PRIMA TV CELEBRATES ITS 28TH BIRTHDAY. ITS RATINGS HAVE BEEN UP SINCE THE BEGINNING OF THE YEAR
22. 6. 2021 Prima TV has its 28th birthday on Sunday, 20 June. The first Czech commercial TV is doing well this year, which is evidenced by the growing audience share of Prima’s main channel. This year, Prima’s original TV series, namely three of them: Slunečná, Polda IV and Einstein – Případy nesnesitelného génia, have won the greatest… Continue reading PRIMA TV CELEBRATES ITS 28TH BIRTHDAY. ITS RATINGS HAVE BEEN UP SINCE THE BEGINNING OF THE YEAR
PAID TV WILL GROW IN THE CZECH REPUBLIC, VIDEO AND TV WILL BLEND
21. 6. 2021 An increasing share of video on demand and online video and TV blending may be expected as one of the directions of TV broadcasting development. Payments for TV content viewing will increase in the Czech Republic, and TV and video content will blend at the same time. While TV operators gradually enter the field of… Continue reading PAID TV WILL GROW IN THE CZECH REPUBLIC, VIDEO AND TV WILL BLEND
AD INVESTMENTS IN MEDIA GREW SIGNIFICANTLY IN MAY
18. 6. 2021 Monitoring for this May reports an almost one-third year-on-year growth in investments in media ad space. The volume of gross monitored investments directed at media ad space purchases in May shows a significant year-on-year growth. On average, it exceeds 30% in the monitored ATL offline media. In gross figures, it is two billion Czech crowns more… Continue reading AD INVESTMENTS IN MEDIA GREW SIGNIFICANTLY IN MAY
ÓČKO CONVERTS HBBTV VIDEO ADS INTO GRP
17. 6. 2021 Óčko and Hybrid convert video advertising delivered on the HbbTV platform into the GRP equivalent. The TV group Óčko and the tech company Hybrid use data from the official audience measurement of the non-linear digital video content (PEM-D) to calculate advertising GRPs. They measure the delivery of non-linear video ads using the HbbTV platform (the red button). It is a solution connecting linear and… Continue reading ÓČKO CONVERTS HBBTV VIDEO ADS INTO GRP
GRPS INCREASED IN MAY, THE DEMAND FOR TV ADVERTISING IS GROWING
14. 6. 2021 The volume of TV ads expressed as the number of delivered advertising GRPs on Czech TV screens increased in May this year. The volume of TV ads expressed as the number of delivered advertising GRPs on Czech TV screens increased this May. Compared to last May, it has grown by a quarter in aggregate year-on-year (+25%).… Continue reading GRPS INCREASED IN MAY, THE DEMAND FOR TV ADVERTISING IS GROWING
PANDEMIC HAS CHANGED VIEWING BEHAVIOUR
11. 6. 2021 The content landscape has changed dramatically as a result of the global pandemic. Speaking at ANGA COM’s online International Content Summit, Nicole Agudo Berbel, chief distribution officer of ProSiebenSat.1, said that while it was really true that everyone was watching TV, how this was actually taking place varied dramatically according to age. “We have lots of… Continue reading PANDEMIC HAS CHANGED VIEWING BEHAVIOUR
TELEVISION’S IRRESISTIBLE POST-PANDEMIC APPEAL
11. 6. 2021 Television is shining white hot in the media agency playbook as advertisers scramble to get their brands airtime, pushing ad spend growth numbers into positive territory for the first time in years. The restrictions and regulations of COVID-19 increased consumer time with television in all its forms, including free-to-air and the various catchup and BVOD.… Continue reading TELEVISION’S IRRESISTIBLE POST-PANDEMIC APPEAL
PROFITABLE EVEN IN A PANDEMIC. NOVA BOASTS RESULTS AND PREPARES NEWS
9. 6. 2021 The Nova TV group experienced a turbulent year. In the autumn, it was acquired by PPF, and similar to other media houses, it had to face pandemic shocks in the advertising market. Despite a slight decrease in sales, Nova managed to be profitable and even increase its profits. “Despite the challenging period, we managed to close the… Continue reading PROFITABLE EVEN IN A PANDEMIC. NOVA BOASTS RESULTS AND PREPARES NEWS
YOUR HAIRDRESSER OR CAR MECHANIC CAN ADVERTISE ON TV IN 2021
7. 6. 2021 Who does not want to advertise on TV? Today, anyone can do so. Including your hairdresser or a local car repair shop. The costs are minimal and in addition, the ad can be launched or switched off depending on the development of the current pandemic situation and easing of restrictions. How is it possible? TV… Continue reading YOUR HAIRDRESSER OR CAR MECHANIC CAN ADVERTISE ON TV IN 2021
