WHAT TO DO WHEN YOU HAVE NO BUDGET

22. 6. 2023 Achieving big things on a small budget is possible. Here are four things to consider. We are living through a golden age of evidence-based marketing. From the godfathers of effectiveness Peter Field and Les Binet, to the work of the Ehrenberg-Bass Institute and the training provided by Mark Ritson on his Mini MBA in Marketing,… Continue reading WHAT TO DO WHEN YOU HAVE NO BUDGET

TAKE ME BACK: THE POWER OF NOSTALGIA IN ADVERTISING

22. 6. 2023 Ads that use nostalgia are powerful and more likely to go viral, so why is it rarely used? Find out how nostalgia in advertising can help connect with people on a deeper, more emotional level. Agile Market ResearchAdvertising Media & CommunicationBrandMedia The emotions that come with nostalgia can be as extreme as they are diverse.… Continue reading TAKE ME BACK: THE POWER OF NOSTALGIA IN ADVERTISING

CREATIVE IS BIGGEST PROFITABILITY LEVER, BRAND SIZE TOP FACTOR

21. 6. 2023 Updated research into the factors affecting advertising profitability finds that brand size and creative quality have grown in importance as online life has matured. Why it matters Paul Dyson, founder of Accelero consulting, emphasised that creativity is still “by some way” the main lever at a marketers’ disposal, during a recent talk at Thinkbox, the… Continue reading CREATIVE IS BIGGEST PROFITABILITY LEVER, BRAND SIZE TOP FACTOR

STUDY USA: REPRESENTATION IS A DECIDING FACTOR IN CHOOSING WHAT TO WATCH

21. 6. 2023 But some groups like Hispanics remain dramatically underrepresented in the top 50 TV shows, according to Samba TV. A new analysis from Samba TV has found that cast diversity is a key factor in deciding what to watch and that some groups, notably Hispanic and Asian audiences, are underrepresented in the top 50 TV programs… Continue reading STUDY USA: REPRESENTATION IS A DECIDING FACTOR IN CHOOSING WHAT TO WATCH

NOVA BRINGS BACK REALITY SHOW BIG BROTHER IN AUTUMN

20. 6. 2023 After eighteen years, the reality show Big Brother will return to TV Nova. The network has announced the start of casting and preparations for the “new generation of the show”. The reality show Big Brother will return to Czech and Slovak TV screens this autumn. Nova and Markíza TV are preparing it for the autumn… Continue reading NOVA BRINGS BACK REALITY SHOW BIG BROTHER IN AUTUMN

PRIMA REVEALS NEWS FOR THE AUTUMN, WILL PRESENT THE SERIES ELIŠKA AND DAMIÁN

20. 6. 2023 The own romantic-historical series with fantasy elements is the first ever in the Prima Group’s offer. It will be launched in autumn under the title Eliška a Damián. Prima Television will launch a new romantic series Eliska and Damián in the autumn to mark its 30th anniversary on Tuesday 20 June 2023. The main roles… Continue reading PRIMA REVEALS NEWS FOR THE AUTUMN, WILL PRESENT THE SERIES ELIŠKA AND DAMIÁN

TV PRIMA CELEBRATES 30 YEARS

20. 6. 2023 Exactly thirty years ago, on 20 June 1993, viewers in Prague and Central Bohemia could tune in to the first commercial television under the name FTV Premiéra. Since then, the Prima Group has grown to ten channels offering programmes for the whole family and its portfolio also includes websites, radio and print media. For the… Continue reading TV PRIMA CELEBRATES 30 YEARS

HOT TAKES: HOW WILL AI AFFECT THE TELEVISION INDUSTRY?

20. 6. 2023 ChatGPT and its cousins took the world by storm this year, introducing the world to the wonders of generative AI and large language models. It’s been quite a wild few months too, as people, having become familiar with the technology and what it can do, are speculating on all of the ways it will reshape… Continue reading HOT TAKES: HOW WILL AI AFFECT THE TELEVISION INDUSTRY?

BRANDING, MUSIC AND AVOIDING THE PERILS OF PURPOSE – CREATIVE EFFECTIVENESS UNPACKED

20. 6. 2023 The craft and conditions to drive greater creative effectiveness were explored by experts at an event hosted by TV marketing body Thinkbox. “It’s clear that creativity is, by some way, the biggest lever at a marketer’s disposal.” This according to Paul Dyson, co-founder of effectiveness consultancy Accelero Consulting. It’s often been claimed that creativity has… Continue reading BRANDING, MUSIC AND AVOIDING THE PERILS OF PURPOSE – CREATIVE EFFECTIVENESS UNPACKED

