TELEVISION CELEBRATES ITS DAY: EVEN IN 2024, IT REMAINS A RELIABLE COMPANION AND GUIDE IN MODERN LIFE

21. 11. 2024 Every year on 21 November, we celebrate World Television Day, which highlights the irreplaceable role of this medium in our lives.

“DROP THE WORDS LINEAR AND DIGITAL; LET’S JUST TALK TV” SAYS NICK MANNING

20. 11. 2024 The distinction between linear and digital TV is becoming increasingly nonsensical from a broadcaster perspective, argues Nick Manning, Founder of Encyclomedia International. Although different TV platforms have different functions, Manning suggests “the trick is to treat it as a single entity.” In this interview, Manning explores ways for European broadcasters to attract more ad spend,… Continue reading “DROP THE WORDS LINEAR AND DIGITAL; LET’S JUST TALK TV” SAYS NICK MANNING

MATEJ ŠEMŠEJ, TV NOVA: CORPORATE CULTURE BASED ON COMMUNICATION IS ESSENTIAL

19. 11. 2024 Being empathetic towards viewers requires empathy within the company, says Matej Šemšej, HR Director at TV Nova. Is Nova an attractive employer? Absolutely. Since the acquisition by PPF Group, we have undergone an intense transformation, which accelerated with Daniel Grunt’s appointment as CEO. The company is developing dynamically and has much to offer not only… Continue reading MATEJ ŠEMŠEJ, TV NOVA: CORPORATE CULTURE BASED ON COMMUNICATION IS ESSENTIAL

ATMEDIA: PAY TV IS GETTING MORE EXPENSIVE, CZECHS SPEND 419 CZK PER MONTH FOR IT

19. 11. 2024 The average Czechs’ monthly spending on pay-TV has risen by 7% to CZK 419 this year, according to research by the atmedia index. The average monthly spending of Czechs on pay TV has risen to 419 CZK this year, as several operators have increased the price of their services. This price is now considered too… Continue reading ATMEDIA: PAY TV IS GETTING MORE EXPENSIVE, CZECHS SPEND 419 CZK PER MONTH FOR IT

STUDY: SPORT IS THE BIGGEST DRAW TO VOD SERVICES

19. 11. 2024 Streaming services are growing mainly due to sporting event offerings, a Kantar study shows. This summer, full of global sporting events such as Euro football, the Conmebol Copa America and the Summer Olympics in Paris, attracted many new users to streaming services. For example, the Olympics were the reason for one in four new Discovery+… Continue reading STUDY: SPORT IS THE BIGGEST DRAW TO VOD SERVICES

PRIMA TV AT CHRISTMAS: SÁM DOMA, PYŠNÁ PRINCEZNA OR NÁHRADNÍCI

18. 11. 2024 Christmas broadcast of TV Prima will offer fairy tales, romantic films and premiere shows of its own creation. The TV Prima’s Christmas programme will feature films such as Pretty Woman, Sám doma, as well as Wes Anderson and Borat. It will also present the Czech TV premieres of Zatmění, Jedna noc and the sequel to… Continue reading PRIMA TV AT CHRISTMAS: SÁM DOMA, PYŠNÁ PRINCEZNA OR NÁHRADNÍCI

WINNERS OF HBBTV AWARDS 2024 ANNOUNCED

15. 11. 2024 The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2024, showcasing and celebrating excellence in the HbbTV community. The winners of the HbbTV Awards 2024: Best Use of… Continue reading WINNERS OF HBBTV AWARDS 2024 ANNOUNCED

PUBLICIS GROUPE HAS JOINED THE EYEMETER PILOT PROJECT FROM MEDIAN

14. 11. 2024 Publicis Groupe was one of the agencies in the Czech Republic to participate in Median’s EyeMeter pilot project. Its aim is to find out more accurate information about how much attention and time people are paying to advertising content. The results of the pilot study will be available during January next year. The entire project… Continue reading PUBLICIS GROUPE HAS JOINED THE EYEMETER PILOT PROJECT FROM MEDIAN

EFFIE GAVE OUT SIX GOLDS, NO GRAND PRIX

14. 11. 2024 This year’s edition of the Effie advertising effectiveness competition has its winners. The award for the absolute best campaign, the Grand Prix, was not awarded this year. The main prize, the Grand Prix, of this year’s Effie advertising competition, which recognises the effectiveness of advertising campaigns, was not awarded by the jury. This is despite… Continue reading EFFIE GAVE OUT SIX GOLDS, NO GRAND PRIX

WHAT’S UP AT HBBTV?

13. 11. 2024 Interview with chairman at HbbTV – Senior Advisor & Board Member in TMT & Digital – Strategic Alliances – Corporate Development – M&A – Industrial Affairs for Cable!Vision Europe. Mr Grivet, the HbbTV Symposium and Awards 2024 is just around the corner. What are the main topics we can expect this year and why are… Continue reading WHAT’S UP AT HBBTV?

