NOSTALGIA MARKETING AND THE CORONATION
8. 5. 2023 Brands jumping on the King Charles III coronation bandwagon are often tapping into a sense of nostalgia around the institution of monarchy, but they should be aware that not everyone shares that feeling and they could alienate consumers as much as engage them. The power of nostalgia Research* from insights agency Hall & Partners finds… Continue reading NOSTALGIA MARKETING AND THE CORONATION
MORE THAN HALF OF CZECHS SHARE THEIR STREAMING PASSWORDS
7. 5. 2023 More than half of Czechs share their passwords to streaming services with others. Domestic users also hear a lot about marketing services, Axocom research shows. The number of viewers watching streaming services in the country is growing steadily year on year. This is helped by the expanding range and competition in the market, as well… Continue reading MORE THAN HALF OF CZECHS SHARE THEIR STREAMING PASSWORDS
ČT, NOVA AND PRIMA GENERAL MANAGERS AT DIGIMEDIA 2023
5. 5. 2023 Digimedia conference, the key meeting of TV and radio broadcasting experts will take place for the 18th time this year on Wednesday 14th of June in Prague. Participants of the 18th annual DIGIMEDIA 2023 conference, which will take place on Wednesday 14th June 2023 in the Congress Hall of Czech Television, Kavčí Hory district, will… Continue reading ČT, NOVA AND PRIMA GENERAL MANAGERS AT DIGIMEDIA 2023
JAKUB KOHÁK – CONNOISSEUR OF THE CZECH AUDIENCE
5. 5. 2023 You may know Jakub Kohák as an actor but what you may not know is that he has created many TV ads that you must have seen on the screen. Being a controversial man, he is easy to remember. While some people are his fans, others would say that he is not their cup of… Continue reading JAKUB KOHÁK – CONNOISSEUR OF THE CZECH AUDIENCE
AKTV INVITES FOR THE CZECH SPEAKERS IN NEXTV CONFERENCE PROGRAMME
4. 5. 2023 The Association of Commercial Television invites for Czech speakers in the programme of Nextv Ad Europe and Nextv Series Europe conferences. The conferences will bring news from the advertising and media industry and will take place in Prague on 10th – 12th May 2023. You can look forward to topics from advertising, OTT and VOD.… Continue reading AKTV INVITES FOR THE CZECH SPEAKERS IN NEXTV CONFERENCE PROGRAMME
CNN PRIMA NEWS SHARE REACHES 2% THREE YEARS AFTER LAUNCH
3. 5. 2023 Three years after its launch, the CNN Prima News news channel has averaged a share of two per cent. News multiplatform CNN Prima News has averaged a 2% share in the 15+ audience group three years after launch. This was stated by the Prima group, citing official ATO-Nielsen viewership data for the period this year.… Continue reading CNN PRIMA NEWS SHARE REACHES 2% THREE YEARS AFTER LAUNCH
HOW MANY ADS DO WE REALLY SEE IN A DAY? SPOILER: IT’S NOT 10,000
3. 5. 2023 Hundreds of articles and blogs will tell you that we see up to 10,000 ads a day. The problem? No one – from Harvard professors to Market Research Council hall-of-famers – believes it’s true. Can we bust the myth once and for all? It’s time for an experiment. If you ask Google how many ads… Continue reading HOW MANY ADS DO WE REALLY SEE IN A DAY? SPOILER: IT’S NOT 10,000
CZECH TV STRONGEST IN APRIL, NOVA IMPROVING SHARE
3. 5. 2023 The Czech Television stations remained the strongest in the general audience in April. However, the gap at the top has narrowed, with Nova improving the most among the top three groups in April. Czech Television stations recorded a cumulative share of 28.97% in all-day broadcasting in the audience group over 15 years of age in… Continue reading CZECH TV STRONGEST IN APRIL, NOVA IMPROVING SHARE
COMMERCIALS ARE A SECOND HOME TO CZECH CELEBRITIES. POPULAR ACTORS, RENOWNED ATHLETES AND EVEN KAREL GOTT HAVE EXPERIENCE WITH THEM
3. 5. 2023 Today's advertising can hardly be imagined without the involvement of public figures. But some spots resonate more than others, so it is not a bad idea to focus on those that can be described as memorable, given the popularity of the actors and the presentation itself.
