NOVA IN AUTUMN: TV SERIES, LOVE ISLAND, MASTERCHEF AND POP IDOL

4. 8. 2021 Nova prepared new shows for its autumn broadcasting. It relies on its original production and reality shows. Nova TV’s autumn programme schedule will undergo several changes compared to its current form. Nova relies on its original production and several new reality shows. It presented its autumn schedule at a press conference on Wednesday evening. Nova… Continue reading NOVA IN AUTUMN: TV SERIES, LOVE ISLAND, MASTERCHEF AND POP IDOL

PRIMA IN AUTUMN: THREE BRAND-NEW TV SERIES AND GOT TALENT

3. 8. 2021 TV Prima will show three brand-new TV series, new episodes of its ongoing series and reality shows in the autumn. Its programme was presented at a press conference on Tuesday. Prima TV’s autumn programme schedule will be changed compared to spring with three brand-new TV series premiering. A new military TV series 1. mise is… Continue reading PRIMA IN AUTUMN: THREE BRAND-NEW TV SERIES AND GOT TALENT

NEWS MEDIA COMPANIES ARE LAUNCHING AMBITIOUS NEW CTV SERVICES

3. 8. 2021 Linear TV has been the natural home outlet for 24 hour news coverage ever since the launch of cable and satellite TV services, and as a format it works. Linear viewing lends itself to rolling ‘up to the minute’ news coverage. So when it comes to news, CTV services have primarily been used for evergreen or… Continue reading NEWS MEDIA COMPANIES ARE LAUNCHING AMBITIOUS NEW CTV SERVICES

CHANGING MEDIA LANDSCAPE BRINGS NEW OPPORTUNITIES FOR BRAND MAGNIFICATION

2. 8. 2021 Consumers choose brands for many reasons. One important reason is how a specific brand makes them feel about themselves. Since the best way to leverage that emotional element in connecting with consumers is by combining sight, sound and motion through video, it’s no surprise that so many big brands choose TV advertising as the backbone of… Continue reading CHANGING MEDIA LANDSCAPE BRINGS NEW OPPORTUNITIES FOR BRAND MAGNIFICATION

NOVA AND MARKÍZA WILL LAUNCH A NEW SERIES OF POP IDOL IN SEPTEMBER

28. 7. 2021 A new series of the musical talent show Pop Idol is to be watched on the screens of Nova and Markíza TV Groups starting from September. From September, a new series of a local version of the musical talent show Pop Idol (known as Czech and Slovak SuperStar or SuperStar) will be broadcast on the… Continue reading NOVA AND MARKÍZA WILL LAUNCH A NEW SERIES OF POP IDOL IN SEPTEMBER

NINE STRATEGIC WAYS ADVERTISERS CAN LEVERAGE OTT AND CTV IN 2021

26. 7. 2021 Over-the-top and connected TV advertising heated up in 2020 as restrictions were imposed to address the Covid-19 pandemic, leading people to stay home and binge on streaming content or their favorite cable television programs. Thanks to the measurable reach they offer, OTT and CTV became incredibly popular marketing and advertising channels over the past year. … Continue reading NINE STRATEGIC WAYS ADVERTISERS CAN LEVERAGE OTT AND CTV IN 2021

PRIMA LAUNCHED ITS NEW PRIMA PAUZA VIDEO WEBSITE

22. 7. 2021 Prima launched its new Prima Pauza video website, offering shows edited to short-form videos. It is available on iPrima and Stream.cz. The Prima group introduced a new video website named Prima Pauza focusing on young and busy users. Prima wants to offer them short-form videos for fast viewing. Prima has cooperated with Seznam.cz in this… Continue reading PRIMA LAUNCHED ITS NEW PRIMA PAUZA VIDEO WEBSITE

PRIMA PAUZA: PRIMA EXTENDS ITS VOD OFFERING TO INCLUDE A NEW PLATFORM

22. 7. 2021 Prima has a new platform called Prima Pauza intended for viewing the most interesting video content in a short time. The product focuses on young and busy users who want to have fun and learn important information but do not have enough time to watch the whole shows. It also targets its viewers who are interested in… Continue reading PRIMA PAUZA: PRIMA EXTENDS ITS VOD OFFERING TO INCLUDE A NEW PLATFORM

