INTERNET VIEWING OF PAID VIDEOS IN THE CZECH REPUBLIC HAS TRIPLED IN TWO YEARS
23. 3. 2022 The Czech Statistical Office report declares, that the video viewing on internet is increasing in the Czech Republic. About 1.4 million people over the age of 16 watch videos on paid sites. According to annual data from the Czech Statistical Office (CSO), videos on the internet were watched by an average of 5.5 million people… Continue reading INTERNET VIEWING OF PAID VIDEOS IN THE CZECH REPUBLIC HAS TRIPLED IN TWO YEARS
PRIMA PLANS TO AIR LICENSING SHOW MY MAN CAN DO IT
22. 3. 2022 Prima Television is preparing a new licensed entertainment-competition format, which will be broadcasted in the Czech Republic under the title My Man Can Do It. Prima Television has started filming a new entertainment show My Man Can Do It. The competition, in which men perform curious tasks and their wives bet on their performance, is… Continue reading PRIMA PLANS TO AIR LICENSING SHOW MY MAN CAN DO IT
IAB: DIGITAL VIDEO ADVERTISING INCREASES THE REACH OF LINEAR TV CAMPAIGNS
22. 3. 2022 The European digital video advertising market is currently growing rapidly and the volume of advertising investment for linear TV and non-linear TV is converging in Europe, an IAB and PubMatic report has found. More than a third of total ad investment (36%) directed to digital is intented for digital video advertising (instream, outstream, in-banner video)… Continue reading IAB: DIGITAL VIDEO ADVERTISING INCREASES THE REACH OF LINEAR TV CAMPAIGNS
THE TV SET IS THE COMPETITIVE ARENA FOR HIGH QUALITY AV CONTENT
21. 3. 2022 TV set viewing continues to dominate the majority of people’s video consumption. Across 2021, individuals spent on average 3 hours and 37 minutes per day consuming content on a TV screen – which accounted for 71% of total daily video content consumption. Those aged between 16 and 34 on average spent 2 hours 15 minutes… Continue reading THE TV SET IS THE COMPETITIVE ARENA FOR HIGH QUALITY AV CONTENT
WELCOME TO THE NEW NORMAL, IT’S THE SAME AS THE OLD ONE
21. 3. 2022 Despite dire predictions of Covid-driven decline for some sectors and exponential growth for others, we’re largely where we would have been if it had never happened. The two-year span that will be forever known as the ‘Covid Years’ was a dark time. You had to find your entertainment where you could. And, for me, one… Continue reading WELCOME TO THE NEW NORMAL, IT’S THE SAME AS THE OLD ONE
STUDY CANADA: TV REACHES THE LARGEST AUDIENCES
21. 3. 2022 Despite the growth in streaming, TV continues to draw in the largest audience. Based on our access to the latest data, along with evidence from other industry experts, TV is still strong today and the best place for marketers to invest their advertising dollars. SVODs supplement regular TV consumption Canadian audiences (2+) are watching less… Continue reading STUDY CANADA: TV REACHES THE LARGEST AUDIENCES
ADVERTISING INVESTMENT IN MEDIA GROWS IN DOUBLE DIGITS THIS YEAR
17. 3. 2022 According to data from Nielsen Admosphere monitoring, the first two months of this year are significantly better than January and February 2021 in terms of total advertising investment in media. Nielsen Admosphere’s advertising investment monitoring records a year-on-year increase of almost 17% in gross investment for the purchase of advertising space in the first two… Continue reading ADVERTISING INVESTMENT IN MEDIA GROWS IN DOUBLE DIGITS THIS YEAR
IF YOU WANT ATL MEDIA TO WORK HARD, YOU MUST WORK HARD TOO
15. 3. 2022 Measure what is key for each channel and don’t get led on by fancy metrics that don’t do anything for your media objective. You have defined your target audience, you know your budgets and you know what you want to achieve. That is a great start. But don’t stop there if the budget you have, or… Continue reading IF YOU WANT ATL MEDIA TO WORK HARD, YOU MUST WORK HARD TOO
A THIRD OF ADS USE HUMOUR AND THIS IS IN DECLINE
15. 3. 2022 One-third of ads use some form of humour and those that do are more effective. An overview of humour in advertising: Humour is used more often in TV (37%) and YouTube (30%) advertising but is less popular in print/outdoor (15%) and website ads (12%). One-third of ads use some form of humour and those that… Continue reading A THIRD OF ADS USE HUMOUR AND THIS IS IN DECLINE
