WHO’S LAUGHING NOW? HUMOUR BLOWS PURPOSE OUT OF THE WATER AT CANNES

25. 6. 2024 Creative effectiveness platform System1 has found that the ad industry’s shift towards more humour-focused campaigns has continued into 2024, shifting ever further away from purpose. Purpose-led campaigns had of course been a defining feature of the 2010s, but as we enter the mid-2020s it would seem that humour has well and truly taken the upper… Continue reading WHO’S LAUGHING NOW? HUMOUR BLOWS PURPOSE OUT OF THE WATER AT CANNES

FOOTBALL EURO IN ADVERTISING: ENGLAND IS BEST IN EUROPE AT LEAST SOMEWHERE

24. 6. 2024 The group stage of the European football championship is reaching its climax and just as the Czech team’s performance has not brought much joy so far, creativity is also lacking on the part of local brands. That’s also why it’s more interesting to look elsewhere in Europe to see what football campaigns have emerged.. Adidas… Continue reading FOOTBALL EURO IN ADVERTISING: ENGLAND IS BEST IN EUROPE AT LEAST SOMEWHERE

CANNES BRONZE GOES TO ČAP, MCCANN AND HERO & OUTLAW

21. 6. 2024 The Czech campaign “National Day without Haste”, prepared for the Czech Association of Insurance Companies by McCann and Hero & Outlaw, was the top winner at Cannes Lions. For the third time in a row, the campaigns of the Czech Association of Insurance Companies (ČAP), under which the agencies McCann Prague and Hero & Outlaw… Continue reading CANNES BRONZE GOES TO ČAP, MCCANN AND HERO & OUTLAW

ALL ADS DON’T HAVE TO BE THE SAME, THAT’S THE CONCLUSION OF THE CANNES LIONS FESTIVAL

21. 6. 2024 The last day of the Festival of Creativity shone a light on the problems of the industry, how to fix them, but also on the success of Barbie. The last day of the Cannes Lions Festival of Creativity started on an optimistic note, giving the audience in the Lumière Hall a reminder of the phenomenally… Continue reading ALL ADS DON’T HAVE TO BE THE SAME, THAT’S THE CONCLUSION OF THE CANNES LIONS FESTIVAL

WHEN FAITH PRECEDES CREATIVITY: FIVE EXAMPLES OF WORLD RELIGIONS MEETING MARKETING

21. 6. 2024 21 June is not only the first day of summer, it is also International Yoga Day. Yoga is seen as a priceless gift of ancient Indian tradition, embodying the unity of mind and body and the harmony between man and nature. Yoga is not only a physical exercise but also a discovery of a sense… Continue reading WHEN FAITH PRECEDES CREATIVITY: FIVE EXAMPLES OF WORLD RELIGIONS MEETING MARKETING

ADS ON STREAMING: WHAT CONSUMERS REALLY THINK

20. 6. 2024 An MX8 consumer study found that YouTube, Netflix and Prime Video have the best ad experiences. A new survey about consumer perception of ads on streaming platforms from MX8 Labs reveals a balance of “yeah that makes sense” and “oh really?” In the realm of less-than-shocking, Netflix is the No.1 service watched by all demographics, followed by… Continue reading ADS ON STREAMING: WHAT CONSUMERS REALLY THINK

STUDIE USA: NEW RESEARCH SHOWS AUDIENCES SEEK OUT AUTHENTIC CROSS-CULTURAL CONTENT

20. 6. 2024 Discerning viewers and shoppers want brands to help expand their global horizons and foster a sense of community, according to a wide-reaching Amazon Ads report. International audiences want brands to represent global culture by embracing diversity and depicting people in nuanced and respectful ways. As detailed in a new Amazon Ads report, “From Ads to… Continue reading STUDIE USA: NEW RESEARCH SHOWS AUDIENCES SEEK OUT AUTHENTIC CROSS-CULTURAL CONTENT

STUDY UK: TRUST IN ADVERTISING IS ON THE RISE

19. 6. 2024 For the first time in a decade, advertising is no longer the UK’s least trusted industry, as new research* from advertising industry think tank Credos shows it overtaking government and media. Dan Wilks, Director of Credos, outlines three reasons why trust is so important: “Firstly, when it comes to results, trust in brands and trust… Continue reading STUDY UK: TRUST IN ADVERTISING IS ON THE RISE

FOCUS ON MARKETING EFFECTIVENESS DECLINES, ACCORDING TO NEW STUDY

17. 6. 2024 The recent “Language of Effectiveness 2024” survey by Marketing Week and Kantar reveals a significant change in companies’ focus on marketing effectiveness. The study, which surveyed more than 1,200 marketers, shows a significant decline in the prioritization of marketing effectiveness. Only 53.4 percent of respondents believe attention to effectiveness has increased over the past three… Continue reading FOCUS ON MARKETING EFFECTIVENESS DECLINES, ACCORDING TO NEW STUDY

