DISCOVER HOW YOUR BRAND’S STORYTELLING TRANSFORMS ITS POSITIONING.

9. 7. 2023 Every brand has a story to tell — a narrative that breathes life into its purpose, values, and aspirations. In the realm of brand positioning, this narrative becomes the driving force behind success. It holds the key to connecting with consumers, establishing a unique position in the market, and leaving an indelible mark in the… Continue reading DISCOVER HOW YOUR BRAND’S STORYTELLING TRANSFORMS ITS POSITIONING.

NIELSEN: STREAMING OFFERS 7X MORE LGBTQ+ INCLUSIVE PROGRAMMING THAN LINEAR TV

7. 7. 2023 Marketers “continue to miss opportunities to build connections with gender diverse and LGBTQ+ audiences,” new Nielsen report finds Nielsen has issued a new report on LGBTQ+ representation in the global media that highlights the importance of content in targeting the LGBTQ community while highlighting ongoing failures by programmers in providing representative content and by advertisers… Continue reading NIELSEN: STREAMING OFFERS 7X MORE LGBTQ+ INCLUSIVE PROGRAMMING THAN LINEAR TV

TV ADVERTISING IN THE USA: HUMOUR, CELEBRITIES AND THE SUPER BOWL

4. 7. 2023 Nearly 124 million TV households, more than 14,000 advertising agencies, tens of billions of dollars invested in broadcast advertising, and the Super Bowl as a gold mine for TV spots. The USA just thinks big. Let us take a look at TV advertising in the United States in the past and today. Do you know… Continue reading TV ADVERTISING IN THE USA: HUMOUR, CELEBRITIES AND THE SUPER BOWL

CALL FOR SPEAKERS FOR 11TH HBBTV SYMPOSIUM

3. 7. 2023 The HbbTV Association has issued a call for speakers ahead of the 11th HbbTV Symposium and Awards on November 28-29, 2023 in Naples, Italy. The Association, which is co-hosting the event with Comunicare Digitale, an Italian association for the development of digital television, is now inviting industry executives and experts to address the top-level audience… Continue reading CALL FOR SPEAKERS FOR 11TH HBBTV SYMPOSIUM

COMING UP WITH A TV AD BASED ON A JOKE IS NOT EASY. THE MARKETING BATTLE IS FOUGHT OVER THE BEST POSSIBLE PUNCHLINE

3. 7. 2023 The first of July is the International Day of Jokes, so we hope you didn't forget to have a good laugh this past weekend. If you didn't, maybe you will smile with one of the ads that are universally appreciated for their ingenious, witty and well-constructed punchlines.

TV BETS ON ITS SERIES IN STARTING SUMMER SCHEMES

3. 7. 2023 The biggest domestic TV stations are basing their summer programming schedules on reruns of their original series. Starting Monday, July 3, the biggest TV stations are switching to summer programming schedules. Some of the spring regulars have already run out in recent weeks, while others were still airing last week. A look at the evening… Continue reading TV BETS ON ITS SERIES IN STARTING SUMMER SCHEMES

LONG TAGLINES USING ‘RARE’ WORDS ARE MOST MEMORABLE BUT LEAST LIKED, STUDY REVEALS

2. 7. 2023 Brands need to determine whether they want their slogan to be remembered or liked, as new research shows the most memorable brand slogans are often the least liked. Trying to stand out from the crowd with an effective brand slogan is something that can cause even the best marketers many a sleepless night. But it… Continue reading LONG TAGLINES USING ‘RARE’ WORDS ARE MOST MEMORABLE BUT LEAST LIKED, STUDY REVEALS

FROM NEW YORK TO MANILA: TV ADVERTISING AROUND THE WORLD

1. 7. 2023 In our summer series of articles, we will travel around the world to see TV advertising and its specifics in different countries.

EMOTION IN ADVERTISING AND THE ROLE OF MUSIC

30. 6. 2023 Emotion is at the heart of effective advertising and music is critical to emotional delivery. So, how can you ensure music conveys the right emotions in your advertising? Kantar’s Creative Effective Awards give us the opportunity to put the spotlight on the role of emotion in effective advertising. One of the five themes amongst our… Continue reading EMOTION IN ADVERTISING AND THE ROLE OF MUSIC

NOVA GIVES RISE TO ADDITIONAL ACTIONS OVER PIRATED CONTENT

29. 6. 2023 The TV group has been giving rise to actions over illegal distribution of content via various repositories almost continuously. The damage caused by the illegal distribution of content amounts to hundreds of millions of crowns. Nova TV Group is taking domestic repositories to court over the illegal distribution of content. It is waging a long-term… Continue reading NOVA GIVES RISE TO ADDITIONAL ACTIONS OVER PIRATED CONTENT

