AI COPYRIGHT RULING COULD POSE ISSUES FOR AGENCIES AND BRANDS

23. 3. 2023 New guidance from the U.S. Copyright Office could prevent marketers from claiming ownership of their work Brands and agencies are dealing with thorny issues around who owns work generated by AI, and the answer could be nobody. While these entanglements are being worked out, advertisers are having a hard time navigating the new world of… Continue reading AI COPYRIGHT RULING COULD POSE ISSUES FOR AGENCIES AND BRANDS

REDUCED MARKETING SPENDING LEADS TO A DROP IN SALES

23. 3. 2023 According to AKA research, reduced communication budgets lead to a long-term decline in sales. Reduced marketing budgets during the crisis have a negative impact on sales in subsequent years. A survey by Behavio Research for the Association of Communication Agencies (AKA) shows that 4 out of 5 brands that have cut marketing budgets in the… Continue reading REDUCED MARKETING SPENDING LEADS TO A DROP IN SALES

MORE THAN A QUARTER OF STREAMING SERVICES ARE SHARED

22. 3. 2023 12% of direct-to-consumer (D2C) streaming services in the United States are being paid for by someone outside of the immediate household. New consumer research from Leichtman Research Group found 86% of US households have at least one streaming video service from 15 top subscription video-on-demand and D2C services, and 50% of households have four or… Continue reading MORE THAN A QUARTER OF STREAMING SERVICES ARE SHARED

THE NUMBER OF PEOPLE WATCHING PAY VIDEO AND SMART TV IN THE CZECH REPUBLIC IS GROWING

22. 3. 2023 New data from the Czech Statistical Office (CSÚ) for 2022 confirms the rapid growth of pay-per-view videos and the proliferation of smart TVs in Czech households. Watching paid videos on the internet (e.g. Netflix, HBO Max, Voyo) is growing rapidly in the Czech Republic. Last year, 22% of people over 16 did so. If we… Continue reading THE NUMBER OF PEOPLE WATCHING PAY VIDEO AND SMART TV IN THE CZECH REPUBLIC IS GROWING

UK AUDIENCES WATCH 17 MIN ADS PER DAY, 83% GO TO BROADCAST TV

21. 3. 2023 Viewers in the UK spent 17.1 minutes watching video ads per day in 2022, according to Thinkbox’s latest research. Broadcasters accounted for over 80% of all video advertising while SVOD services took up less than 2%.  Summary Last year, viewers in the UK spent 17.1 minutes watching video ads per day. Broadcasters accounted for over 80%… Continue reading UK AUDIENCES WATCH 17 MIN ADS PER DAY, 83% GO TO BROADCAST TV

DATAXIS: WESTERN EUROPEAN PAY-TV NOW PRIMARILY OTT

21. 3. 2023 Highlighting the continuous progression of over-the-top (OTT) services and its adoption by telcos, at the end of the third quarter 2022, OTT pay-TV and IPTV offers had crossed the 50% penetration mark of pay-TV subscriptions  in Western Europe says Dataxis research. Furthermore, the study found that direct-to-consumer OTT now accounts for close to 60% of… Continue reading DATAXIS: WESTERN EUROPEAN PAY-TV NOW PRIMARILY OTT

PRIMA GROUP JOINS THE ASSOCIATION OF ONLINE PUBLISHERS

20. 3. 2023 The Association of Online Publishers  is expanding with four new members. In March, the Prima Group, Investigace.cz, ABC Media and Inregion.cz joined the industry organisation. The number of members of the association has thus risen to twenty-five. “We are pleased to welcome more members to our organisation. When we look at the diversity of our… Continue reading PRIMA GROUP JOINS THE ASSOCIATION OF ONLINE PUBLISHERS

PRIMA: SKIPPING COMMERCIALS WAS A BIG DRAMA, BUT THE EMOTIONS HAVE SUBSIDED

20. 3. 2023 For three quarters of a year now there has been a ban on skipping ads in the back view of IPTV operators in the broadcasts of Prima group TV stations. What the measure has brought and what the next steps will be, representatives of the Prima group explain. The MediaGuru.cz editorial team talked to Lukáš… Continue reading PRIMA: SKIPPING COMMERCIALS WAS A BIG DRAMA, BUT THE EMOTIONS HAVE SUBSIDED

NOW IS A KEY MOMENT FOR AGREEMENT ON CROSS-MEDIA MEASUREMENT

20. 3. 2023 The pressure for better cross-media measurement has been building and now is a key moment to agree on five common principles to meet marketers’ needs and improve the consumer ad experience. Take a moment to consider what you watch and how you watch it. Like me, you’ve probably changed your viewing habits quite a bit… Continue reading NOW IS A KEY MOMENT FOR AGREEMENT ON CROSS-MEDIA MEASUREMENT

DANIEL GRUNT, HEAD OF TV NOVA: “IT IS NOT REALISTIC TO CREATE CZECHFLIX. IT’S NOT REALISTIC TO CREATE A CZECH TV”