THE FUTURE OF STREAMING IS ADS
2. 5. 2023 Call it FAST, call it AVOD, call it whatever you want. Free ad-supported streaming is having a moment, and it’s only going to get bigger from here. The big-name streaming services had a really good run. The likes of Netflix, Hulu, HBO Max, Disney Plus, Apple TV Plus, and all the other Pluses have spent… Continue reading THE FUTURE OF STREAMING IS ADS
STUDY: NEARLY 33% OF NEW STREAMING SUBSCRIPTIONS ARE ON AD-SUPPORTED TIERS; PEACOCK LEADS ALL AT 78%
2. 5. 2023 In these times of growing inflation, we all aim for some level of belt-tightening strategy. For some, that may mean canceling extra streaming services that they’re not using. For others, finding a cheaper option for the same content is more appealing. It seems that streaming services understand this dilemma and have continued to increase the… Continue reading STUDY: NEARLY 33% OF NEW STREAMING SUBSCRIPTIONS ARE ON AD-SUPPORTED TIERS; PEACOCK LEADS ALL AT 78%
THE NEW ERA OF SUPERIOR TV
2. 5. 2023 The world of television is certainly a dynamic place these days. Streamed viewing of shows, movies, sports and video games over the internet is exploding. Television devices themselves continue to get better and better, with bigger screens and higher definition. The best part: They are also cheaper and cheaper. What do we call this rapidly… Continue reading THE NEW ERA OF SUPERIOR TV
CONCERNS ABOUT MEDIA INDEPENDENCE IN CENTRAL EUROPEAN COUNTRIES HAVE INCREASED
2. 5. 2023 Results of a survey of public opinion on media freedom in Poland, the Czech Republic, Slovakia and Hungary presented by the committee for editorial independence with the support of Reporters without borders and the Bakala foundation. It was carried out by the Median agency. The overwhelming majority of the public in the Central European countries… Continue reading CONCERNS ABOUT MEDIA INDEPENDENCE IN CENTRAL EUROPEAN COUNTRIES HAVE INCREASED
AKTV CONGRATULATES ON THE ANNIVERSARY OF THE LAUNCH OF TV BROADCASTING IN THE CZECH REPUBLIC
1. 5. 2023 The Association of Commercial Television, whose founding members are the Nova, Prima and Óčko television groups, joins the celebrations of the launch of television broadcasting in the Czech Republic. Television broadcasting in the Czech Republic was launched on 1st May 1953. To mark the occasion, AKTV is publishing a timeline with an overview of the… Continue reading AKTV CONGRATULATES ON THE ANNIVERSARY OF THE LAUNCH OF TV BROADCASTING IN THE CZECH REPUBLIC
THE ‘GREEN HALO’ OF SUSTAINABILITY ADVERTISING
29. 4. 2023 Three in five people say sustainability messaging in advertising influences their brand choice, according to research from Sky Media. A study of 52 campaigns, across seven categories, tapped into a UK-representative audience of over 5,300 Sky participants, using both survey and qualitative interview and focus groups, as well as implicit association measurement techniques. Key findings… Continue reading THE ‘GREEN HALO’ OF SUSTAINABILITY ADVERTISING
NOVA HAS IMPROVED HBBTV RED BUTTON: QUIZ QUESTIONS GO DIRECTLY TO SHOWS
28. 4. 2023 Nova Group’s HbbTV (Hybrid Broadcast Broadband TV) will receive a new, relatively ground-breaking feature arising from the very nature of the ‘red button’. For many people, it will not only be interesting, but ultimately less intrusive. Last autumn saw the introduction of the Quiz Questions feature, which allowed viewers to be quizzed directly during a… Continue reading NOVA HAS IMPROVED HBBTV RED BUTTON: QUIZ QUESTIONS GO DIRECTLY TO SHOWS
MARKETERS EMBRACE STREAMING BUT STRUGGLE WITH CROSS-MEDIA MEASUREMENT
27. 4. 2023 The great majority of marketers around the world are now including streaming platforms in their media planning, but far fewer view these as effective advertising channels. That’s according to the 2023 Annual Marketing Report from measurement company Nielsen. It found that while 84% of nearly 2,000 global marketers surveyed have embraced the use of OTT… Continue reading MARKETERS EMBRACE STREAMING BUT STRUGGLE WITH CROSS-MEDIA MEASUREMENT
CNN PRIMA NEWS WILL BROADCAST THE CORONATION FROM MONDAY, NOVA WILL DEVOTE THE WHOLE SATURDAY TO IT
27. 4. 2023 The coronation of the new British king Charles III. is approaching and the commercial TV stations in the Czech Republic are getting ready for it. CNN Prima News will offer special broadcasts from 1st May, sending a trio of reporters to London. Nova will also have its crew in the british capital, and is planning… Continue reading CNN PRIMA NEWS WILL BROADCAST THE CORONATION FROM MONDAY, NOVA WILL DEVOTE THE WHOLE SATURDAY TO IT
