THREE ERRORS OF EFFICIENCY

5. 9. 2022 Critics of traditional media channels argue that they are wasteful and expensive. But these critiques are fundamentally flawed – rather than points of weakness they are, in fact, points of strength, argues Alex Murrell, Strategy Director at Epoch. We live in the era of efficiency. Instead of focussing on making our work bigger, we focus… Continue reading THREE ERRORS OF EFFICIENCY

THE TOP 10 REASONS WHY TOTAL TV IS BETTER THAN YOUTUBE

25. 8. 2022 Trying to decide how to invest your media budget in video? Wondering what the difference is between TV and YouTube? This handy listicle will help you make the right call for your brand. One thing we can all agree on is video advertising is a highly effective way to communicate with consumers. There’s something about… Continue reading THE TOP 10 REASONS WHY TOTAL TV IS BETTER THAN YOUTUBE

EXPERTS: PAY TV AND STREAMING TO CONVERGE

17. 8. 2022 Nearly one third of TV industry professionals expect traditional pay TV and streaming services to converge. As the media industry transforms, the TV business has seen unprecedented interest in the past two years. The overall picture is influenced by news media combined with savvy marketing and PR. But how do industry professionals see the changing… Continue reading EXPERTS: PAY TV AND STREAMING TO CONVERGE

STUDY USA: VOD USERS INCREASINGLY ACCEPTING ADS

17. 8. 2022 The Q2 2022 wave of Hub Entertainment Research’s TV Advertising: Fact vs. Fiction study reveals strong satisfaction with ad-supported streaming TV platforms. Key findings from this year’s study: 1) The number of consumers using an ad-free streaming platform has increased impressively over the past several years. In Q2 2022, 55 per cent of consumers say they use at… Continue reading STUDY USA: VOD USERS INCREASINGLY ACCEPTING ADS

GERMANY STUDY: MORE THAN HALF OF GERMANS SUPPORT DIVERSITY IN BRAND COMMUNICATION

12. 8. 2022 A short study by YouGov presented the German population’s attitude towards diversity in brand and corporate marketing communications. The topic of diversity is increasingly emerging in society. One in four Germans (26 percent) report that they have dealt with the topic of diversity in society. According to respondents, diversity most often involves the topic of… Continue reading GERMANY STUDY: MORE THAN HALF OF GERMANS SUPPORT DIVERSITY IN BRAND COMMUNICATION

PRODUCT PLACEMENT WORKS BEST IN COMBINATION WITH ADS

5. 8. 2022 Using 30-second ad slots in tandem with product placement can significantly increase key metrics, from sales to website visits, according to research.  A study* by BEN, a firm working in the product placement field, tied ad and product integration exposure to brands to actions taken by consumers within the following two weeks. Marketing Brew detailed the… Continue reading PRODUCT PLACEMENT WORKS BEST IN COMBINATION WITH ADS

CTV SURPASSES MOBILE AS DEVICE WITH GREATEST SHARE OF GLOBAL VIDEO IMPRESSIONS

5. 8. 2022 According to a study by Innovid, in 2021 CTV surpassed mobile as the device commanding the greatest share of global video impressions. 46% of all video impressions in 2021 came from connected TVs, up from 40% in 2020. In contrast, the share of global video impressions on mobiles declined from 43% to 39%. Innovid also… Continue reading CTV SURPASSES MOBILE AS DEVICE WITH GREATEST SHARE OF GLOBAL VIDEO IMPRESSIONS

CZECHS LIKE TO WATCH TV, RADIO AND VOD SERVICES IN SUMMER

4. 8. 2022 Data from Nielsen Atmosphere research shows how media consumption in summer evolves compared to the rest of the year. We listen to the radio more often in the summer, while go to the cinema and watch TV content less. More than four-fifths of respondents (83%) consume media at least occasionally during the summer months (June… Continue reading CZECHS LIKE TO WATCH TV, RADIO AND VOD SERVICES IN SUMMER

THE NEW LIFE OF THE LIVING ROOM AKA ALL EYES ON THE BIG SCREEN

1. 8. 2022 Recent years have accelerated the growth of media consumption on a global scale - especially when it comes to home use, as our living rooms have become the epicenter of a whole new lifestyle. What does this mean for advertisers and broadcasters themselves, and how can they use it to their advantage? This was the aim of the current research “New Life of the Living Room”, which was jointly carried out by smartclip a RTL AdConnect.

