WHAT THE EFFECTIVE 100 CAN TELL US ABOUT COMMERCIAL SUCCESS
26. 4. 2023 Commitment to brand purpose, tech innovation and breaking category norms lead to commercial success, a new report from WARC Creative finds. WARC Rankings: Lessons from the Effective 100 looks at the strategies and approaches of some of the world’s most awarded campaigns for effectiveness from 2022, ranked in this year’s Effective 100. Why it matters… Continue reading WHAT THE EFFECTIVE 100 CAN TELL US ABOUT COMMERCIAL SUCCESS
SUCCESSFUL USE OF MUSIC IN ADS
26. 4. 2023 From the latest chart-topping hits from Taylor Swift and Beyoncé to classic rock songs of the 1980s and 90s to jazzy Frank Sinatra tunes and soothing Beatles melodies, there are many songs that make a lasting mark on us. In many ways, music influences culture and vice versa. So it’s no surprise that advertisers tap… Continue reading SUCCESSFUL USE OF MUSIC IN ADS
TV ADS PRODUCE GREATER EFFECTS ON ADDRESSABLE AUDIENCES
25. 4. 2023 TV ads elicit more positive reactions and greater short- and long-term business impact among addressable audiences, new research claims.
TV MOBILE FIRST’ – HARNESSING THE LESSONS FROM SOCIAL NETWORKS
24. 4. 2023 With the growth in mobile, TV broadcasters should look at content and technology that can accompany viewers across screens to avoid media breaks. Whether you observe it in your digital usage or consult statistics, the viewing time of audiovisual content continues to grow. A recent publication by Vaunet, the association of private media, shows that… Continue reading TV MOBILE FIRST’ – HARNESSING THE LESSONS FROM SOCIAL NETWORKS
SUSTAINABILITY ISN’T FRONT OF MIND FOR BRAND MESSAGING
24. 4. 2023 Most brands have made some sort of commitment to becoming more sustainable but just 4% of ads contain any such messaging, according to analysis that finds brands are prioritising price messaging over sustainability. Creative X, a data-to-creativity business, used AI technology to analyse over 2.5 million global ads over a three-year period, supported by over… Continue reading SUSTAINABILITY ISN’T FRONT OF MIND FOR BRAND MESSAGING
VOYO WANTS ONE MILLION USERS, PLANS DOZENS OF NEW PROJECTS
22. 4. 2023 The viewership of the Nova Voyo streaming service is growing. It attracts viewers’ attention mainly with new original series. At the end of February, the service already had half a million active and paying users in the Czech Republic and Slovakia. But the goal of the managers is higher, Voyo wants up to a million… Continue reading VOYO WANTS ONE MILLION USERS, PLANS DOZENS OF NEW PROJECTS
DAN WIEDEN – THE CREATIVE MIND BEHIND THE BIGGEST BRANDS
21. 4. 2023 What comes to mind when you hear the slogan "Just Do It"? Or "The Man Your Man Could Smell Like"? Nike and Old Spice - brands that are associated with them clearly come to mind. What path led to their creation and who is behind the unique identity of these brands? Introducing Dan Wieden, who is responsible for them.
8 ANALYST PREDICTIONS ON THE FUTURE OF CHATGPT AND GENERATIVE AI IN MARKETING AND RETAIL
21. 4. 2023 “[AI] really does raise the bar in terms of what people are going to expect from you,” our analyst Jeremy Goldman said on our recent “ChatGPT and Generative AI” panel. As AI matures, it will become more specialized, automating mundane tasks, ushering in personalization, and changing the way consumers, retailers, and marketers use the internet.… Continue reading 8 ANALYST PREDICTIONS ON THE FUTURE OF CHATGPT AND GENERATIVE AI IN MARKETING AND RETAIL
FARM ŽIVINA ENTERS THE TV WORLD
20. 4. 2023 Farm Živina has launched its first TV campaign, in which it has bet on sponsor messages. Farm Zivina has launched its first television campaign. Since 11 April, it has had sponsorship messages on Nova Group stations, where they will be seen until 26 April. Furthermore, the campaign, called “Love at first bite”, uses social networks,… Continue reading FARM ŽIVINA ENTERS THE TV WORLD
DIDIER STOESSEL: VOYO DOES NOT CANNIBALIZE TV NOVA, VIEWERSHIP IS GROWING
20. 4. 2023 Total time spent with content on the Nova Group’s channels, which includes SVOD service Voyo, is increasing, says Didier Stoessel. The Voyo video platform is on track to reach its goal of gaining the projected one million subscribers in the Czech Republic and Slovakia by 2025. Didier Stoessel, CEO of CME, owner of the Nova… Continue reading DIDIER STOESSEL: VOYO DOES NOT CANNIBALIZE TV NOVA, VIEWERSHIP IS GROWING
