THE IMPORTANCE OF INTEGRATING DIGITAL AND TRADITIONAL MARKETING

8. 11. 2023 Denis Sinelnikov is the CEO of Media Components and Curis Digital, an award-winning, full-service digital marketing agency. It’s the digital age. Between work, shopping and entertainment, we’re online several times a day (and an increasing number of us are online “almost constantly,” according to Pew Research). So why am I, a digital marketer, talking about… Continue reading THE IMPORTANCE OF INTEGRATING DIGITAL AND TRADITIONAL MARKETING

THE BEST TIME TO START THE CHRISTMAS CAMPAIGN IS ON BLACK FRIDAY

7. 11. 2023 Christmas campaigns start a few days earlier every year. However, according to a poll conducted by Broadcasting+Cable SmartBrief, the best time to start a Christmas advertising campaign is Black Friday. More than half of the respondents voted for Black Friday as the best day to start the Christmas campaign. In second place was the first… Continue reading THE BEST TIME TO START THE CHRISTMAS CAMPAIGN IS ON BLACK FRIDAY

PRIMA REMAINED FIRST IN 15+ IN OCTOBER, CZECH TV GREW WITH YOUNGER VIEWERS

7. 11. 2023 The Prima TV group maintained its highest viewership in the broader over-15 audience group in all-day viewing in October. The Prima TV group achieved an aggregate share of 28.89% in October and remained the strongest group in the wider 15+ audience group in all-day viewing. It improved by 0.79 percentage points year-on-year. Czech Television and… Continue reading PRIMA REMAINED FIRST IN 15+ IN OCTOBER, CZECH TV GREW WITH YOUNGER VIEWERS

AVOIDING ‘BETTER YESTERDAYS’: THE TRAP OF NOSTALGIA

3. 11. 2023 Nostalgia is a comforting temptation for consumers and brands, explains Trajectory’s Tom Johnson, but there is greater opportunity to be found by looking ahead. The pull of nostalgia is powerful. It’s one reason why the Coca-Cola ‘holidays are coming’ Christmas advert is among the nation’s favourites, and part of the appeal of Burger King’s new… Continue reading AVOIDING ‘BETTER YESTERDAYS’: THE TRAP OF NOSTALGIA

USE MORE VOICES TO SELL PRODUCTS IN VIDEO ADS

3. 11. 2023 The persuasive power of a video ad can be enhanced when its spoken narration uses more voices, finds a new research paper. Hearing different voices narrate a persuasive message grabs the attention of consumers and boosts their willingness to pay. The authors of the study called this the ‘voice numerosity effect’. This effect continues to… Continue reading USE MORE VOICES TO SELL PRODUCTS IN VIDEO ADS

WHY COKE LEANED ON ITS HERITAGE THIS YEAR TO CREATE SANTA-LADEN AD

2. 11. 2023 We catch up with Coca-Cola’s global head of creative strategy to hear how the soda brand thinks there’s a little Father Christmas in all of us. Coca-Cola has had a longstanding affiliation with Santa Claus, ever since he appeared in its holiday ads in the 1920s. This year, its festive offering draws on that association,… Continue reading WHY COKE LEANED ON ITS HERITAGE THIS YEAR TO CREATE SANTA-LADEN AD

BREAKFAST WITH NOVA AND PRIMA. TV CEOS ON CZECHFLIX AND LICENCE FEES

2. 11. 2023 Two CEOs of billion-dollar media houses at the same table: the head of Nova, Daniel Grunt (right), and his counterpart from Prima, Marek Singer, care about your entertainment and agree that we are living in the golden age of TV. Only this acronym no longer stands for television but for total video. This meeting was… Continue reading BREAKFAST WITH NOVA AND PRIMA. TV CEOS ON CZECHFLIX AND LICENCE FEES

UPPER FUNNEL ACTIVITY TAKES TEN MONTHS TO PAY OFF

2. 11. 2023 Brands that are still spending in upper funnel after ten months experience greater efficiencies versus those who ceased the activity after three, new research shows. In Elevating eCommerce: The Unseen Power of Upper Funnel Spending, measurement platform Fospha analysed the impact of mid and upper-funnel activity on brands’ performance over time, paying particular attention to… Continue reading UPPER FUNNEL ACTIVITY TAKES TEN MONTHS TO PAY OFF

A QUARTER OF CZECH HOUSEHOLDS REGULARLY USE HBBTV

1. 11. 2023 The HbbTV environment is spreading into the awareness of the Czech TV population. As data from ATO-Nielsen’s continuous research shows, one quarter of Czech TV households are familiar with the red button. In its regular issue of the week, atmedia showed a trend of increasing number of red button users. Source: atmedia.cz

ANGLO-AMERICAN TRADITION WITH GLOBAL ADVERTISING REACH OR HALLOWEEN IS ROUND THE CORNER

31. 10. 2023 Every year on the Feast of Fear and Haunting, companies compete to see who can come up with the most original campaign. While you probably won't shudder at most of the commercials, the sheer sheer horror of how much brilliant creative is associated with this holiday is sure to shake you up!

