EMOTION IN ADVERTISING AND THE ROLE OF MUSIC
30. 6. 2023 Emotion is at the heart of effective advertising and music is critical to emotional delivery. So, how can you ensure music conveys the right emotions in your advertising? Kantar’s Creative Effective Awards give us the opportunity to put the spotlight on the role of emotion in effective advertising. One of the five themes amongst our… Continue reading EMOTION IN ADVERTISING AND THE ROLE OF MUSIC
NOVA GIVES RISE TO ADDITIONAL ACTIONS OVER PIRATED CONTENT
29. 6. 2023 The TV group has been giving rise to actions over illegal distribution of content via various repositories almost continuously. The damage caused by the illegal distribution of content amounts to hundreds of millions of crowns. Nova TV Group is taking domestic repositories to court over the illegal distribution of content. It is waging a long-term… Continue reading NOVA GIVES RISE TO ADDITIONAL ACTIONS OVER PIRATED CONTENT
STUDY USA: STREAMING TV VIEWING VIA MOBILE CASTING RISES AS MEDIA PLAYERS, GAMING BOXES DECLINE
29. 6. 2023 Streaming TV viewing via mobile devices – through “casting” on TV sets – continues to grow, as the viewing of OTT content on older TV-based technology devices sinks, including streaming media players, legacy pay TV, and gaming boxes, partly due to the habits of 18-34 viewers, according to a new study by Aluma Insights. For… Continue reading STUDY USA: STREAMING TV VIEWING VIA MOBILE CASTING RISES AS MEDIA PLAYERS, GAMING BOXES DECLINE
ADVERTISING TRENDS: HOW TO WIN IN A DIGITAL WORLD
29. 6. 2023 Kantar’s Creative Effectiveness Awards celebrate the world’s most creative and effective ads, and we reveal what makes them so great. Today’s fast-moving digital world presents challenges for marketers and their agencies. So, what makes an ad creative and effective in an ever-evolving digital landscape? Getting your creative right in a multichannel environment is challenging, and… Continue reading ADVERTISING TRENDS: HOW TO WIN IN A DIGITAL WORLD
ATMEDIA: CZECHS ARE FANS OF DOCUMENTARY CHANNELS
28. 6. 2023 Czechs aged 15-69 spend watching four percent of the total time on documentaries. Czech TV viewers have a choice of around 20 documentary channels, most of which are offered by pay-TV operators. These include Animal Planet, Discovery Channel, History Channel, National Geographic and Viasat Nature. However, only six of the twenty documentary stations are involved… Continue reading ATMEDIA: CZECHS ARE FANS OF DOCUMENTARY CHANNELS
CME TO ESTABLISH BRUSSELS NEWS BUREAU
28. 6. 2023 Central European Media Enterprises (CME) will open a new bureau based in Brussels on July 1. It will be jointly staffed with experienced reporters from its leading commercial TV stations in Bulgaria, Romania and the Czech Republic (the Czech correspondent will jointly cover both Czech Republic & Slovakia). Team members from RTL Hrvatska and Pop… Continue reading CME TO ESTABLISH BRUSSELS NEWS BUREAU
EFFIE IS OPENING APPLICATIONS
27. 6. 2023 Effie, the biggest domestic advertising and marketing effectiveness competition, is now open for entries. The Effie Advertising and Marketing Effectiveness Competition, organised annually by the Association of Communication Agencies (AKA), is opening applications for its 26th edition. Interested applicants can submit entries for all categories from 28 June to 18 August. This year, Effie will… Continue reading EFFIE IS OPENING APPLICATIONS
LGBTQ+ REPRESENTATION IN ADS IS SEVERELY LACKING, GLAAD AND KANTAR REPORT FINDS
26. 6. 2023 Just 3% of more than 400 ads from 2022 had LGBTQ+ representation. Advertisers are failing to properly represent LGBTQ+ people in ads, according to a new report, which comes as inclusivity within marketing is facing increased scrutiny amid heightened political tension. The study—the first of its kind from a partnership between GLAAD and Kantar—includes an… Continue reading LGBTQ+ REPRESENTATION IN ADS IS SEVERELY LACKING, GLAAD AND KANTAR REPORT FINDS
GEN Z DEMANDS MARKETING THAT REFLECTS DIVERSITY AND INCLUSION: STUDY
25. 6. 2023 If you are struggling to engage Gen Z, you should keep one thing in mind: That 50% believe gender is non-binary and that they expect marketing to show sensitivity to that issue, judging by a study from SeeHer, conducted by Horowitz Research. Perhaps more importantly, 46% of Gen Zers expect brands to prove their commitment… Continue reading GEN Z DEMANDS MARKETING THAT REFLECTS DIVERSITY AND INCLUSION: STUDY