THE PSYCHOLOGY OF MARKETING TO THE HYPER-STRESSED
15. 3. 2022 Many consumers no longer have the same cognitive resources for decision-making. For two years, consumers in the U.S. have been struggling to adapt to a new normal, whatever that may mean. The result has been massive stress. A March 2021 survey by the American Psychological Association that showed Americans were more stressed than ever before. Almost… Continue reading THE PSYCHOLOGY OF MARKETING TO THE HYPER-STRESSED
THE CTV/OTT ADVERTISING INDUSTRY: WHAT LIES AHEAD IN 2022
15. 3. 2022 The explosive growth of Connected TV or CTV adspend is attracting new players and Unruly’s Lee Smith looks at how this will impact the issues of content, services and technology for the platform. 2021 was a record year in terms of ad spending and 2022 is set to witness even more growth, with the global… Continue reading THE CTV/OTT ADVERTISING INDUSTRY: WHAT LIES AHEAD IN 2022
CTV ADVERTISERS ARE BETTING QR CODES AREN’T JUST A FAD
14. 3. 2022 Beyond the attention at the Super Bowl, TV marketers see QR codes as the golden ticket for measurement and conversions When a bright-colored square floated on people’s TV screen on Super Bowl Sunday, some viewers might have rolled their eyes, but they weren’t confused. More than 20 million people knew to direct their phones toward their… Continue reading CTV ADVERTISERS ARE BETTING QR CODES AREN’T JUST A FAD
CREATIVE ADVERTISING IS IN CRISIS
11. 3. 2022 The author of this article is Orlando Wood, Chief Innovation Officer at System1. The following text is a summary of his book Lemon, which has sparked a positive reaction and seems to have struck a chord with advertisers, agencies (planners and creatives), media owners and broadcasters. It seems to be the start of something new.… Continue reading CREATIVE ADVERTISING IS IN CRISIS
HOW MARKETERS ARE LEVERAGING CREATIVE REFRESH FOR CTV SUCCESS
10. 3. 2022 Marketing teams are prioritizing the creative refresh as they work to drive video and CTV campaign performance. This process of updating ad creatives based on consumer engagement and response metrics differs from practices such as dynamic creative optimization, which focuses more on creating multiple variations of different ad units. The changes that come with a… Continue reading HOW MARKETERS ARE LEVERAGING CREATIVE REFRESH FOR CTV SUCCESS
SMART TVS BECOME DEFAULT PLATFORM FOR VIEWING STREAMED CONTENT
10. 3. 2022 A new Parks Associates white paper finds that more than half of U.S. broadband homes own smart TVs Fifty-five percent of U.S. broadband homes now own a smart TV, driving the television to become the default platform to watch streaming content, according to a new white paper from Parks Associates. The paper, “OTT Streaming Trends… Continue reading SMART TVS BECOME DEFAULT PLATFORM FOR VIEWING STREAMED CONTENT
NOVA EXTENDS TV NEWS FOOTAGE, INCLUDES UKRAINIAN BROADCASTS
9. 3. 2022 TV Nova is expanding the space for news coverage from Ukraine. It has also extended the footage of several of its programmes and included Ukrainian TV broadcasts on the web. TV Nova is expanding the footage of its main news show, Televizni noviny, to one hour as part of its coverage of the war in… Continue reading NOVA EXTENDS TV NEWS FOOTAGE, INCLUDES UKRAINIAN BROADCASTS
WHAT I WISH I KNEW ABOUT BRAND STRATEGY 10 YEARS AGO
8. 3. 2022 Marcelo Ferrarini Carneiro, Senior Manager, Global Insights at the LEGO Group ponders what he wish he knew when he was starting out in brand strategy 10 years ago. When I joined a brand consultancy 10 years ago, coming fresh from a finance-focused business undergrad, two things became clear to me, really fast: This stuff is… Continue reading WHAT I WISH I KNEW ABOUT BRAND STRATEGY 10 YEARS AGO
OPINION: IS DIGITAL MEDIA KILLING TV ADVERTISING?
8. 3. 2022 When we think about digital media, we are mainly considering social media platforms, websites and streaming services. TV advertising tends to feel very different, perhaps because it has been around for so long. But don’t mistake it for an outdated service. Adverts on the television hold more potential than you may realize, and are certainly… Continue reading OPINION: IS DIGITAL MEDIA KILLING TV ADVERTISING?
