5 GREAT VALENTINE’S DAY VIDEO CAMPAIGNS THAT INSPIRE
3. 2. 2022 Every year, brands worldwide set themselves apart from the competition by creating touching Valentine’s Day video campaigns. Some brands focus on the “romantic” aspect of February 14th, while others focus on togetherness in all its shapes forms. But what they all have in common is that they’re heartwarming, and most importantly, they raise brand awareness.… Continue reading 5 GREAT VALENTINE’S DAY VIDEO CAMPAIGNS THAT INSPIRE
LIDL, KAUFLAND AND ALBERT INVESTED THE MOST IN ADVERTISING IN 2021
2. 2. 2022 Food chains led by Lidl, Kaufland and Albert were the biggest advertisers last year, according to Nielsen Admosphere monitoring. Three foreign food chains were the biggest advertisers in 2021. Food also became the strongest advertising segment in the Czech Republic. They are followed by the banking/insurance and electronics segments in terms of volume of advertising… Continue reading LIDL, KAUFLAND AND ALBERT INVESTED THE MOST IN ADVERTISING IN 2021
GRUNT: VOYO EXCEEDED THOUSANDS OF 350 SUBSCRIBERS
30. 1. 2022 The number of Voyo video subscribers was to exceed 350,000. Another milestone is reaching 500,000 subscribers. The number of Voyo subscribers should have exceeded number of 350,000. This was stated on the social network LinkedIn by Daniel Grunt, the director of new media TV Nova and CME. This is the first officially published number of… Continue reading GRUNT: VOYO EXCEEDED THOUSANDS OF 350 SUBSCRIBERS
NOVA SPORT WILL OPERATE A NEW SPORT STUDIO SINCE THE MIDDLE OF THE YEAR
28. 1. 2022 Nova Group is building a new multifunctional sports studio, that will be used for broadcasting Nova Sport stations. It will be presented for the first time in the middle of 2022. The studio will use the latest technology, including high-resolution digital walls and other display elements. The studio should be dominated by simple and clean… Continue reading NOVA SPORT WILL OPERATE A NEW SPORT STUDIO SINCE THE MIDDLE OF THE YEAR
IN THE SPRING, NOVA WILL INCLUDE THREE NEW PREMIERE SERIES AND THE REALITY SHOW
28. 1. 2022 TV group Nova will include three more premiere series in the spring broadcast, as well as new episodes of the reality show Your Face Has a Known Voice. The Nova television group will also include the new original series Chlap, Šéfka in its spring broadcast and will also present the new parts of the series… Continue reading IN THE SPRING, NOVA WILL INCLUDE THREE NEW PREMIERE SERIES AND THE REALITY SHOW
VIEWERS PAY MORE ATTENTION TO ADS ON TV THAN ON YOUTUBE AND FACEBOOK
27. 1. 2022 An extensive study conducted in German-speaking countries revealed that linear TV and BVOD show much better results in viewers’ aided and unaided ad awareness and in the purchase intention.
NEW INITIATIVE AIMS TO SUPPORT DEVELOPMENT OF ADDRESSABLE MEDIA IN EUROPEAN MARKETS
25. 1. 2022 The 2020s are set to be the decade of addressable media as consumption continues to shift toward connected platforms, opening up new possibilities for audience targeting, measurement, attribution and optimization – not just in digital, but in TV, audio, out-of-home (OOH), games and newer media formats and platforms. For many industry participants, addressability – as… Continue reading NEW INITIATIVE AIMS TO SUPPORT DEVELOPMENT OF ADDRESSABLE MEDIA IN EUROPEAN MARKETS
NUMBER OF VIEWS AND TIME SPENT WATCHING ONLINE VIDEO INCREASED LAST YEAR
24. 1. 2022 The number of video views on the Czech Internet and the time spent watching online video increased last year. The strongest providers according to these indicators are Seznam and FTV Prima. The number of video views on the Czech Internet and time spent watching online videos increased last year. This is shown by the data… Continue reading NUMBER OF VIEWS AND TIME SPENT WATCHING ONLINE VIDEO INCREASED LAST YEAR
THE PANDEMIC AND CONNECTED TV MEAN THE POOL OF TV ADVERTISERS IS MORE DIVERSE
23. 1. 2022 TV is not only for big advertisers and now has a more diverse advertiser set – and that transition accelerated because of the pandemic, Katie Coteman, Vice President, Advertising and Partnerships at Discovery told The Future of TV Advertising Global in London last month. “Some of the bigger traditional advertisers were pulling away [from TV… Continue reading THE PANDEMIC AND CONNECTED TV MEAN THE POOL OF TV ADVERTISERS IS MORE DIVERSE
SHORT ESSAY: LINEAR TV IS DEAD, LONG LIVE LINEAR TV
