LEGO TO BRING TOYS TO EASTER

3. 2. 2025 LEGO, the Danish toy group, is planning to introduce a range of products for Easter next year, but its marketing activity will be nuanced to allow for consumers’ different approaches to the occasion in different markets. Easter is associated with chocolate and rabbits in many markets, but LEGO’s research found distinct attitudinal differences in Germany… Continue reading LEGO TO BRING TOYS TO EASTER

YOUNG LIONS OPENS REGISTRATION, ADDS COMMUNITY AND YEAR-ROUND DEVELOPMENT

3. 2. 2025 This year marks the seventeenth year of the Young Lions competition and development program, adding a community focused on developing and connecting young communications professionals throughout the year. Young Lions is a creative competition and training program for young communications professionals up to and including age 30 that accelerates their development and careers. Winners receive… Continue reading YOUNG LIONS OPENS REGISTRATION, ADDS COMMUNITY AND YEAR-ROUND DEVELOPMENT

WATCHING TV CONTENT WILL BECOME MORE EXPENSIVE WITHOUT TERRESTRIALS

3. 2. 2025 Cancellation of terrestrial TV broadcasting would mean huge costs for making content available, says Steven Marshall, a representative of owner Czech Radio Communications. On the occasion of a meeting of the board of directors of Czech Radiokomunikace (CRA), Steven Marshall, a representative of the shareholder, London-based Cordiant Digital Infrastructure fund, arrived in Prague. He is… Continue reading WATCHING TV CONTENT WILL BECOME MORE EXPENSIVE WITHOUT TERRESTRIALS

PRIMA HUNG NGUYEN TAKES OVER THE ONLINE MANAGEMENT IN MEDIA CLOUD AND GROUP

3. 2. 2025 Hung Nguyen takes over from Jan Čadek work matters concerning the management of Prima Group’s online business and Media Club. Group Prima has new leadership in key areas – in online and human resources. Hung Nguyen has become the new commercial director of online development, replacing Jan Čadek in this position. He has held the… Continue reading PRIMA HUNG NGUYEN TAKES OVER THE ONLINE MANAGEMENT IN MEDIA CLOUD AND GROUP

MAJORITY OF CONSUMERS PREFER TO WATCH TV WITH ADS IF IT’S CHEAPER, NEW REPORT REVEALS

2. 2. 2025 Hub Research finds that two-thirds of viewers deem ads during live events more tolerable than ads during on-demand content. Prime Video and Netflix may have been onto something with their recent expansions into ads. That’s because two-thirds of TV consumers now say they’d rather watch a cheaper, ad-supported option over a more expensive, ad-free offering,… Continue reading MAJORITY OF CONSUMERS PREFER TO WATCH TV WITH ADS IF IT’S CHEAPER, NEW REPORT REVEALS

THINKING ABOUT LAUNCHING A NEW PRODUCT DURING THE BIG GAME?

1. 2. 2025 For marketers with a new product to promote, few media destinations are as appetizing as the Super Bowl, which offers a unique opportunity to reach the biggest TV audience of the year. But is launching a new product on one of the biggest game days of the year really worth the $7 million-plus price tag… Continue reading THINKING ABOUT LAUNCHING A NEW PRODUCT DURING THE BIG GAME?

WHAT VALUE ARE YOU CREATING FOR YOUR CUSTOMERS?

31. 1. 2025 Creativity has a pivotal role to play in value creation, but today we need a broader definition of creativity – one that enshrines the belief that “it’s only creative if it creates value” and views the whole brand through the lens of customer experience. Why value matters Customers are the life blood of a business.… Continue reading WHAT VALUE ARE YOU CREATING FOR YOUR CUSTOMERS?

STUDY UK: AD-SUPPORTED STREAMING SERVICES IN UK MORE POPULAR THAN EVER

30. 1. 2025 Substantially more people in the UK are choosing ad-supported streaming services, Kantar figures show, with the percentage increasing from 10% a year ago to 31% percent today. The figures – which are taken from Kantar’s latest Entertainment on Demand study – analyse the British video-on-demand market during Q4. The study also found that ad tiers… Continue reading STUDY UK: AD-SUPPORTED STREAMING SERVICES IN UK MORE POPULAR THAN EVER

RH 300 CROSS PROJECT ATTRACTED SPONSORS TO RADIO AND HBBTV

30. 1. 2025 The RH 300 Cross project has met with interest from clients and attracted new clients to radio advertising and HbbTV, according to media agency Radiohouse. Media agency Radiohouse completed the RH 300 Cross project at the end of last year, which aimed to support small and medium-sized businesses through a combination of radio advertising and… Continue reading RH 300 CROSS PROJECT ATTRACTED SPONSORS TO RADIO AND HBBTV