OPINION: TV ADVERTISING HAS EVERYTHING IT NEEDS TO PERFORM

22. 7. 2021 Marketers shouldn’t lose sight of the fact that they are living in a period of data abundance Agencies are frustrated about TV measurement. In the past, TV currency data provided a consolidated view of how TV budgets were spent. Broadcast, cable and even selective digital video could be consolidated into a single view of delivery to age/gender… Continue reading OPINION: TV ADVERTISING HAS EVERYTHING IT NEEDS TO PERFORM

LINEAR TV IS MOVING TO DIGITAL, STREAMING IS GROWING

21. 7. 2021 The key battle will be fought primarily for the total time spent watching TV screens in households according to a forecast by Nielsen. Linear TV continues to be a significant tool to address mass audience, however, the role of a TV screen will gradually move from linear to digital. The importance of streaming has increased… Continue reading LINEAR TV IS MOVING TO DIGITAL, STREAMING IS GROWING

LINEAR PROGRAMMING MIGHT NOT BE DEAD AFTER ALL

21. 7. 2021 Ad supported streaming options continue to become more popular according to Horowitz Research. Despite the proliferation of subscription streaming services in the streaming market, ad-supported streaming options continue to gain momentum, according to Horowitz Research’s “State of Viewing and Streaming 2021” report. The findings call into question the perception that linear TV may have less… Continue reading LINEAR PROGRAMMING MIGHT NOT BE DEAD AFTER ALL

AD INVESTMENTS IN THE MEDIA WERE GROWING IN THE FIRST HALF OF 2021

21. 7. 2021 According to monitoring, the first half of 2021 brought more money from ad sales to the Czech media than the first half of last year. Monitored investments relating to the purchase of ad space in the media in the first half of this year achieved a higher volume than in the same period of 2020,… Continue reading AD INVESTMENTS IN THE MEDIA WERE GROWING IN THE FIRST HALF OF 2021

MEDIA SPEND RESEARCH REVEALS THE DIFFERENCE BETWEEN EFFICIENT AND EFFECTIVE ROI

19. 7. 2021 Edition Five of The Payback Series from ThinkTV aims to show how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales.

UNLOCKING THE DIVERSITY DIVIDEND IN TV ADVERTISING

13. 7. 2021 Diversity and Inclusion are major themes for advertisers right now, as the last few years have made it plain how poorly marginalised communities feel they have been represented in traditional advertising. Across every channel and sector there’s an interest in representing diversity better, more authentically, but also more effectively. We’ve all seen ads which feel… Continue reading UNLOCKING THE DIVERSITY DIVIDEND IN TV ADVERTISING

NOVA PREPARING THE MOST EXTENSIVE ELECTION COVERAGE IN ITS HISTORY

12. 7. 2021 It includes a series of pre-election broadcasts, special discussions, two main debates and an election broadcast during the counting of votes. TV Nova has announced that for this year’s elections to the Chamber of Deputies of the Parliament of the Czech Republic it prepares the most extensive election coverage in its history. It includes a… Continue reading NOVA PREPARING THE MOST EXTENSIVE ELECTION COVERAGE IN ITS HISTORY

MEDIA CLUB AND NOVA CONFIRMED THEIR POSITIONS IN THEIR TARGET GROUPS

12. 7. 2021 In terms of audience share, both of the leading networks have kept their positions in their key audience groups in the first half of the year. The largest TV market networks, Media Club and Nova Group, maintained the lead in their primary target groups by audience share in the first half of this year. Media Club has informed… Continue reading MEDIA CLUB AND NOVA CONFIRMED THEIR POSITIONS IN THEIR TARGET GROUPS

OVER-THE-TOP AND CONNECTED TV ARE HAVING A MOMENT

12. 7. 2021 During a time when adtech is experiencing tectonic shifts in how it handles consumer data privacy and obtains information about its audiences, the over-the-top (OTT) and connected TV (CTV) channels bring welcomed new opportunities to marketers. They are some of the biggest marketing channels at the moment, and they have a phenomenal reach with significant measurability in… Continue reading OVER-THE-TOP AND CONNECTED TV ARE HAVING A MOMENT

FIVE STREAMING VIDEO TRENDS SHAPED 2021’S FIRST HALF, AND WILL SHAPE ITS FUTURE

9. 7. 2021 Halfway through a relatively momentous 2021, with the pandemic ebbing in at least some parts of the planet, several major trends have emerged, or re-emerged, and will help shape where the streaming-video industry heads going forward. The conflicts between those sometimes contradictory trends will shape the next stage of development in what’s clearly now the next… Continue reading FIVE STREAMING VIDEO TRENDS SHAPED 2021’S FIRST HALF, AND WILL SHAPE ITS FUTURE