HOW ATTENTION AND EMOTION COMBINE TO DRIVE EFFECTIVENESS
24. 6. 2023 Without attention, ads cannot have an emotional impact, and without emotion, marketers are unlikely to build brands for the long term, new research from the Ad Council Australia, Amplified Intelligence and System1 has found. This analysis drew on a sample of 39 Australian Effie case studies, bolstered with campaign data from the Ad Council Australia.… Continue reading HOW ATTENTION AND EMOTION COMBINE TO DRIVE EFFECTIVENESS
WHIZ! BANG! BOOM! ENERGETIC ADS HOLD VIEWERS’ ATTENTION
23. 6. 2023 Louder, busier commercials are the new norm. And they seem to be working. A shiny car speeds down a mountain road. Marathon runners dash through the finish line. James Bond throws punches, races through busy city streets, and saves the day, all while wearing a certain watch. If you feel like TV commercials have become… Continue reading WHIZ! BANG! BOOM! ENERGETIC ADS HOLD VIEWERS’ ATTENTION
WHAT TO DO WHEN YOU HAVE NO BUDGET
22. 6. 2023 Achieving big things on a small budget is possible. Here are four things to consider. We are living through a golden age of evidence-based marketing. From the godfathers of effectiveness Peter Field and Les Binet, to the work of the Ehrenberg-Bass Institute and the training provided by Mark Ritson on his Mini MBA in Marketing,… Continue reading WHAT TO DO WHEN YOU HAVE NO BUDGET
TAKE ME BACK: THE POWER OF NOSTALGIA IN ADVERTISING
22. 6. 2023 Ads that use nostalgia are powerful and more likely to go viral, so why is it rarely used? Find out how nostalgia in advertising can help connect with people on a deeper, more emotional level. Agile Market ResearchAdvertising Media & CommunicationBrandMedia The emotions that come with nostalgia can be as extreme as they are diverse.… Continue reading TAKE ME BACK: THE POWER OF NOSTALGIA IN ADVERTISING
CREATIVE IS BIGGEST PROFITABILITY LEVER, BRAND SIZE TOP FACTOR
21. 6. 2023 Updated research into the factors affecting advertising profitability finds that brand size and creative quality have grown in importance as online life has matured. Why it matters Paul Dyson, founder of Accelero consulting, emphasised that creativity is still “by some way” the main lever at a marketers’ disposal, during a recent talk at Thinkbox, the… Continue reading CREATIVE IS BIGGEST PROFITABILITY LEVER, BRAND SIZE TOP FACTOR
STUDY USA: REPRESENTATION IS A DECIDING FACTOR IN CHOOSING WHAT TO WATCH
21. 6. 2023 But some groups like Hispanics remain dramatically underrepresented in the top 50 TV shows, according to Samba TV. A new analysis from Samba TV has found that cast diversity is a key factor in deciding what to watch and that some groups, notably Hispanic and Asian audiences, are underrepresented in the top 50 TV programs… Continue reading STUDY USA: REPRESENTATION IS A DECIDING FACTOR IN CHOOSING WHAT TO WATCH
NOVA BRINGS BACK REALITY SHOW BIG BROTHER IN AUTUMN
20. 6. 2023 After eighteen years, the reality show Big Brother will return to TV Nova. The network has announced the start of casting and preparations for the “new generation of the show”. The reality show Big Brother will return to Czech and Slovak TV screens this autumn. Nova and Markíza TV are preparing it for the autumn… Continue reading NOVA BRINGS BACK REALITY SHOW BIG BROTHER IN AUTUMN
PRIMA REVEALS NEWS FOR THE AUTUMN, WILL PRESENT THE SERIES ELIŠKA AND DAMIÁN
20. 6. 2023 The own romantic-historical series with fantasy elements is the first ever in the Prima Group’s offer. It will be launched in autumn under the title Eliška a Damián. Prima Television will launch a new romantic series Eliska and Damián in the autumn to mark its 30th anniversary on Tuesday 20 June 2023. The main roles… Continue reading PRIMA REVEALS NEWS FOR THE AUTUMN, WILL PRESENT THE SERIES ELIŠKA AND DAMIÁN
TV PRIMA CELEBRATES 30 YEARS
20. 6. 2023 Exactly thirty years ago, on 20 June 1993, viewers in Prague and Central Bohemia could tune in to the first commercial television under the name FTV Premiéra. Since then, the Prima Group has grown to ten channels offering programmes for the whole family and its portfolio also includes websites, radio and print media. For the… Continue reading TV PRIMA CELEBRATES 30 YEARS
