TV NOVA IN SPRING: SERIES ZLATÁ LABUŤ, JEDNA RODINA OR ODZNAK VYSOČINA

7. 12. 2022 TV Nova has unveiled five series for its spring 2023 broadcast. Among them are series that are brand new and those that continue with new episodes. In 2023, Nova will launch several new series or premiere episodes in the original feature genre that build on stories already in the works. Most of them will start… Continue reading TV NOVA IN SPRING: SERIES ZLATÁ LABUŤ, JEDNA RODINA OR ODZNAK VYSOČINA

THE LIGHT TV VIEWER IS ABOUT TO TAKE UP A LOT MORE OF YOUR TIME

7. 12. 2022 TV audience reach can be maximised with a blended video mix, but the more ‘pipes’ we add, the harder frequency is to manage. TV remains the pre-eminent media channel for delivering both scale and reach. And that’s a fact. According to the Demand Generation report — a collaboration between ThinkBox, MediaCom and Wavemaker — TV… Continue reading THE LIGHT TV VIEWER IS ABOUT TO TAKE UP A LOT MORE OF YOUR TIME

TV GRP VOLUME STILL AT LAST YEAR’S LEVEL

7. 12. 2022 Czech TV stations delivered a comparable volume of  in the first eleven months of this year as in the same period a year ago.  The volume of TV ad GRPs delivered in the first eleven months of this year is on a par with last year (-0.7 %), according to Nielsen Admosphere monitoring data. The… Continue reading TV GRP VOLUME STILL AT LAST YEAR’S LEVEL

WHY E-COMMERCE MARKETERS SHOULD EXPERIMENT WITH FORMATS & WORK WITH CREATIVE PARTNERS

6. 12. 2022 TV advertising has returned as a desirable marketing format post-pandemic. New research from Thinkbox shares why it’s proving so successful, its cost efficiency and how marketers can embrace this change. With the pandemic exacerbating the rise of e-commerce, online businesses are increasingly turning to TV to scale up their growth. As part of The Drum’s Evolution… Continue reading WHY E-COMMERCE MARKETERS SHOULD EXPERIMENT WITH FORMATS & WORK WITH CREATIVE PARTNERS

THE 15+ POSITIONS RATINGS ARE HELD BY NOVA AND PRIMA, ČT LEADS IN NOVEMBER

5. 12. 2022 Czech television is the strongest TV group in November in the universal audience over 15 years of age in terms of all-day viewership. The position of the commercial groups Prima and Nova is balanced in this audience category. The Czech Television stations remained the strongest TV group in November in terms of all-day viewership in… Continue reading THE 15+ POSITIONS RATINGS ARE HELD BY NOVA AND PRIMA, ČT LEADS IN NOVEMBER

STUDY: ADDRESSABLE ADS ELICIT STRONGER RESPONSES

2. 12. 2022 Finecast, an addressable TV provider, has announced the results of its latest piece of research which provides new insights into the effectiveness of addressable TV advertising. Commissioned by Finecast and conducted by scientists from UCL, the study investigates how the brain responds to addressable advertisements across four key neuro-networks: attention, emotion, reward and memory. The… Continue reading STUDY: ADDRESSABLE ADS ELICIT STRONGER RESPONSES

CHRISTMAS TV ADS 2022

1. 12. 2022 Thinkbox made a list, checked it twice, and created a gallery to fulfil your Christmas ad wishes. The creativity workshops have been hard at work this year and there are some real treats on our TV screens. With cuddly toy offerings from M&S and Lidl, a visit from everyone’s favourite Elf in Asda, the joys… Continue reading CHRISTMAS TV ADS 2022

BVOD ‘LEAST RISKY’ VIDEO AD INVESTMENT

30. 11. 2022 Broadcaster video-on-demand (BVOD) offers predictable returns, incremental reach and increases effectiveness of linear campaigns, according to a new study commissioned by Thinkbox. BVOD was found to offer “the most predictable returns” with the smallest difference between the best and worst performers in the databank. The format  registered a difference of 20% compared to the median… Continue reading BVOD ‘LEAST RISKY’ VIDEO AD INVESTMENT

CANADA STUDY: INSPIRATION FOR BUYING CHRISTMAS PRESENTS IS DELIVERD FROM TV ADS

28. 11. 2022 Recent research realized by Cint has confirmed that 89% of people pay attention to Christmas adverts on TV, and a large nr of people also take inspiration from these adverts to buy Christmas presents. Cint surveyed a sample of 300 respondents on attitudes towards Christmas advertising. The research confirmed that TV advertising is the second… Continue reading CANADA STUDY: INSPIRATION FOR BUYING CHRISTMAS PRESENTS IS DELIVERD FROM TV ADS

