EUROPEAN SALES HOUSES URGE LEGISLATORS TO STRIKE THE RIGHT BALANCE IN THE FINAL AVMS DIRECTIVE NEGOTIATIONS

26. 3. 2018 The European Commission’s proposal for a revised Audiovisual Media Services Directive in May 2016 promised to create a fairer environment for all players, to ensure adequate protection for consumers, especially children, to sustain the production of original European content and to introduce more flexibility on the advertising rules for broadcasters. The original proposal was a step in the… Continue reading EUROPEAN SALES HOUSES URGE LEGISLATORS TO STRIKE THE RIGHT BALANCE IN THE FINAL AVMS DIRECTIVE NEGOTIATIONS

PROFIT ABILITY: THE BUSINESS CASE FOR ADVERTISING

22. 3. 2018 ‘Profit Ability’ has, for the first time, quantified the total profit generated by different forms of advertising in the UK, to show what they deliver to the bottom line. It set out to examine and benchmark all media’s profit-generating performance, with a particular emphasis on uncovering TV advertising’s effects. In brief What emerges is a… Continue reading PROFIT ABILITY: THE BUSINESS CASE FOR ADVERTISING

WE WATCH MORE TV AND IN BETTER QUALITY

15. 3. 2018 95% of Czech households currently own a television. Moreover, the time we spend in front of the TV is constantly growing. Czech people aged 15 years or more watch TV for 3 hours and 45 minutes a day on average, which is 31 minutes more than ten years ago. They also watch TV broadcasts in better quality: almost… Continue reading WE WATCH MORE TV AND IN BETTER QUALITY

CREATIVITY IN ADVERTISING: WHEN IT WORKS AND WHEN IT DOESN’T

9. 3. 2018 Do highly creative ads really inspire people to buy products? Studies have found that creative messages get more attention and lead to positive attitudes about the products, but there’s little evidence linking those messages to purchase behavior. To address this gap, Reinartz and Saffert developed a consumer survey approach that measures perceived creativity along five… Continue reading CREATIVITY IN ADVERTISING: WHEN IT WORKS AND WHEN IT DOESN’T

TELEVISION INCREASES THE NUMBER OF DELIVERED ADVERTISING TRPS

12. 2. 2018 As the results of the first month of 2018 show, the increase affects all players in the market. The Czech television advertising market had a successful first month this year. Based on the number of delivered advertising TRPs, 2018 started off favourably. Compared to the same period last year, the number of TRPs delivered to the… Continue reading TELEVISION INCREASES THE NUMBER OF DELIVERED ADVERTISING TRPS

TELEVISION ADS OUTPERFORM YOUTUBE AND FACEBOOK ADS

6. 2. 2018 This is the result of a research that focused on the interconnection between the attention that people pay to advertisements and the influence it has on the sales of goods. According to the research conducted by Australian professor Karen Nelson-Field, television ads command more attention than YouTube or Facebook ads. The professor introduced her research at… Continue reading TELEVISION ADS OUTPERFORM YOUTUBE AND FACEBOOK ADS

THE MEDIA MARKET SUPPORTS THE NEW AMENDMENT TO THE PHARMACEUTICALS ACT WHICH GOVERNS ADVERTISING

23. 1. 2018 Media operators and advertising agencies from professional associations support the new amendment to the Pharmaceuticals Act, which will be voted on at the plenary session of the Chamber of Deputies on Friday and which proposes to repeal the latest amendment to the Act on Regulation of Advertising. In the last year, the Act on Regulation… Continue reading THE MEDIA MARKET SUPPORTS THE NEW AMENDMENT TO THE PHARMACEUTICALS ACT WHICH GOVERNS ADVERTISING

KEY MEDIA ALLIANCES CELEBRATE THE TRUSTWORTHINESS OF TV ON THE OCCASION OF WORLD TELEVISION DAY

27. 11. 2017 The European Broadcasting Union (EBU), the Association of Commercial Television in Europe (ACT) and egta, the association of television and radio sales houses are celebrating the trustworthiness of television on the occasion of World Television Day (21 November), as declared by the United Nations. This year again, the three organisations have produced a 30-second video clip emphasising the… Continue reading KEY MEDIA ALLIANCES CELEBRATE THE TRUSTWORTHINESS OF TV ON THE OCCASION OF WORLD TELEVISION DAY

WHY TV REMAINS THE WORLD’S MOST EFFECTIVE ADVERTISING

20. 11. 2017 On the occasion of World Television Day, TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures demonstrating TV’s resilience and strength as an advertising medium, with the recently formed Global TV Group a new unified voice for TV. ‘The Global TV Deck’ features figures from an initial… Continue reading WHY TV REMAINS THE WORLD’S MOST EFFECTIVE ADVERTISING

AKTV HAS BECOME A MEMBER OF EGTA, THE ASSOCIATION OF TV & RADIO SALES HOUSES AND THE GLOBAL TV GROUP, A GLOBAL INITIATIVE TO PROMOTE TV

25. 9. 2017 The Association of Commercial Television (AKTV), which represents the most important operators of commercial television broadcasting in the Czech Republic, has become a new associate member of egta, the trade association of over 139 television and radio sales houses throughout Europe and beyond. AKTV will represent the Czech Republic, along with the existing egta members – broadcaster groups Nova… Continue reading AKTV HAS BECOME A MEMBER OF EGTA, THE ASSOCIATION OF TV & RADIO SALES HOUSES AND THE GLOBAL TV GROUP, A GLOBAL INITIATIVE TO PROMOTE TV

CZECH TELEVISION MARKET HAS GROWN BY 5% IN RECENT YEARS

29. 3. 2017 Performances of the main commercial broadcasters show, however, that the market has not returned above the pre-2008 level. The Czech television market in 2014 and 2015 rose in net investments by less than 5%. The comparison, based on economic results (performance) of the main commercial players in Czech television market (Nova Group, Prima Group, Barrandov Group), also shows that in total… Continue reading CZECH TELEVISION MARKET HAS GROWN BY 5% IN RECENT YEARS

THE NOVA, PRIMA AND ÓČKO TV GROUPS ESTABLISHED THE ASSOCIATION OF COMMERCIAL TELEVISION

2. 3. 2017 The new Association of Commercial Television (Asociace komerčních televizí, z.s., “AKTV”), established by CET 21 spol. s r.o., FTV Prima, spol. s r. o. and Stanice O, a.s. started operating in February 2017. The principal objective of AKTV is to associate commercial TV broadcasters in the Czech Republic and collectively defend, support and promote their interests in… Continue reading THE NOVA, PRIMA AND ÓČKO TV GROUPS ESTABLISHED THE ASSOCIATION OF COMMERCIAL TELEVISION