CHRISTMAS BY “UNUSUAL” HEROES. HOW HAS CHRISTMAS ADVERTISING MOVED FROM NOSTALGIA TO MODERNITY?

8. 12. 2023 Christmas advertising has changed over the years and Santa Claus has been replaced by strange and somewhat unusual heroes...

CHRISTMAS SPECIAL: THE MOST FELINE-FANTASTIC CHRISTMAS ADS

4. 12. 2023 A Christmas ad must be emotional. An overly commercial approach during the holiday season can backfire for marketers. Each brand approaches the task of bringing emotions into its Christmas campaigns in its own way. Best practices include children, touching stories and, of course, animals. While one might expect exclusively cuddly puppies, frosty little birds, or… Continue reading CHRISTMAS SPECIAL: THE MOST FELINE-FANTASTIC CHRISTMAS ADS

CHRISTMAS SPECIAL: THE BEST IN CHRISTMAS ADS OR THE MAGICAL ELIXIR OF FESTIVE EMOTIONS

27. 11. 2023 The Christmas atmosphere is unique and irresistible, deeply tied to powerful emotions. People are eager to open their hearts – and wallets -while searching for the most beautiful gifts for their loved ones. Companies that strike an emotional chord through their Christmas campaigns have wide-open doors to viewers and thus, potential customers. Our Christmas series… Continue reading CHRISTMAS SPECIAL: THE BEST IN CHRISTMAS ADS OR THE MAGICAL ELIXIR OF FESTIVE EMOTIONS

HBBTV HAS A FUTURE. ITS BENEFITS ARE APPRECIATED BY VIEWERS AND ADVERTISERS ALIKE

27. 11. 2023 More than 20 years have passed since the birth of HbbTV. This technology combining broadcast TV and internet services has opened up a new world for viewers and advertisers, one that continues to evolve and improve. The interactivity that hybrid broadcasting technology puts in the hands of people in front of TV screens has elevated… Continue reading HBBTV HAS A FUTURE. ITS BENEFITS ARE APPRECIATED BY VIEWERS AND ADVERTISERS ALIKE

ANGLO-AMERICAN TRADITION WITH GLOBAL ADVERTISING REACH OR HALLOWEEN IS ROUND THE CORNER

31. 10. 2023 Every year on the Feast of Fear and Haunting, companies compete to see who can come up with the most original campaign. While you probably won't shudder at most of the commercials, the sheer sheer horror of how much brilliant creative is associated with this holiday is sure to shake you up!

PRIVATE MEDIA AT ONE TABLE: THE MAJOR AMENDMENT WILL DAMAGE THE WHOLE MARKET

17. 10. 2023 Representatives of Czech private media gathered for the first time at a joint press conference. They are appealing to the Minister of Culture over the draft of a major Media Amendment.

THE PROPOSAL TO INCREASE MONEY FOR ČT IS SHOCKING AND UNACCEPTABLE WITHOUT DISCUSSION

26. 9. 2023 The proposed major media amendment to provide more funding for ČT (Czech Television) and ČRO (Czech Radio) cannot be adopted without a discussion on the role of the public service. the discussion should have been held at the beginning of the preparation of the new legislation, says president of AKTV, Klára Brachtlová.

COMMERCIAL TV COMPANIES DEMAND WITHDRAWAL OF MAJOR MEDIA AMENDMENT

19. 9. 2023 The commercial television groups Nova, Prima and Óčko show their displeasure with not being invited to discuss the proposal to increase the fees for ČT (Czech Television).

TV ADVERTISING IN BRAZIL: SEDUCTIVE FEMALE BODIES, DIVINE PELÉ, AND CARNIVAL IN A HIGHLY CREATIVE PACKAGE

29. 8. 2023 Brazilians are creative, sensual, musical and are known for their good mood. No wonder their love of life and cheerful nature are mirrored in their advertisements. They are a reflection of the local people, their behaviour and their lives. Simply put, Brazilians are passionate about three things – women, football, and carnival. These three factors… Continue reading TV ADVERTISING IN BRAZIL: SEDUCTIVE FEMALE BODIES, DIVINE PELÉ, AND CARNIVAL IN A HIGHLY CREATIVE PACKAGE

MIRACLES HAPPEN WHEN YOU BELIEVE IN YOURSELF. THAT GOES DOUBLE FOR BARBIE FOR OVER HALF A CENTURY

24. 8. 2023 The summer of 2023 is marked by "pink madness". Thanks to a hugely successful blockbuster movie, Barbie doll is making a comeback with all the pomp and circumstance. What makes the story of Barbie marketing so unique and worthy of emulation?

