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all advertising brand VOD creativity efficiency aktv TV Nova TV Prima linear televisionAS STREAMING WARS RAGE ON, DON’T SLEEP ON LINEAR TV
26. 5. 2021 You’ve seen the headlines: “Streaming won the pandemic.” “Adoption surged over the last year.” “Viewing up across all categories and age groups.” And now: “Amazon is buying MGM Studios.” Today, the world’s best content is being organized around and produced for an over-the-top (OTT) distribution. There’s no question that, in an increasingly fragmented and omnichannel… Continue reading AS STREAMING WARS RAGE ON, DON’T SLEEP ON LINEAR TV
PETR HATLAPATKA: GRP MARKET WILL CHANGE, WE HAVE TO REACT
24. 5. 2021 TV viewers’ behaviour is changing and the advertising market has to do so as well, points out Petr Hatlapatka from Media Club. The pressure on TV inventory and the outlook of TV GRP development in the following years require broadcast operators to search for ad placement options, says Petr Hatlapatka, Head of Online Sales in… Continue reading PETR HATLAPATKA: GRP MARKET WILL CHANGE, WE HAVE TO REACT
COMMUNICATION SUMMIT: POSITIVE EMOTIONS IN ADVERTISING WORK
19. 5. 2021 Emotions in advertising were discussed at this year’s Communication Summit conference. Emotions and creativity form the basic premise for ads to make their presence felt in a crowded environment. Stronger emotions are successfully evoked in advertising, according to extensive global research by Kantar, which the agency has documented in the growing spontaneous emotional response over the… Continue reading COMMUNICATION SUMMIT: POSITIVE EMOTIONS IN ADVERTISING WORK
HOW TO DESIGN AN ACCOUNTABLE TV CAMPAIGN
18. 5. 2021 Marketing today is more closely tied to business growth than ever before. Businesses demand a direct link between campaigns and new customers, increased orders and, of course, revenue growth. This accountable approach to marketing is buoyed by digital advertising’s ability to track vast amounts of data. How often is a display ad clicked? Which paid search keywords… Continue reading HOW TO DESIGN AN ACCOUNTABLE TV CAMPAIGN
BROADCASTERS’ ROLE IN THE EVOLVING TV LANDSCAPE
17. 5. 2021 Tech-savvy consumers demand 24/7 entertainment at the touch of a button—anytime, anywhere The current TV landscape has transformed as viewing habits have changed, streaming giants battle it out for subscriptions and new players and emerging direct-to-consumer offerings enter the fray, shaking up the status quo. In an always-connected era, consumers are tech-savvy and demand round-the-clock entertainment… Continue reading BROADCASTERS’ ROLE IN THE EVOLVING TV LANDSCAPE
TV IS THE WORST (AND THE BEST) ADVERTISING MEDIUM
14. 5. 2021 The world is slowly showing signs of normalcy, and as we move toward summer, we may also watch less content on the big screen in our homes. During the height of the pandemic, we gobbled up mountains of content across streamers, on-demand, on CTV, and what not. But it’s likely this trend will be affected… Continue reading TV IS THE WORST (AND THE BEST) ADVERTISING MEDIUM
THE YEAR THAT TV SAVED US
8. 5. 2021 As life outside our homes shut down, the small screen became our treasured path to safe escape Back in March, while my son and his friends were enjoying a chilly morning of socially distanced outdoor fun at a campground, all the dads lingered near the fire our kids had built. We spent a few minutes catching up on… Continue reading THE YEAR THAT TV SAVED US
I HAVE NEVER EXPERIENCED A SILLY SEASON, SAYS PAVEL ŠTRUNC, EDITOR-IN-CHIEF OF CNN PRIMA NEWS
3. 5. 2021 It has been a year since the new CNN Prima News brand was presented in the Czech TV market. “We must always be prepared for everything,” says Pavel Štrunc, Editor-in-Chief of CNN Prima News. The recent days have brought the Vrbětice case to the public sphere. The case is likely to resonate across (not only… Continue reading I HAVE NEVER EXPERIENCED A SILLY SEASON, SAYS PAVEL ŠTRUNC, EDITOR-IN-CHIEF OF CNN PRIMA NEWS
PRIMA’S CEO MAREK SINGER: WE ARE NOT JUST TELLING YOU WHAT YOU WANT TO HEAR
2. 5. 2021 We have done anything to spice up the launch of CNN Prima NEWS with adrenaline, says Marek Singer, the Prima group’s CEO, in an interview, remembering the launch of the news channel that celebrates its first birthday on 3 May. “We established the brand as a multiplatform. Thanks to TV and online channels our reach is… Continue reading PRIMA’S CEO MAREK SINGER: WE ARE NOT JUST TELLING YOU WHAT YOU WANT TO HEAR
