MYTHS VERSUS REALITY: THE TRUTH ABOUT TELEVISION AND TELEVISION ADVERTISING
18. 4. 2024 Television continues to appeal to a large number of viewers today, stirring emotions, offering the highest efficiency and return on investment, maximum attention and trust. This is not the only reason why it remains a highly effective, important and often key element of the media mix.
THE BIG SCREEN HAS AN UNDENIABLE CHARM FOR VIEWERS
14. 4. 2024 The numbers are clear. The undefeated queen of home entertainment is still television. Modern technology may be exciting, but it hasn't dethroned television. Why? Read our summary to find out what aces today's TV has up its sleeve.
EASTER HUNT FOR THE BEST AD? IT PAYS MARKETERS TO RESPECT TRADITION – IDEALLY WITH AN INNOVATIVE PLOT TWIST
1. 4. 2024 Although Easter is primarily a Christian holiday, it is infallibly a huge event in the world of marketing and television advertising. In particular, retail chains, food companies and candy makers of all kinds cannot miss it. Every year they come up with a fresh batch of campaigns brimming with eggs, bunnies and every other possible… Continue reading EASTER HUNT FOR THE BEST AD? IT PAYS MARKETERS TO RESPECT TRADITION – IDEALLY WITH AN INNOVATIVE PLOT TWIST
TV ADVERTISING IS NOT EXPENSIVE. IT OFFERS A HIGH RETURN ON INVESTMENT AND CAN BE AFFORDED BY SMALLER COMPANIES
21. 3. 2024 Quite often we encounter the myth that television as an advertising medium is expensive. But the reality is quite different. The magic term in TV advertising is “return on investment”.
THE FRIENDLIEST DAY OF THE YEAR IS HERE. GUINNESS BREWERY ON ST. PATRICK’S DAY PROVES TIME AND TIME AGAIN THAT EVERYONE HAS AT LEAST A DROP OF GREEN BLOOD IN THEM
17. 3. 2024 St Patrick's Day is a big event in the marketing world when typically Irish brands obviously dominate with their campaigns. Let´s get inspired, how to celebrate this fest.
TELEVISION HAS THE HIGHEST TRUST AND ATTENTION. THESE FACTORS MAKE IT MORE POWERFUL THAN OTHER MEDIA
14. 3. 2024 Behind the strong position of television as an advertising medium is the credibility and ability of television advertising to gain and retain the attention of the audience.
TV ADVERTISING AND SOCIAL MEDIA PROMOTION ARE TWO DIFFERENT WORLDS THAT CAN BE EASILY CONNECTED
7. 3. 2024 The former myth that advertisers can get by with social networks has long been debunked. Television advertising has undeniable advantages that no other medium offers. And that is why it is crystal clear that the ideal way to get the most out of advertising is to include both channels in your advertising plan.
TV IS HERE FOR EVERY GENERATION, EVEN IF EACH CONSUMES IT IN A DIFFERENT WAY
29. 2. 2024 The reach of linear TV is not limited to older consumers. Data shows that young people are still watching quality TV content.
AUTHORS OF EVERYDAY LIFE. ARE THE “ANONYMOUS” CREATORS OF TV ADS GETTING THE RECOGNITION THEY DESERVE?
28. 2. 2024 The word "author" automatically creates a kind of aura of uniqueness around itself. But what is it really like with authorship and auteurism in TV advertising? And which famous directors even signed some of the ads?
TELEVISION HAS A FUTURE AS A MEDIUM. NEW DATA DEBUNKS MYTHS ABOUT TV AND TV ADVERTISING
22. 2. 2024 TV’s effectiveness, huge reach to a wide audience and other benefits make it clear that advertising on tv makes much sense for brands even in the digital age. And it is time to deal vigorously with the myths about TV and TV advertising.
THE SUPER BOWL PHENOMENON AND HOW THE SPORTING EVENT OF THE YEAR ELEVATED TELEVISION ADVERTISING TO A PRESTIGIOUS DISCIPLINE
31. 1. 2024 How is it possible that the Super Bowl is such a phenomenon? And how does it help form the current shape of what we consider to be truly quality television advertising?
WILL 2024 BE A REVOLUTIONARY YEAR FOR MEDIA: THE DOMINANCE OF CTV, AN EARTHQUAKE IN THE MIX OF ADVERTISERS, THE THREAT OF STREAMING SERVICES AND THE DAWN OF AI’S ADVERTISING POTENTIAL
5. 1. 2024 The world has welcomed the year 2024 with great expectations. Without exaggeration, this year seems to have potential to be truly revolutionary in the TV broadcasting environment.
CHRISTMAS BY “UNUSUAL” HEROES. HOW HAS CHRISTMAS ADVERTISING MOVED FROM NOSTALGIA TO MODERNITY?
8. 12. 2023 Christmas advertising has changed over the years and Santa Claus has been replaced by strange and somewhat unusual heroes...
ANGLO-AMERICAN TRADITION WITH GLOBAL ADVERTISING REACH OR HALLOWEEN IS ROUND THE CORNER
31. 10. 2023 Every year on the Feast of Fear and Haunting, companies compete to see who can come up with the most original campaign. While you probably won't shudder at most of the commercials, the sheer sheer horror of how much brilliant creative is associated with this holiday is sure to shake you up!
PRIVATE MEDIA AT ONE TABLE: THE MAJOR AMENDMENT WILL DAMAGE THE WHOLE MARKET
17. 10. 2023 Representatives of Czech private media gathered for the first time at a joint press conference. They are appealing to the Minister of Culture over the draft of a major Media Amendment.
THE PROPOSAL TO INCREASE MONEY FOR ČT IS SHOCKING AND UNACCEPTABLE WITHOUT DISCUSSION
26. 9. 2023 The proposed major media amendment to provide more funding for ČT (Czech Television) and ČRO (Czech Radio) cannot be adopted without a discussion on the role of the public service. the discussion should have been held at the beginning of the preparation of the new legislation, says president of AKTV, Klára Brachtlová.
COMMERCIAL TV COMPANIES DEMAND WITHDRAWAL OF MAJOR MEDIA AMENDMENT
19. 9. 2023 The commercial television groups Nova, Prima and Óčko show their displeasure with not being invited to discuss the proposal to increase the fees for ČT (Czech Television).
TV ADVERTISING IN BRAZIL: SEDUCTIVE FEMALE BODIES, DIVINE PELÉ, AND CARNIVAL IN A HIGHLY CREATIVE PACKAGE
29. 8. 2023 Brazilians are creative, sensual, musical and are known for their good mood. No wonder their love of life and cheerful nature are mirrored in their advertisements. They are a reflection of the local people, their behaviour and their lives. Simply put, Brazilians are passionate about three things – women, football, and carnival. These three factors… Continue reading TV ADVERTISING IN BRAZIL: SEDUCTIVE FEMALE BODIES, DIVINE PELÉ, AND CARNIVAL IN A HIGHLY CREATIVE PACKAGE
