OPERATORS AND TV NOVA WANT TO TACKLE “AD SKIPPING” TOGETHER

23. 2. 2022 IPTV operators consider it necessary that the change in the offer relating to skipping ads in the backview is discussed in the light of customer needs and that the discussion takes place across the market. TV Nova agrees with this. IPTV operators consider it necessary to have a cross-market discussion about a possible change in… Continue reading OPERATORS AND TV NOVA WANT TO TACKLE “AD SKIPPING” TOGETHER

GLOBAL SVOD SUBSCRIPTIONS TO REACH 1.75 BILLION IN 2027

22. 2. 2022 Global SVoD subscriptions will reach 1.75 billion by 2027, Digital TV Research has found. Netflix, Disney Plus and Amazon Prime Video will account for half of total. Over the next five years, the number of SVoD subscribers is expected to rise by 550 million. The report added that China and the US will together account for… Continue reading GLOBAL SVOD SUBSCRIPTIONS TO REACH 1.75 BILLION IN 2027

TIME SPENT IN FRONT OF THE TV EXCEEDED 4 HOURS LAST YEAR, THE HIGHEST IN 25 YEARS

22. 2. 2022 The surge in TV viewership in the first year of the pandemic continued into 2021. Time spent in front of a TV screen has surpassed the four-hour-a-day mark for the first time.

INTERNET VIDEO VIEWING “SKYROCKETING” IN THE CZECH REPUBLIC

22. 2. 2022 Internet video viewing “skyrocketing” in the czech republic according to the national transmission company CRa. CRa adds that it provides infrastructure for OTT services to customers such as the TV groups Prima and Nova and the Mafra publishing house. It is also developing the possibility of targeted content broadcasting within HbbTV. Commenting on the development,… Continue reading INTERNET VIDEO VIEWING “SKYROCKETING” IN THE CZECH REPUBLIC

TOP MEDIA: NOVA STILL HAS THE HIGHEST REVENUE, SEZNAM.CZ THE HIGHEST PROFIT

21. 2. 2022 TV Nova tops the ranking of media companies operating in the Czech Republic in terms of revenue, Seznam in terms of profit. TV Nova Group was the strongest media company by turnover in the Czech Republic, according to its 2020 results (the latest available at the moment). In the first year of the pandemic, it… Continue reading TOP MEDIA: NOVA STILL HAS THE HIGHEST REVENUE, SEZNAM.CZ THE HIGHEST PROFIT

RESEARCH: TV ADS A KEY PART OF LIVE SPORTS VIEWING

18. 2. 2022 Magnite, the independent omnichannel sell-side advertising platform’s study, CTV Live Streaming: TV’s Next Big Moment, finds broad adoption of live streaming TV among CTV viewers across all age groups. “Anecdotally, we know that live TV, especially live sports, is unparalleled in its ability to get people engaged and we commissioned this study to better understand how… Continue reading RESEARCH: TV ADS A KEY PART OF LIVE SPORTS VIEWING

PRIMA IS PREPARING A REALITY SHOW TALENT AGAIN THIS YEAR, IT HAS OPENED CASTING

18. 2. 2022 TV Prima and Slovakia’s TV Joj have started preparations for the next series of the show Czechia Slovakia’s Got Talent. TV Prima is preparing another series of the talent reality show Czechia Slovakia’s Got Talent for this year. This is one of its regular shows. The TV station has currently opened casting for the tenth… Continue reading PRIMA IS PREPARING A REALITY SHOW TALENT AGAIN THIS YEAR, IT HAS OPENED CASTING

CONSUMER PRESSURE ON BRANDS FOR SUSTAINABILITY IS INCREASING

18. 2. 2022 Consumers are increasingly demanding a sustainable dimension and clear values from brands. Despite the pandemic, the direction of consumer behaviour, attitudes and preferences has not changed much in recent years. Trends that were observed before the outbreak of the covid-19 pandemic are still broadly valid and growing. This is according to this year’s Global Trends… Continue reading CONSUMER PRESSURE ON BRANDS FOR SUSTAINABILITY IS INCREASING

ABOUT A TENTH OF CZECHS WATCH TV SERIES PREVIEWS ON THE WEB

15. 2. 2022 The option to watch TV series previews on online platforms has been used by 9 % of the Czech internet population over 15 years old, according to research by Nielsen Admosphere. The opportunity to watch TV series previews on internet platforms was used by 9 % of the Czech internet population over 15 years old.… Continue reading ABOUT A TENTH OF CZECHS WATCH TV SERIES PREVIEWS ON THE WEB