19. 3. 2023 Listen to the interview (in czech) with Daniel Grunt not only about Voyo. How does the head of TV Nova see the development of TV broadcasting and pay services? Can Voyo become Czechflix? Will it ever be with advertising? And why was Voyo always overloaded on Thursdays? Not only that, in an interview for Médiář… Continue reading DANIEL GRUNT, HEAD OF TV NOVA: “IT IS NOT REALISTIC TO CREATE CZECHFLIX. IT’S NOT REALISTIC TO CREATE A CZECH TV”

DON’T WRITE TRUST IN MEDIA OFF AS ‘WOKERY’, WARNS PETER FIELD

16. 3. 2023 Trust shouldn’t be written off as some kind of ‘wokery.’” Effectiveness expert Peter Field delivered that warning within a strong business case for brands to invest in consumer trust at a conference held by newsbrands marketing body Newsworks today. Calling the issue of trust in brands a relatively “novel” development among consumers, Field warned that… Continue reading DON’T WRITE TRUST IN MEDIA OFF AS ‘WOKERY’, WARNS PETER FIELD

TIME SPENT WITH MEDIA HAS INCREASED IN FIVE YEARS THANKS TO ONLINE AND PODCASTS

16. 3. 2023 The average daily time spent with media has increased by almost a quarter over the past five years, according to a new report from GWI. Users worldwide spend most of their time watching social media and linear TV. Time spent with media has increased by nearly a quarter over the past five years. That’s according… Continue reading TIME SPENT WITH MEDIA HAS INCREASED IN FIVE YEARS THANKS TO ONLINE AND PODCASTS

WOMEN’S ROLE IN ADVERTISING IS MORE OFTEN LIMITED TO THE HOME OR FAMILY

15. 3. 2023 The portrayal of women in advertising is more often than ever associated with their role in the home or family, research shows. Although women are more often cast in advertising than men, their portrayal in professional terms has fallen by 21% year-on-year in the past year. In contrast, their role is more often than before… Continue reading WOMEN’S ROLE IN ADVERTISING IS MORE OFTEN LIMITED TO THE HOME OR FAMILY

ACCENTURE STUDY: VIEWERS OF STREAMING SERVICES ARE FRUSTRATED, THEIR DEMANDS ARE GROWING

14. 3. 2023 Do you find it frustrating to sift through content on streaming platforms? You’re not alone. According to an Accenture study, 72 percent of respondents experience this feeling. What are the other findings of the “Reinvent for Growth” report? The entertainment industry landscape is changing. Existing business models are under threat and large technology companies are… Continue reading ACCENTURE STUDY: VIEWERS OF STREAMING SERVICES ARE FRUSTRATED, THEIR DEMANDS ARE GROWING

PRIMA BOUGHT A MAJORITY IN THE REPRESENTATION OF IMPRESSION MEDIA

13. 3. 2023 The Prima Group is now the holder of an 80% stake in Impression Media, which is mainly active in the online advertising market. It is already the owner of Media Club. Prima Group has completed the acquisition of the media group Media Bohemia. It now holds an 80% stake in the online media agency Impression… Continue reading PRIMA BOUGHT A MAJORITY IN THE REPRESENTATION OF IMPRESSION MEDIA

STUDY USA: WHICH BEER BRANDS WON WITH MUSIC IN 2022?

12. 3. 2023 Songtradr’s new Music of Beer report pours out plenty of insights around the most effective music choices for beer ads, Super Bowl success and which brands picked right in 2022. The data shows Heineken was the most strategic in its sonic decision-making, while Guinness… may be unfit to drive (at least when it comes to… Continue reading STUDY USA: WHICH BEER BRANDS WON WITH MUSIC IN 2022?

THE INAUGURATION OF THE NEW CZECH PRESIDENT PETER PAVEL REACHED OVER THREE MILLION TV VIEWERS

10. 3. 2023 More than three million viewers over the age of 15 tuned in for at least three minutes on Thursday for the inauguration of the new president of the Czech Republic. Thursday’s TV broadcast dedicated to the inauguration of Czech president Peter Pavel reached over three million viewers 15+ on the Czech Television, TV Nova and… Continue reading THE INAUGURATION OF THE NEW CZECH PRESIDENT PETER PAVEL REACHED OVER THREE MILLION TV VIEWERS

CZECHS LIKE ACTORS THE MOST OUT OF FAMOUS PERSONALITIES IN ADVERTISING

10. 3. 2023 In terms of famous personalities in advertising, the Czechs most appreciate long-term cooperation, natural and persuasive speech or appropriate industry. Czechs are not very enthusiastic about advertising with famous personalities. Just under half (45%) acknowledge that some are good, 30% think that few are good, a tenth do not think any are good at all… Continue reading CZECHS LIKE ACTORS THE MOST OUT OF FAMOUS PERSONALITIES IN ADVERTISING