MEDIA IN CR AT CHRISTMAS: MAINLY TV, THEN READING BOOKS AND VIDEOS

22. 12. 2022 Watching TV is by far the most popular Christmas media activity among Czechs. Czech fairy tales and czech films are the most frequently watched, with the most popular title being the fairy tale Three Nuts for Cinderella. Watching television is by far the most popular Christmas media activity of the Czechs. The majority (81%) plan… Continue reading MEDIA IN CR AT CHRISTMAS: MAINLY TV, THEN READING BOOKS AND VIDEOS

CZECHS MAINLY ASSOCIATE COCA-COLA AND KOFOLA WITH CHRISTMAS

22. 12. 2022 Of the respondents who associate a particular brand with Christmas, about half of them mentioned Coca-Cola and Kofola. More than a fifth (22%) of the Czech online population aged 15 and over associate a specific brand with Christmas. The brands most commonly associated with Christmas are Coca-Cola and Kofola. This was reported by about half… Continue reading CZECHS MAINLY ASSOCIATE COCA-COLA AND KOFOLA WITH CHRISTMAS

DESPITE FRAGMENTATION, VIEWERS FLOCK TO HOLIDAY PROGRAMMING; EFFECTV STUDY SHOWS SEASONAL OPPORTUNITY TO REACH CONSUMERS

19. 12. 2022 Despite changes to how viewers watch television, advertisers can still reach consumers through holiday programming, according to a study by Effectv, the ad sales arm of Comcast. In an analysis of viewing from Thanksgiving to Christmas in 2021, 92% of households tuned into holiday programming. On average they watched 20 hours of seasonal shows over… Continue reading DESPITE FRAGMENTATION, VIEWERS FLOCK TO HOLIDAY PROGRAMMING; EFFECTV STUDY SHOWS SEASONAL OPPORTUNITY TO REACH CONSUMERS

TV RATINGS ON CHRISTMAS EVE? WELL ABOVE THE YEARLY AVERAGE

15. 12. 2022 On 24 December, Czechs spend over 6 hours watching TV and Christmas Eve is one of the highest TV viewing days of the year. According to a survey by Atmedia, a trade representative of nearly 30 thematic TV stations, an average of 82% of viewers aged 4 and over have turned on the TV on… Continue reading TV RATINGS ON CHRISTMAS EVE? WELL ABOVE THE YEARLY AVERAGE

THE LIGHT TV VIEWER IS ABOUT TO TAKE UP A LOT MORE OF YOUR TIME

7. 12. 2022 TV audience reach can be maximised with a blended video mix, but the more ‘pipes’ we add, the harder frequency is to manage. TV remains the pre-eminent media channel for delivering both scale and reach. And that’s a fact. According to the Demand Generation report — a collaboration between ThinkBox, MediaCom and Wavemaker — TV… Continue reading THE LIGHT TV VIEWER IS ABOUT TO TAKE UP A LOT MORE OF YOUR TIME

WHY E-COMMERCE MARKETERS SHOULD EXPERIMENT WITH FORMATS & WORK WITH CREATIVE PARTNERS

6. 12. 2022 TV advertising has returned as a desirable marketing format post-pandemic. New research from Thinkbox shares why it’s proving so successful, its cost efficiency and how marketers can embrace this change. With the pandemic exacerbating the rise of e-commerce, online businesses are increasingly turning to TV to scale up their growth. As part of The Drum’s Evolution… Continue reading WHY E-COMMERCE MARKETERS SHOULD EXPERIMENT WITH FORMATS & WORK WITH CREATIVE PARTNERS

STUDY: ADDRESSABLE ADS ELICIT STRONGER RESPONSES

2. 12. 2022 Finecast, an addressable TV provider, has announced the results of its latest piece of research which provides new insights into the effectiveness of addressable TV advertising. Commissioned by Finecast and conducted by scientists from UCL, the study investigates how the brain responds to addressable advertisements across four key neuro-networks: attention, emotion, reward and memory. The… Continue reading STUDY: ADDRESSABLE ADS ELICIT STRONGER RESPONSES

BVOD ‘LEAST RISKY’ VIDEO AD INVESTMENT

30. 11. 2022 Broadcaster video-on-demand (BVOD) offers predictable returns, incremental reach and increases effectiveness of linear campaigns, according to a new study commissioned by Thinkbox. BVOD was found to offer “the most predictable returns” with the smallest difference between the best and worst performers in the databank. The format  registered a difference of 20% compared to the median… Continue reading BVOD ‘LEAST RISKY’ VIDEO AD INVESTMENT

CANADA STUDY: INSPIRATION FOR BUYING CHRISTMAS PRESENTS IS DELIVERD FROM TV ADS

28. 11. 2022 Recent research realized by Cint has confirmed that 89% of people pay attention to Christmas adverts on TV, and a large nr of people also take inspiration from these adverts to buy Christmas presents. Cint surveyed a sample of 300 respondents on attitudes towards Christmas advertising. The research confirmed that TV advertising is the second… Continue reading CANADA STUDY: INSPIRATION FOR BUYING CHRISTMAS PRESENTS IS DELIVERD FROM TV ADS

