SEX, BRAINS, AND ADVERTISING
26. 5. 2022 At Brainy Bar 10, experts discussed the neuroscience behind the idea of the gendered brain, and the importance of external messaging and stimuli to the establishment of gender – Sam Peña-Taylor reports. “If the outside world is telling you something about yourself, it’s going to have a profound effect on your behaviour,” explains Gina Rippon, professor… Continue reading SEX, BRAINS, AND ADVERTISING
STUDY USA: BRANDS EMBRACE INCLUSION ARE PREFERRED AMONG CONSUMERS
25. 5. 2022 As America becomes more diverse, inclusivity is mission critical.Diversity, equity and inclusion (DEI) has become a critical topic for brands as consumers demand to see themselves reflected in advertising campaigns and for brands to do good in the world. Especially as America’s population is becoming more diverse — 42% of the population is composed of… Continue reading STUDY USA: BRANDS EMBRACE INCLUSION ARE PREFERRED AMONG CONSUMERS
CREATIVITY IN ADS MATTERS MORE THAN EVER
24. 5. 2022 Every marketer and brand these days has a little black box of tricks that they can use in advertising technology: animated ads, ad trackers, rich media with video and audio, high-impact playable ads. The list goes on. But while the technology gets more sophisticated, the experience for consumers has arguably gotten much worse. That’s because technology’s… Continue reading CREATIVITY IN ADS MATTERS MORE THAN EVER
WHY SERIOUS TIMES CALL FOR FUNNY ADVERTISING
24. 5. 2022 The world is a serious place right now, says Lucky Generals’ head of special ops, Paul Mallon, but that’s no reason why brands should be afraid to be funny Around 143 million mammals got torched in those Australian bush fires a couple of years back. No great giggles to be found there. We bounced to… Continue reading WHY SERIOUS TIMES CALL FOR FUNNY ADVERTISING
WHY ADVERTISING WILL NEVER DIE
23. 5. 2022 The ‘advertising is dead’ myth is especially bizarre because advertising has never been more alive. We have never had a wider, more varied array of options and opportunities available in advertising.
SUSTAINABILITY SHOULDN’T BURDEN CONSUMERS WITH GUILT OR EXPENSE
22. 5. 2022 In his first interview since becoming Unilever’s global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition. Unilever’s Samir Singh: Sustainability shouldn’t burden consumers with guilt or expense With the world emerging unevenly from a… Continue reading SUSTAINABILITY SHOULDN’T BURDEN CONSUMERS WITH GUILT OR EXPENSE
BRAND PURPOSE CAN HAVE A BUSINESS EFFECT
21. 5. 2022 Firms that decide to communicate socially beneficial topics must select carefully the area they want to focus on. A link between a topic and a brand that is not credible will backfire on the brand. That was the issue discussed at the Communication Summit. Brands that focus on non-commercial and non-profit projects as part of their… Continue reading BRAND PURPOSE CAN HAVE A BUSINESS EFFECT
MONITORING: ADVERTISING INVESTMENTS IN MEDIA ARE GROWING RAPIDLY THIS YEAR
19. 5. 2022 Monitored media advertising investments grew by almost a quarter year-on-year in April. Then for the first four months of 2022 they were up 15 percent, Nielsen Admosphere monitoring shows. Total monitored advertising investments in the media for the first four months of this year are up 15 percent year-on-year, according to AdIntel’s monitoring by Nielsen Admosphere.… Continue reading MONITORING: ADVERTISING INVESTMENTS IN MEDIA ARE GROWING RAPIDLY THIS YEAR
AMID STREAMING BOOM, SOME COMPANIES LOVE LINEAR TV
18. 5. 2022 Betting that they can’t compete with Netflix and hoping a diversified approach is more lucrative, A+E, Fox Corp. and AMC Networks are leaning into the cable bundle (and ad-supported streaming). When the upfronts return to New York City in mid-May after a two-year pandemic hiatus, broadcast TV is expected to play second fiddle. Though ABC, NBC and… Continue reading AMID STREAMING BOOM, SOME COMPANIES LOVE LINEAR TV
NOVA AND MARKÍZA OPEN CME CONTENT ACADEMY PROGRAMME
