STUDY USA: LIVE TV REMAINS THE TOP LAUNCH POINT FOR VIEWERS BUT ONLY BARELY BEATS SVOD
25. 10. 2023 Consumers are most loyal to the sources they go to first, and SVODs and smart TV apps are showing rapid gains as the default launching point, according to a new Hub study. Live TV continues to be the most common default source for TV viewers, but its once commanding lead over SVODs has shrunk dramatically… Continue reading STUDY USA: LIVE TV REMAINS THE TOP LAUNCH POINT FOR VIEWERS BUT ONLY BARELY BEATS SVOD
INTENSIVE USERS OF SOCIAL NETWORKS ARE MUCH LESS BOTHERED BY ADVERTISING, THEY EVEN FIND IT ENTERTAINING
23. 10. 2023 Kantar has found that frequent social media users are much more positive about online advertising than the general population. The general views of social media users on advertising mirror those of the majority population in the UK, according to Kantar’s findings, with almost two-thirds of Facebook users (65%) finding online advertising “increasingly intrusive”. This proportion… Continue reading INTENSIVE USERS OF SOCIAL NETWORKS ARE MUCH LESS BOTHERED BY ADVERTISING, THEY EVEN FIND IT ENTERTAINING
TARGETING TESTOSTERONE? TV AD MUSIC MORE LIKELY TO APPEAL TO MEN
23. 10. 2023 Popular TV ads are more likely to license music that appeals to men instead of women, according to a new study from Songtradr. AI sonic analysis technology from Songtradr examined the top 50 TV ads with licensed songs this year (by household TV ad impressions, per iSpot), and found the average music selection skewed toward music that men are… Continue reading TARGETING TESTOSTERONE? TV AD MUSIC MORE LIKELY TO APPEAL TO MEN
SURVEY RANKS TOP SPORTS AMONG TV VIEWERS
13. 10. 2023 The NFL tops the rankings; volleyball, WBA are at the bottom of the top 20, according to a Reviews.org survey. With this summer’s strikes hurting the flow of new content into TV and streaming platforms, live sports have become an even more important programming staple, with 70% of Americans saying they watch live sports, according… Continue reading SURVEY RANKS TOP SPORTS AMONG TV VIEWERS
MARKETERS FEEL CONFIDENT ON AI
10. 10. 2023 Three-quarters (73%) of marketers globally feel confident about using AI tools, according to new research* from LinkedIn, and a similar proportion (74%) anticipate that the tech will significantly change the way they work in the next year. Key findings Globally, six in ten marketers are using the technology today, with around half (49%) experimenting with… Continue reading MARKETERS FEEL CONFIDENT ON AI
IPSOS STUDY: TRUST IN TRADITIONAL MEDIA CONTINUES – TELEVISION IS THE MAIN SOURCE OF INFORMATION IN AUSTRIA
7. 10. 2023 UNESCO, in cooperation with Ipsos, recently published a groundbreaking study looking at the sources of misinformation in countries where elections will be held next year. The results of the study offer a fascinating insight into the media landscape, particularly in Austria. The latest study, carried out by Ipsos on behalf of UNESCO, shows that television… Continue reading IPSOS STUDY: TRUST IN TRADITIONAL MEDIA CONTINUES – TELEVISION IS THE MAIN SOURCE OF INFORMATION IN AUSTRIA
SURVEY: U.S. CONSUMERS WANT FEWER DEVICES BUT MORE TECH INNOVATION
26. 9. 2023 Two fifths (41%) dislike managing their devices, while 28% say managing tech devices and subscriptions is “overwhelming,” according to Deloitte. The tech fatigue many consumers began feeling during the lock-downs of Covid-19 seem to have translated into a growing ambivalence towards technologies with U.S. consumers looking to both adopt new technologies and simplify how they… Continue reading SURVEY: U.S. CONSUMERS WANT FEWER DEVICES BUT MORE TECH INNOVATION
TV SLIPS OUT OF MARKETERS’ TOP-RANKED MEDIA CHANNELS
22. 9. 2023 TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. That is according to Kantar’s fourth annual global Media Reactions report, which also found preference for TV sponsorship fell from 12th place to 20th among marketers, and… Continue reading TV SLIPS OUT OF MARKETERS’ TOP-RANKED MEDIA CHANNELS
STUDY SHOWS STRONG CONSUMER SUPPORT FOR LGBTQ+ REPRESENTATION IN ADVERTISING
21. 9. 2023 Survey of 2,300 US adults indicates that consumers actively seek brands that support the LGBTQ+ community and may cease their patronage if these efforts are reduced. Amid all the controversy over LGBTQ+ advertising, a new report from the Cultural Inclusion Accelerator (CIA) and the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) suggests that a… Continue reading STUDY SHOWS STRONG CONSUMER SUPPORT FOR LGBTQ+ REPRESENTATION IN ADVERTISING
