DON’T SHELVE THAT CHRISTMAS IDEA TOO SOON, STUDIES SUGGEST

6. 12. 2023 A growing body of evidence indicates that ideas and advertisements enjoy a much longer shelf life than many have assumed, with vintage favourites like Coca-Cola’s Holidays Are Coming and Aldi’s Kevin the Carrot outperforming the market – so it may be time to rethink how to approach Christmas. Why wear-out matters There is no evidence to suggest that ads become less… Continue reading DON’T SHELVE THAT CHRISTMAS IDEA TOO SOON, STUDIES SUGGEST

TV VIEWERSHIP IN NOVEMBER: ČT NARROWLY RETURNED TO THE TOP IN NOVEMBER, NOVA IMPROVED THE MOST

5. 12. 2023 Czech Television’s stations returned to the position of the TV group with the highest share of viewership in the audience group over 15 years of age by a narrow margin. This is according to the official ATO-Nielsen measurement data for November 2023. The aggregate share of CT stations reached 28.48% throughout the day. However, compared… Continue reading TV VIEWERSHIP IN NOVEMBER: ČT NARROWLY RETURNED TO THE TOP IN NOVEMBER, NOVA IMPROVED THE MOST

BVOD SHOULD BE FIRST ON THE PLAN

3. 12. 2023 Thinkbox’s Matt Hill questions ViewersLogic’s interpretation of BVOD’s impact – pointing out that basing planning decisions on viewing time alone is a flawed approach. Quality is crucial. ViewersLogic claims that broadcaster video-on-demand (BVOD) does not add “material viewing time” to campaigns that already have linear and YouTube on the plan. They’ve done this using numbers… Continue reading BVOD SHOULD BE FIRST ON THE PLAN

GRIVET: STREAMERS ABSORBING THE DNA CODE OF BROADCAST TV

1. 12. 2023 The chair of the HbbTV Association has said that every big trend shaping the environment is making HbbTV “super relevant”. Speaking at the Association’s annual Symposium in Naples, Vincent Grivet said that while many people said watching television would be replaced by social networks or that people would do so on a small screen “watching… Continue reading GRIVET: STREAMERS ABSORBING THE DNA CODE OF BROADCAST TV

ASSOCIATION OF COMMERCIAL TELEVISION HAS ACHIEVED SIGNIFICANT SUCCESS IN THE ANTI-PIRACY FIGHT

1. 12. 2023 The High Court in Olomouc has upheld the preliminary ruling issued by the Regional Court in Brno on a petition by the Association of Commercial Television (AKTV), requiring the operators of the eDisk.cz and Sledujteto.cz repositories not to allow the uploading and downloading of copyright-protected works of Nova and Prima TV Groups. The court thus… Continue reading ASSOCIATION OF COMMERCIAL TELEVISION HAS ACHIEVED SIGNIFICANT SUCCESS IN THE ANTI-PIRACY FIGHT

16TH NOC FILMOVÝCH NADĚJÍ (NIGHT OF FILM HOPES) HONOURED YOUNG FILMMAKERS

1. 12. 2023 TV Nova presented its sixteenth award to promising young filmmakers as part of the Night of Film Hopes festival. Students and pupils could submit their films in one of five categories. In total, a record 174 entries were submitted this year, which meant 157 films, or 28 hours of material, and 17 scripts were judged… Continue reading 16TH NOC FILMOVÝCH NADĚJÍ (NIGHT OF FILM HOPES) HONOURED YOUNG FILMMAKERS

JOHN LEWIS’ 2023 CHRISTMAS AD: NEW AGENCY, NEW TRADITIONS

1. 12. 2023 The first Christmas campaign for John Lewis created by Saatchi & Saatchi delivers a new message about adapting to change. John Lewis has ditched the ‘thoughtful giving’ strategy that has underpinned its Christmas campaigns for 14 years in favour of a message about embracing new traditions. The retailer’s 2023 Christmas ad is the first created… Continue reading JOHN LEWIS’ 2023 CHRISTMAS AD: NEW AGENCY, NEW TRADITIONS

I USED TO RECORD COMMENTS TO SUPERSTAR SOMETIMES EVEN UNDER THE BLANKET, SAYS MAXIÁN

30. 11. 2023 The latest episode of the Kuba s Novou podcast (Kuba with Nova) is about dabing. Jan Maxián is an actor and musician. He has been in dabing for over 30 years and has been the station voice of the main TV Nova station for several years. What is it like to dub legendary characters like… Continue reading I USED TO RECORD COMMENTS TO SUPERSTAR SOMETIMES EVEN UNDER THE BLANKET, SAYS MAXIÁN

STUDY UK: FOCUS ON ATTENTION, CREATIVE AND SPEED IN ADVERTS

30. 11. 2023 Attention, creativity and speed are the three most important factors driving brand return on investment, according to an advertising effectiveness study. The study, called The Triple Opportunity of Attention, was carried out by Rob Brittain, Orlando Wood and Professor Karen Nelson-Field and combines data from the ACA Effectiveness Database with attention metrics from Amplified Intelligence… Continue reading STUDY UK: FOCUS ON ATTENTION, CREATIVE AND SPEED IN ADVERTS

