WORLD TELEVISION DAY CELEBRATES TODAY’S TV AROUND THE GLOBE

19. 11. 2021 TV companies around the world celebrate World Television Day on 21 November to remind us of television’s continuous and profound transformation to become TV, a Total Video experience. As part of the annual United Nations initiative, a 30 second-spot will be broadcast and shared online worldwide as an invitation to discover it all. Tomorrow’s TV, created… Continue reading WORLD TELEVISION DAY CELEBRATES TODAY’S TV AROUND THE GLOBE

SWITCHING ON TO CONNECTED TV? FOUR THINGS ADVERTISERS NEED TO KNOW

18. 11. 2021 While connected TV offers advertisers more choice and reach than ever before, brands must update their view of how to advertise on this platform, argues IAB UK’s Elizabeth Lane. When it comes to TV, one thing hasn’t changed. What we watch – from Squid Game to Succession, and from Love Island to Line of Duty –… Continue reading SWITCHING ON TO CONNECTED TV? FOUR THINGS ADVERTISERS NEED TO KNOW

UK STUDY: SMART TV RECOMMENDATIONS KEY TO CONTENT DISCOVERY

18. 11. 2021 More than half (56 per cent) of adults with a connected TV (CTV)  surveyed in the EU5, and 59 per cent of those in UK, said they were willing to watch ads on TV in exchange for free content in response to the rising costs of streaming subscriptions, reveals a consumer study commissioned by Samsung… Continue reading UK STUDY: SMART TV RECOMMENDATIONS KEY TO CONTENT DISCOVERY

INTEREST IN THE NEWS ON SMARTPHONES INCREASED IN THE CZECH REPUBLIC

18. 11. 2021 People’s interest in online news on mobile phones, tablets or e-readers has grown by nearly 20% over three years, according to the Media Project research data. Over the last three years, people’s interest in consuming the news online on smartphones, tablets or e-readers has grown by nearly 20 percent. According to the Media Project research… Continue reading INTEREST IN THE NEWS ON SMARTPHONES INCREASED IN THE CZECH REPUBLIC

TOMORROW’S TV, CREATED TODAY

18. 11. 2021 Introduction – TV industry leaders on how TV drives brands On the occasion of the 25th anniversary of World Television Day, celebrated each year on 21 November, egta asked TV industry leaders around the world to share how TV has evolved to become much more than it used to be and how it drives brands’… Continue reading TOMORROW’S TV, CREATED TODAY

TV IS WATCHED MAINLY LIVE, IN DIGITAL ON DEMAND

16. 11. 2021 Live TV viewing remains the strongest type of linear TV viewing. TV content in the digital environment is watched most often on demand. Most TV viewing in the linear TV broadcasting is live, i.e. occurs at the time scheduled for individual programmes. According to the data from the official measurement of ATO-Nielsen Admosphere, live TV… Continue reading TV IS WATCHED MAINLY LIVE, IN DIGITAL ON DEMAND

ADVERTISING AT THE CROSSROADS – GAINING ATTENTION VS SELLING OUR SOUL

16. 11. 2021 At a crossroads on the value of ‘viewability’, advertising needs to embrace quality of attention as a true measure of potential audience and business impact. Dan Machen is Head Of Strategy at Lionize. Clarkson, Mississippi is home to the crossroads that sparked the myth of, ‘Devil at the Crossroads’ – the legend of the Blues player, Robert Johnson, who transformed… Continue reading ADVERTISING AT THE CROSSROADS – GAINING ATTENTION VS SELLING OUR SOUL

TV ADVERTISING DRIVES CHEAPER ONLINE JOURNEYS

16. 11. 2021 The pandemic has boosted online shopping and retail media but TV advertising retains a vital role for advertisers, according to new research. Why it matters With online-born businesses now the biggest category of advertiser on TV (spending £1bn in 2021), TV industry body Thinkbox commissioned an econometric analysis of ten online businesses, proven to have… Continue reading TV ADVERTISING DRIVES CHEAPER ONLINE JOURNEYS

OVERVIEW: REALITY & ENTERTAINMENT TV FORMATS THAT ARE IN ABROAD

15. 11. 2021 A reality show with celebrities or a competition of model railway masters. Here is an overview of the most watched reality and entertainment TV formats abroad Globally, the current autumn TV season is still dominated by The Masked Singer. It is the most watched format on important markets – in the USA, Germany or the Netherlands.… Continue reading OVERVIEW: REALITY & ENTERTAINMENT TV FORMATS THAT ARE IN ABROAD

