AMERICAN ELECTION NIGHT HIT OVER A MILLION VIEWERS ON TV AND CNN PRIMA NEWS
8. 11. 2024 At least three minutes of coverage of the U.S. presidential election results were sought by more than one million viewers on both news stations Tuesday night through Wednesday. The American Election Night, which began airing after 20:00 on Tuesday, November 5 on Czech Television on CT24, was watched by an average of 63,000 adults 15+… Continue reading AMERICAN ELECTION NIGHT HIT OVER A MILLION VIEWERS ON TV AND CNN PRIMA NEWS
NOBODY WILL PAY ME FOR ADVERTISING FOR PENSIONERS, THERE IS ROOM FOR CT, SAYS PRIMA BOSS SINGER
7. 11. 2024 The two largest commercial TV groups in the Czech Republic are experiencing a successful year from the point of view of advertisers. Both Prima and Nova are close to full advertising sell-out this year. “I think this year is the first time in the history of the Czech TV market that both commercial TV groups… Continue reading NOBODY WILL PAY ME FOR ADVERTISING FOR PENSIONERS, THERE IS ROOM FOR CT, SAYS PRIMA BOSS SINGER
EFFIE SHORTLIST: MCCANN, OGILVY AND PHD HAVE THE BEST CHANCES
7. 11. 2024 The Effie advertising effectiveness competition has announced the nominated campaigns that will emerge as this year’s winners. Effie Czech Republic, organised by the Association of Communication Agencies (AKA), today unveiled its shortlist for the 2024 edition at the Forum Media conference. The most represented clients on the shortlist are Plzeňský Prazdroj, Česká Spořitelna, L’Oréal, Vodafone… Continue reading EFFIE SHORTLIST: MCCANN, OGILVY AND PHD HAVE THE BEST CHANCES
NOVA PREPARES CHRISTMAS STREET, ON THE HUNT AND NON-TRADITIONAL EPISODE OF SPECIALISTE SERIES
7. 11. 2024 The Christmas broadcast of TV Nova will bring special episodes of some established shows as well as classic fairy tales and film comedies. Television Nova will include in the pre-Christmas and Christmas broadcasts two specials of the knowledge show Na lovu, on Christmas Eve, among other things, a Christmas episode of the series Ulice and… Continue reading NOVA PREPARES CHRISTMAS STREET, ON THE HUNT AND NON-TRADITIONAL EPISODE OF SPECIALISTE SERIES
TRENDS FOR 2025 BY KANTAR: FROM “WOKE” BRANDS TO “TOTAL” VIDEO
6. 11. 2024 The top 10 trends that will influence marketing in the next year and beyond have been presented by Kantar. It addresses the limits of innovation, generative AI and the demands of retail media. Kantar’s Marketing Trends 2025 report, which is based on both attitudinal research and behavioural data, is designed to help marketers navigate an… Continue reading TRENDS FOR 2025 BY KANTAR: FROM “WOKE” BRANDS TO “TOTAL” VIDEO
CZECHS SEARCH FOR INFORMATION MOSTLY ON THE INTERNET, THEN ON TV
6. 11. 2024 Czechs search for information mostly on online media and on TV, while a third of Czechs use social networks, according to research by NMS Market Research. The most common source of information for Czechs and Czech women is online media and newspapers. 65% get information about events in the Czech Republic and the world from… Continue reading CZECHS SEARCH FOR INFORMATION MOSTLY ON THE INTERNET, THEN ON TV
NOVA TOOK THE LEAD IN OCTOBER, TELEVIZE SEZNAM ATTACKS BARRANDOV
5. 11. 2024 The Nova group recorded the highest audience shares in October and was the only one of the top three groups to improve. Among the smaller stations, Televize Seznam grew and managed to improve its prime-time share thanks to Czech films and the series Professionals. Television group Nova achieved the highest share in all major audience… Continue reading NOVA TOOK THE LEAD IN OCTOBER, TELEVIZE SEZNAM ATTACKS BARRANDOV
COCA-COLA BRINGS THE MAGIC OF CHRISTMAS AND CONTINUES THE WORLD NEEDS MORE SANTAS CAMPAIGN
5. 11. 2024 Coca-Cola continues its “The World Needs More Santas” campaign this year, inspiring kindness and generosity through small acts of kindness or unforgettable experiences at the Christmas truck roadshow, which this year will also offer visitors a glimpse of Lapland. Coca-Cola is once again celebrating the Christmas spirit of generosity and kindness this year. As part… Continue reading COCA-COLA BRINGS THE MAGIC OF CHRISTMAS AND CONTINUES THE WORLD NEEDS MORE SANTAS CAMPAIGN
DAN GRUNT: VOYO IS PROFITABLE, APPROACHING ONE MILLION SUBSCRIBERS
5. 11. 2024 Video platform Voyo is on track to reach the million subscriber mark in the Czech Republic and Slovakia, according to TV Nova CEO Daniel Grunt. Speaking at the CIF 2024 conference on Tuesday, TV Nova CEO Daniel Grunt confirmed that video platform Voyo is very likely to reach its stated goal of reaching the one… Continue reading DAN GRUNT: VOYO IS PROFITABLE, APPROACHING ONE MILLION SUBSCRIBERS
