DOES THE FUTURE BELONG TO SHORT VIDEOS?

5. 8. 2024 According to Hubspot research, 62 percent of consumers have viewed video content to gain information about a brand or product. But what’s the difference between short and long videos, and what are their benefits? We wrote about this in the last issue of MAM – a double issue 32-33/2024. The length of a video plays… Continue reading DOES THE FUTURE BELONG TO SHORT VIDEOS?

MALTE HILDEBRANDT, SCREENFORCE MD: “TELEVISION IS MORE THAN JUST AN ALGORITHM”

3. 8. 2024 Screenforce Managing Director, Malte Hildebrandt, does not want to leave the interpretation of information to social media. In an interview with HORIZONT, he explains that the initiative of TV marketers in Germany, Austria, and Switzerland carries a great social responsibility on its shoulders. We are in a turbulent period, and it is evident on the… Continue reading MALTE HILDEBRANDT, SCREENFORCE MD: “TELEVISION IS MORE THAN JUST AN ALGORITHM”

WHY LINEAR AND CONNECTED TV ARE BETTER TOGETHER

2. 8. 2024 Peanut butter and jelly. Movies and popcorn. Road trips with the windows down, music blasting. Some things are just better together. Including linear and Connected TV advertising. TV viewership has changed more in the past decade than in the last thirty years combined. While linear TV still boasts massive audiences, streaming platforms are rapidly gaining… Continue reading WHY LINEAR AND CONNECTED TV ARE BETTER TOGETHER

HALF OF CZECHS PLANNED TO WATCH THE OLYMPICS

2. 8. 2024 Before the start of the Summer Olympics, the majority of the domestic online population declared their interest in watching the Games. This is a comparable proportion to previous Olympic Games. More than half of the respondents (54%) planned to watch the performances of the world’s athletes before the start of the Summer Games in Paris.… Continue reading HALF OF CZECHS PLANNED TO WATCH THE OLYMPICS

SALVADOR DALÍ: NOT ONLY DALÍ’S BIZARRE WORKS BUT ALSO THE GENIUS OF SURREALISM HIMSELF CONTRIBUTED TO ADVERTISING

1. 8. 2024 Salvador Dalí, the master of Surrealism, is world-renowned for his recognisable style, characterised by dreamlike imagery, mind-blowing illusions, and meticulous attention to detail. He can be considered one of the most distinctive and enigmatic artists of the last century. With his works that invite the viewer to come closer and explore the strange harmony of… Continue reading SALVADOR DALÍ: NOT ONLY DALÍ’S BIZARRE WORKS BUT ALSO THE GENIUS OF SURREALISM HIMSELF CONTRIBUTED TO ADVERTISING

HUB: VIEWERS POSITIVE TOWARD STREAMING VIDEO ADS

1. 8. 2024 The proliferation of ad-supported subscription and free streaming video platforms is apparently resonating with viewers. New data from Hub Entertainment Research found that two-thirds of TV viewers prefer watching ads if it saves on subscription costs. Over the past three years, the percentage of consumers expressing a preference for ad-supported subscriptions — if it saves… Continue reading HUB: VIEWERS POSITIVE TOWARD STREAMING VIDEO ADS

HOW BRANDS CAN USE SPORTING EVENTS TO SCORE NEW AUDIENCES

1. 8. 2024 A summer of sports gives marketers the chance to win big when it comes to audience engagement. But how can contextual advertising help them stay ahead of the competition? This summer, it’s not only the players and competitors who’ll be hoping to win big at Euro 24 and the Summer Olympics in Paris. Brands will… Continue reading HOW BRANDS CAN USE SPORTING EVENTS TO SCORE NEW AUDIENCES

PRIMA+ HAS 1.2 MILLION REGISTERED USERS

1. 8. 2024 Video platform prima+ has 1.2 million registered users and 161 thousand paying users. Prima Group announced that its video platform prima+ has surpassed the one million registered users mark. Specifically, the number of users is said to be 1.2 million and 161 thousand users subscribe to the service. CEO Marek Singer said this at a… Continue reading PRIMA+ HAS 1.2 MILLION REGISTERED USERS

PRIMA FOR AUTUMN: ZRÁDCI, DUCH, DVOJKA NA ZABITÍ, HONEYMOON OR ZOO FINALE

1. 8. 2024 New series of the series Duch, Dvojka na zabití, reality game Zrádci, dating show Honeymoon or the conclusion of the series ZOO. These are some of the shows on which TV Prima will base its autumn broadcasts. The ZOO series will return to the screens from 27 August and its storyline will conclude during TV… Continue reading PRIMA FOR AUTUMN: ZRÁDCI, DUCH, DVOJKA NA ZABITÍ, HONEYMOON OR ZOO FINALE