LET’S KEEP OUR FINGERS CROSSED, IT’S A STRANGE TIME, SAYS PRIMA GROUP’S CCO, VLADIMÍR POŘÍZEK

30. 11. 2023 Despite the global crises and mixed expectations, the advertising market grew moderately in 2023 in all media types, says Vladimir Pořízek, Prima group’s CCO. He also talks about how the warm autumn weather has affected the number of viewers in front of their screens or why tv stations have to increase the price of advertising.… Continue reading LET’S KEEP OUR FINGERS CROSSED, IT’S A STRANGE TIME, SAYS PRIMA GROUP’S CCO, VLADIMÍR POŘÍZEK

WINNERS OF HBBTV AWARDS 2023 ANNOUNCED

29. 11. 2023 The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2023, showcasing and celebrating excellence in the HbbTV community. The winners of the HbbTV Awards 2023: Best use of… Continue reading WINNERS OF HBBTV AWARDS 2023 ANNOUNCED

ONE-FIFTH OF CZECH SVOD LOGINS INVOLVE SHARED ACCESS

29. 11. 2023 At least one SVOD service is accessed multiple times a month by 43% of Czechs aged 15-69. This, according to the latest Atmedia Index results, covering Q2 and 3 this year, amounts to 2.8 million people. Meanwhile, a regular survey conducted by Atmedia, which represents TV channels, consistently shows that Czech viewers commonly use multiple… Continue reading ONE-FIFTH OF CZECH SVOD LOGINS INVOLVE SHARED ACCESS

NOVY TEAM BEAT PRIMA IN THE FIRST EVER KNOWLEDGE SHOW WELOVETV, DESIGNED FOR PEOPLE FROM THE INDUSTRY

22. 11. 2023 In the first-ever match between TV Nova and TV Prima teams, consisting of management, celebrities and media agency representatives (see photo), the team of the largest commercial TV station, led by the director of TV Nova, Daniel Grunt (far left, centre, Prima boss Marek Singer), won. Yesterday’s WeLoveTV event took place as part of World… Continue reading NOVY TEAM BEAT PRIMA IN THE FIRST EVER KNOWLEDGE SHOW WELOVETV, DESIGNED FOR PEOPLE FROM THE INDUSTRY

HBBTV ASSOCIATION PUBLISHES OFFICIAL GUIDE TO HBBTV 2023 SYMPOSIUM

16. 11. 2023 The HbbTV Association has published the official guide to the HbbTV Symposium 2023. The brochure contains details of the venue, programme, speakers as well as sponsors and partner organisations. The online brochure for the HbbTV 2023 Symposium and Awards is available from today. The 48-page brochure presents details of the venue, provides an overview of… Continue reading HBBTV ASSOCIATION PUBLISHES OFFICIAL GUIDE TO HBBTV 2023 SYMPOSIUM

HOW CAN TV ADVERTISING DRIVE GROWTH BEYOND ‘PERFORMANCE’ B2B MARKETING?

13. 11. 2023 We spoke to Matt Hill, Director of Research & Planning at Thinkbox, the marketing body for TV in the UK who help advertisers get the best out of today’s TV. We explore exciting opportunities for companies to reach targetted, localised businesses through low-cost TV ads. 1) In recent times, targeted advertising on platforms like LinkedIn,… Continue reading HOW CAN TV ADVERTISING DRIVE GROWTH BEYOND ‘PERFORMANCE’ B2B MARKETING?

STUDY UK: RECORD AD SPEND PREDICTED FOR CHRISTMAS SEASON

9. 11. 2023 Advertisers are set to spend a record £9.5bn during the Q4 Christmas season, according to new data released by the Advertising Association (AA) and WARC. This is a 4.8% increase from last year’s record spend of £9bn and demonstrates the continued importance of advertising to the economy during the festive period. Key findings: Broadcast Video… Continue reading STUDY UK: RECORD AD SPEND PREDICTED FOR CHRISTMAS SEASON

RECORD OTT VIEWING IN CZECH REPUBLIC

8. 11. 2023 The Czech national transmission company CRA saw record-breaking data transfer for watching OTT services at the end of last month. In a statement, it says that on October 30, at around 20:40, the figure reached 1,216 Gbps. In comparison, the record for its network in 2016 was 30 Gbps. According to CRA measurements, viewing of content… Continue reading RECORD OTT VIEWING IN CZECH REPUBLIC

TOOLKIT: HOW MARKETERS WILL USE AI IN 2024

8. 11. 2023 The vast majority of marketers are planning to engage with generative AI tools, according to research in the Marketer’s Toolkit 2024, as artificial intelligence proliferates ever more into day-to-day applications. Over half (58%) of respondents to the Marketer’s Toolkit survey report feeling “cautiously progressive” on the technology, as they use new AI tools to experiment… Continue reading TOOLKIT: HOW MARKETERS WILL USE AI IN 2024