STEPPING ON THE GAS. NOVA’S CEOS COMMENTING ON REDESIGNED NEWS AND KELLNER
4. 6. 2021 How is the Czech economy doing? How are the most important firms in the country doing? And how do the bosses – the leaders of the firms – see the presence and future of the Czech Republic? Answers to these questions are searched in a series of interviews and articles to be found bellow: We addressed… Continue reading STEPPING ON THE GAS. NOVA’S CEOS COMMENTING ON REDESIGNED NEWS AND KELLNER
SORIN PATILINET AT COMMUNICATION SUMMIT 2021: UNRAVEL CUSTOMER EMOTIONS. IT’S THE PATH TO CREATIVE AND EFFECTIVE COMMUNICATION
26. 5. 2021 What are the lessons from the thousands of ads Sorin Patilinet has researched for brands like Whiskas, Orbit, Snickers and M&M’S? Take a look at the neuroscience findings that suggest what to look out for when creating ads and how to make them effective. Communication Summit’s keynote speaker was Sorin Patilinet, Global Marketing Insights Director… Continue reading SORIN PATILINET AT COMMUNICATION SUMMIT 2021: UNRAVEL CUSTOMER EMOTIONS. IT’S THE PATH TO CREATIVE AND EFFECTIVE COMMUNICATION
AS STREAMING WARS RAGE ON, DON’T SLEEP ON LINEAR TV
26. 5. 2021 You’ve seen the headlines: “Streaming won the pandemic.” “Adoption surged over the last year.” “Viewing up across all categories and age groups.” And now: “Amazon is buying MGM Studios.” Today, the world’s best content is being organized around and produced for an over-the-top (OTT) distribution. There’s no question that, in an increasingly fragmented and omnichannel… Continue reading AS STREAMING WARS RAGE ON, DON’T SLEEP ON LINEAR TV
PETR HATLAPATKA: GRP MARKET WILL CHANGE, WE HAVE TO REACT
24. 5. 2021 TV viewers’ behaviour is changing and the advertising market has to do so as well, points out Petr Hatlapatka from Media Club. The pressure on TV inventory and the outlook of TV GRP development in the following years require broadcast operators to search for ad placement options, says Petr Hatlapatka, Head of Online Sales in… Continue reading PETR HATLAPATKA: GRP MARKET WILL CHANGE, WE HAVE TO REACT
COMMUNICATION SUMMIT: POSITIVE EMOTIONS IN ADVERTISING WORK
19. 5. 2021 Emotions in advertising were discussed at this year’s Communication Summit conference. Emotions and creativity form the basic premise for ads to make their presence felt in a crowded environment. Stronger emotions are successfully evoked in advertising, according to extensive global research by Kantar, which the agency has documented in the growing spontaneous emotional response over the… Continue reading COMMUNICATION SUMMIT: POSITIVE EMOTIONS IN ADVERTISING WORK
HOW TO DESIGN AN ACCOUNTABLE TV CAMPAIGN
18. 5. 2021 Marketing today is more closely tied to business growth than ever before. Businesses demand a direct link between campaigns and new customers, increased orders and, of course, revenue growth. This accountable approach to marketing is buoyed by digital advertising’s ability to track vast amounts of data. How often is a display ad clicked? Which paid search keywords… Continue reading HOW TO DESIGN AN ACCOUNTABLE TV CAMPAIGN
BROADCASTERS’ ROLE IN THE EVOLVING TV LANDSCAPE
17. 5. 2021 Tech-savvy consumers demand 24/7 entertainment at the touch of a button—anytime, anywhere The current TV landscape has transformed as viewing habits have changed, streaming giants battle it out for subscriptions and new players and emerging direct-to-consumer offerings enter the fray, shaking up the status quo. In an always-connected era, consumers are tech-savvy and demand round-the-clock entertainment… Continue reading BROADCASTERS’ ROLE IN THE EVOLVING TV LANDSCAPE
TV IS THE WORST (AND THE BEST) ADVERTISING MEDIUM
14. 5. 2021 The world is slowly showing signs of normalcy, and as we move toward summer, we may also watch less content on the big screen in our homes. During the height of the pandemic, we gobbled up mountains of content across streamers, on-demand, on CTV, and what not. But it’s likely this trend will be affected… Continue reading TV IS THE WORST (AND THE BEST) ADVERTISING MEDIUM
THE YEAR THAT TV SAVED US
8. 5. 2021 As life outside our homes shut down, the small screen became our treasured path to safe escape Back in March, while my son and his friends were enjoying a chilly morning of socially distanced outdoor fun at a campground, all the dads lingered near the fire our kids had built. We spent a few minutes catching up on… Continue reading THE YEAR THAT TV SAVED US
