PRIMA WILL START AUCTIONING OFF PART OF THE SPACE NEXT YEAR
4. 5. 2022 The Prima Group is trying to counter the expected outflow of advertising GRPs in linear TV and will introduce auction sales for part of its advertising space from 2023, following restrictions on rewind advertising in IPTV. And it is already announcing price increases. The Prima Group and its media agency Media Club will come up… Continue reading PRIMA WILL START AUCTIONING OFF PART OF THE SPACE NEXT YEAR
BIOPARTY ZEMANKA CAMPAIGNS ON TV FOR THE FIRST TIME
4. 5. 2022 Founder Jan Zeman became the face of the first television campaign of the Zemanek Brickworks. At the beginning of May, Biopekárna Zemanka entered television for the first time with the campaign “Biscuits one poem”. Jan Zeman, the owner of the company, became the face of the advertising spot in verse. With the new campaign, which… Continue reading BIOPARTY ZEMANKA CAMPAIGNS ON TV FOR THE FIRST TIME
CTV BENEFITS FROM COOKIES’ DECLINE
3. 5. 2022 With no reliance on third-party cookies, buyers are turning to CTV as a privacy-safe way to spend ad dollars efficiently and effectively, a new IAB report says. Context Digital video adspend is growing fast – up 49% in 2021 according to the IAB’s 2021 Video Ad Spend and 2022 Outlook report, with another 26% increase forecast for… Continue reading CTV BENEFITS FROM COOKIES’ DECLINE
MEDIA FREEDOM DAY & MEDIA FREEDOM ACT: WHAT FREEDOM LOOKS LIKE TO EUROPE’S MEDIA
3. 5. 2022 Today, broadcasters and streaming services around Europe celebrate Media Freedom Day[1]. As the European Commission drafts the European Media Freedom Act (EMFA), ACT, ABBRO, ACCeS, AKTV, ARCA, CRTV, UTECA and VÖP recall common principles to safeguard media pluralism, independence and sustainability. Any new regulations impacting audio-visual media should be assessed in light of general principles,… Continue reading MEDIA FREEDOM DAY & MEDIA FREEDOM ACT: WHAT FREEDOM LOOKS LIKE TO EUROPE’S MEDIA
CNN PRIMA NEWS SHARE EXCEEDS 1.5% AFTER TWO YEARS
3. 5. 2022 after two years of broadcasting, the average rating of CNN Prima News is 1.58% in the 15-69 audience group. After two years of broadcasting, the average audience share of CNN Prima News is 1.58% in the 15-69 audience group (full day, source: ATO-Nielsen Admosphere). This is this year’s average share, i.e. for the period January… Continue reading CNN PRIMA NEWS SHARE EXCEEDS 1.5% AFTER TWO YEARS
TV NOVA RECEIVES OFFICIAL SUSTAINABLE PRODUCTION CERTIFICATIONS
2. 5. 2022 Two projects of TV Nova have received official sustainable production certifications from the British Albert platform. The first one is a new series Mimořádné intelektové nadání (m.i.n.) directed by Marek Najbrt and Tomáš Pavlíček. the latter awarded project is the original sketch show První dobrá conducted by Vincent Navrátil. TV Nova has become the first… Continue reading TV NOVA RECEIVES OFFICIAL SUSTAINABLE PRODUCTION CERTIFICATIONS
WHY MARKETERS ARE RETURNING TO TRADITIONAL ADVERTISING
29. 4. 2022 Traditional advertising is alive, heading for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter.