SWEDISH TV ADVERTISING: THE LONGEST ADVERTISING SERIES AND A FOCUS ON GENDER EQUALITY AND CHILD PROTECTION

20. 8. 2023 Where can you find an alcohol ad that discourages drinking? In sweden, of course! This country is just perfectly doing things its own way. Viewers had to wait a long time for tv advertising. But the swedes have quickly caught up and their ads are among the world’s best. The beginnings of TV broadcasting in… Continue reading SWEDISH TV ADVERTISING: THE LONGEST ADVERTISING SERIES AND A FOCUS ON GENDER EQUALITY AND CHILD PROTECTION

TELEVISION ADVERTISING IN MALAYSIA: A SIMPLE PRESENTATION BUT A POWERFUL, EMOTIONAL STORY

15. 8. 2023 Malaysia, with its multicultural environment and ethnic diversity, is a uniquely cosmopolitan country that manages to bring together diverse communities through shared forms of art and culture. All Malaysians place great emphasis on the values associated with the Malaysian lifestyle and therefore celebrate all festivals exuberantly. For example, the Hari Raya holiday could easily be… Continue reading TELEVISION ADVERTISING IN MALAYSIA: A SIMPLE PRESENTATION BUT A POWERFUL, EMOTIONAL STORY

TV ADVERTISING IN NEW ZEALAND: EMPHASIS ON NATIONAL IDENTITY AND PROMOTION OF MAORI CULTURE

9. 8. 2023 New Zealand’s ads focus on national identity, are heartfelt and reflect the kiwis, Their character, and their unique world.

TV ADVERTISING IN INDIA: BOLLYWOOD CELEBRITIES EARN MORE FROM ADVERTISING THAN FROM FILMING

3. 8. 2023 The world’s second largest TV market. A country where advertising is based on celebrities, who are looked up to as deities. Where the most common language is English, but many population groups don’t speak it. Where, despite the prevalence of vegetarians and sanctity of the cow, the McDonald’s brand has caught on. A country where… Continue reading TV ADVERTISING IN INDIA: BOLLYWOOD CELEBRITIES EARN MORE FROM ADVERTISING THAN FROM FILMING

TV ADVERTISING IN JAPAN: ECCENTRIC SPOTS FULL OF CELEBRITIES, ANIME AND FANTASY – COLOURFUL, CRAZY, FUN – AND COMPLETELY DIFFERENT

27. 7. 2023 Japanese TV commercials are so quirky they are a world unto themselves. And they’re so famous that they’ve even been parodied in the Simpsons series.

THE “MAPPING THE IMPACT” STUDY REVEALED A SIGNIFICANT LINK BETWEEN CONTEXT, CREATIVE ELEMENTS AND THE EFFECT OF TV ADVERTISING

14. 7. 2023 German company Screenforce has recently revealed the results of its new study “Mapping the Impact”. The research looked at whether the situation the viewer is currently in and the elements used in an ad spot can have an impact on the effect of a TV ad.

THE DRIEST HUMOR, THE MOST TOUCHING STORIES AND THE BEST CHRISTMAS COMMERCIALS. THAT’S TV ADVERTISING IN THE UK

12. 7. 2023 UK TV spots are winning awards around the worlds. And rightfully so. British creatives are pouring out some interesting ideas and are able to play both the poignant and the humorous notes. This is evidenced by the large number of awards that British brands took home from this year’s Cannes Lions 2023 International Festival of… Continue reading THE DRIEST HUMOR, THE MOST TOUCHING STORIES AND THE BEST CHRISTMAS COMMERCIALS. THAT’S TV ADVERTISING IN THE UK

COMING UP WITH A TV AD BASED ON A JOKE IS NOT EASY. THE MARKETING BATTLE IS FOUGHT OVER THE BEST POSSIBLE PUNCHLINE

3. 7. 2023 The first of July is the International Day of Jokes, so we hope you didn't forget to have a good laugh this past weekend. If you didn't, maybe you will smile with one of the ads that are universally appreciated for their ingenious, witty and well-constructed punchlines.