FOOTBALL EURO BEGINS, A FEAST OF FOOTBALL AND PARTNERSHIP ACTIVATIONS

14. 6. 2024 All month long, the media space will now belong to football. The partners of the championship or the national team want to take advantage of the attention that the individual matches will gain. The European Football Championship starts on Friday 14 June. The whole month will be dedicated to football, footballers and their fans. And,… Continue reading FOOTBALL EURO BEGINS, A FEAST OF FOOTBALL AND PARTNERSHIP ACTIVATIONS

ADVERTISING PRESSURE ON TV NOVA CONTINUES, MORE PRICE HIKES TO COME

11. 6. 2024 The most profitable player in the commercial TV market is seeing unabating pressure on its advertising space. As a result, some clients are already negotiating bookings for their additional investments. It is already certain that the price of TV advertising will increase again. Also in play is a change in the target group for 2025.… Continue reading ADVERTISING PRESSURE ON TV NOVA CONTINUES, MORE PRICE HIKES TO COME

COMMUNICATION SUMMIT: WHY IS POSITIVE COMMUNICATION GOOD?

11. 6. 2024 How to engage consumers with advertising messages or TV viewers with science news? That’s what this year’s Communication Summit conference answered. Communicate positively, simply, without greenwashing and smartly with AI. That’s how the 7th annual Communication Summit conference produced by Blue Events, which took place last week at the O2 universum, could be summed up.… Continue reading COMMUNICATION SUMMIT: WHY IS POSITIVE COMMUNICATION GOOD?

LINEAR TV DRIVES HIGHER ENGAGEMENT FOR QSRS THAN STREAMING, STUDY FINDS

9. 6. 2024 Among quick-serve restaurant brands, consumer search engagement as a response to TV advertising is still higher when the ad runs on linear TV rather than on a streaming platform. Consumers were 5% more likely to engage with quick-serve restaurants’ (QSR) or fast-food advertising on linear TV than on streaming platforms, according to EDO Ad EnGage.… Continue reading LINEAR TV DRIVES HIGHER ENGAGEMENT FOR QSRS THAN STREAMING, STUDY FINDS

STUDY USA: MORE THAN HALF OF VIEWERS FRUSTRATED ABOUT FINDING CONTENT

7. 6. 2024 Survey of U.S., European viewers indicates only a quarter of respondents can access all of their content in one place. Just over half of U.S. viewers are frustrated over their ability to be able to find content to watch on TV according to Comcast. In its report titled, “Content Discovery in a Multiscreen TV World:… Continue reading STUDY USA: MORE THAN HALF OF VIEWERS FRUSTRATED ABOUT FINDING CONTENT

FORUM MEDIA 2024: INTRODUCING THE FIRST ELEVEN INTERNATIONAL SPEAKERS

6. 6. 2024 Artificial intelligence as an aid to communication, research and the fight against disinformation – these are the main topics of this year’s annual MAM conference. The deadline for the largest domestic industry conference for marketing, communications and media professionals is still five months away, but we can already look forward to great presentations by the… Continue reading FORUM MEDIA 2024: INTRODUCING THE FIRST ELEVEN INTERNATIONAL SPEAKERS

STUDY USA: FAST CHANNEL GROWTH ACCELERATES

6. 6. 2024 Fast channels continue to grow in numbers, viewing time and ad impressions YoY according to Amagi.  A new report on free, ad-supported streaming channels indicates that their growth continues to accelerate, with the number of channels hours views and ad impressions all growing faster in Q1 2024 than they did in Q1 2023 a year… Continue reading STUDY USA: FAST CHANNEL GROWTH ACCELERATES

TARGETED ADVERTISING IS NOT YET VERY ATTRACTIVE TO THE MAJORITY

5. 6. 2024 The negative attitude of Czech society towards advertising is also reflected in targeted advertising. More than a third even mind it, according to research by Nielsen and ResSolution Group. In the Czech population in general, a negative attitude towards advertising prevails. Up to 83% of the Czech online population finds the amount of advertising in… Continue reading TARGETED ADVERTISING IS NOT YET VERY ATTRACTIVE TO THE MAJORITY

GENERATION Z AND CLASSICAL MEDIA? BETTER THAN IT LOOKS

3. 6. 2024 This year’s Innovation Lab focused on ways to most effectively reach Gen Z customers. Surprisingly, traditional media did not fare badly. Generation Z, people born between 1995 and 2009, is gradually getting older. Its descendants can easily attend high school today and make up the emerging Alpha generation (born since 2010). Among the Czech population… Continue reading GENERATION Z AND CLASSICAL MEDIA? BETTER THAN IT LOOKS