THE GREATS OF TELEVISION ADVERTISING OR HOW LEGENDS MADE AND BROKE THE RULES
28. 2. 2023 Many factors influence the world of television advertising. Whether it is the evolution of society, the era, technological possibilities or the specific mentality of consumers in different countries, the human factor is also inevitable. The way in which media promotion is done is also influenced by the creators.
HOW THE POWER OF MUSIC DRIVES EMOTION, RETENTION IN AD SPOTS
27. 2. 2023 We all know the drill, and we’re all guilty as charged: The commercials come on and the phones come out. Now, more than ever (other than the Super Bowl), there is little to no incentive for viewers to pay attention to ads, be they on live TV, streaming or FAST channels. A 2022 study published… Continue reading HOW THE POWER OF MUSIC DRIVES EMOTION, RETENTION IN AD SPOTS
CHANGING CHANNELS ON TV ADVERTISING
26. 2. 2023 Storytelling on television has been a key aspect of entertaining and engaging audiences for decades. From the late ’70s, television has become a staple with South African audiences, from bunny-ears, decoders to dishes, and streaming devices. Dallas, The Fresh Prince of Bel-Air, Live Sport, Noot Vir Noot, Surf Show Pick A Box and the on-set… Continue reading CHANGING CHANNELS ON TV ADVERTISING
VOYO HAS HALF A MILLION CUSTOMERS IN THE CZECH REPUBLIC AND SLOVAKIA
22. 2. 2023 The pay-TV service Voyo has half a million subscribers in the Czech Republic and Slovakia, the Nova group has announced. Media group Nova has announced that it has reached the half a million paying customers for its Voyo video library. These are customers in the Czech Republic and Slovakia. Voyo is one of the Top… Continue reading VOYO HAS HALF A MILLION CUSTOMERS IN THE CZECH REPUBLIC AND SLOVAKIA
THE BIGGEST STAR OF SUPER BOWL LVII COMMERCIALS? NOSTALGIA.
21. 2. 2023 Although a range of companies are advertising their wares during Super Bowl LVII, a common theme runs through many of the spots: nostalgia. Many of this year’s crop of Super Bowl ads are playing it safe, tapping cultural references from the 1970s, ’80s and ’90s. For example, tennis champion Serena Williams stars in a Michelob… Continue reading THE BIGGEST STAR OF SUPER BOWL LVII COMMERCIALS? NOSTALGIA.
STUDY HOLDS UP A MIRROR TO VIDEO AD CREATIVE’S LACK OF DIVERSITY & BACKWARDS MOVEMENT
20. 2. 2023 Video advertising in North America is more ‘pale and male’ than it has been since 2019, according to new analysis of 1m ads by global media delivery platform Extreme Reach. Melinda McLaughlin, the company’s CMO, shares how the analysis was done, what it means, and what happens next. Extreme Reach recently published research showing that… Continue reading STUDY HOLDS UP A MIRROR TO VIDEO AD CREATIVE’S LACK OF DIVERSITY & BACKWARDS MOVEMENT
TV ADVERTISING ISN’T DEAD – IT JUST NEEDS MORE EFFECTIVE STRATEGIES
18. 2. 2023 Unifying the best brand-safe linear and digital strategies is the new advertising reality, argues Ampersand’s chief technology officer Gerrit Niemeijer. In today’s advertising landscape, brands are increasingly looking to implement precision targeting across media buys to both maximize the value of their data investments and improve performance. To do this, marketers have been leaning on… Continue reading TV ADVERTISING ISN’T DEAD – IT JUST NEEDS MORE EFFECTIVE STRATEGIES
HOW TO MARKET FOR THE HOLIDAYS
17. 2. 2023 Whether it is Valentine’s Day, Christmas, Ramadan or even Single’s Day, the holidays continue to be a time of big spending, and as such, a period of ambitious advertising. But amid growing economic uncertainty and shocking shifts in consumer behavior, the advertising industry can’t just return to business as usual. No, marketers, it’s time to… Continue reading HOW TO MARKET FOR THE HOLIDAYS
TV RATINGS RETURNED TO PRE-PANDEMIC LEVELS LAST YEAR
16. 2. 2023 Last year, Czech viewers spent every day 3 hours and 25 minutes in average in front of the TV screen. It was almost the same as before the covid-19 pandemic. In 2022, the average daily television viewing time (ATS) in the Czech Republic returned to the level from before the covid-19 pandemic. This is shown… Continue reading TV RATINGS RETURNED TO PRE-PANDEMIC LEVELS LAST YEAR
HOT TAKES: WHY IS AD-SUPPORTED TV HOT AGAIN?