TV IS ENTERING A NEW ERA OF INTERACTIVITY

30. 1. 2025 With the help of AI, people will be able to interact with a wider range of content with their remote, voice, motion gestures, game controllers or phones, and get the big-screen experience. The most unsung device in the home is the humble Wi-Fi router. It’s the least talked about piece of tech in the industry,… Continue reading TV IS ENTERING A NEW ERA OF INTERACTIVITY

MEDIA CLUB WILL SELL ADVERTISING FOR FAST CHANNELS SWEET.TV

30. 1. 2025 Media Club expands its portfolio by selling advertising for FAST channels of the streaming platform Sweet.tv. Media Club expands its portfolio by selling advertising for FAST channels of the streaming platform Sweet.tv. This collaboration brings new opportunities in video advertising and targeting smart TV viewers. Sweet.tv has a reach of more than 1.6 million CTV… Continue reading MEDIA CLUB WILL SELL ADVERTISING FOR FAST CHANNELS SWEET.TV

STUDY USA: STREAMING 2024: FEWER CORE APPS IN U.S. HOMES

28. 1. 2025 Recent research on streaming TV reveals general consistency, but not growth, in the amount of streaming apps viewers regularly tune into — 3.9 average apps per U.S. home in third-quarter 2024, according to TVision. This is down from an average 4.2 apps in 2023. This deepens other analysis that sees the streaming market maturing and/or… Continue reading STUDY USA: STREAMING 2024: FEWER CORE APPS IN U.S. HOMES

TN AND UDÁLOSTI REMAIN THE MOST WATCHED TELEVISION NEWS

28. 1. 2025 The news programme Události maintains a stable audience base even after years of fragmentation. Televizni noviny is the most watched domestic news programme. TV news programmes remain at the top of the TV ratings. The most watched domestic news programmes are still Televizní noviny (Nova) and Události (Czech Television). This is according to the official… Continue reading TN AND UDÁLOSTI REMAIN THE MOST WATCHED TELEVISION NEWS

NOVA AND PRIMA SECURED THE TOP POSITIONS IN SLEDOVANITV

28. 1. 2025 Online platform SledováníTV has made a significant change in the ranking of TV channels in recent days, reflecting the new requirements of TV content providers, specifically media groups Nova and Prima. The new channel arrangement is based on agreements with individual content providers, which has led to some stations moving to more favourable positions. In… Continue reading NOVA AND PRIMA SECURED THE TOP POSITIONS IN SLEDOVANITV

LIDL INVESTED THE MOST IN MEDIA ADVERTISING IN 2024

28. 1. 2025 Food chains were the biggest advertisers in the media last year by a wide margin. The Lidl supermarket chain was also the largest advertiser in media advertising in 2024. It was followed by Albert and Kaufland. The top three remained unchanged from 2023. This is according to monitoring data from Nielsen. Last year’s data also… Continue reading LIDL INVESTED THE MOST IN MEDIA ADVERTISING IN 2024

WHAT ARE THE BEST TOOLS TO USE IN ADVERTISING?

27. 1. 2025 The key to using AI tools effectively in advertising and marketing is to get the prompts right and use them where they make the most difference. How to work with AI tools in the industry was discussed at the Marketing Meeting conference. AI tools can be a good tool when it comes to analyzing data,… Continue reading WHAT ARE THE BEST TOOLS TO USE IN ADVERTISING?

VODAFONE TV WILL OFFER PRIMA+ AS A GIFT INSTEAD OF VOYO

27. 1. 2025 For customers who have had access to Voyo, Vodafone TV will offer the competing service prima+ for three months. The prima+ service, which is operated by the Prima group, will appear on the Vodafone TV offer as a three-month gift for those customers who have subscribed to Voyo. MediaGuru.cz confirmed this to TV Prima. As… Continue reading VODAFONE TV WILL OFFER PRIMA+ AS A GIFT INSTEAD OF VOYO

APPLE HAS INCREASED ITS BRAND VALUE AND REMAINS THE MOST VALUABLE

24. 1. 2025 Brand Finance has published an updated ranking of the world’s most valuable brands. Apple is once again the world’s most valuable brand. That’s according to a new ranking by Brand Finance. It estimates Apple’s brand value at $574.5 billion. The value of the second-ranked Microsoft reaches USD 461 billion, according to the ranking. It is… Continue reading APPLE HAS INCREASED ITS BRAND VALUE AND REMAINS THE MOST VALUABLE