TIME SPENT WITH MEDIA HAS INCREASED IN FIVE YEARS THANKS TO ONLINE AND PODCASTS
16. 3. 2023 The average daily time spent with media has increased by almost a quarter over the past five years, according to a new report from GWI. Users worldwide spend most of their time watching social media and linear TV. Time spent with media has increased by nearly a quarter over the past five years. That’s according… Continue reading TIME SPENT WITH MEDIA HAS INCREASED IN FIVE YEARS THANKS TO ONLINE AND PODCASTS
WOMEN’S ROLE IN ADVERTISING IS MORE OFTEN LIMITED TO THE HOME OR FAMILY
15. 3. 2023 The portrayal of women in advertising is more often than ever associated with their role in the home or family, research shows. Although women are more often cast in advertising than men, their portrayal in professional terms has fallen by 21% year-on-year in the past year. In contrast, their role is more often than before… Continue reading WOMEN’S ROLE IN ADVERTISING IS MORE OFTEN LIMITED TO THE HOME OR FAMILY
ACCENTURE STUDY: VIEWERS OF STREAMING SERVICES ARE FRUSTRATED, THEIR DEMANDS ARE GROWING
14. 3. 2023 Do you find it frustrating to sift through content on streaming platforms? You’re not alone. According to an Accenture study, 72 percent of respondents experience this feeling. What are the other findings of the “Reinvent for Growth” report? The entertainment industry landscape is changing. Existing business models are under threat and large technology companies are… Continue reading ACCENTURE STUDY: VIEWERS OF STREAMING SERVICES ARE FRUSTRATED, THEIR DEMANDS ARE GROWING
PRIMA BOUGHT A MAJORITY IN THE REPRESENTATION OF IMPRESSION MEDIA
13. 3. 2023 The Prima Group is now the holder of an 80% stake in Impression Media, which is mainly active in the online advertising market. It is already the owner of Media Club. Prima Group has completed the acquisition of the media group Media Bohemia. It now holds an 80% stake in the online media agency Impression… Continue reading PRIMA BOUGHT A MAJORITY IN THE REPRESENTATION OF IMPRESSION MEDIA
STUDY USA: WHICH BEER BRANDS WON WITH MUSIC IN 2022?
12. 3. 2023 Songtradr’s new Music of Beer report pours out plenty of insights around the most effective music choices for beer ads, Super Bowl success and which brands picked right in 2022. The data shows Heineken was the most strategic in its sonic decision-making, while Guinness… may be unfit to drive (at least when it comes to… Continue reading STUDY USA: WHICH BEER BRANDS WON WITH MUSIC IN 2022?
THE INAUGURATION OF THE NEW CZECH PRESIDENT PETER PAVEL REACHED OVER THREE MILLION TV VIEWERS
10. 3. 2023 More than three million viewers over the age of 15 tuned in for at least three minutes on Thursday for the inauguration of the new president of the Czech Republic. Thursday’s TV broadcast dedicated to the inauguration of Czech president Peter Pavel reached over three million viewers 15+ on the Czech Television, TV Nova and… Continue reading THE INAUGURATION OF THE NEW CZECH PRESIDENT PETER PAVEL REACHED OVER THREE MILLION TV VIEWERS
CZECHS LIKE ACTORS THE MOST OUT OF FAMOUS PERSONALITIES IN ADVERTISING
10. 3. 2023 In terms of famous personalities in advertising, the Czechs most appreciate long-term cooperation, natural and persuasive speech or appropriate industry. Czechs are not very enthusiastic about advertising with famous personalities. Just under half (45%) acknowledge that some are good, 30% think that few are good, a tenth do not think any are good at all… Continue reading CZECHS LIKE ACTORS THE MOST OUT OF FAMOUS PERSONALITIES IN ADVERTISING
SURVEY USA: VIEWERS CONFUSED ABOUT STREAMING BRANDS
9. 3. 2023 Despite massive marketing campaigns viewers don’t know what makes one streaming brand different from another, the Hub reports. As the streaming wars have heated up, streaming services have spent increasingly large amounts of money trying to establish their brands with consumers, going so far as to make some big media buys at this year’s Super… Continue reading SURVEY USA: VIEWERS CONFUSED ABOUT STREAMING BRANDS
THE KING OF CONTROVERSY OLIVIERO TOSCANI
9. 3. 2023 The series of advertising creators, which we are presenting to mark the sixth anniversary of AKTV, presents important authors in the advertising sphere. Today, you will read about an inspiring creative who was not afraid to break boundaries and enriched the advertising field with many non-advertising topics. It’s Oliviero Toscani. Toscani was born on 28… Continue reading THE KING OF CONTROVERSY OLIVIERO TOSCANI