CIF: CZECH MEDIA WILL NOT ENTRUST FULL CONTENT CREATION TO AI
5. 11. 2024 Artificial intelligence is a good servant but a bad master in the media, representatives of domestic media houses agreed at the Czech Internet Forum conference. Domestic media companies use artificial intelligence (AI) for auxiliary processes, but they rule out the full replacement of human work with generative AI tools. They see compliance with internal rules… Continue reading CIF: CZECH MEDIA WILL NOT ENTRUST FULL CONTENT CREATION TO AI
CASE STUDY: VOYO THRIVES WHERE NETFLIX LOSES
4. 11. 2024 VOD service Voyo has managed to gain ground where foreign Netflix falls short in the Czech market, according to a case study by Ipsos. Of the VOD services, consumers in the Czech market are closest to the Netflix brand, and therefore have the most positive expectations of it. The second closest, albeit at a distance,… Continue reading CASE STUDY: VOYO THRIVES WHERE NETFLIX LOSES
MUSTARD AND MCCANN NOMINATED FOR THE EUROPEAN FINALS
4. 11. 2024 Two Czech campaigns from agencies McCann and Mustard have reached the final of the European Effie competition. The European Association of Communication Agencies (EACA) has published the horlist of the Effie Europe competition, with a total of 82 entries. Two of them are also from the Czech Republic. In the category Best of Europe: Positive… Continue reading MUSTARD AND MCCANN NOMINATED FOR THE EUROPEAN FINALS
HBBTV – WHAT IS IT AND WHY SHOULD YOU CARE?
1. 11. 2024 In the TV business, we’ve become accustomed to a lot of acronyms and jargon. Just within the last few years we have been introduced to OTT, SVOD, AVOD, PVOD, FAST and various other iterations of what amounts to internet-delivered content that is either free to consumers or via subscription or one-off transaction. But one less-buzzy… Continue reading HBBTV – WHAT IS IT AND WHY SHOULD YOU CARE?
MSL AND LEO BURNETT ARE IN THE FINAL EUROPEAN EXCELLENCE AWARDS
1. 11. 2024 A total of five shortlists at the European Excellence Awards have been awarded to campaigns by agencies MSL and Leo Burnett. The European Excellence Awards finalists from the Czech Republic are MSL and Leo Burnett, both from Publicis Groupe. In total, they have won five shortlists for their campaigns “Civilians Thank You”, “A Better City… Continue reading MSL AND LEO BURNETT ARE IN THE FINAL EUROPEAN EXCELLENCE AWARDS
ČT AND CNN PRIMA NEWS BRING AMERICAN ELECTION NIGHT, NOVA SPECIAL
31. 10. 2024 ČT and CNN Prima News are both planning special coverage of the American election. A special edition of Snídaně will be brought to you on the morning of November 6 by TV Nova, which will offer all-day coverage on its website. On the occasion of the US presidential election, Česká televize will present a 15-hour monothematic… Continue reading ČT AND CNN PRIMA NEWS BRING AMERICAN ELECTION NIGHT, NOVA SPECIAL
PETER FIELD ON HOW TV CAN OUTPERFORM DIGITAL
30. 10. 2024 TV generates 13.8 seconds of attention for a 30-second ad. That’s compared to just 5.2 seconds for YouTube and 1.5 seconds for Facebook and Instagram ads. This finding from Lumenunderscores TV’s ability to capture and hold consumer attention. Challenge your marketing assumptions. Peter Field’s evidence-based approach, rooted in decades of case study analysis, offers a… Continue reading PETER FIELD ON HOW TV CAN OUTPERFORM DIGITAL
AD INTEL: IN THE BACK-TO-SCHOOL ERA, BRANDS INVEST IN ADVERTISING DIFFERENTLY
30. 10. 2024 The Ad Intel News series of short reports from Nielsen Research’s advertising monitoring complements last month’s ranking of the Top 5 brands in the School & Office Supplies segment. The Nielsen agency focused on the Back to School period, i.e. the months of August-September, comparing the past two years, i.e. 2023 vs. 2024. The values… Continue reading AD INTEL: IN THE BACK-TO-SCHOOL ERA, BRANDS INVEST IN ADVERTISING DIFFERENTLY
THE NEAREST BRANDS FOR CZECHS ARE LIDL, YOUTUBE AND DR.MAX
30. 10. 2024 As many as 13% of brands on the domestic market are perceived by Czechs as close to them, the closest being Lidl, YouTube or Dr.Max, according to a survey by Ipsos. What matters for the success of brands is whether they are able to both raise and meet the expectations of their customers, whether they… Continue reading THE NEAREST BRANDS FOR CZECHS ARE LIDL, YOUTUBE AND DR.MAX