15. 2. 2023 Remember when the conventional wisdom was that the future of television was ad-free, that subscription alone would suffice and that The People just wanted to binge. That was so 2021. The last two years have seen a rapid rise in ad-supported TV. Everything from the FASTs to ad-supported versions of all nine major SVOD services. Consumers… Continue reading HOT TAKES: WHY IS AD-SUPPORTED TV HOT AGAIN?
VALENTINE’S DAY BUDGETS GROW BEYOND FLOWERS AND CHOCOLATE
14. 2. 2023 Valentine’s Day provides an opportunity for brand building, even segments without a hint of romance have a chance, writes Kateřina Nejedlá of Mindsquared. Only 43 per cent of the Czech population celebrates Valentine’s Day on 14 February, especially those aged 18 to 35. On average, Mother’s Day is more popular, for example, and despite its… Continue reading VALENTINE’S DAY BUDGETS GROW BEYOND FLOWERS AND CHOCOLATE
PRIMA+ RUNS ON ITS OWN PLATFORM, IT WOULD LIKE TO HAVE 600,000 USERS, BUT IT CAN HANDLE EVEN MORE
13. 2. 2023 The video service launched on Wednesday last week, the “first impression” came out last Friday and now it’s time for a few questions about the implementation and other plans. In addition, the streaming service is the first one to come up with a so-called hybrid subscription offer combining a certain amount of advertising and a… Continue reading PRIMA+ RUNS ON ITS OWN PLATFORM, IT WOULD LIKE TO HAVE 600,000 USERS, BUT IT CAN HANDLE EVEN MORE
SUPER BOWL HAS ONCE AGAIN RULED WITH ITS ADVERTISING
12. 2. 2023 Once again, brands didn’t skimp on spots for the year’s advertising show. Check out a selection of the best. The Super Bowl is perhaps the one TV event to which, in the eyes of viewers, commercials simply belong. Brand have a chance to reach not only the more than 100 million viewers who watch the… Continue reading SUPER BOWL HAS ONCE AGAIN RULED WITH ITS ADVERTISING
THE FORM OF PRIMA HBBTV CHANGED AFTER THE LAUNCH OF PRIMA+
10. 2. 2023 The Prima Group is changing the look and feel of the Prima+ service and the colour scheme of the red HbbTV button. Minor graphic changes are being made to the HbbTV platform of the Prima media group, i.e. to the field of the so-called virtual red button. The planned change is related to the launch… Continue reading THE FORM OF PRIMA HBBTV CHANGED AFTER THE LAUNCH OF PRIMA+
11TH HBBTV SYMPOSIUM AND AWARDS 2023 IN NAPLES
10. 2. 2023 The 11th HbbTV Symposium and Awards, which takes place on November 29-30, 2023 in Naples, Italy, will provide a unique platform to discuss all relevant topics in the HbbTV universe with high-level industry executives and experts. The annual key summit of the connected TV industry targets platform operators, broadcasters, advertisers and adtechs, standards organisations and… Continue reading 11TH HBBTV SYMPOSIUM AND AWARDS 2023 IN NAPLES
5 TRENDS TO WATCH AT THE 2023 SUPER BOWL
9. 2. 2023 Beer, betting and big brands—top trends to watch that could define Super Bowl LVII. With Super Bowl LVII just one month away, the flow of brands announcing their stakes in the Big Game is well underway. But what will define 2023’s marketing faceoff is yet to be determined—perhaps it’s the fast reversal from 2022’s “Crypto Bowl” nickname,… Continue reading 5 TRENDS TO WATCH AT THE 2023 SUPER BOWL
SUPER BOWL COMMERCIALS—WHAT THE PUBLIC WANTS AND DOESN’T WANT IN THE ADS
8. 2. 2023 Bad news for Rihanna: Her halftime show in Sunday’s Super Bowl is only the third-most anticipated part of the festivities. According to a new Harris Poll survey, 82% of those who plan to watch the Big Game said that they are excited about the contest itself, 76% said they are looking forward to the ads… Continue reading SUPER BOWL COMMERCIALS—WHAT THE PUBLIC WANTS AND DOESN’T WANT IN THE ADS
PRIMA+ WILL BRING ABOUT FIVE MINUTES OF ADVERTISING PER HOUR IN THE HYBRID VERSION
8. 2. 2023 The new Prima+ video portal will replace the existing iPrima.cz portal in the Media Club advertising package. Advertising prices will remain the same. The Prima+ video service, which will launch during Wednesday 8 February, offers users three viewing options. In the non-ad-funded version (free version), it envisages airing approximately 9 minutes of advertising for each… Continue reading PRIMA+ WILL BRING ABOUT FIVE MINUTES OF ADVERTISING PER HOUR IN THE HYBRID VERSION