PRIMA WANTS TO PRESERVE TERRESTRIAL TV UNTIL AT LEAST 2050

13. 11. 2024 FTV Prima and Digital Broadcasting have expressed their long-term support for terrestrial TV broadcasting through comments on the Spectrum Management Strategy. FTV Prima and DVB-T2 multiplex 24 operator, telecommunications firm Digital Broadcasting, have expressed their joint support for the preservation and development of terrestrial television broadcasting in the Czech Republic. They responded by comment form… Continue reading PRIMA WANTS TO PRESERVE TERRESTRIAL TV UNTIL AT LEAST 2050

THE FOREIGN EDITORIAL OFFICE OF CNN PRIMA NEWS WILL BE HEADED BY FRANTIŠEK LAVIČKA

12. 11. 2024 František Lavička will head the foreign desk of CNN Prima News from January 2025. The foreign editorial office of CNN Prima News will be headed by František Lavička from January 2025. The current editor of the foreign editorial office will replace Matyáš Zrna, who is leaving to lead the editorial office of Aktuálně.cz. František Lavička… Continue reading THE FOREIGN EDITORIAL OFFICE OF CNN PRIMA NEWS WILL BE HEADED BY FRANTIŠEK LAVIČKA

CREATIVITY AWARD IN EFFIE CZECH REPUBLIC: SPECIAL ART DIRECTORS CLUB AWARD FOR EPIC LEGO PRIZE FROM KREATIV GANG

12. 11. 2024 This year’s edition of Effie, the competition for the most effective advertising, has many new features. One of them is the presentation of the Art Directors Club Award on the Effie stage during the Forum Media 2024 conference. This year, Art Directors Club (ADC) awarded the most creative campaigns in the Effie Czech Republic competition… Continue reading CREATIVITY AWARD IN EFFIE CZECH REPUBLIC: SPECIAL ART DIRECTORS CLUB AWARD FOR EPIC LEGO PRIZE FROM KREATIV GANG

ONLY 10 PERCENT OF CZECHS AGREE WITH THE USE OF AI IN NEWS

11. 11. 2024 Czech users of news content do not trust artificial intelligence in news. They fear it makes it impossible to distinguish fiction from reality, according to a new study by ResSolution Group and Nielsen. Only 10% of the Czech online population agree with the use of artificial intelligence (AI) tools in news, across all media types.… Continue reading ONLY 10 PERCENT OF CZECHS AGREE WITH THE USE OF AI IN NEWS

NOVA RETURNS REALITY SHOW SUPERSTAR AFTER FOUR YEARS, SET TO BE “BIGGER THAN EVER”

9. 11. 2024 Nova Television has opened casting for a new series of reality competition show Superstar. Television Nova is preparing the return of the musical talent reality show Superstar after four years. On Saturday, it issued a challenge to those interested in signing up for the new series. In doing so, it promises to be “bigger than… Continue reading NOVA RETURNS REALITY SHOW SUPERSTAR AFTER FOUR YEARS, SET TO BE “BIGGER THAN EVER”

AMERICAN ELECTION NIGHT HIT OVER A MILLION VIEWERS ON TV AND CNN PRIMA NEWS

8. 11. 2024 At least three minutes of coverage of the U.S. presidential election results were sought by more than one million viewers on both news stations Tuesday night through Wednesday. The American Election Night, which began airing after 20:00 on Tuesday, November 5 on Czech Television on CT24, was watched by an average of 63,000 adults 15+… Continue reading AMERICAN ELECTION NIGHT HIT OVER A MILLION VIEWERS ON TV AND CNN PRIMA NEWS

NOBODY WILL PAY ME FOR ADVERTISING FOR PENSIONERS, THERE IS ROOM FOR CT, SAYS PRIMA BOSS SINGER

7. 11. 2024 The two largest commercial TV groups in the Czech Republic are experiencing a successful year from the point of view of advertisers. Both Prima and Nova are close to full advertising sell-out this year. “I think this year is the first time in the history of the Czech TV market that both commercial TV groups… Continue reading NOBODY WILL PAY ME FOR ADVERTISING FOR PENSIONERS, THERE IS ROOM FOR CT, SAYS PRIMA BOSS SINGER

EFFIE SHORTLIST: MCCANN, OGILVY AND PHD HAVE THE BEST CHANCES

7. 11. 2024 The Effie advertising effectiveness competition has announced the nominated campaigns that will emerge as this year’s winners. Effie Czech Republic, organised by the Association of Communication Agencies (AKA), today unveiled its shortlist for the 2024 edition at the Forum Media conference. The most represented clients on the shortlist are Plzeňský Prazdroj, Česká Spořitelna, L’Oréal, Vodafone… Continue reading EFFIE SHORTLIST: MCCANN, OGILVY AND PHD HAVE THE BEST CHANCES