TV DRIVES BUSINESS OUTCOMES
30. 4. 2021 Global TV Group arms advertisers with latest TV effectiveness evidence from around the world. Research collection demonstrates how TV works in every market, for all customer objectives. The Global TV Group, the informal grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose common goal is… Continue reading TV DRIVES BUSINESS OUTCOMES
CNN PRIMA NEWS REACHES OVER 7.7 MILLION PEOPLE PER MONTH
28. 4. 2021 A year has passed since the start of CNN Prima NEWS on 3 May 2020. This year, the news multiplatform is growing in all key indicators: number of real users of the new website, TV ratings and the total reach. In March, the CNN Prima NEWS multiplatform reached a record number of 7,730,000 people. Thanks to the youngest… Continue reading CNN PRIMA NEWS REACHES OVER 7.7 MILLION PEOPLE PER MONTH
TV’S RENAISSANCE
28. 4. 2021 With a highly anticipated Enders report into TV advertising out this week, Bobi Carley looks at a linear medium firmly back on planning agendas I’d say I first heard that TV was dying a good ten years ago. When it didn’t happen, it seemed that people may have jumped the gun a little. “Are reports of the death of linear TV… Continue reading TV’S RENAISSANCE
CONSUMERS REVEAL A PREFERENCE FOR TV ADVERTISING OVER SOCIAL MEDIA
27. 4. 2021 Around a third of consumers say TV advertising is ‘entertaining’ (34%) and ‘informative’ (30%) – far more than the equivalent figures for social media advertising (17% and 19% respectively). Why it matters Despite growing levels of advertising investment, social media campaigns are most often called ‘excessive’ or ‘intrusive’ by audiences. The largest consumers of digital media… Continue reading CONSUMERS REVEAL A PREFERENCE FOR TV ADVERTISING OVER SOCIAL MEDIA
WHY TV ADS ARE STILL KING
27. 4. 2021 Continued strong levels of consumption and an audience preference for its advertising means that diversifying media habits aren’t killing broadcast TV, says GWI’s Jason Mander. Media consumption changes have attracted a lot of interest recently. We’ve long known about the explosive rise of time spent on mobile phones (globally, GWI’s data shows an increase from about… Continue reading WHY TV ADS ARE STILL KING
VOYO WANTS TO PULL EVEN WITH NETFLIX AND DISNEY+
26. 4. 2021 Voyo wants to create space for its services in the prepaid video market. “In order to make progress, we will have to double the number of subscribers every year,” says the Director of Digital Media of CME, Daniel Grunt. Daniel Grunt has been managing internet activities of Central European Media Enterprises (CME) since this March. He… Continue reading VOYO WANTS TO PULL EVEN WITH NETFLIX AND DISNEY+
PAID VIDEO MARKET IN EUROPE IS EXPECTED TO GROW BY MORE THAN ONE HUNDRED MILLION
22. 4. 2021 The SVOD market is expected to attract more than 100 million subscribers in Europe by 2026. Number one is Netflix but the growth will be driven by Disney+ or HBO Max. The number of SVOD subscribers in Western Europe is expected to grow to 234 million by 2026 increasing by 70% compared to the end… Continue reading PAID VIDEO MARKET IN EUROPE IS EXPECTED TO GROW BY MORE THAN ONE HUNDRED MILLION
HOW THE PANDEMIC ACCELERATED A TRANSFORMATION ACROSS CONNECTED TV
15. 4. 2021 Ad spend increased as brands gravitated to the space. While linear TV got pummeled by the Covid-19 pandemic in 2020, connected TV and direct-to-consumer players have been thriving over the past year. For instance, Vizio saw a 95% increase in streaming hours on its platform from the end of 2019 to the end of 2020. “That’s a seismic sea change… Continue reading HOW THE PANDEMIC ACCELERATED A TRANSFORMATION ACROSS CONNECTED TV
CME INVESTING IN DIGITAL DEVELOPMENT WITH VOYO IN THE FOCUS
13. 4. 2021 The Voyo video portal should become the centre of a new strategy of CME. The owner of the TV Nova group invests in the development of digital media. Central European Media Enterprises (CME), the owner of TV Nova group, wants to develop its business model towards digital media and paid services in the following years. It… Continue reading CME INVESTING IN DIGITAL DEVELOPMENT WITH VOYO IN THE FOCUS