STUDY UK: YOUNGER AUDIENCES WARY OF AD BOMBARDMENT
19. 9. 2023 Ad bombardment is the biggest driver of distrust in advertising and its importance has increased significantly for younger audiences over the last two years. That’s according to new research* from Credos, UK advertising’s thinktank, which reports that the importance score this demographic attaches to ad bombardment has almost doubled, from 19 out of 100 in 2021… Continue reading STUDY UK: YOUNGER AUDIENCES WARY OF AD BOMBARDMENT
TELEVISION REMAINS THE MOST POPULAR FORM OF VIDEO IN THE WORLD
13. 9. 2023 The Global TV Group recently released an updated version of its survey of how television is consumed around the world. The figures show that despite the rise of digital alternatives, traditional television remains attractive and attracts viewers with its diverse range of content. The survey shows that television is still very popular. Commentary on the… Continue reading TELEVISION REMAINS THE MOST POPULAR FORM OF VIDEO IN THE WORLD
POSITIVE ENVIRONMENTAL IMAGES MOTIVATE PEOPLE TO TAKE ACTION
12. 9. 2023 If you want to motivate a consumer about an ongoing environmental issue, it’s better to use a positive image – for example, a smiling tree or smiling Earth – than to be a doomsayer. That’s according to a study in the Journal of Academic Research which examined the use of anthropomorphism in motivating people about environmental issues.… Continue reading POSITIVE ENVIRONMENTAL IMAGES MOTIVATE PEOPLE TO TAKE ACTION
AS STREAMING CHOICES EXPAND, VIEWERS ARE MOVING TO AD-SUPPORTED SERVICES
8. 9. 2023 Nielsen’s Gracenote unit marks trend toward classic TV content. Amid the talk about how streaming services are pruning their libraries, there is still more than enough choice to make it difficult for viewers to figure out what to watch next. A new State of Play report by Nielsen’s Gracenote unit, looking at the United States,… Continue reading AS STREAMING CHOICES EXPAND, VIEWERS ARE MOVING TO AD-SUPPORTED SERVICES
THINKBOX: CREATIVITY IS THE BIGGEST ADVERTISING PROFITABILITY MULTIPLIER WITHIN OUR CONTROL
8. 9. 2023 What drives advertising profitability? Back in 2014, Dyson, founder of the econometric consultancy Data2Decisions, conducted an analysis which revealed the advertising drivers of profitability (itself an update of work done in 2006). The data showed that brand size was the biggest driver. Second came creative execution, which was by far the single most important element… Continue reading THINKBOX: CREATIVITY IS THE BIGGEST ADVERTISING PROFITABILITY MULTIPLIER WITHIN OUR CONTROL
SURVEY: YOUNGER VIEWERS EMBRACE SUBTITLES
27. 8. 2023 Nearly six in ten Gen Z viewers prefer to watch TV with subtitles according to YPulse. A new study from YPulse suggests that subtitles are being widely adopted by younger viewers as they watch TV, with 59% of Gen Z viewers and 52% of Millennials reporting that they prefer to watch TV with subtitles. The… Continue reading SURVEY: YOUNGER VIEWERS EMBRACE SUBTITLES
STUDY USA: VIEWERS CONTINUE TO HIKE THEIR SPENDING ON TV AND VIDEO, FOR NOW
24. 8. 2023 There appears to be a ceiling to the number of TV and video services that viewers would want to subscribe to, and consumers might be approaching that ceiling, according to a report from Hub Entertainment Research. Even so, more viewers are upping their spending on video services than decreasing their outlays, per the report. Almost… Continue reading STUDY USA: VIEWERS CONTINUE TO HIKE THEIR SPENDING ON TV AND VIDEO, FOR NOW
NEUROSCIENCE CONFIRMS THE POWER OF ADDRESSABLE TV FOR BRANDS
24. 8. 2023 Addressable ads produce greater brain activation in networks related to attention, emotion, reward and memory. Commercial noise is all around us. Pressure on people’s attention has never been more intense, and the debate about the effectiveness of advertising is reaching new levels given that individuals can be exposed to thousands of ad impressions each day… Continue reading NEUROSCIENCE CONFIRMS THE POWER OF ADDRESSABLE TV FOR BRANDS
SURVEY: 36% OF TV AUDIENCES HAVE INTERACTED WITH SHOPPABLE AD QR CODES
21. 8. 2023 New report from VAB highlights shoppable TV ads opportunities. As broadcasters look for new revenue streams and work to demonstrate the value of TV advertising, a new report from Video Advertising Bureau (VAB) examines the state of shoppable TV ads and some of the opportunities they are creating. “As consumers’ viewing habits and buying preferences… Continue reading SURVEY: 36% OF TV AUDIENCES HAVE INTERACTED WITH SHOPPABLE AD QR CODES
