THE RECIPE FOR THE MAGIC COCKTAIL FOR BRAND SUCCESS BY KAREN HOWE: BRILLIANT CREATIVE AND TELEVISION
26. 3. 2024 TV is the media channel of choice for top brands. One of the reasons is that it provides unrivalled access to consumers of all ages, including the elusive group of 18-34 year olds. Karen Howe, global award-winning creative director and member of the Cannes Lions advisory board, focused her brand magic webinar on some of… Continue reading THE RECIPE FOR THE MAGIC COCKTAIL FOR BRAND SUCCESS BY KAREN HOWE: BRILLIANT CREATIVE AND TELEVISION
TV TUNES IN TO SUSTAINABLE ADVERTISING
26. 3. 2024 This month saw the release of a new book aimed at guiding industry efforts on sustainability. ‘Sustainable Advertising: How Advertising Can Support a Better Future’, written by Matt Bourn, Director of Communications at the Advertising Association and Ad Net Zero, and Sebastian Munden, Chair of Ad Net Zero, lays out a manifesto for how advertising… Continue reading TV TUNES IN TO SUSTAINABLE ADVERTISING
CNN PRIMA NEWS: NEW GRAPHIC DESIGN REFLECTS CHANGES IN NEWS COVERAGE
25. 3. 2024 The graphic concept of news coverage and the continuous broadcasting of CNN Prima News is one of the essential factors that motivate viewers to watch the station, say Tomáš Vojáček and Petr Závorka. CNN Prima News has introduced a new graphic design for its news and continuous broadcasts after mid-February. The changes include a new… Continue reading CNN PRIMA NEWS: NEW GRAPHIC DESIGN REFLECTS CHANGES IN NEWS COVERAGE
POHLREICH TO FILM NEW EPISODES OF ANO, ŠÉFE! AFTER SIX YEARS!
25. 3. 2024 New episodes of Ano, šéfe! will return to Prima TV screens. The main face will be Zdeněk Pohlreich again. After six years, Prima Television will return to the airwaves with new episodes of Ano, šéfe! (Yes, Chef!). In a spot featuring Zdenek Pohlreich, it has invited restaurant operators to sign up for the show. The… Continue reading POHLREICH TO FILM NEW EPISODES OF ANO, ŠÉFE! AFTER SIX YEARS!
YOUNG LIONS KNOWS THE WINNER.
25. 3. 2024 The judges and organisers of the competition for young creatives in the communications industry have announced the winners of this year’s national round of the Young Lions competition. The Czech round of the Young Lions competition for young creatives in the communications sector has announced the winners. For the first time this year, the winners… Continue reading YOUNG LIONS KNOWS THE WINNER.
WARC REVEALS THE MOST EFFECTIVE CAMPAIGNS
24. 3. 2024 The top campaign of last year is the Shah Rukh Khan-My-Ad project, according to successes in effectiveness competitions tracked by WARC. Who else succeeded? WARC has unveiled this year’s ranking of the 100 campaigns that won the most awards at effectiveness competitions around the world. Be it competitions like Effie, the effectiveness categories at Cannes… Continue reading WARC REVEALS THE MOST EFFECTIVE CAMPAIGNS
YOUNG LIONS 2024: 21 JUDGES EVALUATE THE WORK OF 81 TEAMS FOR FOUR ORGANISATIONS
22. 3. 2024 The sixteenth edition of the Young Lions national competition for young communication professionals up to 31 years of age will soon recognize the winning talents. The Young Lions competition is in full swing. From 18 to 22 March, the competition rounds of the individual categories (Digital, Marketers, Media, PR and Print) are underway. The winners… Continue reading YOUNG LIONS 2024: 21 JUDGES EVALUATE THE WORK OF 81 TEAMS FOR FOUR ORGANISATIONS
CNN PRIMA NEWS BROADCASTS SLOVAK ELECTION NIGHT
22. 3. 2024 CNN Prima News will offer a special broadcast on the Slovak elections, starting on Saturday 23 March at 20:00. After the American Election Super Tuesday, CNN Prima News will broadcast the Slovak election night. The special broadcast, which will start on 23 March and continue throughout the night, will be conducted by a five-member panel… Continue reading CNN PRIMA NEWS BROADCASTS SLOVAK ELECTION NIGHT
HOW ARE CZECH MEDIA CHANGING BY AI? ANSWERS ON THE DIGIMEDIA 2024 CONFERENCE
22. 3. 2024 This year’s 19th Digimedia conference, which will take place on 13 June 2024 in the Congress Hall of the Czech Television in Kavčí Hory, will be not only about television and radio broadcasting. One of the sessions will be dedicated to artificial intelligence and its impact on Czech media. The conference is organized by the… Continue reading HOW ARE CZECH MEDIA CHANGING BY AI? ANSWERS ON THE DIGIMEDIA 2024 CONFERENCE