NEW FAMILY VIEWING DYNAMICS GIVE RISE TO A MODERN-DAY HEIRLOOM
29. 4. 2022 In a world rapidly filling with NFTs, crypto and metaverse musings, high-value possessions are not always tangible. Instead, digital attachments are just as sentimental as physical ones. This love for all things virtual is giving rise to a new kind of family heirloom, one that is fluid, ever-lasting and crosses multiple generations — the entertainment… Continue reading NEW FAMILY VIEWING DYNAMICS GIVE RISE TO A MODERN-DAY HEIRLOOM
DO NOT DROWN IN MEDIOCRITY
28. 4. 2022 The right brand experience is a competitive advantage for brands, says Jiří Jón. The study entitled State of Brand Experience in the Czech Republic (refer to MAM 14/2022) by Ogilvy Consulting and GroupM showed that local companies should work on the set up of brand experience (BX). Jiří Jón, the head of Ogilvy Consulting and… Continue reading DO NOT DROWN IN MEDIOCRITY
MEDIA CLUB HAS A NEW CORPORATE IDENTITY: THE MODERN LOGO DESIGN REFLECTS THE MULTIMEDIA ATTRIBUTES OF THE PRIMA GROUP
27. 4. 2022 Media Club has a new corporate identity. Modern logo design reflects the multimedia attributes of the Prima Group. After nine years, the media agency Media Club is changing its logo and its graphic design. The new symbol, the used colour palette and the added Prima logo synergistically reflect the key attributes of the Prima Group. Behind… Continue reading MEDIA CLUB HAS A NEW CORPORATE IDENTITY: THE MODERN LOGO DESIGN REFLECTS THE MULTIMEDIA ATTRIBUTES OF THE PRIMA GROUP
PRIMA LAUNCHES #DON’TSWITCH CAMPAIGN TO LIMIT AD REWINDS
27. 4. 2022 Prima has revealed the shape of the campaign it will launch on TV from Sunday 2 May to limit rewind advertising. The Prima Group is launching the #Don’tRewind (Nepřetáčej) communications campaign from May, explaining to viewers that ad revenue is vital to Prima as a commercial broadcaster. The campaign follows the widespread introduction of restrictions on… Continue reading PRIMA LAUNCHES #DON’TSWITCH CAMPAIGN TO LIMIT AD REWINDS
VOYO WANTS TO BE PART OF THE BIG THREE. WE ARE ALREADY NUMBER TWO IN THE MARKET, SAYS DANIEL GRUNT
27. 4. 2022 Nova TV has already succeeded in beating HBO Max in the number of subscribers to its video service Voyo. It is the second strongest streaming service in the Czech Republic and Slovakia. However, Disney+ entering the local market on 14 June may shuffle the ranking. According to Daniel Grunt, Chief Digital Officer in CME, which… Continue reading VOYO WANTS TO BE PART OF THE BIG THREE. WE ARE ALREADY NUMBER TWO IN THE MARKET, SAYS DANIEL GRUNT
NOVA PREPARING A DAILY SOAP ABOUT YOUNG PEOPLE FOR VOYO
26. 4. 2022 Nova TV is filming a daily soap opera for its Voyo video portal about a group of young people living in a large apartment in Prague. It is based on the German format Berlin – Tag & Nacht that has been produced by RTL since 2011. “The daily series will provide a realistic view of a group of young people living… Continue reading NOVA PREPARING A DAILY SOAP ABOUT YOUNG PEOPLE FOR VOYO
HBBTV SYMPOSIUM AND AWARDS 2022 CALLS FOR SPONSORS
26. 4. 2022 The 10th HbbTV Symposium and Awards on November 9-10, 2022 in Prague, Czech Republic, will provide a unique platform to target top-level executives of the global connected TV industry with commercial and promotional activities. The HbbTV Association, which co-hosts the in-person event with the Czech Association of Commercial Television (AKTV), has compiled several attractive sponsorship… Continue reading HBBTV SYMPOSIUM AND AWARDS 2022 CALLS FOR SPONSORS
EGRP CAMPAIGNS HELP INCREASING AFFINITY AND REACH
26. 4. 2022 eGRP campaigns bring greater reach and improved affinity, especially to clients willing to address a younger target group, describes Petr Hatlapatka from Media Club. At the beginning of 2022, the media agency Media Club included a portion of online video space (digital eGRPs) in TV packages, expecting maximisation of reach and improved affinity of campaigns in a selected target… Continue reading EGRP CAMPAIGNS HELP INCREASING AFFINITY AND REACH
HOW TODAY’S TV DRIVES BRANDS?
26. 4. 2022 Do you know how today’s TV drives brands? Egta and The Global TV Group asked 23 CEOs, Director-Generals and Presidents of TV companies and ad sales companies to share their views on the many facets of today’s TV. Some aspects are widely recognised, others are yet to be discovered. These key insights are now freely… Continue reading HOW TODAY’S TV DRIVES BRANDS?
RESEARCH: CZECHS CONSIDER MEDIA INDEPENDENCE IMPORTANT
26. 4. 2022 Research in the Visegrad Four countries found that the public supports EU measures on media freedom. The first comprehensive survey of public attitudes towards media freedom in the Czech Republic, Hungary, Poland and Slovakia shows that 52% of people are concerned about the state of media freedom in their country. 71% of respondents support stronger… Continue reading RESEARCH: CZECHS CONSIDER MEDIA INDEPENDENCE IMPORTANT
CZECH TV GRP VOLUME ALMOST UNCHANGED
25. 4. 2022 For the first quarter of this year, the volume of TV advertising GRPs was almost unchanged compared to the same period last year. The total volume of TV advertising GRPs delivered during the first quarter of this year remained almost at the same level as in the comparable period last year. It was down 0.5%… Continue reading CZECH TV GRP VOLUME ALMOST UNCHANGED