THE FUTURE OF VIDEO ADVERTISING IS CONTEXTUAL AND AUTOMATIC

14. 2. 2022 2021 saw a surge in interest in contextual advertising as brands and publishers scrambled to determine how they will target and measure audiences after the imminent death of the third-party cookie on Chrome. With granular information about individual audience members’ interests and behaviors disappearing, advertisers are looking to context as a way to serve audiences… Continue reading THE FUTURE OF VIDEO ADVERTISING IS CONTEXTUAL AND AUTOMATIC

TOP SUPER BOWL ADS: 2016-2021

13. 2. 2022 Nothing says Super Bowl like telling people to zip it because there’s finally a break in the game If you’re like me, you’re not really into the Super Bowl because of the game. You’re here for two things: 1. An excuse to eat a wide variety of foods that aren’t that exciting on their own,… Continue reading TOP SUPER BOWL ADS: 2016-2021

VOYO HAS ALREADY OVERTAKEN HBO AND IS CATCHING UP WITH NETFLIX. WE ARE INVESTING AND GROWING FASTER THAN EXPECTED, SAYS NOVA’S DIGITAL BRAIN

11. 2. 2022 The fairy tale of Cinderella who turns into a princess may have its reflection in the business world. The grimy beauty could be called Voyo. Nova TV established its video library in 2012 but forgot about it for many years. And now? It is the epicentre of digital transformation of the Czech commercial number one. Last… Continue reading VOYO HAS ALREADY OVERTAKEN HBO AND IS CATCHING UP WITH NETFLIX. WE ARE INVESTING AND GROWING FASTER THAN EXPECTED, SAYS NOVA’S DIGITAL BRAIN

THE 10TH HBBTV SYMPOSIUM AND AWARDS WILL TAKE PLACE IN PRAGUE

11. 2. 2022 The 10th HbbTV Symposium and Awards will take place in Prague, Czech Republic, on November 9 and 10, 2022. This was announced today by the HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes. The… Continue reading THE 10TH HBBTV SYMPOSIUM AND AWARDS WILL TAKE PLACE IN PRAGUE

SUPER BOWL 2022: THE TECH BEHIND THE BIG GAME COMMERCIALS

10. 2. 2022 This year, AI will be featured in several advertising and marketing efforts at the Super Bowl Advertising in the Super Bowl has always been pricey, but Super Bowl LVI hit a new record: $7 million for a 30-second spot. NBC Sports, which will be airing the big game on Feb. 13, said in-game ad spots substantially are… Continue reading SUPER BOWL 2022: THE TECH BEHIND THE BIG GAME COMMERCIALS

GALLERY: SHOWCASE OF COMMERCIALS AT THIS YEAR’S SUPER BOWL

10. 2. 2022 On Sunday, February 13, the Super Bowl, the number one advertising event in the US market, will take place. MediaGuru shares a selection of this year’s ads. The final of the American National Football League, called the Super Bowl, takes place this year on Sunday, February 13. In addition to the sporting experience, it is… Continue reading GALLERY: SHOWCASE OF COMMERCIALS AT THIS YEAR’S SUPER BOWL

MORE AMERICANS STREAMING THAN WATCHING PAY TV, SURVEY FINDS

10. 2. 2022 TransUnion says trend is favorable for advertisers: A new poll said that an important tipping point has been reached, with more Americans saying they’ve streamed TV or movies in the past month than watched cable and satellite TV. According to the survey, conducted by The Harris Poll for TransUnion, the credit agency that has gotten into the connected… Continue reading MORE AMERICANS STREAMING THAN WATCHING PAY TV, SURVEY FINDS

DELAYED TV VIEWING INCREASED BY A THIRD IN A YEAR

9. 2. 2022 The dominant source of TV viewing continues to be so-called live viewing, accounting for 84 % of total TV viewing. However, the share of delayed viewing is increasing. The share of delayed TV viewing exceeded 16 % in January this year, increasing by 3.8 percentage points year-on-year. Live (linear) viewing accounts for almost 84 %… Continue reading DELAYED TV VIEWING INCREASED BY A THIRD IN A YEAR

BRAND-BUILDING ADS AND THE SHOPPER JOURNEY

9. 2. 2022 Consumers who purchase after viewing an OTT advertisement are more likely to be new-to-brand (75% of users) than those who did not get exposed to an OTT advertisement (60% of users). That’s according to a new report from WARC and Perpetua, a supplier of e-commerce advertising and intelligence software, which analyses the impact of brand-building… Continue reading BRAND-BUILDING ADS AND THE SHOPPER JOURNEY