DRIVERS OF BRAND GROWTH: A DEEP DIVE INTO HOW ADVERTISING WORKS TODAY

28. 10. 2023 The latest EMEA Spotlight, ‘Drivers of brand growth’, celebrates some of the brilliant brain power from our region and showcases new research into advertising effectiveness. With the proliferation of digital channels and changing media behaviours, where are we with advertising fundamentals? What’s changed, what’s changing and what’s evergreen? Earlier in the summer Paul Dyson, cofounder… Continue reading DRIVERS OF BRAND GROWTH: A DEEP DIVE INTO HOW ADVERTISING WORKS TODAY

STUDY USA: LIVE TV REMAINS THE TOP LAUNCH POINT FOR VIEWERS BUT ONLY BARELY BEATS SVOD

25. 10. 2023 Consumers are most loyal to the sources they go to first, and SVODs and smart TV apps are showing rapid gains as the default launching point, according to a new Hub study. Live TV continues to be the most common default source for TV viewers, but its once commanding lead over SVODs has shrunk dramatically… Continue reading STUDY USA: LIVE TV REMAINS THE TOP LAUNCH POINT FOR VIEWERS BUT ONLY BARELY BEATS SVOD

HBBTV SYMPOSIUM 2023 TO FOCUS ON TARGETED ADVERTISING, DVB-I AND INNOVATIONS

24. 10. 2023 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to unveil the conference programme of the HbbTV Symposium and Awards 2023. The annual key summit of the connected TV industry will take… Continue reading HBBTV SYMPOSIUM 2023 TO FOCUS ON TARGETED ADVERTISING, DVB-I AND INNOVATIONS

CZECH VOD PRIMA+ EXPANDS STREAMING OFFER

24. 10. 2023 The Czech broadcaster Prima has added content from the public broadcaster Ceska Televize (CT) to its steaming service prima+. Initially, it has acquired the rights to show 11 series and four film titles. According to Marek Singer, CEO of the Prima Group, “Our strategic goal is to offer viewers a diverse range of content, so… Continue reading CZECH VOD PRIMA+ EXPANDS STREAMING OFFER

INTENSIVE USERS OF SOCIAL NETWORKS ARE MUCH LESS BOTHERED BY ADVERTISING, THEY EVEN FIND IT ENTERTAINING

23. 10. 2023 Kantar has found that frequent social media users are much more positive about online advertising than the general population. The general views of social media users on advertising mirror those of the majority population in the UK, according to Kantar’s findings, with almost two-thirds of Facebook users (65%) finding online advertising “increasingly intrusive”. This proportion… Continue reading INTENSIVE USERS OF SOCIAL NETWORKS ARE MUCH LESS BOTHERED BY ADVERTISING, THEY EVEN FIND IT ENTERTAINING

TARGETING TESTOSTERONE? TV AD MUSIC MORE LIKELY TO APPEAL TO MEN

23. 10. 2023 Popular TV ads are more likely to license music that appeals to men instead of women, according to a new study from Songtradr. AI sonic analysis technology from Songtradr examined the top 50 TV ads with licensed songs this year (by household TV ad impressions, per iSpot), and found the average music selection skewed toward music that men are… Continue reading TARGETING TESTOSTERONE? TV AD MUSIC MORE LIKELY TO APPEAL TO MEN

INCREASE IN FEES FOR PUBLIC TELEVISION DOES NOT MAKE SENSE TO US, SAYS DIRECTOR OF PRIMA

20. 10. 2023 The amendment to the media law is a hot topic not only in radio but also in private television. How hard is it to make TV series today under the pressure of Netflix production? And how does the TV viewer actually behave today? Radio Prostor asked the most knowledgeable person. Marketa Rachmanová was joined by… Continue reading INCREASE IN FEES FOR PUBLIC TELEVISION DOES NOT MAKE SENSE TO US, SAYS DIRECTOR OF PRIMA

CZECH PRIMA JOINS ONLINE AD EXCHANGE

20. 10. 2023 The Czech Republic’s Prima media group has joined the online ad exchange CPEx through its subsidiaries Media Club and Impression Media. CPEx is an association of Czech online media publishers and includes Mafra, Czech News Center, Economia, Vltava Labe Media. It has been making advertising space available to advertisers using RTB technology since 2013. It… Continue reading CZECH PRIMA JOINS ONLINE AD EXCHANGE