17. 5. 2022 TV Nova and TV Markíza are opening a two-year study programme to prepare candidates to work with the CME TV group. TV Nova and Markíza are launching a two-year CME Content Academy scholarship programme together with the Television Institute to prepare them for working for TV and ensure long-term collaboration on TV Nova and Markíza… Continue reading NOVA AND MARKÍZA OPEN CME CONTENT ACADEMY PROGRAMME
ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES FIVE YEARS AND BRINGS A LOT OF NEWS
12. 5. 2022 This spring marks the fifth anniversary of the Association of Commercial Television whose founding members are the Nova, Prima and Óčko TV groups. During its existence, AKTV has been actively involved in the TV industry and legislative processes and has become a respected stakeholder. To support its marketing activities, it has launched a B2B brand and… Continue reading ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES FIVE YEARS AND BRINGS A LOT OF NEWS
NOVA EXPANDS SOCIAL NETWORKS TO HBBTV, LAUNCHES SOCIAL TV
11. 5. 2022 Nova Group is launching Social TV, a hybrid broadcasting (HbbTV) app that extends its red button services. Nova Group launches Social TV app as part of hybrid broadcasting (HbbTV), extending its red button services. Viewers can launch the new feature with internet-connected smart TVs using the red button. The Social TV app allows the collection… Continue reading NOVA EXPANDS SOCIAL NETWORKS TO HBBTV, LAUNCHES SOCIAL TV
REPORT: CONNECTED TV VIDEO IMPRESSIONS SURPASS MOBILE
11. 5. 2022 Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has published findings from its 10th annual Global Benchmarks Report examining critical trends, advancements, and benchmarks in the video advertising industry. The report revealed that in 2021, CTV surpassed mobile as the channel with the greatest share of global video impressions, with… Continue reading REPORT: CONNECTED TV VIDEO IMPRESSIONS SURPASS MOBILE
NOVA WILL DEPLOY THE SHOW LEGO MASTERS TO PRIME-TIME FROM JUNE
9. 5. 2022 The TV format, which was directly co-created by the Lego brand, will be aired by Nova in primetime on Sundays in June. Starting Sunday, June 5, Nova TV will begin broadcasting a new competition show directly linked to the Lego brand. It is called Lego Masters and will occupy the airtime from 20:20 on Sunday… Continue reading NOVA WILL DEPLOY THE SHOW LEGO MASTERS TO PRIME-TIME FROM JUNE
CREATIVITY IN ADVERTISING CAMPAIGNS: AN INDISPENSABLE INGREDIENT IN THE RECIPE FOR SUCCESS AND IMMORTALITY
8. 5. 2022 Creative advertising campaigns are simply the most reliable tool available to marketers, which is why it’s a shame that today’s examples are outnumbered by those that don’t have much originality. Does this mean that creativity is dead? Not in the slightest - in fact, it’s quite the opposite.
GROWTH BROUGHT PRIMA TO THE TOP IN PRIME-TIME
5. 5. 2022 Czech TV’s stations remained the strongest domestic TV group in April in the over-15 general audience. Prima improved the most year-on-year, mainly thanks to its thematic channels. Czech TV’s stations again exceeded the 30% share threshold (30.39%) in the broader 15+ group in April this year, becoming the strongest TV group in this audience group.… Continue reading GROWTH BROUGHT PRIMA TO THE TOP IN PRIME-TIME
STUDY USA: FAMILY CO-VIEWING SURGES AMONG STREAMING AUDIENCES
5. 5. 2022 New Future Today survey finds that 94% of parents have increased co-viewing in the last year. While conventional wisdom holds that the proliferation of screens has produced more siloed viewing, a new survey commissioned by Future Today has found that family co-viewing among streaming audiences is actually increasing. “There is a misperception that the explosion in screens… Continue reading STUDY USA: FAMILY CO-VIEWING SURGES AMONG STREAMING AUDIENCES
WILLINGNESS TO PAY EXTRA FOR A SOCIALLY RESPONSIBLE BRAND IS GROWING
4. 5. 2022 After declining during the pandemic, willingness to pay extra for a socially responsible brand is on the rise again. For 44 % of Czechs, social responsibility is important when shopping. Up to 57 % are willing to pay extra for an environmentally friendly product or a product where a portion of sales goes to a… Continue reading WILLINGNESS TO PAY EXTRA FOR A SOCIALLY RESPONSIBLE BRAND IS GROWING