UK STUDY: TV REMAINS AN IMPORTANT SOURCE OF NEWS FOR TEENAGERS

31. 7. 2022 UK teenagers may prefer Instagram, TikTok and Youtube as news sources over traditional news channels, but television remains an important source of news for them too. A new report from UK regulator Ofcom shows that traditional news channels are declining in popularity as news sources among the 12-15 age group. By contrast, social media is… Continue reading UK STUDY: TV REMAINS AN IMPORTANT SOURCE OF NEWS FOR TEENAGERS

CREATIVE ADS MAKE YOU FORGET BORING ONES

27. 7. 2022 The power of creative advertising: creative ads impair recall and attitudes toward other ads / Creative ads aren’t just more memorable and likeable, they make regular ads less memorable and likeable. Prior research had already established that people are less likely to recall and like regular ads when they are shown alongside creative ads. In… Continue reading CREATIVE ADS MAKE YOU FORGET BORING ONES

THE “MAPPING THE MOODS” STUDY REVEALS THE RELEVANCE OF CONTEXT IN MEDIA VIEWING

25. 7. 2022 Technological developments in the world of media affect viewing. A new study commissioned by Screenforce provides evidence of new patterns of video consumption among the expanded population.

FIVE KEY PRIORITIES FOR DELIVERING EFFECTIVE ADVERTISING

23. 7. 2022 WARC today releases ‘Anatomy of Effectiveness: 2022 Edition’, a white paper giving brand marketers, advertising agencies and media owners a fresh perspective on the five key building blocks of effectiveness. Much has changed since WARC published the first Anatomy of Effectiveness in 2019, David Tiltman, SVP Content, WARC, observes: “We’ve had a pandemic that saw… Continue reading FIVE KEY PRIORITIES FOR DELIVERING EFFECTIVE ADVERTISING

I’LL HUFF, AND I’LL PUFF, AND I’LL… BOOST AD EFFECTIVENESS

19. 7. 2022 Think of the most enduring folktales to have been passed down through generations. Fables such as The Three Little Pigs, Goldilocks and the Three Bears and Billy Goats Gruff. What do all these stories have in common? The answer? They set an expectation, repeat this expectation and then finally, break it. Indeed, a 2009 study by Jeffrey… Continue reading I’LL HUFF, AND I’LL PUFF, AND I’LL… BOOST AD EFFECTIVENESS

RESEARCH UK: CONSUMERS USING SAVINGS TO COVER MEDIA SUBS

18. 7. 2022 Almost a third (29 per cent) of individuals have struggled to pay for their media subscription services since the start of 2022, with people needing to borrow money or use savings to pay their bills according to KPMG research. The survey of UK consumers conducted by OnePoll found that 15 per cent have missed or defaulted… Continue reading RESEARCH UK: CONSUMERS USING SAVINGS TO COVER MEDIA SUBS

TV DELIVERS ONE OF THE HIGHEST AND MOST CONSISTENT LEVELS OF ATTENTION TO ADVERTISING

15. 7. 2022 Research by Finecast and Amplified Intelligence shows that the platform has the largest impact on how much UK consumers pay attention to your ad Finecast, a leading addressable TV provider, has today announced the results of its research into the role of attention across TV advertising, which shows that the platform on which an ad… Continue reading TV DELIVERS ONE OF THE HIGHEST AND MOST CONSISTENT LEVELS OF ATTENTION TO ADVERTISING

MEDIA BUYERS CLAIM TO PREFER QUALITY INVENTORY

14. 7. 2022 A whopping 98% of European media buyers agree that buying inventory in a quality media environment is important, according to a survey by industry organisation IAB Europe. It’s hard to find a media buyer who disagrees with the importance of a quality media environment and most (92%) will also say they prefer to spend with suppliers adhering… Continue reading MEDIA BUYERS CLAIM TO PREFER QUALITY INVENTORY

USA STUDY: DIVERSE ADS INCREASE PURCHASE INTENT

27. 6. 2022 Advertising that embraces diversity and representation leads to a greater likelihood of product recommendation and purchase, according to a new survey of consumers in the US and UK. Why it matters Diversity and inclusion is an issue of profound ethical importance, and must be treated as such by advertisers. As an additional benefit, good moral practice… Continue reading USA STUDY: DIVERSE ADS INCREASE PURCHASE INTENT