AKTV A MEDIA PARTNER OF THE NEXTV AD EUROPE AND NEXTV SERIES EUROPE CONFERENCES
20. 4. 2023 The Nextv conference series moves to the heart of Europe in May. The conferences will be hosted by Dataxis from 10 to 12 May in Prague, and the Association of Commercial Television has become a media partner. Both events will feature experts from AKTV member companies as speakers, such as Daniel Grunt, CEO of TV… Continue reading AKTV A MEDIA PARTNER OF THE NEXTV AD EUROPE AND NEXTV SERIES EUROPE CONFERENCES
WHY IT’S TIME FOR MARKETERS TO PAY ATTENTION TO GEN ALPHA
19. 4. 2023 Millennials are parenting. Gen Z is entering the workforce. And the never-ending wheel of time has spun a new generation for marketers to watch: Generation Alfa. The oldest members of this digitally native, pandemic-influenced generation are tweens now, and marketers need to pay attention to how today’s children differ from their Gen Z older siblings.… Continue reading WHY IT’S TIME FOR MARKETERS TO PAY ATTENTION TO GEN ALPHA
SVOD GROWTH IN THE U.S. MAY HAVE ALREADY PEAKED, AMPERE SAYS
19. 4. 2023 The average annual spend per U.S. household on video services is set to fall by 8% by 2027 according to the latest research from research firm Ampere Analysis, which adds that 2023 mark the point when per-household spending on subscription streaming (SVoD) services in the U.S. could no longer compensate for the continued decline in… Continue reading SVOD GROWTH IN THE U.S. MAY HAVE ALREADY PEAKED, AMPERE SAYS
HOW ADVERTISERS CAN EFFECTIVELY COMBINE LINEAR AND STREAMING TV CAMPAIGNS
18. 4. 2023 Today’s marketers are evolving their media plans to keep pace with major changes in consumer video viewing habits. But planning their video investments can be especially confusing, with negative and misleading newsfeed headlines of dwindling TV audiences and the sentiment that streaming is the only way to reach young audience segments. Unfortunately, this narrative skates… Continue reading HOW ADVERTISERS CAN EFFECTIVELY COMBINE LINEAR AND STREAMING TV CAMPAIGNS
SPIR: INTERNET IS “UNDOUBTEDLY” THE FIRST, INVESTMENTS GREW BY 18% LAST YEAR
17. 4. 2023 Investment in online advertising in the Czech Republic grew by 18% year-on-year in 2020 to reach CZK 57 billion. According to the professional association SPIR, online is the strongest media type on the Czech market. In 2022, spending in online advertising reached almost CZK 57 billion, up 18% year-on-year. This is the sum of list… Continue reading SPIR: INTERNET IS “UNDOUBTEDLY” THE FIRST, INVESTMENTS GREW BY 18% LAST YEAR
MOST PEOPLE ARE IN FAVOR OF RESTRICTING MEDIA THAT SPREAD MISINFORMATION
17. 4. 2023 The majority of Czech citizens are in favor of restricting media that deliberately spread misinformation, according to research by CEDMO Trends at Charles University. The majority of people, more specifically 70 percent, consider it right for the state to restrict or limit media that spread false or manipulative information. At the same time, however, almost… Continue reading MOST PEOPLE ARE IN FAVOR OF RESTRICTING MEDIA THAT SPREAD MISINFORMATION
DISCOUNTERS BOOST TV INVESTMENT AS THEY LOOK TO MAINTAIN MARKET SHARE MOMENTUM
16. 4. 2023 Data shared exclusively with Marketing Week shows Aldi and Lidl are increasing their TV advertising investment well ahead of their competitors, as the discounters continue to notch up market share gains. Aldi and Lidl have doubled down on TV advertising as they continue to capitalise on consumer demand for cheaper groceries, with the two discounters… Continue reading DISCOUNTERS BOOST TV INVESTMENT AS THEY LOOK TO MAINTAIN MARKET SHARE MOMENTUM
THE DEMISE OF LINEAR TV IS GREATLY EXAGGERATED
15. 4. 2023 Are we really looking at the end of linear TV? Certainly, the signs don’t seem good if you read headlines about cord-cutting and network and cable ratings declines. Insider Intelligence reports that in 2022, viewing on digital video platforms was just about on par with TV, with consumers averaging 3 hours and 2 minutes per… Continue reading THE DEMISE OF LINEAR TV IS GREATLY EXAGGERATED
