online video library, complemented by a range of free-to-air TV. Today it’s the turn of its “competition”. Plex presents itself as a place that offers access to all “media” – from personal on its own server, to free movies and shows or live TV… Continue reading FAST CHANNELS: PLEX BRINGS MORE THAN 180 FREE TVS
HALF OF STREAMING USERS DON’T KNOW WHICH SERVICE THEIR FAVORITE SHOW IS ON
28. 3. 2024 A new study by hub Entertainment Research has found that about half of streaming users do not know which service has popular franchise shows — and licensing is to blame. About the same percentage of TV viewers say they could not explain what Apple TV+ is to another person. The licensing of TV series across… Continue reading HALF OF STREAMING USERS DON’T KNOW WHICH SERVICE THEIR FAVORITE SHOW IS ON
TIPS FROM THE EASTER TV PROGRAMME
28. 3. 2024 The approaching spring holidays will bring four days off, which directly encourages spending time with loved ones and friends. Watching a series or movie together on TV is one of the most popular activities families spend their days off doing, according to recent research. Here are some tips from the Easter programming on czech commercial… Continue reading TIPS FROM THE EASTER TV PROGRAMME
SURVEY: SOCIALIZING IS A BIG PART OF SPORTS VIEWING
27. 3. 2024 DirecTV survey found that 84% watch live sports with friends and family. In the runup to March Madness, DirecTV has released new sports viewership survey data that highlights the importance of social activities in the popularity of sports viewing. The survey from DirecTV Advertising and DirecTV for Business, which dives into the diverse habits, preferences,… Continue reading SURVEY: SOCIALIZING IS A BIG PART OF SPORTS VIEWING
MOVE OVER BUNNIES – ALDI’S CHOCOLATE DOG WINS EASTER
27. 3. 2024 Aldi revolutionised Christmas advertising – so what they do at Easter is more than usually interesting. Their Easter ad starring a loveable animated pup is another 5-Star winner for the supermarket brand, but it points up the differences between the two holidays, both in how the public see them and how brands approach them. Easter… Continue reading MOVE OVER BUNNIES – ALDI’S CHOCOLATE DOG WINS EASTER
THREE FACTORS THAT MAKE TV CRITICAL TO EFFECTIVENESS
27. 3. 2024 Attention, emotional clout, and trust are the critical elements of what makes TV effective, says Peter Field in a new report exploring the enduring business impact of television advertising. Why TV (still) matters TV remains a constant of effective advertising, and, increasingly, of profitable companies. “I would argue that any marketer who considers walking away… Continue reading THREE FACTORS THAT MAKE TV CRITICAL TO EFFECTIVENESS
TV NOVA HAS EXPANDED THE GRAPHIC INJECTION OPTIONS
27. 3. 2024 Sponsors may now take advantage of the wider graphic possibilities for sponsorship messages and injections on TV Nova. TV Nova has upgraded its graphic manual for sponsorship messages and injections: producers can use a wider range of graphic options for sponsorship injections. The injection now can be not only horizontal, but also vertical, so that… Continue reading TV NOVA HAS EXPANDED THE GRAPHIC INJECTION OPTIONS