STUDY USA: STREAMING TV VIEWING VIA MOBILE CASTING RISES AS MEDIA PLAYERS, GAMING BOXES DECLINE

29. 6. 2023 Streaming TV viewing via mobile devices – through “casting” on TV sets – continues to grow, as the viewing of OTT content on older TV-based technology devices sinks, including streaming media players, legacy pay TV, and gaming boxes, partly due to the habits of 18-34 viewers, according to a new study by Aluma Insights. For… Continue reading STUDY USA: STREAMING TV VIEWING VIA MOBILE CASTING RISES AS MEDIA PLAYERS, GAMING BOXES DECLINE

ADVERTISING TRENDS: HOW TO WIN IN A DIGITAL WORLD

29. 6. 2023 Kantar’s Creative Effectiveness Awards celebrate the world’s most creative and effective ads, and we reveal what makes them so great. Today’s fast-moving digital world presents challenges for marketers and their agencies. So, what makes an ad creative and effective in an ever-evolving digital landscape? Getting your creative right in a multichannel environment is challenging, and… Continue reading ADVERTISING TRENDS: HOW TO WIN IN A DIGITAL WORLD

ATMEDIA: CZECHS ARE FANS OF DOCUMENTARY CHANNELS

28. 6. 2023 Czechs aged 15-69 spend watching four percent of the total time on documentaries. Czech TV viewers have a choice of around 20 documentary channels, most of which are offered by pay-TV operators. These include Animal Planet, Discovery Channel, History Channel, National Geographic and Viasat Nature. However, only six of the twenty documentary stations are involved… Continue reading ATMEDIA: CZECHS ARE FANS OF DOCUMENTARY CHANNELS

CME TO ESTABLISH BRUSSELS NEWS BUREAU

28. 6. 2023 Central European Media Enterprises (CME) will open a new bureau based in Brussels on July 1. It will be jointly staffed with experienced reporters from its leading commercial TV stations in Bulgaria, Romania and the Czech Republic (the Czech correspondent will jointly cover both Czech Republic & Slovakia). Team members from RTL Hrvatska and Pop… Continue reading CME TO ESTABLISH BRUSSELS NEWS BUREAU

EFFIE IS OPENING APPLICATIONS

27. 6. 2023 Effie, the biggest domestic advertising and marketing effectiveness competition, is now open for entries. The Effie Advertising and Marketing Effectiveness Competition, organised annually by the Association of Communication Agencies (AKA), is opening applications for its 26th edition. Interested applicants can submit entries for all categories from 28 June to 18 August. This year, Effie will… Continue reading EFFIE IS OPENING APPLICATIONS

LGBTQ+ REPRESENTATION IN ADS IS SEVERELY LACKING, GLAAD AND KANTAR REPORT FINDS

26. 6. 2023 Just 3% of more than 400 ads from 2022 had LGBTQ+ representation. Advertisers are failing to properly represent LGBTQ+ people in ads, according to a new report, which comes as inclusivity within marketing is facing increased scrutiny amid heightened political tension. The study—the first of its kind from a partnership between GLAAD and Kantar—includes an… Continue reading LGBTQ+ REPRESENTATION IN ADS IS SEVERELY LACKING, GLAAD AND KANTAR REPORT FINDS

GEN Z DEMANDS MARKETING THAT REFLECTS DIVERSITY AND INCLUSION: STUDY

25. 6. 2023 If you are struggling to engage Gen Z, you should keep one thing in mind: That 50% believe gender is non-binary and that they expect marketing to show sensitivity to that issue, judging by a study from SeeHer, conducted by Horowitz Research. Perhaps more importantly, 46% of Gen Zers expect brands to prove their commitment… Continue reading GEN Z DEMANDS MARKETING THAT REFLECTS DIVERSITY AND INCLUSION: STUDY

HOW ATTENTION AND EMOTION COMBINE TO DRIVE EFFECTIVENESS

24. 6. 2023 Without attention, ads cannot have an emotional impact, and without emotion, marketers are unlikely to build brands for the long term, new research from the Ad Council Australia, Amplified Intelligence and System1 has found. This analysis drew on a sample of 39 Australian Effie case studies, bolstered with campaign data from the Ad Council Australia.… Continue reading HOW ATTENTION AND EMOTION COMBINE TO DRIVE EFFECTIVENESS