HBBTV ASSOCIATION ANNOUNCES DATE OF HBBTV SYMPOSIUM AND AWARDS 2024
21. 3. 2024 The 12th HbbTV Symposium and Awards will take place on 14th-15th November, 2024 in London, UK. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes. The annual key… Continue reading HBBTV ASSOCIATION ANNOUNCES DATE OF HBBTV SYMPOSIUM AND AWARDS 2024
FAST CHANNELS: RAKUTEN TV HAS SPORTS, MOVIES AND MUSIC FOR FREE AND LEGALLY
21. 3. 2024 FAST channels are a phenomenon that has so far avoided the Czech Republic. The viewer only needs to press a button on the remote control to enter their world. Today’s televisions have allowed for many years the convenience of being connected to the Internet. The viewer does not need to install any additional equipment such… Continue reading FAST CHANNELS: RAKUTEN TV HAS SPORTS, MOVIES AND MUSIC FOR FREE AND LEGALLY
CNN PRIMA NEWS GOES TO BATTLE AGAINST DEEPFAKE VIDEOS
21. 3. 2024 Multiplatform CNN Prima News is fighting so-called deepfake videos. The presenter Pavlina Wolfová warns the public in a new spot. Like other faces of CNN Prima News, she has become an unwitting tool of scammers using artificial intelligence to deceive people. Using stolen and doctored footage, scammers try to convince internet users that celebrities are… Continue reading CNN PRIMA NEWS GOES TO BATTLE AGAINST DEEPFAKE VIDEOS
TV ADVERTISING IS NOT EXPENSIVE. IT OFFERS A HIGH RETURN ON INVESTMENT AND CAN BE AFFORDED BY SMALLER COMPANIES
21. 3. 2024 Quite often we encounter the myth that television as an advertising medium is expensive. But the reality is quite different. The magic term in TV advertising is “return on investment”.
ÓČKO WILL PRESENT THE CZECH VERSION OF THE “NAKED” REALITY NAKED ATTRACTION
20. 3. 2024 Óčko TV has obtained a licence to broadcast a domestic version of the “naked” dating reality show Naked Attraction, and is opening casting. Óčko Television has obtained a licence to produce the Czech-Slovak version of the dating reality show Naked Attraction. It is therefore opening casting and will put the Czech version of the reality… Continue reading ÓČKO WILL PRESENT THE CZECH VERSION OF THE “NAKED” REALITY NAKED ATTRACTION
PETER FIELD: WHY TV IS STILL AT THE HEART OF EFFECTIVENESS
20. 3. 2024 Peter Field is well known for his effectiveness research and insightful presentations, but his keynote at the 2023 Future of TV Advertising (FTVA) Global conference was among his most impassioned. Using the latest data gleaned from the IPA’s global Effectiveness Award submissions, Field laid out a convincing argument supporting the superior effectiveness of TV advertising.… Continue reading PETER FIELD: WHY TV IS STILL AT THE HEART OF EFFECTIVENESS
TV MUST TAKE THE LEAD IN RESHAPING HOW ALL MEDIA IS TRADED
20. 3. 2024 Media trading currencies remain crude in an era that demands sophistication. TV can lead the push to change this amid the abundance of data and research available. „There ain’t half been some clever bastards,” sang Ian Dury around 1977. It’s not his nicest title nor best song, but it’s a nice paean to Noël Coward,… Continue reading TV MUST TAKE THE LEAD IN RESHAPING HOW ALL MEDIA IS TRADED
AD-SUPPORTED VOYO? DEFINITELY NOT THIS YEAR, SAYS NOVA’S DIGITAL DIRECTOR, LUCIE ORAVČÍKOVÁ
19. 3. 2024 Lucie Oravčíková took over the management of Nova’s digital activities , including the voyo streaming service last year, from today’s Nova CEO Daniel Grunt. At the same time, she became head of digital at a sister TV group Markíza in Slovakia. Lucie Oravčíková has been in charge of Voyo and other digital activities of Nova… Continue reading AD-SUPPORTED VOYO? DEFINITELY NOT THIS YEAR, SAYS NOVA’S DIGITAL DIRECTOR, LUCIE ORAVČÍKOVÁ
FROM THE AMAZON TO VOYO. BIG TEST OF STREAMING SERVICES FINDS HUGE DIFFERENCES
19. 3. 2024 You can choose from two hundred movies and TV shows on one, eight thousand on the other. One has a special profile for children, another counts only adults. One regularly charges CZK 89, the other CZK 319. One will not please with HD resolution, the other will delight with 4K with HDR. We’ve tested ten… Continue reading FROM THE AMAZON TO VOYO. BIG TEST OF STREAMING SERVICES FINDS HUGE DIFFERENCES