VOYO CHANGES THE DAY FOR PLACING PREMIERE OF ORDINACE SERIES

19. 6. 2023 New episodes of the series Ordinace will air on Voyo on Mondays. The series continues on the pay video platform. Starting Monday, June 26, Voyo is changing the series premiere day. Instead of Thursdays, new episodes will be shown on Mondays. This applies not only to summer broadcasts, but also to the period after the… Continue reading VOYO CHANGES THE DAY FOR PLACING PREMIERE OF ORDINACE SERIES

MARKETERS NEED TO GET BETTER AT LINKING CREATIVITY TO BUSINESS METRICS

19. 6. 2023 Ninety-two percent of marketers can find it difficult to tie creativity to commercial return – a shocking statistic which puts the industry at a major disadvantage when it comes to making the case to the board for continued investment in difficult economic times. That’s one of the major findings in a new report* from LIONS,… Continue reading MARKETERS NEED TO GET BETTER AT LINKING CREATIVITY TO BUSINESS METRICS

PRIMA IS FILMING SEVERAL NEW SERIES

17. 6. 2023 The Prima group has announced the filming of new comedy series Chataři ze Švihova (directed by M. Suchánek) and Zalez do spacáku (directed by J. Haluza). The new comedy series Chataři ze Švihova is directed by Michal Suchánek. The popular actor, director and, in this case, scriptwriter, is betting on the Czechs popularity in cottaging.… Continue reading PRIMA IS FILMING SEVERAL NEW SERIES

DIGIMEDIA 2023: COMPLETE PRESENTATION FROM THE CONFERENCE

16. 6. 2023 Three sessions, 22 speakers, nine presentations. This was the 18th edition of the DIGIMEDIA 2023 conference, which took place this Wednesday in the Congress Hall of the Czech Television in Prague, Kavčí Hory. A complete overview of what was said at the conference was brought to you by televizniweb.cz BLOCK I – TELEVISION The first… Continue reading DIGIMEDIA 2023: COMPLETE PRESENTATION FROM THE CONFERENCE

GREASE CELEBRATES FORTY-FIVE YEARS. HOW HAS THE ICONIC MUSICAL MADE ITS MARK IN THE HISTORY OF TV ADVERTISING AND WHAT DOES THE FUTURE HOLD?

16. 6. 2023 On June 16, the American musical Grease will celebrate the 45th anniversary of its theatrical release. What is the legacy of Grease in the marketing world?

TV PRIMA HAS BOOKED A PLACE IN DVB-T2 FOR THREE MORE STATIONS

15. 6. 2023 Prima TV has booked positions for three more channels in the DVB-T2 Multiplex 22, including one in high definition. This was revealed at the Digimedia conference by Miloš Mastník, Director General of CRA. “We will announce the details in due course,” added Marek Singer, Prima’s general director, declined to specify the focus of the planned… Continue reading TV PRIMA HAS BOOKED A PLACE IN DVB-T2 FOR THREE MORE STATIONS

PRIMA+ OVER SCHEDULE. VOYO IS NOT CONSIDERING A VERSION WITH ADVERTISING

15. 6. 2023 Both the Prima and Nova TV groups have praised the development of their video-on-demand services. They agree that they are achieving better results than they had planned before their launch. The video platform prima+, launched this year, is developing better than the Prima group expected. This was revealed in the words of Josef Benes, director… Continue reading PRIMA+ OVER SCHEDULE. VOYO IS NOT CONSIDERING A VERSION WITH ADVERTISING

FILM PRODUCTIONS ARE LIVING A GOLDEN AGE, THEY DON’T NEED BILLIONS MORE, SAY BOSSES OF TV NOVA AND TV PRIMA

14. 6. 2023 General Director of TV Nova Daniel Grunt and General Director of FTV Prima Marek Singer in an interview for Hospodářské noviny about levies to the cinema support fund, but also about SVOD services. Marek Singer, the long-serving director of TV Prima, has known Daniel Grunt, the head of TV Nova, personally for 15 years. Both… Continue reading FILM PRODUCTIONS ARE LIVING A GOLDEN AGE, THEY DON’T NEED BILLIONS MORE, SAY BOSSES OF TV NOVA AND TV PRIMA

BRANDZ: APPLE REMAINS THE MOST VALUABLE BRAND AHEAD OF GOOGLE

14. 6. 2023 Apple is the world’s most valuable brand, according to the BrandZ 100 Most Valuable Brands in the World ranking compiled by research company Kantar. Top 10 brands in the BrandZ 100 Most Valuable Brands in the World, source. Apple is the world’s most valuable brand, followed by Google and Microsoft, which overtook Amazon for third… Continue reading BRANDZ: APPLE REMAINS THE MOST VALUABLE BRAND AHEAD OF GOOGLE