GRIZLY E-SHOP HEADS TO TV WITH NEW CAMPAIGN BY DARWIN & THE MACHINES
8. 3. 2023 Nut and health food brand Grizly is extending its communication from the e-commerce environment to ATL with the new brand campaign “Everyone can have a Grizly”. The new campaign, with strategy from agency Darwin & the Machines, is designed to build Grizly as a brand of affordable premium products. It builds on the brand’s long-standing… Continue reading GRIZLY E-SHOP HEADS TO TV WITH NEW CAMPAIGN BY DARWIN & THE MACHINES
HELLSPY IS DEFINITELY OUT. REFUND USERS
7. 3. 2023 Hellspy, an internet platform for data sharing on the internet, has decided to close its operations as of next month. This is in direct response to the amendment to the Copyright Act, which has been in force since the beginning of this year. The creators have informed users of the service in an email, saying… Continue reading HELLSPY IS DEFINITELY OUT. REFUND USERS
VIEWERSHIP REMAINS SIMILAR TO THE PREVIOUS MONTH, ČT STRONGEST, NOVA AND PRIMA ARE STRENGTHENING
6. 3. 2023 Czech Television’s stations remained the strongest TV group in terms of audience share in the universal audience group over 15 years old in February. Their share in full-day broadcasting was 31.3%. They also had the highest share in this audience group in prime time. This is shown by the official ATO-Nielsen Admosphere audience measurement data.… Continue reading VIEWERSHIP REMAINS SIMILAR TO THE PREVIOUS MONTH, ČT STRONGEST, NOVA AND PRIMA ARE STRENGTHENING
TV DRIVES THE MOST ATTENTION
5. 3. 2023 What is attention these days and why is it important for TV advertisers? These questions are answered by a compilation of facts gathered from research conducted globally by The Global TV Group. In today’s multi-tasking, digital age, attention in advertising has become a critical consideration for businesses seeking to connect with their target audiences. Consumers… Continue reading TV DRIVES THE MOST ATTENTION
HALF A MILLION PEOPLE PAY FOR VOYO. AND THEY DON’T WATCH ONLY ORDINACE ANYMORE, SAYS NOVA’S BOSS
2. 3. 2023 In the last month alone, two more video libraries have been launched in the Czech Republic. Eight services are already competing over paying customers that will watch movies and TV series on their platform each month. Voyo, operated by Nova TV, has just reached 500,000 subscribers for the Czech Republic and Slovakia combined, and is… Continue reading HALF A MILLION PEOPLE PAY FOR VOYO. AND THEY DON’T WATCH ONLY ORDINACE ANYMORE, SAYS NOVA’S BOSS
BRANDS CAN BE A FORCE FOR GOOD
2. 3. 2023 Most consumers believe business can be a force for good, with 80% agreeing that brands can make money and support good causes at the same time, according to research from Ipsos. Further, almost two-thirds say they try to buy products from brands that act responsibly, even if it costs more. These are among the findings… Continue reading BRANDS CAN BE A FORCE FOR GOOD
SHOCK THERAPY ADVERTISING. WHEN DID IT WORK AND WHEN DID THE CREATIVES GO TOO FAR?
2. 3. 2023 Attention is a concept that is used in the marketing world today and every day. The ability to capture the viewer's attention is the cornerstone of success if you want to build a brand and stay ahead of the competition. One way to grab attention is to shock.
CREATIVITY ABSOLUTELY AFFECTS THE SUCCESS OF ADVERTISING.
1. 3. 2023 Reviewing nearly 500 TV campaigns, Nielsen found 47% of ad-driven sales were dependent on the creative. But creativity without a strategy is a recipe for disaster. A powerful duo: creativity and relevance. Highly creative campaigns are significantly more effective than less creative campaigns. Not only do they improve attention and memorability, but they also increase positive… Continue reading CREATIVITY ABSOLUTELY AFFECTS THE SUCCESS OF ADVERTISING.
YOUNG PEOPLE NOW PREFER TO WATCH TV WITH THE SUBTITLES ON
28. 2. 2023 The study by the pollsters YouGov found that most 18 to 24-year-olds (61%) will watch TV with subtitles on screen. Close to three in ten Britons (28%) watch TV or films with the subtitles on – even when the content is in their own language. In comparison 31% of 25 to 49-year-olds used closed captioning,… Continue reading YOUNG PEOPLE NOW PREFER TO WATCH TV WITH THE SUBTITLES ON