BINANCE LAUNCHES ITS FIRST COMMERCIAL IN THE CZECH REPUBLIC, WITH RONALDO

28. 11. 2022 The TV commercial is another step for crypto exchange Binance to communicate to the public in the Czech Republic. Cryptocurrency exchange Binance has launched its first TV spot in the Czech Republic. It ties in with the football World Cup in Qatar and features Cristiano Ronaldo as its main face. In the TV spot, Ronaldo… Continue reading BINANCE LAUNCHES ITS FIRST COMMERCIAL IN THE CZECH REPUBLIC, WITH RONALDO

WHY MARKETERS NEED TO OPTIMISE MEDIA INVESTMENT IN THE COST-OF-LIVING CRISIS

26. 11. 2022 The cost-of-living crisis presents marketers with perhaps an even bigger challenge than the pandemic. They will need to optimise media investment, writes Azerion’s Paul Lowrey. Marketers have certainly had their work cut out negotiating the ups and downs of the past two years, but arguably we’re now entering the biggest challenge the industry has faced.… Continue reading WHY MARKETERS NEED TO OPTIMISE MEDIA INVESTMENT IN THE COST-OF-LIVING CRISIS

THE FESTIVE SEASON IN BRITISH RETAIL GOT OFF TO AN EARLY START THIS YEAR

25. 11. 2022 It´s Christmass already knocking on the door and the holiday season in british retail has started early this year. The cost of living crisis is forcing struggling shoppers to spread their Christmas shopping over a longer period and supermarkets are responding by deploying festive campaigns earlier. In the traditional bastion of Christmas advertising, Britain, supermarkets… Continue reading THE FESTIVE SEASON IN BRITISH RETAIL GOT OFF TO AN EARLY START THIS YEAR

PRIMA WILL AGAIN PRESENT A COMEDY AT HOME ON CHRISTMAS EVE

25. 11. 2022 The Christmas broadcast of television Prima is based on traditional programmes, on Christmas eve it will broadcast a comedy alone at home. Prima Television will again broadcast the comedy Home Alone on Christmas Eve this year, followed by the romantic film Always Together. The evening will be rounded off by the comedy Mothers on the… Continue reading PRIMA WILL AGAIN PRESENT A COMEDY AT HOME ON CHRISTMAS EVE

DEPLOYMENT OF HBBTV TARGETED ADVERTISING BOOSTED AT 2022 SYMPOSIUM

24. 11. 2022 Major industry players are taking action to firmly deploy the HbbTV specification for Targeted Advertising, HbbTV-TA, in the European market, opening possibilities for new monetisation opportunities for broadcasters, advertisers and manufacturers. This was one of the developments discussed at the 10th HbbTV Symposium and Awards 2022. The annual key summit of the connected TV industry,… Continue reading DEPLOYMENT OF HBBTV TARGETED ADVERTISING BOOSTED AT 2022 SYMPOSIUM

ČSÚ: VIEWERSHIP OF PAID ONLINE VIDEOS IN THE CZECH REPUBLIC IS GROWING RAPIDLY

23. 11. 2022 The number of people watching paid online videos in the Czech Republic has increased by more than a third in a year, new data from the czech statistical office shows. Shows on pay-per-view internet video channels (SVOD) such as Netflix and HBO Max were watched by 22% of people aged 16 and over in the… Continue reading ČSÚ: VIEWERSHIP OF PAID ONLINE VIDEOS IN THE CZECH REPUBLIC IS GROWING RAPIDLY

MOST SUBSCRIBERS WOULDN’T LEAVE THE SVOD BECAUSE OF THE ADVERTISING

23. 11. 2022 56% of users of paid VOD services would not stop using them even if they newly included advertising, research by Atmedia has shown. A majority of users of paid VOD services (56%) would not stop using them even if they newly included advertising. The Atmedia index results show that the vast majority of them made… Continue reading MOST SUBSCRIBERS WOULDN’T LEAVE THE SVOD BECAUSE OF THE ADVERTISING

SMART TV USAGE GROWS IN CZECH REPUBLIC

23. 11. 2022 The share of Czech homes using a TV with an internet connection rose from 34% to 44% in the two years to June 30. Furthermore, according to the Czech Statistical Office (CSU), in households with children under 15 years of age and in young households, that figure now stands at more than 60%. Meanwhile, over… Continue reading SMART TV USAGE GROWS IN CZECH REPUBLIC

CZECHS MOST OFTEN REMEMBER ADS ON TV, FOLLOWED BY YOUTUBE AND FACEBOOK

22. 11. 2022 Television campaigns are the most memorable for Czech viewers and internet users. Compared to the same spots played in TV archives, on YouTube and Facebook, Czechs remember them best, according to the Track the Success study conducted by the AKTV in cooperation with Eye Square.