ČSÚ: VIEWERSHIP OF PAID ONLINE VIDEOS IN THE CZECH REPUBLIC IS GROWING RAPIDLY

23. 11. 2022 The number of people watching paid online videos in the Czech Republic has increased by more than a third in a year, new data from the czech statistical office shows. Shows on pay-per-view internet video channels (SVOD) such as Netflix and HBO Max were watched by 22% of people aged 16 and over in the… Continue reading ČSÚ: VIEWERSHIP OF PAID ONLINE VIDEOS IN THE CZECH REPUBLIC IS GROWING RAPIDLY

MOST SUBSCRIBERS WOULDN’T LEAVE THE SVOD BECAUSE OF THE ADVERTISING

23. 11. 2022 56% of users of paid VOD services would not stop using them even if they newly included advertising, research by Atmedia has shown. A majority of users of paid VOD services (56%) would not stop using them even if they newly included advertising. The Atmedia index results show that the vast majority of them made… Continue reading MOST SUBSCRIBERS WOULDN’T LEAVE THE SVOD BECAUSE OF THE ADVERTISING

CZECHS MOST OFTEN REMEMBER ADS ON TV, FOLLOWED BY YOUTUBE AND FACEBOOK

22. 11. 2022 Television campaigns are the most memorable for Czech viewers and internet users. Compared to the same spots played in TV archives, on YouTube and Facebook, Czechs remember them best, according to the Track the Success study conducted by the AKTV in cooperation with Eye Square.

WHAT 25 YEARS OF PAID SEARCH CAN TEACH US ABOUT THE FUTURE OF TV ADVERTISING

21. 11. 2022 Television has always been the most important and powerful screen in the American home. And even with the continued trend of cord-cutting, we know consumers are still tuned in—now, on connected television (CTV). As of 2020, more than 63% of all U.S. TV viewing time was on streaming services. As more consumers become tech-savvy, they are logging… Continue reading WHAT 25 YEARS OF PAID SEARCH CAN TEACH US ABOUT THE FUTURE OF TV ADVERTISING

BVOD ADVERTISING: MORE REACH, LESS RISK

15. 11. 2022 BVOD advertising adds reach to a linear TV campaign and is the least risky of all video advertising channels – including linear TV – in terms of predicting a return, according to a new Thinkbox study*. Surprisingly, there’s been relatively little large-scale evidence about the effectiveness of BVOD, despite being an important channel in the… Continue reading BVOD ADVERTISING: MORE REACH, LESS RISK

67% OF CONSUMERS PREFER AD-SUPPORTED STREAMING OPTIONS TO AD-FREE ONES?

8. 11. 2022 While subscription video on demand (SVOD) has become a streaming mainstay, ad-supported video (AVOD) is the hot new trend. But challenges abound in the rapidly evolving streaming landscape, with disjointed, uncurated and impersonal ad experiences. The question is: What’s holding up AVOD progress and why is the consumer experience still overlooked? This new study from… Continue reading 67% OF CONSUMERS PREFER AD-SUPPORTED STREAMING OPTIONS TO AD-FREE ONES?

TV CONTINUES TO RETAIN A POWER THAT CAN BE LEVERAGED BY ADVERTISERS: GROUPM REPORT

7. 11. 2022 According to the study by GroupM’s Consumer Eye, 60% of the respondents agreed that free TV channels make the world a better place The past two decades have seen rapid transformations in the media landscape with the number of options available to advertisers increasing significantly. Many of these options offer excellent opportunities for brands to… Continue reading TV CONTINUES TO RETAIN A POWER THAT CAN BE LEVERAGED BY ADVERTISERS: GROUPM REPORT

IN THE CZECH REPUBLIC THERE ARE MORE AND MORE VIDEO VIEWERS AND THOSE WHO ARE WILLING TO PAY FOR THEM

4. 11. 2022 New results of a regular study on the viewership of video content on the internet by Nielsen Admosphere provide, among other things, a typology of viewing behaviour and describe trends in the consumption of internet videos. Czechs watch internet videos most often on a TV screen. Almost half of the online population over 15 years… Continue reading IN THE CZECH REPUBLIC THERE ARE MORE AND MORE VIDEO VIEWERS AND THOSE WHO ARE WILLING TO PAY FOR THEM

WHY METAPHORS IN ADS CONTRIBUTE TO BETTER MEMORABILITY

30. 10. 2022 As consumers are exposed to thousands of advertisements daily, researchers have sought to understand what makes people remember certain brands better than they remember others. Metaphors like Carvana’s vending machines and taglines like “Red Bull gives you wings” have increasingly become a powerful way for marketers to communicate brand attributes. In this study, we sought… Continue reading WHY METAPHORS IN ADS CONTRIBUTE TO BETTER MEMORABILITY