THE INFLUENCE OF MEDIA PSYCHOLOGY ON ADVERTISING

31. 7. 2024 Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology focuses on understanding how media and communication technologies impact human behavior, identity and societal dynamics. In the context of advertising, it provides critical insights into how… Continue reading THE INFLUENCE OF MEDIA PSYCHOLOGY ON ADVERTISING

VIEWING OF NON-ENGLISH LANGUAGE FILM AND TV UP 24% IN ENGLISH SPEAKING COUNTRIES SINCE 2020

30. 7. 2024 Viewers in English speaking countries—including the U.K., US, Australia and Canada—are viewing more non-English language film and TV shows in recent years, according to a new study from Ampere Analysis. Increase partly attributed to success of Korean film and TV shows. Regular viewing of international (non-English language) TV shows and movies has increased by 24% since… Continue reading VIEWING OF NON-ENGLISH LANGUAGE FILM AND TV UP 24% IN ENGLISH SPEAKING COUNTRIES SINCE 2020

FIVE TIMES MORE PEOPLE ARE STREAMING THIS YEAR’S OLYMPICS THAN THE FOLLOWING OLYMPICS

30. 7. 2024 American company Warner Bros. Discovery, which owns the streaming app Max and the Eurosport station, has released some data on viewership of the Summer Olympics. The biggest sporting event of the year helped it gain a record number of new subscribers in Europe. The company does not disclose details on the number of users in… Continue reading FIVE TIMES MORE PEOPLE ARE STREAMING THIS YEAR’S OLYMPICS THAN THE FOLLOWING OLYMPICS

VIEWERSHIP IN THE SUMMER DOES NOT DROP BELOW THREE HOURS A DAY

30. 7. 2024 During the summer, TV viewers prefer films and series more than during other months of the year. This year, sports are also among the favourite genres. Although TV viewing drops to its lowest levels of the year during the summer months, Czech TV viewers aged 15+ spend on average over 3 hours a day watching… Continue reading VIEWERSHIP IN THE SUMMER DOES NOT DROP BELOW THREE HOURS A DAY

MEDIA CLUB IS OFFICIALLY THE SOLE OWNER OF IMPRESSION MEDIA

29. 7. 2024 The spring changes in Impression Media have already been registered in the Commercial Register, and Media Club is the 100% owner of the internet agency. Media Club, a member of the Prima Group, is officially the sole owner of Impression Media. Media Club has owned 80% of Impression Media since last March and acquired the… Continue reading MEDIA CLUB IS OFFICIALLY THE SOLE OWNER OF IMPRESSION MEDIA

HOW TRAVEL AND TOURISM BRANDS ENSURE CAMPAIGN EFFECTIVENESS

29. 7. 2024 As part of The Drum’s Travel & Tourism Focus, we use insights from marketing data and analytics company Kantar to show how brands from the likes of Air New Zealand and Disney are standing out in a saturated market. In the highly competitive landscape of travel and tourism, brands are constantly seeking innovative ways to… Continue reading HOW TRAVEL AND TOURISM BRANDS ENSURE CAMPAIGN EFFECTIVENESS

ADVERTISING CREATOR JOHN HEGARTY PERFORMS IN PRAGUE FOR THE FIRST TIME

29. 7. 2024 He was the only person to receive an award from the Queen for advertising. This year Sir John Hegarty will perform in Prague for the first time. The legendary campaigns for brands such as Levi’s, Johnnie Walker, Axe and Audi from the 1980s and 1990s, whose claims are still remembered today and many of us… Continue reading ADVERTISING CREATOR JOHN HEGARTY PERFORMS IN PRAGUE FOR THE FIRST TIME

PRIMA INTRODUCES SUBTITLES FOR THE DEAF ON CNN PRIMA NEWS

29. 7. 2024 Prima is adding automatically generated subtitles to its shows on CNN Prima News using machine learning. They can be used by deaf viewers during terrestrial broadcasts. Prima Group has added software created by technology company exe to the linear broadcast of news station CNN Prima News, which automatically converts spoken speech into written form. Viewers… Continue reading PRIMA INTRODUCES SUBTITLES FOR THE DEAF ON CNN PRIMA NEWS

KIM PORTRATE: DOES INVESTING IN OOH AT THE EXPENSE OF TV MAKE CAMPAIGNS LESS EFFECTIVE?

29. 7. 2024 Before you start switching up channel investment in your media mix, make sure you have all the facts. If not, you could be jeopardising the effectiveness of your campaigns, explains Kim Portrate, CEO, ThinkTV. Cathy O’Connor’s comments that out-of-home revenue is set to grow at the expense of TV should send shivers up the spines… Continue reading KIM PORTRATE: DOES INVESTING IN OOH AT THE EXPENSE OF TV MAKE CAMPAIGNS LESS EFFECTIVE?