THE FUTURE OF MEASURING A FRAGMENTED MEDIA LANDSCAPE

14. 11. 2021 Measuring media has never been as precise as stakeholders would like. Adding CTV (connected TV) and ATV (advanced TV) to an already intricate mix compounds the complexities. I recently asked Scott McDonald, president and CEO of the Advertising Research Foundation, to update us on efforts to improve the process. Paul Talbot: Could you share a bit… Continue reading THE FUTURE OF MEASURING A FRAGMENTED MEDIA LANDSCAPE

WILL 2022 BE ADDRESSABLE’S BREAKOUT YEAR?

12. 11. 2021 Where does addressable TV advertising stand now, what challenges remain, and will 2022 really prove to be a tipping point? Executives from agencies, television and ad-tech companies offered their takes during a recent webinar held by Go Addressable, the initiative formed this year by Altice USA, Charter Communications, Comcast, Cox Media, WarnerMedia/DirecTV Dish Media and… Continue reading WILL 2022 BE ADDRESSABLE’S BREAKOUT YEAR?

TV ADVERTISING CELEBRATES 80 YEARS THIS YEAR. THE FIRST AD APPEARED ON TV SCREENS IN 1941

10. 11. 2021 Television advertising celebrates 80 years this year. It first appeared on screens in 1941. Since then, it has evolved over a long period of time.

MEDIA CLUB AND NOVA SHOW OFF THEIR OCTOBER PERFORMANCES

9. 11. 2021 Both czech major stations in the tv advertising market point to october’s successes in their materials. Nova TV Group and Media Club, the main players in the TV advertising market, boast about their October results. While Nova highlights the number of prime-time wins in the 15-54 audience group, rival Media Club presents the frequency of… Continue reading MEDIA CLUB AND NOVA SHOW OFF THEIR OCTOBER PERFORMANCES

WHAT WILL THE VIDEO MARKET LOOK LIKE IN 2022?

9. 11. 2021 The latest edition of TV Key Facts is titled ‘Restart.’ We are in the midst of a shift to a new era where media, consumers and brands are building the world of tomorrow together, combining the best of innovation with sustainable and responsible practices. The TV Key Facts report assembles trends, research and data to… Continue reading WHAT WILL THE VIDEO MARKET LOOK LIKE IN 2022?

CTV SECURES ITS LEADING SHARE OF VIDEO AD IMPRESSIONS

5. 11. 2021 Connected TV continued to hold a comfortable lead in video ad impressions in Q3 2021, with a 35% share, according to the latest quarterly “State of Streaming” report from Extreme Reach.  CTV’s share has been 35% or higher in each of the past five quarters, and hit 41% in this year’s first quarter. Since the pandemic broke… Continue reading CTV SECURES ITS LEADING SHARE OF VIDEO AD IMPRESSIONS

SMART TV OWNERS HAVE MONEY, STILL WATCH AVOD, STUDY FINDS

5. 11. 2021 Vizio and Magid said 55% of smart TV owners watch AVOD. Smart TV owners have higher-than-average incomes and spend more on subscription VOD, but also watch ad-supported streaming programming. A study conducted by Vizio and Magid found that 55% of U.S. smart TV owners — age 18-64 — watch ad-supported video-on-demand (AVOD) programming weekly. Only 39% of… Continue reading SMART TV OWNERS HAVE MONEY, STILL WATCH AVOD, STUDY FINDS

CONSUMERS WANT MORE STREAMING IN MORE PLACES

4. 11. 2021 Advent of 5G, self-driving vehicles increases availability of CTV outside the home, Vericast says. SAN ANTONIO—Although streaming Connected TV (CTV) has become a reality for more consumers than ever before, viewers are optimistic about the increasing availability of streaming outside the home environment, according to a new survey. CTV is defined as a TV that… Continue reading CONSUMERS WANT MORE STREAMING IN MORE PLACES

LOOK OUT!

4. 11. 2021 How do you create effective and memorable advertising in a world that seems to be turning inwards? That’s the question at the heart of my new book Look out, an advertising guide for today’s world. The book is a study of attention – of what I describe as ‘narrow-’ and ‘broad-beam’ attention. Drawing further on the… Continue reading LOOK OUT!