22. 1. 2022 The position of streaming services is seemingly strong, but linear TV still reigns supreme, suggests Erika Luzsicza in her short essay. Media-wise, streaming services seem to be greatly overshadowing linear TV. This is helped by the various records set with some regularity by both global and purely local players. Sometimes it seems that entering the… Continue reading SHORT ESSAY: LINEAR TV IS DEAD, LONG LIVE LINEAR TV
VIEWERS DON’T CARE ABOUT ‘PLATFORMS’ WHEN IT COMES TO TV
21. 1. 2022 The viewer does not care what platform they use to get content on the screen. It is not until we understand this reality that we start to realise the potential of addressable TV. The TV landscape has been undergoing change for a number of years and the pandemic, coupled with the increased connectivity of the consumer… Continue reading VIEWERS DON’T CARE ABOUT ‘PLATFORMS’ WHEN IT COMES TO TV
UNLOCKING THE POWER OF THE MIDDLE FUNNEL TO DRIVE SUSTAINABLE GROWTH
21. 1. 2022 Christian Polman, Managing Director UK, Looping Group, looks at the growing importance of the ‘middle funnel’ in bridging both brand building and performance marketing using community engagement. The unveiling of Meta as the new name for Facebook has created much excitement about the future of the metaverse and its potential marketing opportunities. There is a shared belief… Continue reading UNLOCKING THE POWER OF THE MIDDLE FUNNEL TO DRIVE SUSTAINABLE GROWTH
PRIMA COOL DEPLOYED A NEW SERIES OF THE SIMPSONS ON 25 JANUARY
20. 1. 2022 The premiere of the thirty-third season of The Simpsons launched on Prima Cool on Tuesday 25 January at 8.15pm. The premiere thirty-third season of The Simpsons launched on Prima Cool on Tuesday 25 January at 8.15pm. The current 33rd season of The Simpsons premiered on 26 September 2021. New episodes are being shown on US… Continue reading PRIMA COOL DEPLOYED A NEW SERIES OF THE SIMPSONS ON 25 JANUARY
TELEVISION DELIVERED MORE ADVERTISING GRPS IN 2021
20. 1. 2022 TV stations delivered 3% more ad GRPs in the TV market last year than in 2020. Czech TV stations delivered 3% more advertising GRPs in the TV market in 2021 than in 2020. Media Club and Nova Group remain the strongest commercial networks in terms of GRPs delivered, with Czech Television and Atmedia posting the… Continue reading TELEVISION DELIVERED MORE ADVERTISING GRPS IN 2021
TV TOPS IN VIDEO FOR REACHING ADVERTISERS’ GOALS, SURVEY FINDS
19. 1. 2022 Dive Brief: TV, in all forms including connected TV, is newly considered the most valuable video format for achieving advertisers’ goals, leaving digital video in its wake, according to the results of a new survey that Advertiser Perceptions provided to Marketing Dive. Specifically, 47% rank TV as the most valuable for achieving their goals, up… Continue reading TV TOPS IN VIDEO FOR REACHING ADVERTISERS’ GOALS, SURVEY FINDS
THE BIG BANG: CREATIVE AND MEDIA’S SURPRISING SECOND MARRIAGE
18. 1. 2022 Creative and media are finally getting back together. Just not in the way we imagined it would. In the last week of 2021, TikTok was confirmed as the biggest website on the planet, while Minecraft content on YouTube hit a trillion views. Online creators are building individual publishing powerhouses and vibrant communities in an explosion… Continue reading THE BIG BANG: CREATIVE AND MEDIA’S SURPRISING SECOND MARRIAGE
OVERVIEW: THE WORLD’S ENTERTAINMENT TV HITS OF RECENT MONTHS
18. 1. 2022 Once again, we chart the TV formats that are achieving high ratings abroad. We offer an overview of developments for last year’s November and December. Television in international markets is successfully reviving entertainment shows from the past. Physically demanding competitions or reality shows with celebrities are also thriving. In streaming, queer dating is scoring. Here’s… Continue reading OVERVIEW: THE WORLD’S ENTERTAINMENT TV HITS OF RECENT MONTHS
PRIMA, ČT AND NIELSEN LAUNCH COMBINED MEASUREMENT OF TV AND ONLINE VIDEO ADVERTISING
17. 1. 2022 Prima Group and Nielsen Admosphere have launched a combined measurement of TV and online video advertising. Aggregate data on Prima TV viewership not only on TV screens but also on other platforms on which Prima delivers content is available in Adwind Kite software. Since the beginning of the year, the Prima media group, in cooperation… Continue reading PRIMA, ČT AND NIELSEN LAUNCH COMBINED MEASUREMENT OF TV AND ONLINE VIDEO ADVERTISING
